{"id":8741,"date":"2021-03-05T11:26:01","date_gmt":"2021-03-05T11:26:01","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=5163"},"modified":"2021-03-05T11:26:01","modified_gmt":"2021-03-05T11:26:01","slug":"xay-dung-chien-luoc-lay-khach-hang-lam-trung-tam-trong-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/xay-dung-chien-luoc-lay-khach-hang-lam-trung-tam-trong-doanh-nghiep\/","title":{"rendered":"X\u00e2y D\u1ef1ng Chi\u1ebfn L\u01b0\u1ee3c L\u1ea5y Kh\u00e1ch H\u00e0ng L\u00e0m Trung T\u00e2m Trong Doanh Nghi\u1ec7p"},"content":{"rendered":"

\u0110\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, doanh nghi\u1ec7p c\u1ea7n thu th\u1eadp nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a h\u1ecd trong su\u1ed1t h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m th\u00e0nh c\u00f4ng.<\/p>\n

–> L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m – Customer Centric l\u00e0 g\u00ec?<\/a><\/p>\n

1. \u0110\u01b0a chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m v\u00e0o v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/strong><\/span><\/h2>\n

\"chi\u1ebfn<\/p>\n

V\u0103n h\u00f3a l\u00e0 n\u1ec1n t\u1ea3ng th\u00e0nh c\u00f4ng trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, n\u00f3 b\u1eaft \u0111\u1ea7u t\u1eeb vi\u1ec7c gi\u00fap m\u1ecdi ng\u01b0\u1eddi hi\u1ec3u \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 \u0111ang mong mu\u1ed1n \u0111i\u1ec1u g\u00ec, t\u1eeb \u0111\u1ed9i ng\u0169 k\u1ef9 thu\u1eadt, b\u1ed9 ph\u1eadn b\u00e1n h\u00e0ng, marketing, ban gi\u00e1m \u0111\u1ed1c…<\/p>\n

Cho ph\u00e9p c\u00e1c nh\u00e2n vi\u00ean tham gia v\u00e0o cu\u1ed9c tr\u00f2 chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u h\u1ecd h\u01a1n. T\u1eeb \u0111\u00f3 nh\u00e2n vi\u00ean s\u1ebd c\u00f3 c\u00e1i nh\u00ecn s\u00e2u s\u1eafc v\u1ec1 h\u00e0nh vi, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd s\u1ebd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u01b0 n\u00e0o? T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap nh\u00e2n vi\u00ean hi\u1ec3u \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m v\u00e0 ph\u1ea3i l\u00e0m g\u00ec \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n

2. Bi\u1ebft kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n mu\u1ed1n g\u00ec.<\/span><\/strong><\/h2>\n

M\u1ed9t doanh nghi\u1ec7p mu\u1ed1n x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m tr\u01b0\u1edbc ti\u00ean ph\u1ea3i hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd mu\u1ed1n g\u00ec. B\u1ea1n c\u1ea7n thu th\u1eadp c\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n t\u00e2m l\u00fd, h\u00e0nh vi, s\u1edf th\u00edch c\u1ee7a h\u1ecd.<\/p>\n

V\u1edbi\u00a0gi\u1ea3i ph\u00e1p kh\u1ea3o s\u00e1t & ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/a> \u0111a k\u00eanh qua tablet, kiosk ph\u1ea3n h\u1ed3i, website, app….c\u1ee7a Miraway, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o v\u00e0 qu\u1ea3n l\u00fd c\u00e1c ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec3u qu\u1ea3.<\/p>\n

3. X\u00e2y d\u1ef1ng c\u00e1c gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/strong><\/span><\/h2>\n

Nh\u1eefng doanh nghi\u1ec7p l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m lu\u00f4n ch\u1ee7 \u0111\u1ed9ng, h\u1ecd s\u1eed d\u1ee5ng nh\u1eefng d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 lu\u00f4n c\u1ea3i ti\u1ebfn v\u00e0 t\u1ea1o ra s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

