{"id":8738,"date":"2021-02-25T02:22:31","date_gmt":"2021-02-25T02:22:31","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=5141"},"modified":"2021-02-25T02:22:31","modified_gmt":"2021-02-25T02:22:31","slug":"4-diem-luu-y-quan-trong-khi-chon-giai-phap-khao-sat-phan-hoi-khach-hang","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/4-diem-luu-y-quan-trong-khi-chon-giai-phap-khao-sat-phan-hoi-khach-hang\/","title":{"rendered":"4 \u0110i\u1ec3m L\u01b0u \u00dd Quan Tr\u1ecdng Khi Ch\u1ecdn Gi\u1ea3i Ph\u00e1p Kh\u1ea3o S\u00e1t & Ph\u1ea3n H\u1ed3i Kh\u00e1ch H\u00e0ng"},"content":{"rendered":"

Trong th\u1eddi k\u00ec th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p th\u00f4ng minh \u0111\u1ec1u nh\u1eadn ra t\u1ea7m quan tr\u1ecdng trong vi\u1ec7c l\u1eafng nghe v\u00e0 h\u00e0nh \u0111\u1ed9ng theo ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u00dd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 tr\u1ea3i nghi\u1ec7m khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 l\u00e0 th\u00f4ng tin h\u1eefu \u00edch m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh kinh doanh ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng mong mu\u1ed1n. V\u00ec v\u1eady, vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 \u0111i\u1ec1u v\u00f4 c\u00f9ng quan tr\u1ecdng trong vi\u1ec7c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, t\u1ed1i \u01b0u h\u00f3a chi ph\u00ed, n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\"l\u01b0u<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 04 \u0111i\u1ec3m c\u1ea7n l\u01b0u \u00fd khi l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p Kh\u1ea3o s\u00e1t & Ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/a>:<\/p>\n

1. Kh\u1ea3 n\u0103ng b\u00e1o c\u00e1o v\u00e0 ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 ph\u1ea3n h\u1ed3i.<\/strong><\/span><\/h2>\n

\u0110\u1ea3m b\u1ea3o gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn s\u1ebd cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o ph\u00e2n t\u00edch k\u1ebft qu\u1ea3 c\u1ee5 th\u1ec3, qu\u1ea3n l\u00fd d\u1eef li\u1ec7u \u0111a chi\u1ec1u c\u0169ng nh\u01b0 c\u00f3 s\u1ef1 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c v\u1ec1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng. H\u00e3y nh\u1edb r\u1eb1ng, \u0111\u00e2y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i, m\u00e0 \u0111\u00f3 l\u00e0 qu\u1ea3n l\u00fd d\u1eef li\u1ec7u, l\u1eafng nghe ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p hi\u1ec7u qu\u1ea3.<\/p>\n

V\u1edbi gi\u1ea3i ph\u00e1p Kh\u1ea3o s\u00e1t & ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng \u0111a k\u00eanh c\u1ee7a Miraway<\/a>, c\u00e1c ph\u1ea3n h\u1ed3i \u0111\u01b0\u1ee3c thu th\u1eadp, ph\u00e2n t\u00edch v\u00e0 \u0111\u1ed3ng b\u1ed9 d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c, g\u1eedi c\u1ea3nh b\u00e1o t\u1ee9c th\u00ec, gi\u00fap doanh nghi\u1ec7p ph\u1ea3n \u1ee9ng ngay t\u1ea1i th\u1eddi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i, t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u00e0 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ec1n t\u1ea3ng BI cung c\u1ea5p cho doanh nghi\u1ec7p c\u00e1i nh\u00ecn s\u00e2u s\u1eafc th\u00f4ng qua c\u00e1c b\u00e1o c\u00e1o n\u00e2ng cao v\u00e0 b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u su\u1ea5t, d\u1ef1 \u0111o\u00e1n xu h\u01b0\u1edbng v\u00e0 x\u00e2y d\u1ef1ng c\u00e1c k\u1ebf ho\u1ea1ch t\u01b0\u01a1ng lai ch\u00ednh x\u00e1c h\u01a1n.<\/p>\n

2. H\u1ec7 th\u1ed1ng kh\u1ea3o s\u00e1t & ph\u1ea3n h\u1ed3i \u0111a k\u00eanh.<\/strong><\/span><\/h2>\n

H\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 qu\u00e1 tr\u00ecnh ti\u1ebfp x\u00fac gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p, t\u1eeb \u0111i\u1ec3m ch\u1ea1m \u0111\u1ea7u ti\u00ean \u0111\u1ebfn khi h\u1ecd tr\u1edf th\u00e0nh kh\u00e1ch h\u00e0ng trung th\u00e0nh. C\u00e1c t\u01b0\u01a1ng t\u00e1c n\u00e0y \u0111\u1ed3ng th\u1eddi di\u1ec5n ra c\u1ea3 Online (tr\u1ef1c tuy\u1ebfn) v\u00e0 Offline (tr\u1ef1c ti\u1ebfp). C\u00e1c doanh nghi\u1ec7p th\u00f4ng minh n\u00ean xem x\u00e9t nh\u1eefng thay \u0111\u1ed5i trong h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng \u0111a k\u00eanh cho ph\u00e9p doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1ee9c th\u00ec t\u1eeb nhi\u1ec1u k\u00eanh kh\u00e1c nhau \u1edf t\u1ea5t c\u1ea3 m\u1ecdi \u0111i\u1ec3m kh\u00e1ch h\u00e0ng ti\u1ebfp x\u00fac v\u1edbi doanh nghi\u1ec7p.<\/p>\n

