{"id":4096,"date":"2020-02-06T07:47:43","date_gmt":"2020-02-06T07:47:43","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=4096"},"modified":"2020-02-06T07:47:43","modified_gmt":"2020-02-06T07:47:43","slug":"6-quy-trinh-tao-ra-mot-hanh-trinh-khach-hang-thanh-cong","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/6-quy-trinh-tao-ra-mot-hanh-trinh-khach-hang-thanh-cong\/","title":{"rendered":"6 Quy Tr\u00ecnh T\u1ea1o Ra M\u1ed9t H\u00e0nh Tr\u00ecnh Kh\u00e1ch H\u00e0ng Th\u00e0nh C\u00f4ng."},"content":{"rendered":"

B\u1eb1ng vi\u1ec7c cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t, nh\u1ea5t qu\u00e1n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi, gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n & n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n \u0111i\u1ec1u n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 v\u00e0 d\u1ec5 d\u00e0ng? C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng Qu\u1ea3n l\u00fd h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (CJM).<\/p>\n

Qu\u1ea3n l\u00fd h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 v\u1ec1 vi\u1ec7c qu\u1ea3n l\u00fd h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch t\u00edch h\u1ee3p v\u00e0 c\u1ea3i thi\u1ec7n m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac t\u1eeb tr\u01b0\u1edbc khi kh\u00e1ch mua h\u00e0ng v\u00e0 sau khi mua h\u00e0ng.<\/p>\n

\"6<\/p>\n

6 Quy tr\u00ecnh t\u1ea1o ra m\u1ed9t h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng.<\/strong><\/span><\/h2>\n

1. Tr\u01b0\u1edbc khi kh\u00e1ch h\u00e0ng \u0111\u1ebfn giao d\u1ecbch.<\/strong><\/span><\/h3>\n

Qu\u1ea3n l\u00fd h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u tr\u01b0\u1edbc khi kh\u00e1ch h\u00e0ng gh\u00e9 th\u0103m c\u1eeda h\u00e0ng, b\u1ec7nh vi\u1ec7n, ng\u00e2n h\u00e0ng…B\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng c\u00e1c \u1ee9ng d\u1ee5ng, website \u0111\u1eb7t ch\u1ed7 tr\u1ef1c tuy\u1ebfn \u0111\u1ec3 cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1eb7t l\u1ecbch h\u1eb9n tr\u01b0\u1edbc khi \u0111\u1ebfn s\u1ebd gi\u1ea3m th\u1eddi gian ch\u1edd \u0111\u1ee3i v\u00e0 t\u0103ng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\u0110\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p, qu\u1ea3n l\u00fd h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 ki\u1ec3m so\u00e1t v\u00e0 \u0111i\u1ec1u ph\u1ed1i l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng trong nh\u1eefng th\u1eddi gian cao \u0111i\u1ec3m. Ngo\u00e0i ra n\u00f3 c\u00f2n cung c\u1ea5p d\u1eef li\u1ec7u d\u1eef li\u1ec7u v\u00e8 kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc khi h\u1ecd \u0111\u1ebfn \u0111\u1ec3 nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/p>\n

2. Khi kh\u00e1ch h\u00e0ng \u0111\u1ebfn giao d\u1ecbch.<\/strong><\/span><\/h3>\n

Khi kh\u00e1ch h\u00e0ng \u0111\u1ebfn giao d\u1ecbch, h\u1ecd s\u1ebd ph\u1ea3i l\u1ea5y s\u1ed1 \u0111\u1ec3 x\u1ebfp h\u00e0ng ch\u1edd \u0111\u1ebfn l\u01b0\u1ee3t ph\u1ee5c v\u1ee5. CJM s\u1ebd d\u1ef1a v\u00e0o th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u00e2n lu\u1ed3ng kh\u00e1ch h\u00e0ng ph\u00f9 h\u1ee3p d\u1ef1a tr\u00ean nhu c\u1ea7u, lo\u1ea1i kh\u00e1ch h\u00e0ng v\u00e0 l\u1ecbch s\u1eed giao d\u1ecbch.<\/p>\n

