{"id":4371,"date":"2020-05-25T11:44:32","date_gmt":"2020-05-25T11:44:32","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=4371"},"modified":"2020-05-25T11:44:32","modified_gmt":"2020-05-25T11:44:32","slug":"chuyen-doi-so-co-the-giup-cai-thien-trai-nghiem-khach-hang-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/chuyen-doi-so-co-the-giup-cai-thien-trai-nghiem-khach-hang-nhu-the-nao\/","title":{"rendered":"Chuy\u1ec3n \u0110\u1ed5i S\u1ed1 C\u00f3 Th\u1ec3 Gi\u00fap C\u1ea3i Thi\u1ec7n Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng Nh\u01b0 Th\u1ebf N\u00e0o?"},"content":{"rendered":"

C\u00f4ng ngh\u1ec7 \u0111ang thay \u0111\u1ed5i c\u00e1ch c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. C\u00e1c h\u00ecnh th\u1ee9c mua s\u1eafm th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m…. \u0111\u1ec1u v\u00ec l\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n

M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a HBR cho bi\u1ebft, 72% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi cho bi\u1ebft h\u1ecd mong \u0111\u1ee3i vi\u1ec7c \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 \u0111\u1ec3 t\u1ea1o ra m\u1ed1i quan h\u1ec7 t\u1ed1t h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng. N\u1ebfu doanh nghi\u1ec7p b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm c\u00e1c c\u00e1ch th\u1ee9c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a> th\u00ec h\u00e3y t\u00ecm hi\u1ec3u v\u00e0 t\u00ecm c\u00e1ch k\u1ebft h\u1ee3p nhi\u1ec1u y\u1ebfu t\u1ed1 c\u00f4ng ngh\u1ec7 v\u00e0o chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh<\/p>\n

\"chuy\u1ec3n<\/p>\n

D\u01b0\u1edbi \u0111\u00e2y l\u00e0 4 c\u00e1ch chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u00f3 th\u1ec3 gi\u00fap c\u00e1c doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n

1. Cung c\u1ea5p th\u00f4ng tin tr\u1ef1c tuy\u1ebfn.<\/strong><\/span><\/h2>\n

M\u1ed9t trong nh\u1eefng l\u1ee3i \u00edch c\u1ee7a vi\u1ec7c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 l\u00e0 kh\u1ea3 n\u0103ng l\u01b0u tr\u1eef th\u00f4ng tin tr\u1ef1c tuy\u1ebfn kh\u1ed5ng l\u1ed3. Vi\u1ec7c n\u00e0y s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng thu\u1eadn ti\u1ec7n h\u01a1n trong vi\u1ec7c t\u00ecm ki\u1ebfm th\u00f4ng tin h\u1ecd c\u1ea7n m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i n\u00f3i chuy\u1ec7n tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e2n vi\u00ean t\u01b0 v\u1ea5n.<\/p>\n

C\u00e1c nh\u00e0 b\u00e1n l\u1ebb tr\u1ef1c tuy\u1ebfn nh\u01b0 Shopee… hi\u1ec7n \u0111ang cho ph\u00e9p kh\u00e1ch h\u00e0ng truy c\u1eadp chi ti\u1ebft v\u1ec1 t\u1ea5t c\u1ea3 c\u00e1c cu\u1ed9c giao d\u1ecbch c\u1ee7a h\u1ecd tr\u00ean \u1ee9ng d\u1ee5ng. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 t\u1ef1 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng nh\u01b0 theo d\u00f5i, h\u1ee7y \u0111\u01a1n ho\u1eb7c tr\u1ea3 l\u1ea1i h\u00e0ng m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u1ebfn s\u1ef1 tr\u1ee3 gi\u00fap c\u1ee7a \u0111\u1ed9i ng\u0169 support. Vi\u1ec7c n\u00e0y kh\u00f4ng ch\u1ec9 gi\u00fap kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i v\u00e0 thu\u1eadn ti\u1ec7n h\u01a1n m\u00e0 c\u00f2n gi\u00fap doanh nghi\u1ec7p gi\u1ea3m b\u1edbt c\u00f4ng vi\u1ec7c cho \u0111\u1ed9i ng\u0169 v\u1eadn h\u00e0nh \u0111\u1ec3 h\u1ecd t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 ph\u1ee9c t\u1ea1p h\u01a1n c\u1ee7a kh\u00e1ch.<\/p>\n

