{"id":8963,"date":"2020-11-16T10:48:47","date_gmt":"2020-11-16T10:48:47","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=4917"},"modified":"2020-11-16T10:48:47","modified_gmt":"2020-11-16T10:48:47","slug":"4-cach-don-gian-giup-doanh-nghiep-tang-long-trung-thanh-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/4-cach-don-gian-giup-doanh-nghiep-tang-long-trung-thanh-cua-khach-hang\/","title":{"rendered":"4 C\u00e1ch \u0110\u01a1n Gi\u1ea3n Gi\u00fap Doanh Nghi\u1ec7p T\u0103ng L\u00f2ng Trung Th\u00e0nh C\u1ee7a Kh\u00e1ch H\u00e0ng"},"content":{"rendered":"

X\u00e2y d\u1ef1ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. Theo nghi\u00ean c\u1ee9u c\u1ee7a C\u1ee5c qu\u1ea3n l\u00fd c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f9ng v\u1edbi Ph\u00f2ng th\u01b0\u01a1ng m\u1ea1i M\u1ef9, chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi th\u01b0\u1eddng t\u1ed1n g\u1ea5p 5-7 l\u1ea7n chi ph\u00ed \u0111\u1ec3 duy tr\u00ec kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3. T\u0103ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u00f3 th\u1ec3 t\u1ea1o ra thay \u0111\u1ed5i l\u1edbn \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p nh\u01b0 vi\u1ec7c ti\u1ebft ki\u1ec7m chi ph\u00ed, t\u0103ng doanh thu v\u00e0 c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\"t\u0103ng<\/p>\n

H\u00e3y c\u00f9ng Miraway t\u00ecm hi\u1ec3u 4 c\u00e1ch m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ec3 c\u1ea3i thi\u1ec7n l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

1. \u01afu ti\u00ean d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/strong><\/span><\/h2>\n

M\u1ed9t c\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 x\u00e2y d\u1ef1ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p l\u00e0 \u0111\u00e1p \u1ee9ng nh\u1eefng nhu c\u1ea7u c\u1ee7a h\u1ecd. M\u1ed9t c\u00f4ng ty c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m tuy\u1ec7t v\u1eddi l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng nh\u01b0ng c\u00f3 th\u1ec3 kh\u00f4ng ti\u1ebfn xa h\u01a1n n\u1ebfu nh\u01b0 kh\u00f4ng cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tin c\u1eady. \u0110\u1eb7c bi\u1ec7t trong th\u1eddi bu\u1ed5i ng\u00e0y c\u00e0ng c\u1ea1nh tranh s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m l\u00e0 kh\u00f4ng nhi\u1ec1u th\u00ec doanh nghi\u1ec7p n\u00e0o cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng trung th\u00e0nh h\u01a1n.<\/p>\n

73% doanh nghi\u1ec7p cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t c\u00f3 doanh thu cao h\u01a1n so v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ed1i th\u1ee7. V\u00ec v\u1eady \u0111\u1ec3 lu\u00f4n d\u1ea5n \u0111\u1ea7u trong l\u0129nh v\u1ef1c c\u1ee7a m\u00ecnh c\u00e1c doanh nghi\u1ec7p h\u00e3y \u01b0u ti\u00ean c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

B\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng b\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng nh\u1eefng c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0o quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng nh\u01b0: h\u1ec7 th\u1ed1ng l\u1ea5y s\u1ed1 t\u1ef1 \u0111\u1ed9ng<\/a>, gi\u1ea3i ph\u00e1p E-form, chatbots, c\u00e1c gi\u1ea3i ph\u00e1p t\u1ef1 ph\u1ee5c v\u1ee5…..B\u1ea5t k\u1ec3 l\u00fac n\u00e0o v\u00e0 b\u1ea5t k\u1ec3 \u1edf \u0111\u00e2u h\u00e3y \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t & nhanh ch\u00f3ng nh\u1ea5t.<\/p>\n

