{"id":8745,"date":"2021-04-09T09:56:47","date_gmt":"2021-04-09T09:56:47","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=5213"},"modified":"2021-04-09T09:56:47","modified_gmt":"2021-04-09T09:56:47","slug":"nhung-diem-can-luu-y-truoc-khi-bat-dau-chien-dich-khao-sat-trai-nghiem-khach-hang","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/nhung-diem-can-luu-y-truoc-khi-bat-dau-chien-dich-khao-sat-trai-nghiem-khach-hang\/","title":{"rendered":"Nh\u1eefng \u0110i\u1ec3m C\u1ea7n L\u01b0u \u00dd Tr\u01b0\u1edbc Khi B\u1eaft \u0110\u1ea7u Chi\u1ebfn D\u1ecbch Kh\u1ea3o S\u00e1t Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng"},"content":{"rendered":"<p>Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng chia s\u1ebb nh\u1eefng tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c h\u01a1n nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c. C\u1ea7n t\u1edbi 12 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp cho m\u1ed9t tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c. Mang \u0111\u1ebfn <a href=\"https:\/\/miraway.vn\/\">tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a> t\u1ed1t nh\u1ea5t c\u0169ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn th\u00f4ng qua vi\u1ec7c t\u0103ng kh\u1ea3 n\u0103ng gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng, t\u0103ng doanh thu, doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau n\u00e0y, vi\u1ec7c l\u1eafng nghe kh\u00e1ch h\u00e0ng l\u00e0 ch\u00eca kh\u00f3a quan tr\u1ecdng nh\u1ea5t. C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t CX l\u00e0 m\u1ed9t k\u00eanh quan tr\u1ecdng \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n quan \u0111i\u1ec3m, c\u1ea3m nh\u1eadn v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Nh\u01b0ng l\u1eafng nghe th\u00f4i l\u00e0 ch\u01b0a \u0111\u1ee7. Chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u kh\u1ea3o s\u00e1t th\u00e0nh nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u00e0 \u0111\u01b0a ra c\u00e1c h\u00e0nh \u0111\u1ed9ng ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u1ea3i thi\u1ec7n m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8444\" src=\"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2021\/04\/khao-sat-trai-nghiem-khach-hang-1.jpg\" alt=\"kh\u1ea3o s\u00e1t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\" width=\"650\" height=\"436\" \/><\/p>\n<p>\u0110\u1ec3 c\u00f3 cu\u1ed9c kh\u1ea3o s\u00e1t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u00e1c y\u1ebfu t\u1ed1 quan tr\u1ecdng sau.<\/p>\n<h2><span style=\"font-size: 80%\"><strong>1. X\u00e1c \u0111\u1ecbnh m\u1ee5c \u0111\u00edch c\u1ee7a cu\u1ed9c kh\u1ea3o s\u00e1t.<\/strong><\/span><\/h2>\n<p>Tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u cu\u1ed9c kh\u1ea3o s\u00e1t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng b\u1ea1n c\u1ea7n x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c \u0111\u00edch c\u1ee7a cu\u1ed9c <a href=\"https:\/\/miraway.vn\/giai-phap\/phan-hoi-khach-hang\/\">kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng<\/a>. N\u1ebfu kh\u00f4ng c\u00f3 m\u1ed9t m\u1ee5c ti\u00eau \u0111\u01b0\u1ee3c x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng, b\u1ea1n s\u1ebd d\u1ec5 b\u1ecb ng\u1ed9 nh\u1eadn, \u0111\u01b0a ra c\u00e1c c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t kh\u00f4ng ph\u00f9 h\u1ee3p.