C\u00e1c kh\u00e1ch h\u00e0ng c\u00f3 y\u00eau c\u1ea7u d\u1ecbch v\u1ee5 ph\u1ee9c t\u1ea1p h\u01a1n c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd ri\u00eang, gi\u00fap gi\u1ea3m th\u1eddi gian ch\u1edd \u0111\u1ee3i cho c\u00e1c kh\u00e1ch h\u00e0ng kh\u00e1c v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 c\u1ee7a h\u1ecd. N\u00f3 c\u0169ng cho ph\u00e9p nh\u00e0 cung c\u1ea5p d\u1ecbch v\u1ee5 k\u1ebft h\u1ee3p kh\u00e1ch h\u00e0ng v\u1edbi nh\u00e2n vi\u00ean c\u00f3 n\u0103ng l\u1ef1c ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n

3. X\u1ebfp h\u00e0ng v\u00e0 ch\u1edd ph\u1ee5c v\u1ee5.<\/strong><\/span><\/h3>\n

Sau khi \u0111\u1ebfn v\u00e0 x\u1ebfp h\u00e0ng, h\u1ea7u h\u1ebft kh\u00e1ch h\u00e0ng s\u1ebd ph\u1ea3i ng\u1ed3i ch\u1edd \u0111\u1ec3 \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5. T\u1eeb g\u00f3c \u0111\u1ed9 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng, b\u01b0\u1edbc n\u00e0y c\u00f3 r\u1ee7i ro l\u1edbn nh\u1ea5t \u1ea3nh h\u01b0\u1edfng ti\u00eau c\u1ef1c \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd ph\u00f9 h\u1ee3p. CJM c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n k\u1ebf ho\u1ea1ch nh\u00e2n vi\u00ean v\u00e0 b\u1eb1ng c\u00e1ch th\u00eam linh ho\u1ea1t h\u01a1n v\u00e0o c\u00e1c quy tr\u00ecnh.<\/p>\n

4. Qu\u00e1 tr\u00ecnh ph\u1ee5c v\u1ee5.<\/strong><\/span><\/h3>\n

N\u1ebfu kh\u00e1ch h\u00e0ng \u0111\u1eb7t ch\u1ed7 tr\u1ef1c tuy\u1ebfn ho\u1eb7c doanh nghi\u1ec7p s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t<\/a> th\u00ec nh\u00e2n vi\u00ean giao d\u1ecbch s\u1ebd n\u1eafm \u0111\u01b0\u1ee3c th\u00f4ng tin kh\u00e1ch h\u00e0ng v\u00e0 b\u1eaft \u0111\u1ea7u chu\u1ea9n b\u1ecb tr\u01b0\u1edbc khi kh\u00e1ch \u0111\u1ebfn giao d\u1ecbch. Khi kh\u00e1ch h\u00e0ng \u0111ang \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5, d\u1eef li\u1ec7u v\u1ec1 chuy\u1ebfn th\u0103m c\u1ee7a h\u1ecd c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ghi l\u1ea1i v\u00e0 cung c\u1ea5p cho th\u00f4ng tin chi ti\u1ebft theo th\u1eddi gian th\u1ef1c th\u00f4ng qua b\u1ea3ng \u0111i\u1ec1u khi\u1ec3n qu\u1ea3n l\u00fd. N\u00f3 c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef \u0111\u1ec3 s\u1eed d\u1ee5ng sau..<\/p>\n

\u0110i\u1ec1u n\u00e0y c\u0169ng cho ph\u00e9p b\u1ed9 ph\u1eadn qu\u1ea3n l\u00fd c\u00f3 c\u00e1i nh\u00ecn t\u1ed5ng quan t\u1ee9c th\u00ec v\u1ec1 t\u00ecnh h\u00ecnh d\u1ecbch v\u1ee5 t\u1ea1i m\u1ed9t ho\u1eb7c m\u1ed9t s\u1ed1 \u0111\u1ecba \u0111i\u1ec3m trong th\u1eddi gian th\u1ef1c. CJM cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft nh\u01b0 s\u1ed1 l\u01b0\u1ee3ng qu\u1ea7y m\u1edf, d\u1ecbch v\u1ee5 \u0111\u01b0\u1ee3c cung c\u1ea5p, th\u1eddi gian ch\u1edd hi\u1ec7n t\u1ea1i v\u00e0 s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ed7i qu\u1ea7y c\u0169ng nh\u01b0 th\u1eddi gian giao d\u1ecbch. H\u1ec7 th\u1ed1ng gi\u00e1m s\u00e1t v\u00e0 c\u1ea3nh b\u00e1o s\u1ebd \u0111\u01b0a ra th\u00f4ng b\u00e1o cho ng\u01b0\u1eddi qu\u1ea3n l\u00fd n\u1ebfu th\u1eddi gian ch\u1edd v\u01b0\u1ee3t qu\u00e1 gi\u1edbi h\u1ea1n quy \u0111\u1ecbnh.<\/p>\n