2. T\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/strong><\/span><\/h2>\n

Kh\u1ea3o s\u00e1t c\u1ee7a Accdvisor cho bi\u1ebft 84% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi n\u00f3i r\u1eb1ng h\u1ecd th\u00edch t\u01b0\u01a1ng t\u00e1c v\u1edbi c\u00e1c \u1ee9ng d\u1ee5ng h\u01a1n v\u00ec t\u00ednh s\u1eb5n c\u00f3 24\/7 c\u1ee7a n\u00f3.<\/p>\n

V\u1edbi c\u00f4ng ngh\u1ec7 AI c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 s\u1eed d\u00f9ng chatbot ho\u1eb7c tr\u1ee3 l\u00fd \u1ea3o \u0111\u1ec3 tr\u1ea3 l\u1eddi nh\u1eefng c\u00e2u h\u1ecfi d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ph\u1ed5 bi\u1ebfn ngay l\u1eadp t\u1ee9c.\u00a0Chatbots c\u00f3 kh\u1ea3 n\u0103ng t\u00ecm d\u1eef li\u1ec7u v\u1edbi t\u1ed1c \u0111\u1ed9 nhanh n\u00ean n\u00f3 s\u1ebd cung c\u1ea5p cho kh\u00e1ch h\u00e0ng c\u00e1c c\u00e2u tr\u1ea3 l\u1eddi ch\u00ednh x\u00e1c v\u00e0 \u0111\u1ec1 xu\u1ea5t h\u1eefu \u00edch ch\u1ec9 trong v\u00e0i gi\u00e2y.<\/p>\n

Ngo\u00e0i ra Chatbots \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 ch\u1ee7 \u0111\u1ed9ng t\u1ea1o tr\u1ea3i nghi\u1ec7m li\u00ean m\u1ea1ch cho ng\u01b0\u1eddi d\u00f9ng v\u00e0 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 trong quy tr\u00ecnh mua h\u00e0ng cho h\u1ecd tr\u01b0\u1edbc khi h\u1ecd nh\u1eadn ra.<\/p>\n

3. \u0110i\u1ec1u ch\u1ec9nh n\u1ed9i dung cho ng\u01b0\u1eddi d\u00f9ng c\u00e1 nh\u00e2n.<\/strong><\/span><\/h2>\n

Nh\u1eefng th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o, \u01b0u \u0111\u00e3i c\u00e0ng ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng c\u00e1 nh\u00e2n th\u00ec t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i mua h\u00e0ng s\u1ebd c\u00e0ng t\u0103ng cao. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p ng\u00e0y nay s\u1eed d\u1ee5ng nh\u1eefng d\u1eef li\u1ec7u c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 t\u1ea1o ra c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.<\/p>\n

V\u00ed d\u1ee5 nh\u01b0 c\u00e1c trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed th\u01b0\u1eddng hi\u1ec7n th\u1ecb nh\u1eefng s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi l\u1ecbch s\u1eed duy\u1ec7t web v\u00e0 mua h\u00e0ng c\u1ee7a ng\u01b0\u1eddi d\u00f9ng thay v\u00ec hi\u1ec7n th\u1ecb nh\u1eefng s\u1ea3n ph\u1ea9m ph\u1ed5 bi\u1ebfn cho nh\u1eefng ng\u01b0\u1eddi d\u00f9ng m\u1edbi.<\/p>\n

4. T\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p nh\u1eefng gi\u00e1 tr\u1ecb.<\/strong><\/span><\/h2>\n

M\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u l\u00e0 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. V\u00ec v\u1eady khi \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi b\u1ea1n ph\u1ea3i \u0111\u1ea3m b\u1ea3o r\u1eb1ng vi\u1ec7c n\u00e0y s\u1ebd mang l\u1ea1i l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, \u0111\u1eebng \u0111\u1ea7u t\u01b0 v\u00e0o nh\u1eefng gi\u1ea3i ph\u00e1p kh\u00f4ng \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng ch\u1ec9 v\u00ec \u0111\u1ed1i th\u1ee7 c\u1ee7a b\u1ea1n \u0111\u00e3 l\u00e0m v\u1eady.<\/p>\n

