{"id":9684,"date":"2021-06-25T19:46:23","date_gmt":"2021-06-25T12:46:23","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=9684"},"modified":"2021-06-25T19:46:23","modified_gmt":"2021-06-25T12:46:23","slug":"video-cong-cu-truyen-tai-thong-tin-hieu-qua-tren-digital-signage","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/video-cong-cu-truyen-tai-thong-tin-hieu-qua-tren-digital-signage\/","title":{"rendered":"Video – C\u00f4ng C\u1ee5 Truy\u1ec1n T\u1ea3i Th\u00f4ng Tin Hi\u1ec7u Qu\u1ea3 Tr\u00ean Digital Signage"},"content":{"rendered":"

Ng\u00e0y nay con ng\u01b0\u1eddi \u0111\u00e3 quen v\u1edbi vi\u1ec7c xem video qua nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n m\u1ed7i ng\u00e0y nh\u01b0 tivi, m\u00e1y t\u00ednh, \u0111i\u1ec7n tho\u1ea1i… Tr\u00ean th\u1ef1c t\u1ebf 60% ng\u01b0\u1eddi d\u00f9ng s\u1ebd xem m\u1ed9t \u0111o\u1ea1n video tr\u01b0\u1edbc khi \u0111\u1ecdc b\u1ea5t k\u1ef3 v\u0103n b\u1ea3n n\u00e0o. S\u1eed d\u1ee5ng video tr\u00ean digital signage gi\u00fap truy\u1ec1n t\u1ea3i n\u1ed9i dung h\u1ea5p d\u1eabn, s\u1ed1ng \u0111\u1ed9ng t\u1edbi ng\u01b0\u1eddi xem m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.. Truy\u1ec1n th\u00f4ng qua video \u0111\u01b0\u1ee3c ch\u1ee9ng minh hi\u1ec7u qu\u1ea3 h\u01a1n 600% so v\u1edbi s\u1eed d\u1ee5ng \u1ea3nh t\u0129nh.<\/p>\n

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4 l\u00fd do \u0111\u1ec3 s\u1eed d\u1ee5ng n\u1ed9i dung video tr\u00ean Digital Signage.<\/strong><\/h2>\n

1. Video h\u1ea5p d\u1eabn.<\/strong><\/h3>\n
\u01afu \u0111i\u1ec3m \u0111\u1ea7u ti\u00ean c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng video l\u00e0 n\u00f3 d\u1ec5 d\u00e0ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem. Nghi\u00ean c\u1ee9u cho th\u1ea5y 65% ng\u01b0\u1eddi xem video \u0111\u00e3 xem h\u01a1n 3\/4 video \u0111\u00f3.<\/div>\n
Thay v\u00ec ch\u1ec9 li\u1ebfc nh\u00ecn nh\u01b0 v\u1edbi b\u1ea3ng qu\u1ea3ng c\u00e1o t\u0129nh, ng\u01b0\u1eddi d\u00f9ng s\u1ebd quan s\u00e1t m\u00e0n h\u00ecnh chuy\u1ec3n \u0111\u1ed9ng nhi\u1ec1u h\u01a1n. \u0110\u00e2y l\u00e0 m\u1ed9t l\u1ee3i \u00edch r\u1ea5t l\u1edbn \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi s\u00e1ng t\u1ea1o n\u1ed9i dung c\u1ee7a digital signage<\/a>. H\u00ecnh \u1ea3nh chuy\u1ec3n \u0111\u1ed9ng l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n l\u00fd t\u01b0\u1edfng \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1n gi\u1ea3 v\u00e0 gi\u1eef n\u00f3 l\u1ea1i \u0111\u1ee7 l\u00e2u \u0111\u1ec3 truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p.<\/div>\n

