{"id":8961,"date":"2020-10-28T09:03:48","date_gmt":"2020-10-28T09:03:48","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=4860"},"modified":"2020-10-28T09:03:48","modified_gmt":"2020-10-28T09:03:48","slug":"loi-ich-cua-viec-cai-thien-trai-nghiem-khach-hang-trong-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/loi-ich-cua-viec-cai-thien-trai-nghiem-khach-hang-trong-doanh-nghiep\/","title":{"rendered":"L\u1ee3i \u00cdch C\u1ee7a Vi\u1ec7c C\u1ea3i Thi\u1ec7n Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng Trong Doanh Nghi\u1ec7p"},"content":{"rendered":"

V\u1edbi chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai ph\u00f9 h\u1ee3p, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Tuy nhi\u00ean nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn \u0111ang t\u1ef1 h\u1ecfi: c\u00f3 \u0111\u00e1ng ph\u00e2n b\u1ed5 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00f4ng? H\u00e3y t\u00ecm hi\u1ec3u m\u1ed9t s\u1ed1 l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng mang l\u1ea1i \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c \u0111\u00fang \u0111\u1eafn cho doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n

T\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/strong><\/span><\/h2>\n

\"c\u1ea3i<\/p>\n

N\u1ebfu doanh nghi\u1ec7p cung c\u1ea5p cho kh\u00e1ch h\u00e0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi nh\u1ea5t v\u00e0 \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a s\u1ebd khi\u1ebfn h\u1ecd c\u1ea3m th\u1ea5y h\u00e0i l\u00f2ng v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 mua h\u00e0ng h\u01a1n so v\u1edbi nh\u1eefng ng\u01b0\u1eddi c\u00f3 tr\u1ea3i nghi\u1ec7m kh\u00f4ng t\u1ed1t. Ngo\u00e0i ra kh\u00e1ch h\u00e0ng s\u1ebd s\u1eb5n s\u00e0ng quay l\u1ea1i, th\u1eed s\u1ea3n ph\u1ea9m m\u1edbi ho\u1eb7c gi\u1edbi thi\u1ec7u cho nh\u1eefng ng\u01b0\u1eddi quen c\u1ee7a h\u1ecd.<\/p>\n

Theo nghi\u00ean c\u1ee9u c\u1ee7a Forrester Research, c\u00e1c c\u00f4ng ty c\u00f3 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t s\u1ebd t\u0103ng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a h\u1ecd l\u00ean 14%.<\/p>\n

C\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh, uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/strong><\/span><\/h2>\n

Kh\u00f4ng c\u00f3 chi\u1ebfn d\u1ecbch PR-Marketing n\u00e0o t\u1ed1t h\u01a1n l\u00e0 nh\u1eefng ph\u1ea3n h\u1ed3i t\u1ed1t t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c chia s\u1ebb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Ng\u00e0y nay ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng ch\u1ec9 d\u1ef1a v\u00e0o th\u00f4ng tin s\u1ea3n ph\u1ea9m \u0111\u1ec3 ra quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng m\u00e0 h\u1ecd c\u00f2n c\u00f3 xu h\u01b0\u1edbng tin t\u01b0\u1edfng v\u00e0o tr\u1ea3i nghi\u1ec7m c\u1ee7a nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c h\u01a1n.\u00a0 V\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a m\u1ea1ng x\u00e3 h\u1ed9i, kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng c\u00f3 ti\u1ebfng n\u00f3i h\u01a1n, h\u1ecd c\u00f3 xu h\u01b0\u1edbng chia s\u1ebb m\u1ecdi c\u1ea3m x\u00fac, tr\u1ea3i nghi\u1ec7m c\u1ee7a m\u00ecnh l\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. V\u00ec v\u1eady t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi kh\u00f4ng ch\u1ec9 gi\u00fap b\u1ea1n gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n c\u1ea3i thi\u1ec7n h\u00ecnh \u1ea3nh v\u00e0 uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

T\u0103ng t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng trung th\u00e0nh.<\/strong><\/span><\/h2>\n

Khi g\u1eb7p ph\u1ea3i m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00f4ng t\u1ed1t, kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng thay \u0111\u1ed5i sang nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. Vi\u1ec7c thay \u0111\u1ed5i n\u00e0y th\u01b0\u1eddng g\u1eb7p nhi\u1ec1u r\u1ee7i ro n\u00ean khi \u0111\u01b0\u1ee3c cung c\u1ea5p m\u1ed9t tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1edbi \u0111\u00e1p \u1ee9ng \u0111\u1ea7y \u0111\u1ee7 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng th\u00ec h\u1ecd s\u1ebd c\u00f3 xu h\u01b0\u1edbng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u \u0111\u00f3 h\u01a1n. C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n gi\u1ea3m t\u1ef7 l\u1ec7 r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u.\u00a0<\/span><\/p>\n