Tr\u01b0\u1edbc khi \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi, doanh nghi\u1ec7p c\u1ea7n t\u00ecm hi\u1ec3u k\u1ef9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng v\u00e0 xem nh\u01b0ng ph\u1ea7n n\u00e0o c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n \u0111\u01b0\u1ee3c b\u1eb1ng c\u00f4ng ngh\u1ec7. Nh\u1eefng c\u00f4ng ty \u00e1p d\u1ee5ng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1eadp trung v\u00e0o vi\u1ec7c gi\u00fap \u0111\u1ee1, mang l\u1ea1i l\u1ee3i \u00edch cho kh\u00e1ch h\u00e0ng s\u1ebd t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi nh\u1ea5t.<\/p>\n

K\u1ebft lu\u1eadn.<\/strong><\/span><\/h2>\n

Nh\u1eefng ti\u1ebfn b\u00f4 c\u00f4ng ngh\u1ec7 trong th\u1eadp k\u1ef7 v\u1eeba qua \u0111\u00e3 t\u00e1c \u0111\u1ed9ng r\u1ea5t nhi\u1ec1u \u0111\u1ebfn c\u00e1ch c\u00e1c doanh nghi\u1ec7p t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Ng\u00e0y nay, chuy\u1ec3n \u0111\u1ed5i s\u1ed1 v\u1eabn kh\u00f4ng ng\u1eebng ph\u00e1t tri\u1ec3n. Trong khi m\u1ed9t s\u1ed1 c\u00f4ng ty t\u1eeb ch\u1ed1i \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 m\u1edbi th\u00ec nh\u1eefng doanh nghi\u1ec7p kh\u00e1c l\u1ea1i ch\u1ecdn c\u00e1ch n\u1eafm l\u1ea5y c\u01a1 h\u1ed9i m\u1edbi \u0111\u1ec3 mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o vi\u1ec7c cung c\u1ea5p nh\u1eefng th\u00f4ng tin tr\u1ef1c tuy\u1ebfn h\u1eefu \u00edch, t\u1ef1 \u0111\u1ed9ng h\u00f3a quy tr\u00ecnh ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng hay thu th\u1eadp d\u1eef li\u1ec7u \u0111\u1ec3 t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a.<\/p>\n

C\u00f3 r\u1ea5t nhi\u1ec1u c\u00e1ch \u0111\u1ec3 t\u00edch h\u1ee3p c\u00f4ng ngh\u1ec7 m\u1edbi v\u00e0o vi\u1ec7c c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, nh\u01b0ng d\u00f9 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 g\u00ec th\u00ec doanh nghi\u1ec7p lu\u00f4n ph\u1ea3i t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n, thu\u1eadn ti\u1ec7n cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/p>\n

T\u00ecm hi\u1ec3u th\u00eam b\u00e0i vi\u1ebft: \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t trong ng\u00e0nh y t\u1ebf.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

C\u00f4ng ngh\u1ec7 \u0111ang thay \u0111\u1ed5i c\u00e1ch c\u00e1c doanh nghi\u1ec7p cung c\u1ea5p d\u1ecbch v\u1ee5 v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. C\u00e1c h\u00ecnh th\u1ee9c mua s\u1eafm th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m…. \u0111\u1ec1u v\u00ec l\u1ee3i \u00edch c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t c\u1ee7a HBR cho bi\u1ebft, 72% s\u1ed1 ng\u01b0\u1eddi \u0111\u01b0\u1ee3c […]\n","protected":false},"author":1,"featured_media":4380,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[11],"tags":[183,232],"class_list":["post-4371","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trai-nghiem-khach-hang","tag-chuyen-doi-so","tag-trai-nghiem-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2020\/05\/chuyen-doi-so-cai-thien-trai-nghiem-khach-hang-1-1-1.png","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/4371"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=4371"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/4371\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/4380"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=4371"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=4371"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=4371"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}