{"id":8734,"date":"2021-01-27T11:18:17","date_gmt":"2021-01-27T11:18:17","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=5077"},"modified":"2024-05-07T17:39:31","modified_gmt":"2024-05-07T10:39:31","slug":"lay-khach-hang-lam-trung-tam-se-mang-lai-loi-ich-gi-cho-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/lay-khach-hang-lam-trung-tam-se-mang-lai-loi-ich-gi-cho-doanh-nghiep\/","title":{"rendered":"L\u1ea5y Kh\u00e1ch H\u00e0ng L\u00e0m Trung T\u00e2m S\u1ebd Mang L\u1ea1i L\u1ee3i \u00cdch G\u00ec Cho Doanh Nghi\u1ec7p?"},"content":{"rendered":"

Ph\u01b0\u01a1ng th\u1ee9c kinh doanh l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n. Vi\u1ec7c t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 th\u00fa v\u1ecb cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh.<\/p>\n

Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng hi\u1ec3u l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m s\u1ebd mang l\u1ea1i nh\u1eefng l\u1ee3i \u00edch g\u00ec cho doanh nghi\u1ec7p. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u nh\u1eefng l\u1ee3i \u00edch l\u1edbn nh\u1ea5t c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra \u0111\u1ecbnh h\u01b0\u1edbng kinh doanh \u0111\u00fang ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p.<\/p>\n

Gi\u1ea3m t\u1ef7 l\u1ec7 Churn.<\/strong><\/span><\/h2>\n

Churn Rate \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 t\u1ef7 l\u1ec7 (ph\u1ea7n tr\u0103m) kh\u00e1ch h\u00e0ng ho\u1eb7c ng\u01b0\u1eddi \u0111\u0103ng k\u00fd c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 h\u1ee7y hay kh\u00f4ng gia h\u1ea1n \u0111\u0103ng k\u00fd c\u1ee7a h\u1ecd trong m\u1ed9t kho\u1ea3ng th\u1eddi gian nh\u1ea5t \u0111\u1ecbnh. Churn Rate l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng v\u00f4 c\u00f9ng quan tr\u1ecdng, n\u00f3 s\u1ebd gi\u00fap b\u1ea1n x\u00e1c \u0111\u1ecbnh xem li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 h\u00e0i l\u00f2ng v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u00e0 b\u1ea1n cung c\u1ea5p hay kh\u00f4ng.<\/p>\n

B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c duy tr\u00ec m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng, b\u1ea1n s\u1ebd c\u00f3 nhi\u1ec1u kh\u1ea3 n\u0103ng thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169. H\u01a1n n\u1eefa, hi\u1ec3u \u0111\u01b0\u1ee3c mong mu\u1ed1n v\u00e0 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 th\u1ec3 cung c\u1ea5p nh\u1eefng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi h\u1ecd. Lu\u00f4n gi\u1eef m\u1ed1i li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u00e0 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 gi\u1ea3m t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n.<\/p>\n

C\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/strong><\/span><\/h2>\n

M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m l\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. Ng\u00e0y nay, h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty coi kh\u00e1ch h\u00e0ng l\u00e0 trung t\u00e2m \u0111\u1ec1u s\u1eed d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng qu\u1ea3n l\u00fd quan h\u1ec7 kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u00e0 \u0111\u01b0a ra b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 nh\u00ecn r\u00f5 nh\u1eefng \u0111i\u1ec3m y\u1ebfu trong h\u1ec7 th\u1ed1ng v\u00e0 \u0111\u01b0a ra ph\u01b0\u01a1ng th\u1ee9c c\u1ea3i thi\u1ec7n hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

\"customer<\/p>\n

Th\u00fac \u0111\u1ea9y s\u1ef1 t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p.<\/strong><\/span><\/h2>\n

M\u1eb7c d\u00f9 vi\u1ec7c thu h\u00fat v\u00e0 t\u1ea1o ra kh\u00e1ch h\u00e0ng m\u1edbi lu\u00f4n l\u00e0 nguy\u00ean t\u1eafc ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p, nh\u01b0ng duy tr\u00ec, gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3 m\u1edbi l\u00e0 ch\u00eca kh\u00f3a gi\u00fap ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p b\u1ec1n v\u1eefng. H\u01a1n n\u1eefa chi ph\u00ed \u0111\u1ec3 t\u1ea1o ra m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi th\u01b0\u1eddng t\u1ed1n 5,6 l\u1ea7n chi ph\u00ed duy tr\u00ec kh\u00e1ch h\u00e0ng hi\u1ec7n c\u00f3. Do \u0111\u00f3 t\u1eadp trung v\u00e0o chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p<\/p>\n

B\u1eb1ng c\u00e1ch t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 theo d\u00f5i nhu c\u1ea7u c\u0169ng nh\u01b0 mong mu\u1ed1n c\u1ee7a h\u1ecd, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm c\u00e1ch c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

Cu\u1ed1i c\u00f9ng, l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng l\u00e2u d\u00e0i v\u00e0 c\u00f9ng c\u00f3 l\u1ee3i cho c\u1ea3 c\u00f4ng ty v\u00e0 ng\u01b0\u1eddi mua h\u00e0ng. T\u1ea1o s\u1ef1 ch\u00fa \u00fd cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n, \u0111\u1ea3m b\u1ea3o r\u1eb1ng nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n duy tr\u00ec s\u1ef1 t\u1eadp trung v\u00e0o nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p n\u00f3i chung. H\u01a1n n\u1eefa, b\u1eb1ng c\u00e1ch theo d\u00f5i ph\u1ea3n h\u1ed3i v\u00e0 h\u00e0nh \u0111\u1ed9ng c\u1ee7a kh\u00e1ch h\u00e0ng, b\u1ea1n c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 t\u0103ng gi\u00e1 tr\u1ecb v\u00e0 th\u1ecfa m\u00e3n nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: L\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m-Customer Centric l\u00e0 g\u00ec?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ph\u01b0\u01a1ng th\u1ee9c kinh doanh l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean ph\u1ed5 bi\u1ebfn h\u01a1n. Vi\u1ec7c t\u1eadp trung v\u00e0o nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c v\u00e0 th\u00fa v\u1ecb cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng hi\u1ec3u […]\n","protected":false},"author":1,"featured_media":8411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[1],"tags":[185],"class_list":["post-8734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-centric","tag-customer-centric"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2021\/01\/lay-khach-hang-lam-trung-tam-loi-ich-1-1.jpeg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8734"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=8734"}],"version-history":[{"count":1,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8734\/revisions"}],"predecessor-version":[{"id":15576,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/8734\/revisions\/15576"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/8411"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=8734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=8734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=8734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}