{"id":8949,"date":"2019-03-04T10:42:42","date_gmt":"2019-03-04T10:42:42","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=3081"},"modified":"2024-05-07T17:48:23","modified_gmt":"2024-05-07T10:48:23","slug":"5-cach-giup-nang-cao-trai-nghiem-khach-hang-2019","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/5-cach-giup-nang-cao-trai-nghiem-khach-hang-2019\/","title":{"rendered":"5 C\u00e1ch Gi\u00fap N\u00e2ng Cao Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng 2019"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec3u r\u1eb1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a h\u1ecd ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng.Tuy nhi\u00ean, Hotjar &#8211; \u00a0m\u1ed9t c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp Website cho th\u1ea5y r\u1eb1ng ch\u1ec9 c\u00f3 12% c\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t c\u1ea3m th\u1ea5y th\u1ef1c s\u1ef1 t\u1ef1 tin l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Xu h\u01b0\u1edbng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong n\u0103m 2019 s\u1ebd xoay quanh vi\u1ec7c:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">N\u00e2ng cao t\u00ednh chuy\u00ean nghi\u1ec7p th\u00f4ng qua vi\u1ec7c tri\u1ec3n khai c\u00f4ng ngh\u1ec7 m\u1edbi.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">C\u1ea3i thi\u1ec7n c\u00e1c h\u1ec7 th\u1ed1ng s\u1eb5n c\u00f3.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">T\u00ecm ki\u1ebfm nh\u1eefng c\u00e1ch th\u1ee9c m\u1edbi \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8976\" src=\"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/03\/5-cach-nang-cao-trai-nghiem-khach-hang-1.png\" alt=\"5 c\u00e1ch n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\" width=\"600\" height=\"343\" \/><\/p>\n<p><span style=\"font-weight: 400\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 5 c\u00e1ch gi\u00fap n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ebd ph\u00e1t tri\u1ec3n trong n\u0103m 2019.<\/span><\/p>\n<h3><span style=\"font-size: 95%\"><b>C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u.<\/b><\/span><\/h3>\n<p><span style=\"font-weight: 400\">Nhi\u1ec1u s\u00e1ng ki\u1ebfn v\u1ec1 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u1eabn ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ea3n tr\u1edf v\u1ec1 d\u1eef li\u1ec7u. Trong khi \u0111\u00e2y l\u1ea1i l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 th\u00e0nh c\u00f4ng cho vi\u1ec7c x\u00e2y d\u1ef1ng m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t. V\u00ec th\u1ebf, ngo\u00e0i c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng th\u00ec n\u00e2ng cao c\u00f4ng ngh\u1ec7 l\u00e0 vi\u1ec7c doanh nghi\u1ec7p c\u1ea7n l\u00e0m \u0111\u1ec3 thu th\u1eadp \u0111\u1ea7y \u0111\u1ee7 &amp; ch\u00ednh x\u00e1c ngu\u1ed3n d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p hi\u1ec7n th\u1ef1c h\u00f3a nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u1ec3 c\u1ea3i thi\u1ec7n, n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h4><span style=\"font-size: 120%\"><b>T\u0103ng c\u01b0\u1eddng qu\u1ea3n l\u00fd d\u1eef li\u1ec7u.<\/b><\/span><\/h4>\n<p><span style=\"font-weight: 400\"><a href=\"https:\/\/miraway.vn\/\">Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a> hi\u1ec7n \u0111\u1ea1i ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u ngu\u1ed3n d\u1eef li\u1ec7u. V\u00ec th\u1ebf, doanh nghi\u1ec7p c\u1ea7n c\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng qu\u1ea3n l\u00fd ngu\u1ed3n d\u1eef li\u1ec7u khi m\u1ee9c quy m\u00f4 tr\u1edf l\u00ean l\u1edbn h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400\">C\u00e1c quy tr\u00ecnh qu\u1ea3n l\u00fd d\u1eef li\u1ec7u tr\u1edf n\u00ean ph\u1ee9c t\u1ea1p h\u01a1n khi doanh nghi\u1ec7p s\u1edf h\u1eefu nhi\u1ec1u k\u00eanh kh\u00e1c nhau. H\u00e3y l\u00ean chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ea3m b\u1ea3o r\u1eb1ng b\u1ea1n s\u1ebd qu\u1ea3n l\u00fd h\u1ebft \u0111\u01b0\u1ee3c d\u1eef li\u1ec7u t\u1eeb c\u00e1c ngu\u1ed3n c\u00f4ng ngh\u1ec7 c\u1ea3m bi\u1ebfn, thi\u1ebft b\u1ecb di \u0111\u1ed9ng, website v\u00e0 m\u1ea1ng x\u00e3 h\u1ed9i. Ngo\u00e0i ra, t\u01b0\u01a1ng t\u00e1c kh\u00e1ch h\u00e0ng t\u1eeb AI cung c\u1ea5p c\u0169ng l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u qu\u00fd gi\u00e1. V\u00ec th\u1ebf, \u0111\u1ec3 qu\u1ea3n tr\u1ecb t\u1ed1t nh\u1eefng th\u00f4ng tin n\u00e0y \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c v\u00e0 gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd d\u1eef li\u1ec7u gi\u00fap l\u00e3nh \u0111\u1ea1o \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c.