{"id":6759,"date":"2023-06-10T16:16:00","date_gmt":"2023-06-10T09:16:00","guid":{"rendered":"https:\/\/miraway.vn\/?p=6759"},"modified":"2023-06-10T16:16:00","modified_gmt":"2023-06-10T09:16:00","slug":"cdp-phan-tich-nguyen-vong-va-hanh-vi-cua-khach-hang-linh-vuc-tai-chinh-ngan-hang","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/cdp-phan-tich-nguyen-vong-va-hanh-vi-cua-khach-hang-linh-vuc-tai-chinh-ngan-hang\/","title":{"rendered":"\u1ee8NG D\u1ee4NG CDP PH\u00c2N T\u00cdCH NGUY\u1ec6N V\u1eccNG V\u00c0 H\u00c0NH VI C\u1ee6A KH\u00c1CH H\u00c0NG L\u0128NH V\u1ef0C T\u00c0I CH\u00cdNH NG\u00c2N H\u00c0NG"},"content":{"rendered":"<p>Trong bu\u1ed5i T\u1ecda \u0111\u00e0m h\u1ed9i th\u1ea3o D\u1ecbch v\u1ee5 T\u00e0i ch\u00ednh &#8211; Ng\u00e2n h\u00e0ng 2023, di\u1ec5n gi\u1ea3 Tony Xu\u00e2n Ph\u00fac &#8211; CMO C\u00f4ng ty <a href=\"https:\/\/miraway.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">Miraway <\/a>Gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 \u0111\u00e3 mang \u0111\u1ebfn nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7 <a href=\"https:\/\/cdp.miraway.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">CDP<\/a> (Customer data plaform) &#8211; N\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u00e1 nh\u00e2n \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a <a href=\"https:\/\/miraway.vn\/nen-tang-trai-nghiem-khach-hang-truc-tuyen\/\" target=\"_blank\" rel=\"noreferrer noopener\">tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a>, c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 v\u00e0 n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh, ng\u00e2n h\u00e0ng.<\/p><figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"PH\u00c2N T\u00cdCH D\u1eee LI\u1ec6U C\u1ee6A KH\u00c1CH H\u00c0NG NG\u00c0NH T\u00c0I CH\u00cdNH NG\u00c2N H\u00c0NG\" width=\"1020\" height=\"574\" src=\"https:\/\/www.youtube.com\/embed\/UaaoGWpPgak?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption>\u1ee8ng d\u1ee5ng gi\u1ea3i ph\u00e1p CDP trong ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng ng\u00e0nh T\u00e0i ch\u00ednh &#8211; Ng\u00e2n h\u00e0ng.<\/figcaption><\/figure><p>\u0110\u1ed3ng th\u1eddi, \u00f4ng Tony Xu\u00e2n Ph\u00fac c\u0169ng chia s\u1ebb c\u1edfi m\u1edf v\u1ec1 h\u01b0\u1edbng ti\u1ebfp c\u1eadn c\u0169ng nh\u01b0 tr\u1ea3i nghi\u1ec7m th\u1ef1c t\u1ebf trong c\u00e1c case study Miraway tri\u1ec3n khai chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u c\u00e1 nh\u00e2n kh\u00e1ch h\u00e0ng cho ng\u00e2n h\u00e0ng.<\/p><p>\u00d4ng Tony Xu\u00e2n Ph\u00fac \u0111\u00e3 tr\u00ecnh b\u00e0y m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 c\u1ee5 th\u1ec3 v\u1ec1 c\u00e1ch <a href=\"https:\/\/cdp.miraway.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">CDP <\/a>c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng trong ng\u00e0nh t\u00e0i ch\u00ednh ng\u00e2n h\u00e0ng. \u00d4ng \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e2n t\u00edch h\u00e0nh vi v\u00e0 t\u00e2m l\u00fd c\u1ee7a kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3 cung c\u1ea5p nh\u1eefng g\u1ee3i \u00fd v\u00e0 \u0111\u1ec1 xu\u1ea5t c\u00e1 nh\u00e2n h\u00f3a s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. \u00d4ng c\u0169ng nh\u1ea5n m\u1ea1nh r\u1eb1ng vi\u1ec7c \u00e1p d\u1ee5ng <a href=\"https:\/\/cdp.miraway.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">CDP <\/a>c\u00f3 vai tr\u00f2 nh\u01b0 ng\u1ecdn h\u1ea3i \u0111\u0103ng d\u1eabn l\u1ed1i doanh nghi\u1ec7p trong th\u1eddi \u0111\u1ea1i b\u00f9ng n\u1ed5 th\u00f4ng tin v\u00e0 d\u1eef li\u1ec7u l\u1edbn n\u00e0y. N\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng CDP \u0111\u01b0\u1ee3c gi\u1edbi chuy\u00ean gia \u0111\u00e1nh gi\u00e1 cao v\u1ec1 vai tr\u00f2 gi\u00fap doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng kh\u1ea3 n\u0103ng d\u1ef1 \u0111o\u00e1n v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c \u0111\u1eb7c bi\u1ec7t v\u1edbi c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh, ng\u00e2n h\u00e0ng.<\/p><p>Ngo\u00e0i ra, \u00d4ng Tony Xu\u00e2n Ph\u00fac \u0111\u00e3 chia s\u1ebb nh\u1eefng th\u00e1ch th\u1ee9c v\u00e0 c\u01a1 h\u1ed9i m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh c\u00f3 th\u1ec3 g\u1eb7p ph\u1ea3i khi tri\u1ec3n khai CDP. \u00d4ng \u0111\u00e3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn v\u1ea5n \u0111\u1ec1 v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 b\u1ea3o m\u1eadt d\u1eef li\u1ec7u, v\u00e0 khuy\u1ebfn ngh\u1ecb r\u1eb1ng c\u00e1c t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh c\u1ea7n tu\u00e2n th\u1ee7 c\u00e1c quy \u0111\u1ecbnh v\u00e0 lu\u1eadt ph\u00e1p li\u00ean quan \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o an to\u00e0n th\u00f4ng tin kh\u00e1ch h\u00e0ng.<\/p>","protected":false},"excerpt":{"rendered":"<p>Trong bu\u1ed5i T\u1ecda \u0111\u00e0m h\u1ed9i th\u1ea3o D\u1ecbch v\u1ee5 T\u00e0i ch\u00ednh &#8211; Ng\u00e2n h\u00e0ng 2023, di\u1ec5n gi\u1ea3 Tony Xu\u00e2n Ph\u00fac &#8211; CMO C\u00f4ng ty Miraway Gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 \u0111\u00e3 mang \u0111\u1ebfn nh\u1eefng ki\u1ebfn th\u1ee9c chuy\u00ean s\u00e2u v\u1ec1 c\u00f4ng ngh\u1ec7 CDP (Customer data plaform) &#8211; N\u1ec1n t\u1ea3ng ph\u00e2n t\u00edch d\u1eef li\u1ec7u trong vi\u1ec7c s\u1eed d\u1ee5ng d\u1eef [&#8230;]\n","protected":false},"author":1,"featured_media":6761,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[252,161],"tags":[180,264,274,215,282,232],"class_list":["post-6759","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","category-tin-tuc","tag-cdp","tag-du-lieu-khach-hang","tag-miraway","tag-ngan-hang","tag-tai-chinh","tag-trai-nghiem-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2023\/06\/miraway-mr-phuc-thumbnail640px-3.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/6759"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=6759"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/6759\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/6761"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=6759"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=6759"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=6759"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}