5. Sau khi giao d\u1ecbch, mua h\u00e0ng.<\/strong><\/span><\/h3>\n

M\u1ed9t ph\u1ea7n v\u00f4 c\u00f9ng quan tr\u1ecdng kh\u00e1c trong giai \u0111o\u1ea1n sau ph\u1ee5c v\u1ee5 l\u00e0 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a>. Ph\u1ea3n h\u1ed3i thu th\u1eadp c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 ph\u00e2n t\u00edch ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1eeb c\u00e1c th\u00f4ng s\u1ed1 kh\u00e1c nhau. T\u1ea5t c\u1ea3 m\u1ecdi th\u1ee9 t\u1eeb n\u0103ng l\u1ef1c, th\u00e1i \u0111\u1ed9 ph\u1ee5c v\u1ee5 c\u1ee7a nh\u00e2n vi\u00ean, ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m. \u0110\u00e2y l\u00e0 m\u1ed9t ngu\u1ed3n th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb, \u0111\u00f3ng vai tr\u00f2 n\u1ec1n t\u1ea3ng \u0111\u1ec3 bi\u1ebft kh\u00e1ch h\u00e0ng mong mu\u1ed1n \u0111i\u1ec1u g\u00ec nh\u1ea5t. T\u1eeb \u0111\u00f3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 t\u1ed1t h\u01a1n.<\/p>\n

6. Ph\u00e2n t\u00edch v\u00e0 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c.\u00a0<\/span><\/strong><\/h3>\n

Nh\u1eefng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c b\u01b0\u1edbc tr\u00ean s\u1ebd \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p v\u00e0 ph\u00e2n t\u00edch \u0111\u1ec3 \u0111o l\u01b0\u1eddng v\u00e0 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a quy tr\u00ecnh v\u1eadn h\u00e0nh hi\u1ec7n t\u1ea1i v\u00e0 \u0111\u01b0a ra c\u00e1c xu h\u01b0\u1edbng, d\u1ef1 b\u00e1o kinh doanh. V\u00ec h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd t\u1eadp trung, k\u1ebft n\u1ed1i v\u1edbi t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m giao d\u1ecbch c\u1ee7a doanh nghi\u1ec7p n\u00ean b\u1ea1n c\u00f3 th\u1ec3 c\u00f3 m\u1ed9t c\u00e1i nh\u00ecn t\u1ed5ng quan ho\u00e0n ch\u1ec9nh v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p h\u01a1n.<\/p>\n

Ngo\u00e0i ra nh\u1eefng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c s\u1ebd l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a doanh nghi\u1ec7p trong th\u1eddi gian t\u1edbi nh\u1eb1m \u0111\u00e1p \u1ee9ng k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

CJM gi\u00fap t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng nh\u1ea5t qu\u00e1n, ph\u00f9 h\u1ee3p t\u1eeb tr\u01b0\u1edbc l\u00fac kh\u00e1ch h\u00e0ng \u0111\u1ebfn giao d\u1ecbch v\u00e0 sau khi h\u1ecd \u0111\u00e3 ho\u00e0n th\u00e0nh giao d\u1ecbch. Qu\u1ea3n l\u00fd h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng khi \u0111\u01b0\u1ee3c \u00e1p d\u1ee5ng t\u1ed1t s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u1ee7a b\u1ea1n t\u1ed1i \u01b0u h\u00f3a doanh thu, gi\u1ea3m chi ph\u00ed v\u1eadn h\u00e0nh h\u01b0\u1edbng t\u1edbi t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: L\u00e0m sao gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 x\u1ebfp h\u00e0ng?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

B\u1eb1ng vi\u1ec7c cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1eb7c bi\u1ec7t, nh\u1ea5t qu\u00e1n v\u00e0 ph\u00f9 h\u1ee3p v\u1edbi h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi, gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c nhi\u1ec1u kh\u00e1ch h\u00e0ng h\u01a1n & n\u00e2ng cao hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 th\u1ef1c […]\n","protected":false},"author":1,"featured_media":4103,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[11],"tags":[201,232],"class_list":["post-4096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trai-nghiem-khach-hang","tag-hanh-trinh-khach-hang","tag-trai-nghiem-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2020\/02\/6-quy-trinh-tao-ra-mot-hanh-trinh-khach-hanh-thanh-cong-1-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/4096"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=4096"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/4096\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/4103"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=4096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=4096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=4096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}