4. C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/strong><\/span><\/h2>\n

C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 xu h\u01b0\u1edbng n\u1ed5i b\u1eadt c\u1ee7a l\u0129nh v\u1ef1c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong nh\u1eefng n\u0103m g\u1ea7n \u0111\u00e2y. 75% ng\u01b0\u1eddi ti\u00eau d\u00f9ng ti\u1ebft l\u1ed9 r\u1eb1ng h\u1ecd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng mua h\u00e0ng t\u1eeb m\u1ed9t doanh nghi\u1ec7p nh\u1edb t\u00ean c\u1ee7a m\u00ecnh, bi\u1ebft l\u1ecbch s\u1eed giao d\u1ecbch v\u00e0 \u0111\u1ec1 xu\u1ea5t nh\u1eefng s\u1ea3n ph\u1ea9m, gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd d\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u mua h\u00e0ng tr\u01b0\u1edbc \u0111\u00e2y.<\/p>\n

\u0110\u1ec3 t\u1ea1o ra chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng, b\u1ea1n h\u00e3y thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7 v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 s\u1ea3n xu\u1ea5t nh\u1eefng n\u1ed9i dung ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5: v\u1edbi nh\u1eefng kh\u00e1ch h\u00e0ng \u0111\u00e3 kh\u00f4ng quay tr\u1edf l\u1ea1i trong th\u1eddi gian d\u00e0i, doanh nghi\u1ec7p c\u00f3 th\u1ec3 g\u1eedi email t\u00e1i t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng m\u1ed9t s\u1ed1 \u01b0u \u0111\u00e3i \u0111\u1ec3 khuy\u1ebfn kh\u00edch h\u1ecd quay tr\u1edf l\u1ea1i giao d\u1ecbch.<\/p>\n

C\u00e1 nh\u00e2n h\u00f3a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u n\u00e0y c\u0169ng gi\u00fap cho chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m th\u00e0nh c\u00f4ng h\u01a1n.<\/p>\n

5. Li\u00ean t\u1ee5c c\u1ea3i ti\u1ebfn.<\/strong><\/span><\/h2>\n

L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m l\u00e0 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c d\u00e0i h\u1ea1n. M\u1ed9t doanh nghi\u1ec7p th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn kh\u00e1ch h\u00e0ng s\u1ebd lu\u00f4n ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 theo th\u1eddi gian. Ph\u00e2n t\u00edch c\u00e1c xu h\u01b0\u1edbng trong t\u01b0\u01a1ng lai v\u00e0 kh\u1ea3o s\u00e1t sau khi mua h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh th\u1ecb tr\u01b0\u1eddng \u0111ang h\u01b0\u1edbng t\u1edbi \u0111i\u1ec1u g\u00ec v\u00e0 nh\u1eefng thay \u0111\u1ed5i s\u1eafp t\u1edbi c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n

L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m ph\u1ea3i l\u00e0 m\u1ed9t ph\u1ea7n thi\u1ebft y\u1ebfu c\u1ee7a doanh nghi\u1ec7p, v\u00e0 n\u00f3 ph\u1ea3i l\u00e0 qu\u00e1 tr\u00ecnh c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c. Ch\u1ec9 khi l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y b\u1ea1n m\u1edbi c\u00f3 th\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi \u0111i\u1ec3m trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng.<\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: T\u01b0\u01a1ng lai c\u1ee7a Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng CX trong n\u0103m 2021<\/a><\/p>\n

h\u1ec7 th\u1ed1ng x\u1ebfp h\u00e0ng t\u1ef1 \u0111\u1ed9ng<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u0110\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m, doanh nghi\u1ec7p c\u1ea7n thu th\u1eadp nh\u1eefng th\u00f4ng tin chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng c\u0169ng nh\u01b0 gi\u1ea3i quy\u1ebft nhu c\u1ea7u c\u1ee7a h\u1ecd trong su\u1ed1t h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u00fap b\u1ea1n hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c […]\n","protected":false},"author":1,"featured_media":8439,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[185],"class_list":["post-8741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-centric","tag-customer-centric"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2021\/03\/chien-luoc-lay-khach-hang-lam-trung-tam-1-1.jpeg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8741"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=8741"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8741\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/8439"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=8741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=8741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=8741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}