{"id":4430,"date":"2020-06-17T10:54:05","date_gmt":"2020-06-17T10:54:05","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=4430"},"modified":"2020-06-17T10:54:05","modified_gmt":"2020-06-17T10:54:05","slug":"su-dung-mang-xa-hoi-de-cai-thien-trai-nghiem-khach-hang","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/su-dung-mang-xa-hoi-de-cai-thien-trai-nghiem-khach-hang\/","title":{"rendered":"S\u1eed D\u1ee5ng M\u1ea1ng X\u00e3 H\u1ed9i \u0110\u1ec3 C\u1ea3i Thi\u1ec7n Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng"},"content":{"rendered":"

Cho d\u00f9 c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c th\u00ec nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u1eabn s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 th\u1ec3 hi\u1ec7n ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. 48% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i c\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3n h\u1ed3i l\u1ea1i c\u00e2u h\u1ecfi v\u00e0 khi\u1ebfu n\u1ea1i c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i trong v\u00f2ng 24h.<\/p>\n

Kh\u1ea3o s\u00e1t c\u1ee7a Harvard Business Review cho th\u1ea5y c\u00e1c c\u00f4ng ty s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ebd mang l\u1ea1i nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a> v\u01b0\u1ee3t tr\u1ed9i h\u01a1n so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ee7a h\u1ecd.<\/p>\n

\"s\u1eed<\/p>\n

Truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i kh\u00f4ng ch\u1ec9 l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 kh\u00e1ch h\u00e0ng th\u1ec3 hi\u1ec7n ti\u1ebfng n\u00f3i c\u1ee7a m\u00ecnh m\u00e0 n\u00f3 c\u00f2n l\u00e0 n\u01a1i \u0111\u1ec3 cho c\u00e1c doanh nghi\u1ec7p t\u0103ng c\u01b0\u1eddng m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n

S\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/strong><\/span><\/h2>\n

1. L\u00ean chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung thu h\u00fat.<\/strong><\/span><\/h3>\n

H\u00e3y \u0111\u1eb7t m\u00ecnh v\u00e0o vai tr\u00f2 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 hi\u1ec3u tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd khi theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea3m th\u1ea5y kh\u00f3 ch\u1ecbu n\u1ebfu th\u01b0\u01a1ng hi\u1ec7u c\u1ee9 li\u00ean t\u1ee5c \u0111\u0103ng nh\u1eefng b\u00e0i qu\u1ea3ng c\u00e1o d\u00e0i \u1ea3nh h\u01b0\u1edfng t\u1edbi tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n

H\u00e3y l\u00ean chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung th\u1eadt th\u00fa v\u1ecb \u0111\u1ec3 k\u00edch th\u00edch s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u b\u1eb1ng vi\u1ec7c k\u1ebft h\u1ee3p nhi\u1ec1u h\u00ecnh th\u1ee9c n\u1ed9i dung kh\u00e1c nhau nh\u01b0 \u1ea3nh infographic, video, c\u00e2u \u0111\u1ed1…. \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c nhi\u1ec1u h\u01a1n.T\u1ea1o l\u1ecbch n\u1ed9i dung d\u1ef1a tr\u00ean ph\u00e2n t\u00edch v\u1ec1 th\u1eddi gian t\u01b0\u01a1ng t\u00e1c trong l\u1ecbch s\u1eed c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

Ngo\u00e0i nh\u1eefng th\u00f4ng \u0111i\u1ec7p b\u00e1n h\u00e0ng b\u1ea1n c\u00f3 th\u1ec3 \u0111\u01b0a nh\u1eefng n\u1ed9i dung th\u1ec3 hi\u1ec7n v\u0103n h\u00f3a c\u1ee7a doanh nghi\u1ec7p v\u00e0 t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng tr\u00f2 chuy\u1ec7n v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 tho\u1ea3i m\u00e1i cung c\u1ea5p ph\u1ea3n h\u1ed3i.<\/p>\n

2. C\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/strong><\/span><\/h3>\n

M\u1ea1ng x\u00e3 h\u1ed9i l\u00e0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n tuy\u1ec7t v\u1eddi \u0111\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. H\u00e3y s\u1eed d\u1ee5ng AI \u0111\u1ec3 t\u1ea1o ra nh\u1eefng chatbox tr\u1ea3i l\u1eddi t\u1ef1 \u0111\u1ed9ng kh\u00e1ch h\u00e0ng 24\/7. \u0110\u1ea3m b\u1ea3o th\u1eddi gian ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng kh\u00f4ng \u0111\u01b0\u1ee3c qu\u00e1 24h.<\/p>\n

3. C\u00e1 nh\u00e2n h\u00f3a ti\u1ebfp th\u1ecb.<\/strong><\/span><\/h3>\n

Ng\u00e0y nay kh\u00e1ch h\u00e0ng mong mu\u1ed1n \u0111\u01b0\u1ee3c nh\u1eadn nh\u1eefng th\u00f4ng \u0111i\u1ec7p \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u00e0nh cho h\u1ecd. H\u00e3y s\u1eed d\u1ee5ng tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o v\u00e0 m\u00e1y h\u1ecdc \u0111\u1ec3 ph\u00e2n t\u00edch kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau theo \u0111\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, s\u1edf th\u00edch, h\u00e0nh vi… \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a ph\u00f9 h\u1ee3p v\u1edbi ng\u01b0\u1eddi d\u00f9ng h\u01a1n.<\/p>\n

Nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a d\u1ef1a s\u1ebd mang l\u1ea1i hi\u1ec7u qu\u1ea3 cao h\u01a1n so v\u1edbi nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb c\u00f3 n\u1ed9i dung chung chung.<\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: T\u1ea7m quan tr\u1ecdng c\u1ee7a ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p B2B.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Cho d\u00f9 c\u00f3 tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c hay ti\u00eau c\u1ef1c th\u00ec nhi\u1ec1u kh\u00e1ch h\u00e0ng v\u1eabn s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng ti\u1ec7n \u0111\u1ec3 th\u1ec3 hi\u1ec7n ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u. 48% ng\u01b0\u1eddi ti\u00eau d\u00f9ng mong \u0111\u1ee3i c\u00e1c doanh nghi\u1ec7p s\u1ebd ph\u1ea3n h\u1ed3i l\u1ea1i c\u00e2u h\u1ecfi v\u00e0 khi\u1ebfu n\u1ea1i c\u1ee7a h\u1ecd […]\n","protected":false},"author":1,"featured_media":4443,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[11],"tags":[232],"class_list":["post-4430","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trai-nghiem-khach-hang","tag-trai-nghiem-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2020\/06\/su-dung-mang-xa-hoi-cai-thien-trai-nghiem-khach-hang-1-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/4430"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=4430"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/4430\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/4443"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=4430"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=4430"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=4430"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}