{"id":8948,"date":"2019-02-26T09:31:36","date_gmt":"2019-02-26T09:31:36","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=3071"},"modified":"2024-05-07T17:48:53","modified_gmt":"2024-05-07T10:48:53","slug":"4-ly-do-cac-doanh-nghiep-nen-su-dung-giai-phap-phan-tich-truyen-thong","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/4-ly-do-cac-doanh-nghiep-nen-su-dung-giai-phap-phan-tich-truyen-thong\/","title":{"rendered":"4 L\u00fd Do C\u00e1c Doanh Nghi\u1ec7p N\u00ean S\u1eed D\u1ee5ng Gi\u1ea3i Ph\u00e1p Ph\u00e2n T\u00edch Truy\u1ec1n Th\u00f4ng"},"content":{"rendered":"

Khi x\u00e2y d\u1ef1ng v\u0103n h\u00f3a kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m, thay v\u00ec \u0111\u01b0a ra c\u00e1c gi\u1ea3 \u0111\u1ecbnh v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mu\u1ed1n ho\u1eb7c c\u1ea7n, doanh nghi\u1ec7p c\u1ea7n nghe ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd \u0111ang n\u00f3i & ngh\u0129 g\u00ec. Gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng (Social Listening) ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c nh\u1ea5t cho doanh nghi\u1ec7p trong vi\u1ec7c gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 tr\u00ean. 4 l\u00fd do sau s\u1ebd gi\u00fap doanh nghi\u1ec7p h\u00ecnh dung ch\u00ednh x\u00e1c nh\u1eefng l\u1ee3i \u00edch c\u1ee7a gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng mang l\u1ea1i.<\/p>\n

\"gi\u1ea3i<\/p>\n

T\u01b0\u01a1ng t\u00e1c t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng.<\/strong><\/span><\/h2>\n

Theo nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1edfi Sprout Social – m\u1ed9t \u0111\u01a1n v\u1ecb cung c\u1ea5p c\u00f4ng c\u1ee5 qu\u1ea3n l\u00fd m\u1ea1ng x\u00e3 h\u1ed9i cho th\u1ea5y 83% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi h\u00e0i l\u00f2ng khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tr\u1ea3 l\u1eddi c\u00e1c c\u00e2u h\u1ecfi c\u1ee7a h\u1ecd v\u00e0 68% s\u1ebd \u0111\u00e1nh gi\u00e1 cao khi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u tham gia c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n v\u1edbi h\u1ecd. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 th\u1ea5y r\u1eb1ng kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 mu\u1ed1n \u0111\u01b0\u1ee3c l\u1eafng nghe tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i.
\nC\u00f3 \u0111\u1ebfn 48% kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng mua h\u00e0ng v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. R\u00f5 r\u00e0ng, vi\u1ec7c t\u01b0\u01a1ng t\u00e1c k\u1ecbp th\u1eddi v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i s\u1ebd t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. \u0110\u00f3 l\u00e0 \u0111\u1ed9ng th\u00e1i s\u1ebd kh\u01a1i g\u1ee3i l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n

C\u00f3 th\u1ec3 theo d\u00f5i s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/span><\/h3>\n

\u0110\u00f4i khi, c\u00e1c th\u01b0\u01a1ng hi\u1ec7u s\u1ebd ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi c\u00e1c v\u1ee5 b\u00ea b\u1ed1i ho\u1eb7c c\u00e1c v\u1ea5n \u0111\u1ec1 nghi\u00eam tr\u1ecdng. \u0110i\u1ec1u quan tr\u1ecdng \u1edf \u0111\u00e2y l\u00e0 khi s\u1ef1 vi\u1ec7c x\u1ea3y ra \u1edf m\u1ee9c nh\u1ecf, doanh nghi\u1ec7p c\u1ea7n k\u1ecbp th\u1eddi ph\u00e1t hi\u1ec7n, khoanh v\u00f9ng v\u00e0 x\u1eed l\u00fd m\u1ed9t c\u00e1ch nhanh ch\u00f3ng. \u0110i\u1ec1u \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p tr\u00e1nh \u0111\u1ec3 s\u1ef1 vi\u1ec7c lan r\u1ed9ng m\u1ea5t ki\u1ec3m so\u00e1t, \u1ea3nh h\u01b0\u1edfng n\u1eb7ng n\u1ec1 \u0111\u1ebfn uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.
\nNgo\u00e0i ra, v\u1edbi h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng<\/strong>, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c t\u00ecnh tr\u1ea1ng c\u1ee7a c\u00e1c b\u00ecnh lu\u1eadn ti\u00eau c\u1ef1c \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i, doanh s\u1ed1. Qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t s\u1ed1 nghi\u00ean c\u1ee9u b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch s\u1ef1 c\u1ed1 g\u1ea7n \u0111\u00e2y \u0111\u1ec3 k\u1ecbp th\u1eddi c\u00f3 nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh \u0111\u00fang th\u1eddi \u0111i\u1ec3m, \u0111\u00fang ch\u1ed7.<\/p>\n

Mang \u0111\u1ebfn nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi.<\/strong><\/span><\/h4>\n