<\/p>\n<p>V\u1ecb d\u1ee5 n\u1ebfu b\u1ea1n \u0111ang \u0111i\u1ec1u h\u00e0nh m\u1ed9t chu\u1ed7i c\u1eeda h\u00e0ng hoa c\u00f3 s\u1eed d\u1ee5ng th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed. Sau khi g\u1eedi b\u1ea3n kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed1i quan h\u1ec7 h\u00e0ng n\u0103m c\u1ee7a b\u1ea1n, b\u1ea1n bi\u1ebft r\u1eb1ng website c\u1ee7a m\u00ecnh \u0111ang c\u00f3 t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed5ng th\u1ec3. Do \u0111\u00f3 m\u1ee5c \u0111\u00edch c\u1ee7a cu\u1ed9c kh\u1ea3o s\u00e1t CX ti\u1ebfp theo c\u1ee7a b\u1ea1n s\u1ebd l\u00e0 nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i chi ti\u1ebft h\u01a1n v\u1ec1 v\u1ea5n \u0111\u1ec1 n\u00e0y, \u0111\u1ec3 gi\u00fap b\u1ea1n c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m online c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h2><span style=\"font-size: 80%\"><strong>2. Thi\u1ebft k\u1ebf kh\u1ea3o s\u00e1t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/strong><\/span><\/h2>\n<h3><span style=\"font-size: 80%\"><strong>Chi\u1ec1u d\u00e0i kh\u1ea3o s\u00e1t.<\/strong><\/span><\/h3>\n<p>Th\u00f4ng th\u01b0\u1eddng c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t ng\u1eafn s\u1ebd ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n so v\u1edbi c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t d\u00e0i. N\u1ebfu cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a b\u1ea1n qu\u00e1 d\u00e0i th\u00ec ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi nh\u1eadn \u0111\u01b0\u1ee3c c\u00f3 th\u1ec3 s\u1ebd b\u1ecb \u1ea3nh h\u01b0\u1edfng.\u00a0 Ngo\u00e0i ra t\u1ef7 l\u1ec7 ng\u01b0\u1eddi tham gia kh\u1ea3o s\u00e1t s\u1ebd b\u1ecb gi\u1ea3m xu\u1ed1ng khi h\u1ecd c\u1ea3m th\u1ea5y qu\u00e1 t\u1ed1n th\u1eddi gian \u0111\u1ec3 th\u1ef1c hi\u1ec7n n\u00f3. V\u00ec v\u1eady c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t n\u00ean ch\u1ec9 \u0111\u1ec3 m\u1ea5t t\u1ea7m 5-10 ph\u00fat \u0111\u1ec3 ho\u00e0n th\u00e0nh.<\/p>\n<h3><span style=\"font-size: 80%\"><strong>C\u00e1c lo\u1ea1i c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t.<\/strong><\/span><\/h3>\n<p>H\u1ea7u h\u1ebft c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ec1u \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i t\u1eeb vi\u1ec7c ch\u1ee9a nhi\u1ec1u lo\u1ea1i c\u00e2u h\u1ecfi kh\u00e1c nhau v\u00e0 nh\u1eefng c\u00e2u h\u1ecfi b\u1ea1n ch\u1ecdn \u0111\u01b0a v\u00e0o ph\u1ea3i \u0111\u01b0\u1ee3c c\u00e2n nh\u1eafc k\u1ef9 l\u01b0\u1ee1ng. M\u1ed9t s\u1ed1 lo\u1ea1i c\u00e2u h\u1ecfi ph\u1ed5 bi\u1ebfn trong kh\u1ea3o s\u00e1t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u01b0\u1eddng d\u00f9ng l\u00e0:<\/p>\n<p><em><strong>C\u00e2u h\u1ecfi theo thang \u0111i\u1ec3m:<\/strong><\/em> \u2018Theo thang \u0111i\u1ec3m 1-5 \/ t\u1eeb kh\u00f4ng h\u00e0i l\u00f2ng \u0111\u1ebfn r\u1ea5t h\u00e0i l\u00f2ng. D\u1ea1ng c\u00e2u h\u1ecfi n\u00e0y th\u01b0\u1eddng r\u1ea5t d\u1ec5 d\u00e0ng \u0111\u1ec3 ng\u01b0\u1eddi tham gia tr\u1ea3 l\u1eddi c\u00e2u h\u1ecfi v\u00e0 \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 nhanh ch\u00f3ng.<\/p>\n<p><em><strong>C\u00e2u h\u1ecfi \u0111\u01a1n v\u00e0 c\u00e2u h\u1ecfi tr\u1eafc nghi\u1ec7m:<\/strong><\/em> nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y d\u1ec5 s\u1eed d\u1ee5ng \u0111\u1ec3 ho\u00e0n th\u00e0nh v\u00e0 xu\u1ea5t ra d\u1eef li\u1ec7u ph\u00e2n t\u00edch.<\/p>\n<p><em><strong>C\u00e2u h\u1ecfi m\u1edf:<\/strong><\/em> \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 n\u1eafm b\u1eaft c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi chi ti\u1ebft v\u00e0 c\u00f3 \u00fd ngh\u0129a. Nh\u1eefng c\u00e2u h\u1ecfi n\u00e0y cho ng\u01b0\u1eddi tr\u1ea3 l\u1eddi c\u01a1 h\u1ed9i \u0111\u1ec3 n\u00f3i l\u00ean suy ngh\u0129 c\u1ee7a h\u1ecd m\u00e0 kh\u00f4ng b\u1ecb gi\u1edbi h\u1ea1n trong m\u1ed9t s\u1ed1 l\u1ef1a ch\u1ecdn c\u00e2u tr\u1ea3 l\u1eddi. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u chuy\u00ean s\u00e2u h\u01a1n.<\/p>\n<h3><span style=\"font-size: 80%\"><strong>Ki\u1ec3m tra kh\u1ea3o s\u00e1t c\u1ee7a b\u1ea1n.<\/strong><\/span><\/h3>\n<p>B\u1ea1n c\u1ea7n ch\u1ea1y th\u1eed nghi\u1ec7m kh\u1ea3o s\u00e1t c\u1ee7a m\u00ecnh trong quy m\u00f4 nh\u1ecf tr\u01b0\u1edbc khi \u0111\u01b0a ra th\u1ef1c hi\u1ec7n. Trong qu\u00e1 tr\u00ecnh th\u1eed nghi\u1ec7m b\u1ea1n s\u1ebd c\u00f3 c\u01a1 h\u1ed9i x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 nh\u01b0 l\u1ed7i ch\u00ednh t\u1ea3, logic c\u00e2u h\u1ecfi, th\u1eddi gian ho\u00e0n th\u00e0nh&#8230;..