T\u1ed1i \u01b0u h\u00f3a chi ph\u00ed v\u00e0 t\u00e0i nguy\u00ean.<\/strong><\/span><\/h2>\n

C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a> b\u1eb1ng c\u00e1c gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 s\u1ebd gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 h\u01a1n nh\u01b0 vi\u1ec7c s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p x\u1ebfp h\u00e0ng, e-form, \u0111\u1eb7t ch\u1ed7 tr\u1ef1c tuy\u1ebfn….C\u00e1c gi\u1ea3i ph\u00e1p n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ef1 \u0111\u1ed9ng h\u00f3a m\u1ed9t s\u1ed1 quy tr\u00ecnh trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1eeb \u0111\u00f3 s\u1ebd ti\u1ebft ki\u1ec7m \u0111\u01b0\u1ee3c nh\u00e2n l\u1ef1c v\u00e0 t\u1eadp trung th\u1eddi gian v\u00e0o vi\u1ec7c ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c t\u1ed1t h\u01a1n.<\/p>\n

Gi\u1ea3m thi\u1ec3u nh\u1eefng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c.<\/strong><\/span><\/h2>\n

Nh\u1eefng l\u1eddi ph\u00e0n n\u00e0n c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd khi\u1ebfn doanh nghi\u1ec7p ph\u1ea3i m\u1ea5t nhi\u1ec1u th\u1eddi gian v\u00e0 nh\u00e2n l\u1ef1c \u0111\u1ec3 x\u1eed l\u00fd ch\u00fang, ngo\u00e0i ra n\u00f3 c\u00f2n l\u00e0m gi\u1ea3m uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u v\u00e0 v\u1ec1 l\u00e2u d\u00e0i c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng l\u1edbn \u0111\u1ebfn s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. C\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n s\u1ebd khi\u1ebfn kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 gi\u1ea3m thi\u1ec3u nh\u1eefng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c.<\/p>\n

T\u1ea1o m\u00f4i tr\u01b0\u1eddng l\u00e0m vi\u1ec7c t\u1ed1t h\u01a1n.<\/strong><\/span><\/h2>\n

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 gi\u1ea3m b\u1edbt nh\u1eefng tr\u01b0\u1eddng h\u1ee3p kh\u00e1ch h\u00e0ng t\u1ee9c gi\u1eadn g\u00e2y \u00e1p l\u1ef1c l\u00ean \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean. Ngo\u00e0i ra vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c li\u1ec1n m\u1ea1ch, gi\u1ea3m th\u1eddi gian ch\u1edd \u0111\u1ee3i v\u00e0 th\u1eddi gian giao d\u1ecbch c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

N\u1ebfu b\u1ea1n mu\u1ed1n qu\u1ea3n l\u00fd h\u00e0nh tr\u00ecnh v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m hi\u1ec7u qu\u1ea3 c\u1ee7a kh\u00e1ch h\u00e0ng h\u00e3y li\u00ean h\u1ec7 v\u1edbi Miraway \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n chi ti\u1ebft h\u01a1n.<\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: Nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t: chi\u1ebfn l\u01b0\u1ee3c d\u00e0nh cho l\u0129nh v\u1ef1c b\u1ea3o m\u1eadt v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng ti\u00eau d\u00f9ng.<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

V\u1edbi chi\u1ebfn l\u01b0\u1ee3c tri\u1ec3n khai ph\u00f9 h\u1ee3p, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n c\u00f3 th\u1ec3 c\u00f3 t\u00e1c \u0111\u1ed9ng l\u1edbn \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Tuy nhi\u00ean nhi\u1ec1u doanh nghi\u1ec7p v\u1eabn \u0111ang t\u1ef1 h\u1ecfi: c\u00f3 \u0111\u00e1ng ph\u00e2n b\u1ed5 th\u1eddi gian v\u00e0 ngu\u1ed3n l\u1ef1c \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00f4ng? H\u00e3y t\u00ecm hi\u1ec3u m\u1ed9t […]\n","protected":false},"author":1,"featured_media":4866,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[11],"tags":[232],"class_list":["post-8961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trai-nghiem-khach-hang","tag-trai-nghiem-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2020\/10\/cai-thien-trai-nghiem-khach-hang-1-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8961"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=8961"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8961\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/4866"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=8961"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=8961"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=8961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}