<\/span><\/p>\n<h2><span style=\"font-size: 80%\"><b>N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1eb1ng t\u01b0\u01a1ng t\u00e1c th\u1ef1c t\u1ebf \u1ea3o.<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400\">C\u00f4ng ngh\u1ec7 AR \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf d\u1ef1a tr\u00ean h\u00ecnh \u1ea3nh th\u1ef1c t\u1ebf. AR c\u00f3 l\u1edbp ph\u1ee7 \u1ea3o \u0111\u01b0\u1ee3c t\u1ea1o ra th\u00f4ng qua m\u1ed9t thi\u1ebft b\u1ecb nh\u01b0 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh ho\u1eb7c k\u00ednh th\u00f4ng minh.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Qua \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh v\u1edbi c\u00f4ng ngh\u1ec7 tuy\u1ec7t v\u1eddi n\u00e0y. B\u00ean c\u1ea1nh \u0111\u00f3, c\u00f4ng ngh\u1ec7 n\u00e0y c\u0169ng gi\u00fap c\u1ea3i thi\u1ec7n c\u00e1c c\u00f4ng c\u1ee5 m\u00e0 nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec3 h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400\">C\u00f4ng ty Sephora &#8211; chu\u1ed7i m\u1ef9 ph\u1ea9m n\u1ed5i ti\u1ebfng c\u1ee7a Ph\u00e1p l\u00e0 m\u1ed9t v\u00ed d\u1ee5 \u0111i\u1ec3n h\u00ecnh c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 AR trong ho\u1ea1t \u0111\u1ed9ng b\u00e1n l\u1ebb. Sephora \u0111\u00e3 s\u1eed d\u1ee5ng AR tr\u00ean App c\u1ee7a m\u00ecnh \u0111\u1ec3 cho ng\u01b0\u1eddi mua th\u1ea5y s\u1ea3n ph\u1ea9m \u0111\u00f3 trang \u0111i\u1ec3m s\u1ebd tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ngay c\u1ea3 v\u1edbi doanh nghi\u1ec7p B2B, AR v\u1eabn c\u00f3 th\u1ec3 gi\u00fap c\u1ea3i thi\u1ec7n nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. V\u00ed d\u1ee5, k\u1ef9 thu\u1eadt vi\u00ean hi\u1ec7n tr\u01b0\u1eddng s\u1eed d\u1ee5ng AR \u0111\u1ec3 n\u1eafm b\u1eaft nhanh ch\u00f3ng v\u1ecb tr\u00ed l\u1ed7i v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c s\u1eeda ch\u1eefa c\u1ea7n thi\u1ebft.<\/span><\/p>\n<h5><span style=\"font-size: 150%\"><b>B\u1ea3o m\u1eadt th\u00f4ng tin ng\u01b0\u1eddi d\u00f9ng.<\/b><\/span><\/h5>\n<p><span style=\"font-weight: 400\">Quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u l\u00e0 m\u1ed1i quan t\u00e2m h\u00e0ng \u0111\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. 79% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng chuy\u1ec3n sang s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a \u0111\u1ed1i th\u1ee7 n\u1ebfu h\u1ecd c\u1ea3m th\u1ea5y r\u1eb1ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a m\u00ecnh b\u1ecb \u0111e d\u1ecda.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Do \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n trang b\u1ecb c\u00e1c c\u00f4ng ngh\u1ec7 c\u1ea7n thi\u1ebft \u0111\u1ec3 n\u1eafm b\u1eaft c\u00e1c d\u1ea5u hi\u1ec7u b\u1ecb x\u00e2m ph\u1ea1m th\u00f4ng tin \u0111\u1ec3 k\u1ecbp th\u1eddi ng\u0103n ch\u1eb7n. B\u00ean c\u1ea1nh c\u00e1c bi\u1ec7n ph\u00e1p b\u1ea3o m\u1eadt ch\u1ee7 \u0111\u1ed9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 tri\u1ec3n khai x\u00e1c th\u1ef1c \u0111a y\u1ebfu t\u1ed1, nh\u01b0 sinh tr\u1eafc h\u1ecdc, \u0111\u1ec3 b\u1ea3o v\u1ec7 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n khi h\u1ecd t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ec7 th\u1ed1ng. B\u1ea3o m\u1eadt th\u00f4ng tin v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi s\u1ebd l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p g\u00e2y d\u1ef1ng ni\u1ec1m tin, s\u1ef1 trung th\u00e0nh t\u1eeb kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h5><span style=\"color: #282828\"><strong><span style=\"font-size: 130%\">S\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a AI.