\u0111\u1ec3 kh\u1eafc ph\u1ee5c n\u00f3 tr\u01b0\u1edbc khi \u0111\u01b0a cho kh\u00e1ch h\u00e0ng.<\/p>\n<h2><span style=\"font-size: 80%\"><strong>3. Nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau.<\/strong><\/span><\/h2>\n<p>B\u01b0\u1edbc ti\u1ebfp theo l\u00e0 x\u00e1c \u0111\u1ecbnh nh\u00f3m m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n l\u00e0 ai. C\u00e1c b\u1ea3n kh\u1ea3o s\u00e1t t\u1ed1t nh\u1ea5t s\u1ebd \u0111\u01b0\u1ee3c t\u1eadp trung c\u1ea9n th\u1eadn v\u00e0 \u0111\u01b0\u1ee3c \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p v\u1edbi m\u1ed9t m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3. C\u00e1c c\u00e2u h\u1ecfi c\u1ea7n xem x\u00e9t khi x\u00e1c \u0111\u1ecbnh nh\u00f3m m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n bao g\u1ed3m:<\/p>\n<ul>\n<li>Ai c\u00f3 th\u1ec3 cung c\u1ea5p cho b\u1ea1n ph\u1ea3n h\u1ed3i m\u00e0 b\u1ea1n c\u1ea7n \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ee5c \u0111\u00edch kh\u1ea3o s\u00e1t c\u1ee7a m\u00ecnh?<\/li>\n<li>M\u1ed1i quan h\u1ec7 c\u1ee7a b\u1ea1n v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau nh\u01b0 th\u1ebf n\u00e0o? \u0110i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c quy\u1ebft \u0111\u1ecbnh b\u1ea1n \u0111\u01b0a ra v\u1ec1 cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a m\u00ecnh kh\u00f4ng?<\/li>\n<li>C\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 ti\u1ebfp c\u1eadn nh\u00f3m m\u1ee5c ti\u00eau \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i cao l\u00e0 g\u00ec?<\/li>\n<li>Th\u00f4ng tin li\u00ean h\u1ec7 c\u1ea7n thi\u1ebft v\u1edbi nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau?<\/li>\n<\/ul>\n<p>V\u1edbi nh\u1eefng kh\u1ea3o s\u00e1t B2B b\u1ea1n c\u1ea7n \u0111\u1ea3m b\u1ea3o email nh\u1eadn kh\u1ea3o s\u00e1t kh\u00f4ng ph\u1ea3i l\u00e0 email chung c\u1ee7a c\u00f4ng ty v\u00ec nh\u01b0 v\u1eady kh\u1ea3 n\u0103ng nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i l\u00e0 r\u1ea5t th\u1ea5p.<\/p>\n<p>Xem th\u00eam b\u00e0i vi\u1ebft: <a href=\"https:\/\/miraway.vn\/blog\/4-cach-self-service-kiosks-cai-thien-doanh-thu-va-giam-ap-luc-cho-doanh-nghiep\/\">4 C\u00e1ch Self Service Kiosks c\u1ea3i thi\u1ec7n doanh thu v\u00e0 gi\u1ea3m \u00e1p l\u1ef1c cho doanh nghi\u1ec7p.<\/a><\/p>\n<p><span style=\"color: #ffffff\"><a style=\"color: #ffffff\" href=\"https:\/\/miraway.vn\/giai-phap\/phan-hoi-khach-hang\/\">kh\u1ea3o s\u00e1t &amp; ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng chia s\u1ebb nh\u1eefng tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c h\u01a1n nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c. C\u1ea7n t\u1edbi 12 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng m\u1edbi c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp cho m\u1ed9t tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c. Mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t c\u0169ng c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n l\u1ee3i nhu\u1eadn [&#8230;]\n","protected":false},"author":1,"featured_media":8444,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[167],"tags":[],"class_list":["post-8745","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-he-thong-khao-sat-va-phan-hoi"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2021\/04\/khao-sat-trai-nghiem-khach-hang-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8745"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=8745"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8745\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/8444"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=8745"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=8745"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=8745"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}