{"id":8950,"date":"2019-03-06T04:09:49","date_gmt":"2019-03-06T04:09:49","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=3096"},"modified":"2019-03-06T04:09:49","modified_gmt":"2019-03-06T04:09:49","slug":"big-data-anh-huong-nhu-the-nao-den-quan-ly-trai-nghiem-khach-hang","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/big-data-anh-huong-nhu-the-nao-den-quan-ly-trai-nghiem-khach-hang\/","title":{"rendered":"Big Data \u1ea2nh H\u01b0\u1edfng Nh\u01b0 Th\u1ebf N\u00e0o \u0110\u1ebfn Qu\u1ea3n L\u00fd Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng?"},"content":{"rendered":"

B\u1ea1n kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00fd nh\u1eefng g\u00ec kh\u00f4ng \u0111o \u0111\u01b0\u1ee3c. C\u0169ng nh\u01b0 v\u1eady, b\u1ea1n kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t n\u1ebfu kh\u00f4ng thu th\u1eadp & qu\u1ea3n l\u00fd t\u1ed1t ngu\u1ed3n d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh. V\u1eady d\u1eef li\u1ec7u l\u1edbn<\/strong> (Big data) \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/span><\/p>\n

\"big<\/p>\n

Big data l\u00e0 g\u00ec?<\/b><\/span><\/h2>\n

Big data l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef r\u1ed9ng \u0111\u1ec3 ch\u1ec9 t\u1ea5t c\u1ea3 c\u00e1c d\u1eef li\u1ec7u c\u1ee7a m\u1ecdi l\u0129nh v\u1ef1c, b\u1ed9 ph\u1eadn c\u00f3 li\u00ean quan \u1ea3nh h\u01b0\u1edfng (tr\u1ef1c ti\u1ebfp & gi\u00e1n ti\u1ebfp) \u0111\u1ebfn t\u1ed5 ch\u1ee9c. Big Data c\u00f3 dung l\u01b0\u1ee3ng \u1edf m\u1ee9c kh\u1ed5ng l\u1ed3 v\u00e0 ph\u1ee9c t\u1ea1p. \u0110i\u1ec1u n\u00e0y khi\u1ebfn c\u00e1c ph\u1ea7n m\u1ec1m truy\u1ec1n th\u1ed1ng kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd & x\u1eed l\u00fd \u0111\u01b0\u1ee3c ngu\u1ed3n d\u1eef li\u1ec7u n\u00e0y. Big data kh\u00f4ng ch\u1ec9 c\u00f3 t\u00e1c d\u1ee5ng l\u01b0u tr\u1eef m\u00e0 c\u00f2n c\u00f3 kh\u1ea3 n\u0103ng x\u1eed l\u00fd d\u1eef li\u1ec7u th\u00e0nh nh\u1eefng b\u00e1o c\u00e1o tr\u1ef1c quan c\u1ee5 th\u1ec3 – gi\u00fap nh\u00e0 l\u00e3nh \u0111\u1ea1o c\u00f3 th\u1ec3 \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c. <\/span><\/p>\n

Big data \u1ea3nh h\u01b0\u1edfng th\u1ebf n\u00e0o \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng?<\/b><\/h3>\n