<\/span><\/strong><\/span><\/h5>\n<p><span style=\"font-weight: 400\">Gartner &#8211; c\u00f4ng ty nghi\u00ean c\u1ee9u v\u00e0 t\u01b0 v\u1ea5n c\u00f4ng ngh\u1ec7 th\u00f4ng tin h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi \u0111\u00e3 d\u1ef1 \u0111o\u00e1n r\u1eb1ng trong t\u01b0\u01a1ng lai, 85% t\u01b0\u01a1ng t\u00e1c c\u1ee7a doanh nghi\u1ec7p v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd <\/span>kh\u00f4ng ph\u1ea3i <span style=\"font-weight: 400\">l\u00e0 con ng\u01b0\u1eddi. C\u00e1c AI v\u00e0 tr\u1ee3 l\u00fd \u1ea3o th\u00f4ng minh s\u1ebd thay th\u1ebf con ng\u01b0\u1eddi \u0111\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y. \u0110\u1eb7c bi\u1ec7t khi c\u00e1c t\u1ed5 ch\u1ee9c c\u1ea7n thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m ch\u1ea5t l\u01b0\u1ee3ng cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400\">AI c\u00f3 th\u1ec3 thay \u0111\u1ed5i c\u00e1ch ph\u1ea3n \u1ee9ng d\u1ef1a tr\u00ean tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac, nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c nh\u00e2n vi\u00ean s\u1ebd kh\u00f4ng ph\u1ea3i can thi\u1ec7p tr\u1ef1c ti\u1ebfp khi kh\u00e1ch h\u00e0ng gi\u1eadn d\u1eef. Thay v\u00e0o \u0111\u00f3, d\u1ef1a v\u00e0o c\u00e1c thu\u1eadt to\u00e1n chuy\u00ean bi\u1ec7t, AI c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ph\u1ea3n \u1ee9ng c\u1ee7a h\u1ecd \u0111\u1ec3 khu\u1ebfch t\u00e1n t\u00ecnh h\u00ecnh t\u1ed1t h\u01a1n.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Hy v\u1ecdng v\u1edbi 5 xu th\u1ebf k\u1ec3 tr\u00ean, doanh nghi\u1ec7p c\u00f3 th\u1ec3 h\u00ecnh dung t\u01b0\u01a1ng lai c\u1ee7a s\u1ef1 ph\u00e1t tri\u1ec3n c\u00f4ng ngh\u1ec7, \u0111\u1eb7c bi\u1ec7t trong l\u0129nh v\u1ef1c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. \u0110\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 c\u00f3 th\u1ec3 s\u1ebd l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c. Nh\u01b0ng \u0111\u00f3 c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p t\u1eadp trung n\u1eafm b\u1eaft t\u1ea1o ra nh\u1eefng thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c trong vi\u1ec7c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u01b0\u1ee3t tr\u1ed9i &amp; kh\u00e1c bi\u1ec7t.<\/span><\/p>\n<p>Xem th\u00eam b\u00e0i vi\u1ebft: <a href=\"https:\/\/miraway.vn\/blog\/4-ly-do-cac-doanh-nghiep-nen-su-dung-giai-phap-phan-tich-truyen-thong\/\">4 L\u00fd do doanh nghi\u1ec7p n\u00ean s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nhi\u1ec1u doanh nghi\u1ec7p hi\u1ec3u r\u1eb1ng l\u1ee3i th\u1ebf c\u1ea1nh tranh c\u1ee7a h\u1ecd ph\u1ee5 thu\u1ed9c v\u00e0o kh\u1ea3 n\u0103ng t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng ch\u1ea5t l\u01b0\u1ee3ng.Tuy nhi\u00ean, Hotjar &#8211; \u00a0m\u1ed9t c\u00f4ng c\u1ee5 nghi\u00ean c\u1ee9u h\u00e0nh vi ng\u01b0\u1eddi d\u00f9ng truy c\u1eadp Website cho th\u1ea5y r\u1eb1ng ch\u1ec9 c\u00f3 12% c\u00e1c c\u00f4ng ty \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t c\u1ea3m th\u1ea5y th\u1ef1c [&#8230;]\n","protected":false},"author":1,"featured_media":8976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-8949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trai-nghiem-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/03\/5-cach-nang-cao-trai-nghiem-khach-hang-1-1.png","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8949"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=8949"}],"version-history":[{"count":1,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8949\/revisions"}],"predecessor-version":[{"id":15584,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8949\/revisions\/15584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/8976"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=8949"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=8949"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=8949"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}