Khi nhi\u1ec1u kh\u00e1ch h\u00e0ng b\u1eaft \u0111\u1ea7u ph\u00e0n n\u00e0n v\u1ec1 c\u00f9ng m\u1ed9t v\u1ea5n \u0111\u1ec1 ho\u1eb7c kh\u1edfi x\u01b0\u1edbng tr\u00e0o l\u01b0u n\u00e0o \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n lu\u00f4n theo d\u00f5i \u0111\u1ec3 c\u00f3 nh\u1eefng \u0111\u1ed9ng th\u00e1i ph\u1ea3n \u1ee9ng ch\u00ednh x\u00e1c & k\u1ecbp th\u1eddi. Tuy nhi\u00ean, v\u1edbi ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng, thay v\u00ec b\u1ecb \u0111\u1ed9ng ch\u1ec9 theo d\u00f5i \u0111i\u1ec1u \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch \u0111\u1ed5i m\u1edbi \u0111\u1ec3 d\u1eabn \u0111\u1ea7u xu h\u01b0\u1edbng.<\/p>\n

B\u1ea5t k\u1ef3 th\u1eed nghi\u1ec7m n\u00e0o c\u0169ng s\u1ebd mang l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 kh\u00e1c nhau nh\u01b0ng \u0111\u00f3 s\u1ebd l\u00e0 c\u01a1 s\u1edf quan tr\u1ecdng \u0111\u1ec3 doanh nghi\u1ec7p nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 theo d\u00f5i quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac h\u01a1n.<\/p>\n

Gia t\u0103ng vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng.<\/strong><\/span><\/h5>\n

Gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng gi\u00fap doanh nghi\u1ec7p c\u00f3 c\u01a1 h\u1ed9i m\u1edf r\u1ed9ng ph\u1ea1m vi ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. V\u00ec \u0111\u01a1n gi\u1ea3n, nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i c\u1ee7a b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 kh\u00e1ch h\u00e0ng trung th\u00e0nh. \u0110\u00f4i khi, h\u1ecd \u0111\u01a1n thu\u1ea7n ch\u1ec9 l\u00e0 nh\u1eefng ng\u01b0\u1eddi th\u00edch n\u1ed9i dung ho\u1eb7c c\u00e1c event tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a b\u1ea1n. \u0110\u00f3 s\u1ebd l\u00e0 c\u01a1 h\u1ed9i gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi c\u00e1c nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ec1m n\u0103ng n\u00e0y. Qua \u0111\u00f3, vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i ng\u01b0\u1eddi xem & theo d\u00f5i n\u1ed9i dung c\u1ee7a b\u1ea1n th\u00e0nh kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n r\u1ea5t nhi\u1ec1u. \u0110i\u1ec1u \u0111\u00f3 th\u1ef1c s\u1ef1 hi\u1ec7u qu\u1ea3 v\u00e0 ti\u1ebft ki\u1ec7m h\u01a1n l\u00e0 ti\u1ebfp c\u1eadn nh\u1eefng ng\u01b0\u1eddi m\u1edbi ho\u00e0n to\u00e0n v\u00e0 h\u1ecd ch\u01b0a h\u1ec1 bi\u1ebft ho\u1eb7c quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m,d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n

S\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c c\u00e1c lo\u1ea1i n\u1ed9i dung m\u00e0 nh\u1eefng ng\u01b0\u1eddi theo d\u00f5i th\u00edch b\u1eb1ng c\u00e1ch xem b\u00e0i \u0111\u0103ng, chia s\u1ebb, hashtag v\u00e0 \u1ea3nh c\u1ee7a h\u1ecd. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p \u0111\u1ec3 thu h\u00fat nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u0111\u00f3 v\u00e0o th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh.<\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: Doanh nghi\u1ec7p s\u1ebd \u0111\u01b0\u1ee3c l\u1ee3i \u00edch g\u00ec khi k\u1ebft h\u1ee3p Digital Signage v\u00e0 h\u1ec7 th\u1ed1ng x\u1ebfp h\u00e0ng th\u00f4ng minh<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Khi x\u00e2y d\u1ef1ng v\u0103n h\u00f3a kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m, thay v\u00ec \u0111\u01b0a ra c\u00e1c gi\u1ea3 \u0111\u1ecbnh v\u1ec1 nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng mu\u1ed1n ho\u1eb7c c\u1ea7n, doanh nghi\u1ec7p c\u1ea7n nghe ch\u00ednh x\u00e1c nh\u1eefng g\u00ec h\u1ecd \u0111ang n\u00f3i & ngh\u0129 g\u00ec. Gi\u1ea3i ph\u00e1p ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng (Social Listening) ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c […]\n","protected":false},"author":1,"featured_media":8975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[169],"tags":[221,230],"class_list":["post-8948","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phan-tich-truyen-thong","tag-phan-tich-truyen-thong","tag-social-listening"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/02\/giai-phap-phan-tich-truyen-thong-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8948"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=8948"}],"version-history":[{"count":1,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8948\/revisions"}],"predecessor-version":[{"id":15585,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8948\/revisions\/15585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/8975"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=8948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=8948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=8948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}