B\u1eb1ng c\u00e1c t\u00ednh n\u0103ng ph\u00e2n t\u00edch, x\u1eed l\u00fd s\u1ed1 li\u1ec7u, Big data s\u1ebd bi\u1ebfn c\u00e1c th\u00f4ng tin \u201cv\u00f4 tri, v\u00f4 gi\u00e1c\u201d th\u00e0nh nh\u1eefng con s\u1ed1 bi\u1ebft n\u00f3i. Trong l\u0129nh v\u1ef1c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a>, Big data mang \u0111\u1ebfn nh\u1eefng ph\u00e2n t\u00edch c\u1ee5 th\u1ec3 v\u1ec1 insight kh\u00e1ch h\u00e0ng, xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng, ti\u1ec1m n\u0103ng ph\u00e1t tri\u1ec3n\u2026v\u1edbi m\u1ee5c \u0111\u00edch gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c s\u1ef1 tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn nh\u01b0 Netflix, Amazon hay nhi\u1ec1u t\u1eadp \u0111o\u00e0n l\u1edbn kh\u00e1c l\u00e0 m\u1ed9t minh ch\u1ee9ng ho\u00e0n h\u1ea3o cho vi\u1ec7c \u00e1p d\u1ee5ng th\u00e0nh c\u00f4ng nh\u1eefng t\u00ednh n\u0103ng c\u1ee7a Big data. V\u00ec hi\u1ec3u \u0111\u01b0\u1ee3c insight kh\u00e1ch h\u00e0ng, c\u00e1c \u0111\u01a1n v\u1ecb n\u00e0y c\u00f3 th\u1ec3 li\u00ean t\u1ee5c tung ra c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng. C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i c\u0169ng nh\u1edd \u0111\u00f3 m\u00e0 \u0111\u01b0\u1ee3c nh\u1eafm \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau. \u0110i\u1ec1u n\u00e0y mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m mua s\u1eafm t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng, v\u1edbi \u0111a d\u1ea1ng s\u1ef1 ch\u1ecdn l\u1ef1a h\u01a1n v\u00e0 khi\u1ebfn l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd v\u1edbi doanh nghi\u1ec7p ng\u00e0y c\u00e0ng t\u0103ng l\u00ean. <\/span><\/p>\n

H\u01a1n n\u1eefa, nh\u1edd \u0111\u1ecbnh danh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, Big data s\u1ebd gi\u00fap doanh nghi\u1ec7p d\u1ec5 d\u00e0ng c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. \u0110i\u1ec1u \u0111\u00f3 gi\u00fap kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 \u0111\u00e1nh gi\u00e1 cao tr\u1ea3i nghi\u1ec7m m\u00e0 doanh nghi\u1ec7p mang l\u1ea1i. Tuy nhi\u00ean, quy\u1ec1n ri\u00eang t\u01b0 c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 c\u1ea7n b\u00e0n \u0111\u1ebfn. Nhi\u1ec1u ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd ch\u1ec9 cung c\u1ea5p th\u00f4ng tin c\u00e1 nh\u00e2n khi \u0111i\u1ec1u \u0111\u00f3 mang l\u1ea1i l\u1ee3i \u00edch r\u00f5 r\u00e0ng cho h\u1ecd. V\u00ec th\u1ebf, doanh nghi\u1ec7p c\u1ea7n c\u00f3 ch\u00ednh s\u00e1ch minh b\u1ea1ch \u0111\u1ec3 \u0111i\u1ec1u n\u00e0y kh\u00f4ng c\u1ea3n tr\u1edf vi\u1ec7c thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

B\u1ea5t c\u1ee9 m\u1ed9t c\u00f4ng ty n\u00e0o mu\u1ed1n ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m \u0111\u1ec1u c\u1ea7n \u1ee9ng d\u1ee5ng t\u1ed1t c\u00e1c t\u00ednh n\u0103ng c\u1ee7a Big data. V\u1edbi Big data, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh r\u00f5 \u0111i\u1ec1u g\u00ec \u0111ang th\u1ef1c s\u1ef1 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y gi\u00fap doanh nghi\u1ec7p \u00a0gia t\u0103ng l\u1ee3i nhu\u1eadn nh\u1edd vi\u1ec7c th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng v\u00e0 l\u00e0m gia t\u0103ng l\u00f2ng trung th\u00e0nh t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Big Data k\u1ebft h\u1ee3p v\u1edbi gi\u1ea3i ph\u00e1p kh\u1ea3o s\u00e1t v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng.<\/strong><\/h3>\n