2. T\u1eb7ng qu\u00e0 \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng quay l\u1ea1i.<\/strong><\/span><\/h2>\n

T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng quay l\u1ea1i mua h\u00e0ng sau l\u1ea7n \u0111\u1ea7u ti\u00ean c\u1ee7a doanh nghi\u1ec7p b\u1ea1n l\u00e0 bao nhi\u00eau? N\u1ebfu t\u1ef7 l\u1ec7 n\u00e0y qu\u00e1 th\u1ea5p th\u00ec b\u1ea1n c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n n\u00f3 b\u1eb1ng vi\u1ec7c t\u1eb7ng cho h\u1ecd nh\u1eefng m\u00f3n qu\u00e0 nh\u1ecf hay phi\u1ebfu gi\u1ea3m gi\u00e1 mua h\u00e0ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch s\u1ef1 tr\u1edf l\u1ea1i c\u1ee7a h\u1ecd.<\/p>\n

C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 cho kh\u00e1ch h\u00e0ng bi\u1ebft r\u1eb1ng b\u1ea1n \u0111\u00e1nh gi\u00e1 cao m\u1ed1i quan h\u1ec7 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p v\u00e0 mu\u1ed1n h\u1ecd ti\u1ebfp t\u1ee5c quay l\u1ea1i mua h\u00e0ng v\u00e0o nh\u1eefng l\u1ea7n t\u1edbi.<\/p>\n

Coffee House l\u00e0 m\u1ed9t v\u00ed d\u1ee5 ti\u00eau bi\u1ec3u v\u1ec1 ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u0111\u01b0\u1ee3c ng\u01b0\u1eddi ti\u00eau d\u00f9ng y\u00eau th\u00edch. N\u00f3 s\u1eed d\u1ee5ng m\u1ed9t h\u1ec7 th\u1ed1ng t\u00edch \u0111i\u1ec3m \u0111\u1ec3 theo d\u00f5i vi\u1ec7c mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111i\u1ec3m th\u01b0\u1edfng n\u00e0y c\u00f3 th\u1ec3 quy \u0111\u1ed5i ra phi\u1ebfu gi\u1ea3m gi\u00e1 ho\u1eb7c \u0111\u1ed3 u\u1ed1ng, \u0111\u1ed3 \u0103n mi\u1ec5n ph\u00ed. B\u1eb1ng c\u00e1ch n\u00e0y, Coffee House \u0111\u00e3 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a m\u00ecnh v\u00e0 c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n

3 Thu th\u1eadp d\u1eef li\u1ec7u ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/strong><\/h2>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 c\u1ea3i thi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c kh\u00e1ch h\u00e0ng l\u00e0 hi\u1ec3u \u0111\u01b0\u1ee3c nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng th\u1eadt s\u1ef1 mong mu\u1ed1n. Thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/a> s\u1ebd cho b\u1ea1n bi\u1ebft kh\u00e1ch h\u00e0ng mu\u1ed1n g\u00ec v\u00e0 ngh\u0129 g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. H\u00e3y thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng nh\u1eefng c\u00e1ch sau:<\/p>\n

G\u1eedi email kh\u1ea3o s\u00e1t<\/strong><\/em>. <\/span><\/h3>\n

Nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u0103ng k\u00fd email c\u1ee7a doanh nghi\u1ec7p v\u00ec h\u1ecd mu\u1ed1n \u0111\u01b0\u1ee3c nh\u1eadn nhi\u1ec1u th\u00f4ng tin t\u1eeb doanh nghi\u1ec7p h\u01a1n. Ngo\u00e0i ra h\u1ecd c\u0169ng r\u1ea5t s\u1eb5n l\u00f2ng cung c\u1ea5p cho b\u1ea1n nh\u1eefng ph\u1ea3n h\u1ed3i \u0111\u00e1ng tin c\u1eady \u0111\u1ec3 c\u1ea3i thi\u1ec7n quy tr\u00ecnh d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

S\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch x\u00e3 h\u1ed9i<\/strong><\/em><\/span><\/h3>\n