V\u1edbi kinh nghi\u1ec7m h\u01a1n 10 n\u0103m trong l\u0129nh v\u1ef1c Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a> (CETM), gi\u1ea3i ph\u00e1p Kh\u1ea3o s\u00e1t & ph\u1ea3n h\u1ed3i \u0111a k\u00eanh c\u1ee7a Miraway gi\u00fap doanh nghi\u1ec7p \u0111o l\u01b0\u1eddng v\u00e0 k\u1ecbp th\u1eddi \u0111i\u1ec1u ch\u1ec9nh c\u00e1c y\u1ebfu t\u1ed1 online, offline trong su\u1ed1t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh: Kiosk ph\u1ea3n h\u1ed3i; Tablet ph\u1ea3n h\u1ed3i; \u1ee8ng d\u1ee5ng di \u0111\u1ed9ng; Tin nh\u1eafn SMS; Website. M\u1ecdi ph\u1ea3n h\u1ed3i \u0111\u01b0\u1ee3c li\u00ean k\u1ebft v\u1edbi giao d\u1ecbch c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 th\u00f4ng tin b\u1ed5 sung (v\u00ed d\u1ee5: chi ti\u1ebft d\u1ecbch v\u1ee5, t\u00ean nh\u00e2n vi\u00ean, th\u1eddi gian ch\u1edd \u0111\u1ee3i v\u00e0 th\u1eddi gian d\u1ecbch v\u1ee5), cung c\u1ea5p nh\u1eefng th\u00f4ng tin \u0111\u1ea7y \u0111\u1ee7 nh\u1ea5t v\u1ec1 ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c\/ti\u00eau c\u1ef1c, gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c.<\/p>\n

3. Giao di\u1ec7n kh\u1ea3o s\u00e1t & ph\u1ea3n h\u1ed3i<\/strong><\/span><\/h2>\n

Vi\u1ec7c s\u1eed d\u1ee5ng giao di\u1ec7n kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng theo h\u01b0\u1edbng \u0111\u01a1n gi\u1ea3n & chuy\u00ean nghi\u1ec7p s\u1ebd khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i ph\u1ea3n h\u1ed3i. Giao di\u1ec7n v\u00e0 n\u1ed9i dung ph\u1ea3n h\u1ed3i c\u1ee7a Miraway \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf th\u00f4ng minh, t\u00f9y ch\u1ec9nh theo t\u1eebng y\u00eau c\u1ea7u c\u1ee5 th\u1ec3, gi\u00fap linh ho\u1ea1t hi\u1ec3n th\u1ecb c\u00e1c th\u00f4ng \u0111i\u1ec7p c\u1ee5 th\u1ec3 cho t\u1eebng m\u1ee5c ti\u00eau trong qu\u00e1 tr\u00ecnh ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng.<\/p>\n

4. L\u1eafng nghe chia s\u1ebb c\u1ee7a nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng<\/strong><\/span><\/h2>\n

Nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 s\u1eed d\u1ee5ng l\u00e0 nh\u1eefng ng\u01b0\u1eddi c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u00e1nh gi\u00e1 th\u1ef1c t\u1ebf, ch\u00ednh x\u00e1c v\u00e0 kh\u00e1ch quan nh\u1ea5t. H\u00e3y tham kh\u1ea3o \u00fd ki\u1ebfn c\u1ee7a h\u1ecd th\u00f4ng qua trao \u0111\u1ed5i tr\u1ef1c ti\u1ebfp, nh\u00f3m m\u1ea1ng x\u00e3 h\u1ed9i, di\u1ec5n \u0111\u00e0n th\u1ea3o lu\u1eadn. Nh\u1eefng th\u00f4ng tin h\u1eefu \u00edch tr\u00ean s\u1ebd gi\u00fap doanh nghi\u1ec7p trong vi\u1ec7c xem x\u00e9t l\u1ef1a ch\u1ecdn gi\u1ea3i ph\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi m\u00f4 h\u00ecnh kinh doanh c\u1ee7a m\u00ecnh.<\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: H\u1ec7 th\u1ed1ng x\u1ebfp h\u00e0ng trong c\u00e1c b\u1ec7nh vi\u1ec7n.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1eddi k\u00ec th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, c\u00e1c doanh nghi\u1ec7p th\u00f4ng minh \u0111\u1ec1u nh\u1eadn ra t\u1ea7m quan tr\u1ecdng trong vi\u1ec7c l\u1eafng nghe v\u00e0 h\u00e0nh \u0111\u1ed9ng theo ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. \u00dd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 tr\u1ea3i nghi\u1ec7m khi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 l\u00e0 th\u00f4ng tin h\u1eefu […]\n","protected":false},"author":1,"featured_media":5144,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[167],"tags":[206],"class_list":["post-8738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-he-thong-khao-sat-va-phan-hoi","tag-khao-sat-va-phan-hoi-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2021\/02\/luu-y-quan-trong-khi-chon-giai-phap-khao-sat-phan-hoi-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8738"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=8738"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8738\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/5144"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=8738"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=8738"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=8738"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}