2. Video t\u0103ng s\u1ef1 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem.<\/strong><\/h3>\n
Video gi\u00fap t\u0103ng m\u1ee9c \u0111\u1ed9 hi\u1ec3u th\u00f4ng \u0111i\u1ec7p c\u1ee7a ng\u01b0\u1eddi xem l\u00ean \u0111\u1ebfn 74% so v\u1edbi h\u00ecnh \u1ea3nh t\u0129nh. \u0110\u1ec3 m\u1ed9t ng\u01b0\u1eddi mua h\u00e0ng c\u1ee7a b\u1ea1n, h\u1ecd ph\u1ea3i h\u00ecnh dung \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n s\u1ebd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o, kh\u1ea3 n\u0103ng \u1ee9ng d\u1ee5ng v\u00e0 l\u1ee3i \u00edch m\u00e0 n\u00f3 mang l\u1ea1i cho h\u1ecd ra sao…. Video l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n d\u1ec5 d\u00e0ng v\u00e0 nhanh ch\u00f3ng nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y.<\/div>\n
80% ng\u01b0\u1eddi d\u00f9ng interrnet nh\u1edb c\u00e1c qu\u1ea3ng c\u00e1o video m\u00e0 h\u1ecd xem tr\u1ef1c tuy\u1ebfn v\u00e0 nh\u1eefng con s\u1ed1 \u0111\u00f3 c\u0169ng \u0111\u00fang v\u1edbi n\u1ed9i dung video tr\u00ean digital signage.<\/div>\n<\/div>\n
<\/div>\n
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3. Video T\u1ea1o li\u00ean k\u1ebft c\u1ea3m x\u00fac v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/strong><\/h3>\n
Video truy\u1ec1n t\u1ea3i c\u1ea3m x\u00fac nhi\u1ec1u h\u01a1n so v\u1edbi v\u0103n b\u1ea3n ho\u1eb7c h\u00ecnh \u1ea3nh t\u0129nh v\u00ec ch\u00fang k\u1ebft h\u1ee3p nhi\u1ec1u gi\u00e1c quan c\u1ee7a ch\u00fang ta nh\u01b0 \u00e2m thanh, th\u1ecb gi\u00e1c \u0111\u1ed9ng… Theo m\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Unruly, video c\u00f3 kh\u1ea3 n\u0103ng t\u0103ng li\u00ean k\u1ebft th\u01b0\u01a1ng hi\u1ec7u l\u00ean 139%. Video c\u00f3 s\u1ee9c h\u1ea5p d\u1eabn c\u1ea3m x\u00fac m\u1ea1nh m\u1ebd c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn ng\u01b0\u1eddi xem digital signage c\u1ee7a b\u1ea1n<\/div>\n

4. Video th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng.<\/strong><\/h3>\n
Theo Online Publishers Association, 46% ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 h\u00e0nh \u0111\u1ed9ng sau khi xem qu\u1ea3ng c\u00e1o video.<\/div>\n<\/div>\n
Theo MarketingProfs, 70% c\u00e1c chuy\u00ean gia ti\u1ebfp th\u1ecb b\u00e1o c\u00e1o video l\u00e0 ph\u01b0\u01a1ng ti\u1ec7n chuy\u1ec3n \u0111\u1ed5i t\u1ed1t nh\u1ea5t c\u1ee7a h\u1ecd. Video thu h\u00fat s\u1ef1 ch\u00fa \u00fd, gi\u1eef ch\u00e2n v\u00e0 \u0111\u1ec3 l\u1ea1i cho ng\u01b0\u1eddi xem m\u1ed9t \u1ea5n t\u01b0\u1ee3ng ri\u00eang bi\u1ec7t, \u0111\u00e1ng nh\u1edb.<\/div>\n

S\u1eed d\u1ee5ng video tr\u00ean Digital Signage nh\u01b0 n\u00e0o \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1t nh\u1ea5t?<\/strong><\/h2>\n

M\u1ee9c \u0111\u1ed9 li\u00ean quan c\u1ee7a video.<\/strong><\/span><\/h3>\n
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N\u1ebfu s\u1eed d\u1ee5ng video \u0111\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem, b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung \u0111\u01b0a l\u00ean c\u00f3 li\u00ean quan v\u00e0 ph\u00f9 h\u1ee3p. Nh\u1eefng n\u1ed9i dung video \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng tr\u00ean digital signage ph\u1ea3i t\u00f9y thu\u1ed9c v\u00e0o v\u1ecb tr\u00ed l\u1eafp \u0111\u1eb7t, \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 m\u1ee5c \u0111\u00edch c\u1ee7a doanh nghi\u1ec7p.<\/div>\n