Social Listening s\u1ebd gi\u00fap b\u1ea1n theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i t\u1ed1t h\u01a1n b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch t\u1ea5t c\u1ea3 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng \u0111ang n\u00f3i v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. M\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng chia s\u1ebb suy ngh\u0129 c\u1ee7a m\u00ecnh l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, v\u00ec v\u1eady nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd l\u00e0 c\u01a1 h\u1ed9i t\u1ed1t \u0111\u1ec3 doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5.<\/p>\n

Ph\u00e2n t\u00edch website:<\/strong><\/em> <\/span><\/h3>\n

S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch website s\u1ebd cho b\u1ea1n bi\u1ebft ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp v\u00e0o trang web th\u01b0\u1eddng d\u00e0nh nhi\u1ec1u th\u1eddi gian c\u1ee7a h\u1ecd \u1edf nh\u1eefng trang n\u00e0o, h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung n\u00e0o…. Hi\u1ec3u r\u00f5 v\u1ec1 s\u1edf th\u00edch v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap b\u1ea1n t\u1ea1o ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb \u0111\u00e1p \u1ee9ng \u0111\u00fang nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n

Nh\u00fang form kh\u1ea3o s\u00e1t tr\u00ean trang web c\u1ee7a b\u1ea1n<\/strong><\/span><\/h3>\n

V\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng m\u1edbi truy c\u1eadp website c\u1ee7a b\u1ea1n c\u00f3 th\u1ec3 c\u1ea7n th\u00eam s\u1ee9c thuy\u1ebft ph\u1ee5c \u0111\u1ec3 c\u00f3 th\u1ec3 chia s\u1ebb ph\u1ea3n h\u1ed3i. Th\u00eam form kh\u1ea3o s\u00e1t v\u00e0o trang web s\u1ebd gi\u00fap ng\u01b0\u1eddi d\u00f9ng tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n

4. Hi\u1ec7n th\u1ecb nh\u1eefng ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng<\/span><\/strong><\/h2>\n

M\u1ed9t trong nh\u1eefng c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 t\u1ea1o ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 hi\u1ec7n th\u1ecb nh\u1eefng feedback t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169 tr\u00ean trang web c\u1ee7a m\u00ecnh.<\/p>\n

Nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 bao g\u1ed3m x\u1ebfp h\u1ea1ng, \u0111\u00e1nh gi\u00e1, l\u1eddi ph\u1ea3n h\u1ed3i, x\u00e1c nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng…. Truy\u1ec1n \u0111\u1ea1t nh\u1eefng th\u00f4ng tin n\u00e0y tr\u00ean trang web c\u1ee7a b\u1ea1n v\u00e0 c\u00e1c k\u00eanh m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 thuy\u1ebft ph\u1ee5c ng\u01b0\u1eddi d\u00f9ng t\u00ecm hi\u1ec3u th\u00eam v\u00e0 bi\u1ebfn h\u1ecd tr\u1edf\u00a0 th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

T\u00ecm hi\u1ec3u th\u00eam b\u00e0i vi\u1ebft: Nh\u1eefng \u0111i\u1ec1u b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a b\u1ec7nh nh\u00e2n.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

X\u00e2y d\u1ef1ng c\u01a1 s\u1edf kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. Theo nghi\u00ean c\u1ee9u c\u1ee7a C\u1ee5c qu\u1ea3n l\u00fd c\u00e1c doanh nghi\u1ec7p nh\u1ecf c\u00f9ng v\u1edbi Ph\u00f2ng th\u01b0\u01a1ng m\u1ea1i M\u1ef9, chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi th\u01b0\u1eddng t\u1ed1n g\u1ea5p 5-7 […]\n","protected":false},"author":1,"featured_media":4925,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[167,11],"tags":[],"class_list":["post-8963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-he-thong-khao-sat-va-phan-hoi","category-trai-nghiem-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2020\/11\/tang-long-trung-thanh-cua-khach-hang-1-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8963"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=8963"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/4925"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=8963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=8963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=8963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}