{"id":4146,"date":"2020-03-04T05:16:17","date_gmt":"2020-03-04T05:16:17","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=4146"},"modified":"2020-03-04T05:16:17","modified_gmt":"2020-03-04T05:16:17","slug":"ngan-hang-su-dung-nen-tang-bi-de-cai-thien-trai-nghiem-khach-hang","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/ngan-hang-su-dung-nen-tang-bi-de-cai-thien-trai-nghiem-khach-hang\/","title":{"rendered":"Ng\u00e2n H\u00e0ng S\u1eed D\u1ee5ng N\u1ec1n T\u1ea3ng BI \u0110\u1ec3 C\u1ea3i Thi\u1ec7n Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng"},"content":{"rendered":"<p>BI s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 m\u1ed9t t\u1ed5 ch\u1ee9c nh\u1eb1m gi\u00fap t\u1ed5 ch\u1ee9c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed1t h\u01a1n. Trong xu th\u1ebf ph\u00e1t tri\u1ec3n c\u00f4ng nghi\u1ec7p 4.0 c\u00e1c ng\u00e2n h\u00e0ng c\u1ea7n s\u1eed d\u1ee5ng ngay h\u1ec7 th\u1ed1ng Business Intelligence (BI) \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kinh doanh \u0111\u00fang \u0111\u1eafn nh\u1eb1m\u00a0gi\u1ea3m r\u1ee7i ro, t\u0103ng l\u1ee3i nhu\u1eadn v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-4158\" src=\"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2020\/03\/BI-trong-linh-vuc-ngan-hang-1-1.jpg\" alt=\"BI trong l\u0129nh v\u1ef1c ng\u00e2n h\u00e0ng\" width=\"650\" height=\"325\" \/><\/p>\n<p>H\u1ec7 th\u1ed1ng BI cung c\u1ea5p c\u00e1c b\u00e1o c\u00e1o, th\u1ed1ng k\u00ea v\u00e0 ph\u00e2n t\u00edch n\u00e2ng cao cung c\u1ea5p m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd cho c\u00e1c ng\u00e2n h\u00e0ng c\u1ee7a b\u1ea1n \u0111\u1ec3 thay \u0111\u1ed5i <a href=\"https:\/\/miraway.vn\/\">tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a>.<\/p>\n<h2><span style=\"font-size: 80%\"><strong>BI \u1ee9ng d\u1ee5ng trong ng\u00e2n h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/strong><\/span><\/h2>\n<p>Ng\u00e2n h\u00e0ng c\u00f3 kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u v\u1ec1 giao d\u1ecbch v\u00e0 kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3 n\u00ean vi\u1ec7c s\u1eed d\u1ee5ng BI trong h\u1ec7 th\u1ed1ng ng\u00e2n h\u00e0ng s\u1ebd gi\u00fap s\u00e0ng l\u1ecdc v\u00e0 ph\u00e2n t\u00edch th\u00f4ng tin t\u1ed1t h\u01a1n.<\/p>\n<ul>\n<li><em><strong>Gi\u00e1m s\u00e1t chi nh\u00e1nh theo th\u1eddi gian th\u1ef1c<\/strong><\/em> &#8211; Ki\u1ec3m so\u00e1t th\u1eddi gian ch\u1edd trung b\u00ecnh c\u1ee7a h\u00e0ng \u0111\u1ee3i v\u00e0 theo d\u00f5i hi\u1ec7u su\u1ea5t theo th\u1eddi gian th\u1ef1c \u0111\u1ec3 \u0111\u01b0a ra nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh ph\u00f9 h\u1ee3p.<\/li>\n<li><em><strong>Gi\u00e1m s\u00e1t hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00e2n vi\u00ean<\/strong><\/em>: Theo d\u00f5i v\u00e0 so s\u00e1nh hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c nh\u00e2n vi\u00ean \u1edf c\u00e1c chi nh\u00e1nh.<\/li>\n<li><em><strong>Theo d\u00f5i v\u00e0 ph\u00e2n t\u00edch c\u00e1c cu\u1ed9c h\u1eb9n theo th\u1eddi gian<\/strong><\/em><\/li>\n<li><em><strong>Xem d\u1eef li\u1ec7u v\u1ec1 h\u00e0ng \u0111\u1ee3i trong c\u00e1c chi nh\u00e1nh c\u1ee7a b\u1ea1n \u1edf m\u1ed9t n\u01a1i<\/strong><\/em>. L\u1ecdc theo v\u00f9ng, th\u00e0nh ph\u1ed1, chi nh\u00e1nh v\u00e0 c\u00e1c lo\u1ea1i giao d\u1ecbch. Xem c\u00f3 bao nhi\u00eau kh\u00e1ch h\u00e0ng hi\u1ec7n \u0111ang x\u1ebfp h\u00e0ng, th\u1eddi gian ch\u1edd trung b\u00ecnh, th\u1eddi gian ph\u1ee5c v\u1ee5&#8230;.<\/li>\n<\/ul>\n<h2><span style=\"font-size: 80%\"><strong>L\u1ee3i \u00edch c\u1ee7a BI mang t\u1edbi cho c\u00e1c ng\u00e2n h\u00e0ng.