Th\u1eddi l\u01b0\u1ee3ng video.<\/strong><\/h3>\n
Nh\u1eefng video d\u01b0\u1edbi m\u1ed9t ph\u00fat c\u00f3 t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n ng\u01b0\u1eddi xem l\u00e0 80% cho \u0111\u1ebfn m\u1ed1c 30 gi\u00e2y, trong khi c\u00e1c video d\u00e0i 2-3 ph\u00fat t\u1ef7 l\u1ec7 n\u00e0y gi\u1ea3m xu\u1ed1ng c\u00f2n 60%. V\u00ec v\u1eady h\u00e3y \u01b0u ti\u00ean t\u1ea1o nh\u1eefng video ng\u1eafn h\u01a1n \u0111\u1ec3 thu h\u00fat v\u00e0 mang \u0111\u1ebfn t\u00e1c \u0111\u1ed9ng t\u00edch c\u1ef1c cho ng\u01b0\u1eddi xem.<\/div>\n
H\u00e3y \u0111\u1ea3m b\u1ea3o nh\u1eefng th\u00f4ng tin quan tr\u1ecdng s\u1ebd \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb tr\u01b0\u1edbc \u0111\u1eb7c bi\u1ec7t l\u00e0 \u1edf nh\u1eefng n\u01a1i c\u00f3 l\u01b0u l\u01b0\u1ee3ng ng\u01b0\u1eddi qua l\u1ea1i cao. Nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u1ea7u c\u1ee7a video ch\u00ednh l\u00e0 th\u1eddi \u0111i\u1ec3m l\u00fd t\u01b0\u1edfng \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n.<\/div>\n

Gi\u1ea3i ph\u00e1p Digital Signage c\u1ee7a Miraway.<\/strong><\/h2>\n
Video l\u00e0 m\u1ed9t trong nh\u1eefng c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t c\u00e1c th\u00f4ng tin ph\u1ee9c t\u1ea1p trong m\u1ed9t khung th\u1eddi gian ng\u1eafn cho m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng. \u0110\u1ed3 h\u1ecda chuy\u1ec3n \u0111\u1ed9ng thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem trong khi n\u1ed9i dung video t\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c k\u00e9o d\u00e0i. S\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p digital signge c\u1ee7a Miraway \u0111\u1ec3 truy\u1ec1n \u0111\u1ea1t video m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 \u1edf m\u1ecdi n\u01a1i m\u00e0 b\u1ea1n mu\u1ed1n.<\/div>\n
T\u00ecm hi\u1ec3u th\u00eam b\u00e0i vi\u1ebft: Doanh nghi\u1ec7p vi\u1ec5n th\u00f4ng c\u00f3 th\u1ec3 h\u01b0\u1edfng l\u1ee3i nh\u01b0 th\u1ebf n\u00e0o t\u1eeb kiosk t\u1ef1 ph\u1ee5c v\u1ee5<\/a>.<\/div>\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y nay con ng\u01b0\u1eddi \u0111\u00e3 quen v\u1edbi vi\u1ec7c xem video qua nhi\u1ec1u ph\u01b0\u01a1ng ti\u1ec7n m\u1ed7i ng\u00e0y nh\u01b0 tivi, m\u00e1y t\u00ednh, \u0111i\u1ec7n tho\u1ea1i… Tr\u00ean th\u1ef1c t\u1ebf 60% ng\u01b0\u1eddi d\u00f9ng s\u1ebd xem m\u1ed9t \u0111o\u1ea1n video tr\u01b0\u1edbc khi \u0111\u1ecdc b\u1ea5t k\u1ef3 v\u0103n b\u1ea3n n\u00e0o. S\u1eed d\u1ee5ng video tr\u00ean digital signage gi\u00fap truy\u1ec1n t\u1ea3i n\u1ed9i dung h\u1ea5p d\u1eabn, s\u1ed1ng […]\n","protected":false},"author":1,"featured_media":9979,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[145],"tags":[189],"class_list":["post-9684","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-signage","tag-digital-signage"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2021\/06\/video-tren-digital-signage-scaled-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/9684"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=9684"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/9684\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/9979"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=9684"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=9684"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=9684"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}