Kh\u1ea3o s\u00e1t v\u00e0 ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/a> l\u00e0 y\u1ebfu t\u1ed1 ch\u00ednh trong b\u1ea5t k\u1ef3 chi\u1ebfn l\u01b0\u1ee3c CX (Customer Experience – Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong>) hi\u1ec7n \u0111\u1ea1i n\u00e0o. Ch\u00fang cung c\u1ea5p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng. Tuy nhi\u00ean, n\u1ebfu kh\u00f4ng ph\u00e2n t\u00edch l\u00e2u d\u00e0i, c\u00e1c d\u1eef li\u1ec7u n\u00e0y s\u1ebd b\u1ecb ph\u00e2n m\u1ea3nh. Big data \u1edf \u0111\u00e2y s\u1ebd \u0111\u1ea3m nh\u1eadn vai tr\u00f2 mang \u0111\u1ebfn nh\u1eefng g\u00f3c nh\u00ecn t\u1ed5ng th\u1ec3, tr\u1ef1c quan v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 t\u1eeb ch\u00ednh ngu\u1ed3n d\u1eef li\u1ec7u c\u1ee7a hai k\u00eanh tr\u00ean. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u00ecnh dung r\u1ed9ng l\u1edbn h\u01a1n v\u1ec1 nh\u1eefng ph\u1ea3n \u1ee9ng ti\u00eau c\u1ef1c & t\u00edch c\u1ef1c t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng; hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c v\u00e0 nh\u1eefng \u0111i\u1ec3m m\u1ea1nh, y\u1ebfu c\u1ee7a b\u1ed9 m\u00e1y v\u1eadn h\u00e0nh c\u1ee7a c\u00f4ng ty \u0111\u1ec3 c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p, hi\u1ec7u qu\u1ea3 nh\u1ea5t.<\/span><\/p>\n

Trong m\u00f4i tr\u01b0\u1eddng \u0111\u1ea7y t\u00ednh c\u1ea1nh tranh nh\u01b0 hi\u1ec7n nay, doanh nghi\u1ec7p c\u1ea7n nghi\u00eam t\u00fac nh\u00ecn nh\u1eadn t\u1ea7m quan tr\u1ecdng c\u1ee7a Big data trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh, nh\u1ea5t l\u00e0 trong vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. N\u1eafm b\u1eaft th\u00f4ng tin s\u1edbm s\u1ebd gi\u00fap doanh nghi\u1ec7p n\u1eafm b\u1eaft t\u1ed1t t\u00ecnh h\u00ecnh, ch\u1ee7 \u0111\u1ed9ng trong m\u1ecdi t\u00ecnh hu\u1ed1ng \u0111\u1ec3 x\u1eed l\u00fd m\u1ecdi kh\u1ee7ng ho\u1ea3ng k\u1ecbp th\u1eddi, ch\u00ednh x\u00e1c nh\u1ea5t. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap t\u1ea1o d\u1ef1ng uy t\u00edn c\u1ee7a doanh nghi\u1ec7p trong m\u1eaft kh\u00e1ch h\u00e0ng, c\u1ee7ng c\u1ed1 v\u1eefng ch\u1eafc th\u00eam l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd v\u1edbi t\u1ed5 ch\u1ee9c. \u0110\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o mu\u1ed1n t\u1ed3n t\u1ea1i v\u00e0 ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng c\u1ea7n h\u01b0\u1edbng t\u1edbi.<\/span><\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: 5 C\u00e1ch gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng 2019<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1ea1n kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00fd nh\u1eefng g\u00ec kh\u00f4ng \u0111o \u0111\u01b0\u1ee3c. C\u0169ng nh\u01b0 v\u1eady, b\u1ea1n kh\u00f4ng th\u1ec3 qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t n\u1ebfu kh\u00f4ng thu th\u1eadp & qu\u1ea3n l\u00fd t\u1ed1t ngu\u1ed3n d\u1eef li\u1ec7u c\u1ee7a m\u00ecnh. V\u1eady d\u1eef li\u1ec7u l\u1edbn (Big data) \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o? Big […]\n","protected":false},"author":1,"featured_media":3100,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[168],"tags":[],"class_list":["post-8950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phan-tich-kinh-doanh"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/03\/big-data-1-1.png","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8950"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=8950"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/3100"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=8950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=8950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=8950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}