<\/strong><\/span><\/h2>\n<p>Business Intelligence mang l\u1ea1i l\u1ee3i \u00edch to l\u1edbn cho c\u00e1c ng\u00e2n h\u00e0ng v\u00e0 t\u1ed5 ch\u1ee9c t\u00e0i ch\u00ednh, bao g\u1ed3m:<\/p>\n<ul>\n<li><strong><em>C\u1ea3i thi\u1ec7n kh\u1ea3 n\u0103ng c\u1ea1nh tranh<\/em><\/strong>: C\u00e1c ng\u00e2n h\u00e0ng kh\u00f4ng \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c gi\u1ea3i ph\u00e1p BI s\u1ebd c\u00f3 nguy c\u01a1 b\u1ecb b\u1ecf l\u1ea1i ph\u00eda sau.<\/li>\n<li><em><strong>Thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi<\/strong><\/em>: C\u00e1c c\u00f4ng ty d\u1ef1a tr\u00ean d\u1eef li\u1ec7u ph\u00e2n t\u00edch c\u00f3 kh\u1ea3 n\u0103ng t\u1ea1o ra kh\u00e1ch h\u00e0ng m\u1edbi cao g\u1ea5p 23 l\u1ea7n \u0111\u1ed1i v\u1edbi l\u0129nh v\u1ef1c ng\u00e2n h\u00e0ng \u0111\u1ea7y c\u1ea1nh tranh ch\u1ec9 s\u1ed1 n\u00e0y l\u00e0 v\u00f4 c\u00f9ng quan tr\u1ecdng.<\/li>\n<li><em><strong>Qu\u1ea3n l\u00fd r\u1ee7i ro<\/strong><\/em> &#8211; C\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 d\u1ef1a v\u00e0o s\u1ed1 li\u1ec7u ph\u00e2n t\u00edch \u0111\u1ec3 qu\u1ea3n l\u00fd v\u00e0 gi\u1ea3m b\u1edbt r\u1ee7i ro li\u00ean quan \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng cho vay&#8230;.<\/li>\n<li><strong><em>Hi\u1ec3u c\u00e1c con s\u1ed1<\/em><\/strong> &#8211; Bi\u1ebfn d\u1eef li\u1ec7u c\u1ee7a ng\u00e2n h\u00e0ng th\u00e0nh h\u00ecnh \u1ea3nh d\u1ec5 hi\u1ec3u v\u00e0 sau \u0111\u00f3 chuy\u1ec3n \u0111\u1ed5i th\u00e0nh c\u00e1c k\u1ebf ho\u1ea1ch v\u00e0 h\u00e0nh \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c gi\u00fap ng\u00e2n h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a m\u00ecnh.<\/li>\n<li><em><strong>\u0110\u01b0a ra d\u1ef1 b\u00e1o ch\u00ednh x\u00e1c h\u01a1n<\/strong><\/em>: c\u00f4ng ngh\u1ec7 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n d\u1ef1 b\u00e1o t\u1ef7 l\u1ec7 quay l\u1ea1i s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a kh\u00e1ch h\u00e0ng, l\u01b0u l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u1edf c\u00e1c chi nh\u00e1nh, xem m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 m\u1ee9c \u0111\u1ed9 d\u1ecbch v\u1ee5, v.v. T\u1eeb \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 l\u00ean k\u1ebf ho\u1ea1ch tr\u01b0\u1edbc \u0111\u1ec3 t\u1eadn d\u1ee5ng m\u1ecdi c\u01a1 h\u1ed9i v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t cho kh\u00e1ch h\u00e0ng.<\/li>\n<li><em><strong>X\u1eed l\u00fd t\u00ecnh hu\u1ed1ng nhanh ch\u00f3ng:<\/strong><\/em> Nh\u1edd t\u00ednh n\u0103ng gi\u00e1m s\u00e1t theo th\u1eddi gian th\u1ef1c t\u00edch h\u1ee3p v\u1edbi h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd h\u00e0ng \u0111\u1ee3i c\u00e1c ng\u00e2n h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh v\u1ec1 ngu\u1ed3n l\u1ef1c, x\u1eed l\u00fd nh\u1eefng tr\u01b0\u1eddng h\u1ee3p qu\u00e1 chu\u1ea9n cho ph\u00e9p. T\u1eeb \u0111\u00f3 r\u00fat ng\u1eafn th\u1eddi gian ch\u1edd c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111i\u1ec1u ch\u1ec9nh nh\u00e2n s\u1ef1 theo th\u1eddi gian th\u1ef1c, n\u00e2ng cao hi\u1ec7u qu\u1ea3 d\u1ecbch v\u1ee5, t\u0103ng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng, t\u0103ng chi ti\u00eau trung b\u00ecnh v\u00e0 t\u0103ng doanh s\u1ed1 mua l\u1ea1i.<\/li>\n<li><em><strong>C\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<\/strong><\/em> V\u1edbi ngu\u1ed3n d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch c\u00e1c ng\u00e2n h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng ch\u00fang \u0111\u1ec3 t\u1ea1o ra nh\u1eefng th\u00f4ng \u0111i\u1ec7p ri\u00eang cho t\u1eebng kh\u00e1ch h\u00e0ng, hi\u1ec3u r\u00f5 h\u01a1n nhu c\u1ea7u v\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a h\u1ecd v\u00e0 b\u00e1n ch\u00e9o c\u00e1c s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean ph\u00e2n t\u00edch nh\u00e2n kh\u1ea9u h\u1ecdc v\u00e0 l\u1ecbch s\u1eed mua h\u00e0ng c\u1ee7a h\u1ecd.<\/li>\n<li><em><strong>\u0110o l\u01b0\u1eddng s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng<\/strong><\/em> &#8211; T\u00edch h\u1ee3p h\u1ec7 th\u1ed1ng v\u1edbi gi\u1ea3i ph\u00e1p <a href=\"https:\/\/miraway.vn\/giai-phap\/phan-hoi-khach-hang\/\">ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/a> \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 ph\u00e2n t\u00edch xem tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn m\u1ee5c ti\u00eau c\u1ee7a ng\u00e2n h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o v\u00e0 nh\u1eefng \u0111i\u1ec3m ng\u00e2n h\u00e0ng c\u1ea7n t\u1eadp trung c\u1ea3i thi\u1ec7n.<\/li>\n<\/ul>\n<p>Tuy nhi\u00ean kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c n\u1ec1n t\u1ea3ng BI \u0111\u1ec1u t\u1ea1o ra l\u1ee3i \u00edch gi\u1ed1ng nhau m\u00e0 \u0111i\u1ec1u n\u00e0y ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eefng gi\u1ea3i ph\u00e1p \u0111i k\u00e8m v\u1edbi c\u00f4ng c\u1ee5 BI m\u00e0 ng\u00e2n h\u00e0ng s\u1eed d\u1ee5ng.<\/p>\n<p>V\u1edbi h\u1ec7 th\u1ed1ng BI ng\u00e2n h\u00e0ng c\u00f3 th\u1ec3 ph\u00e2n t\u00edch c\u00e1c khu v\u1ef1c, \u0111\u1ecba \u0111i\u1ec3m, chi nh\u00e1nh, d\u1ecbch v\u1ee5, lo\u1ea1i giao d\u1ecbch v\u00e0 th\u1eadm ch\u00ed c\u1ea3 c\u00e1c giao d\u1ecbch vi\u00ean ri\u00eang l\u1ebb \u0111\u1ec3 bi\u1ebft n\u00ean t\u1eadp trung v\u00e0o nh\u1eefng ph\u1ea7n n\u00e0o. Ng\u00e2n h\u00e0ng c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u su\u1ea5t, t\u00ecm c\u00e1c b\u1ed9 ph\u1eadn y\u1ebfu k\u00e9m v\u00e0 quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 ngu\u1ed3n l\u1ef1c v\u00e0o \u0111\u00e2u \u0111\u1ec3 \u0111\u1ea1t hi\u1ec7u qu\u1ea3 t\u1ed1i \u0111a. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra nh\u1eefng xu h\u01b0\u1edbng \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng, t\u0103ng b\u00e1n ch\u00e9o v\u00e0 th\u00fac \u0111\u1ea9y kinh doanh nhi\u1ec1u h\u01a1n<\/p>\n<p>Xem th\u00eam b\u00e0i vi\u1ebft: <a href=\"https:\/\/miraway.vn\/blog\/9-xu-huong-trai-nghiem-khach-hang-cho-nam-2020\/\">9 Xu h\u01b0\u1edbng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng cho n\u0103m 2020<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BI s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch \u0111\u1ec3 hi\u1ec3u s\u00e2u h\u01a1n v\u1ec1 m\u1ed9t t\u1ed5 ch\u1ee9c nh\u1eb1m gi\u00fap t\u1ed5 ch\u1ee9c \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1ed1t h\u01a1n. Trong xu th\u1ebf ph\u00e1t tri\u1ec3n c\u00f4ng nghi\u1ec7p 4.0 c\u00e1c ng\u00e2n h\u00e0ng c\u1ea7n s\u1eed d\u1ee5ng ngay h\u1ec7 th\u1ed1ng Business Intelligence (BI) \u0111\u1ec3 c\u00f3 th\u1ec3 [&#8230;]\n","protected":false},"author":1,"featured_media":4158,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-4146","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trai-nghiem-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2020\/03\/BI-trong-linh-vuc-ngan-hang-1-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/4146"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=4146"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/4146\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/4158"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=4146"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=4146"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=4146"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}