{"id":3764,"date":"2019-08-20T02:32:36","date_gmt":"2019-08-20T02:32:36","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=3764"},"modified":"2023-09-29T16:53:38","modified_gmt":"2023-09-29T09:53:38","slug":"nang-cao-su-hai-long-cua-khach-hang-voi-may-tu-phuc-vu","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/nang-cao-su-hai-long-cua-khach-hang-voi-may-tu-phuc-vu\/","title":{"rendered":"N\u00e2ng Cao S\u1ef1 H\u00e0i L\u00f2ng C\u1ee7a Kh\u00e1ch H\u00e0ng V\u1edbi M\u00e1y T\u1ef1 Ph\u1ee5c V\u1ee5"},"content":{"rendered":"

Kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi d\u1ecbch v\u1ee5 \u201cmua online l\u1ea5y h\u00e0ng t\u1ea1i qu\u1ea7y\u201d hay c\u00f2n g\u1ecdi l\u00e0 BOPIS (buy online pick up in store) \u0111\u00e3 tr\u1edf th\u00e0nh b\u01b0\u1edbc ti\u1ebfn l\u1edbn trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y. Nghi\u00ean c\u1ee9u c\u1ee7a t\u1eadp \u0111o\u00e0n IHL v\u00e0 Secret Shopper, \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 b\u1edfi Tecsys Orderdynamics v\u00e0 Bell Howell \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng c\u01a1 h\u1ed9i t\u0103ng tr\u01b0\u1edfng c\u1ee7a kiosk t\u1ef1 ph\u1ee5c v\u1ee5 l\u00e0 r\u1ea5t l\u1edbn.\u00a0<\/span><\/p>\n

Kh\u00e1ch h\u00e0ng \u0111ang t\u00ecm ki\u1ebfm tr\u1ea3i nghi\u1ec7m mua s\u1eafm th\u1eadt \u0111\u01a1n gi\u1ea3n, ti\u1ec7n l\u1ee3i, nhanh ch\u00f3ng v\u00e0 th\u00edch h\u1ee3p. Steven Berkovitz, gi\u00e1m \u0111\u1ed1c v\u0103n ph\u00f2ng Tecsys cho bi\u1ebft \u201cD\u01b0\u1eddng nh\u01b0 trong t\u00ecnh hu\u1ed1ng nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb g\u1eb7p kh\u00f3 kh\u0103n \u0111\u1ec3 \u0111i\u1ec1u h\u00e0nh v\u00e0 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean, v\u00e0 m\u00e1y t\u1ef1 ph\u1ee5c v\u1ee5 nh\u01b0 ng\u0103n t\u1ee7 th\u00f4ng minh, th\u00e1p l\u1ea5y \u0111\u1ed3 ho\u1eb7c kiosk t\u1ef1 check-out c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. M\u00e1y t\u1ef1 ph\u1ee5c v\u1ee5 l\u00e0 c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ed1i gi\u1ea3n tr\u1ea3i nghi\u1ec7m t\u1ea1i c\u1eeda h\u00e0ng, gi\u1ea3m chi ph\u00ed thu\u00ea nh\u00e2n c\u00f4ng.\u00a0<\/span><\/p>\n

\"m\u00e1y<\/p>\n

Nghi\u00ean c\u1ee9u \u0111\u00e1nh gi\u00e1 qu\u00e1 tr\u00ecnh l\u1ea5y s\u1ea3n ph\u1ea9m v\u1edbi m\u00e1y t\u1ef1 \u0111\u1ed9ng so v\u1edbi mua h\u00e0ng th\u00f4ng th\u01b0\u1eddng. \u201cKh\u1ea3o s\u00e1t t\u1ea5t c\u1ea3 c\u00e1c c\u1eeda h\u00e0ng b\u00e1n l\u1ebb, t\u1ed5ng th\u1eddi gian mua h\u00e0ng th\u00f4ng th\u01b0\u1eddng l\u00e0 5.9 so v\u1edbi 4.2 ph\u00fat n\u1ebfu d\u00f9ng m\u00e1y \u2013 t\u0103ng 29% t\u1ed1c \u0111\u1ed9. Ri\u00eang ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a Walmart, qu\u00e1 tr\u00ecnh \u0111\u00e3 gi\u1ea3m t\u1eeb 10.6 ph\u00fat xu\u1ed1ng c\u00f2n 4.2 ph\u00fat n\u1ebfu d\u00f9ng m\u00e1y t\u1ef1 \u0111\u1ed9ng, c\u1ea3i thi\u1ec7n 60% t\u1ed1c \u0111\u1ed9\u201d.\u00a0<\/span><\/p>\n

Berkovitz \u0111\u1ed3ng th\u1eddi ch\u1ec9 ra r\u1eb1ng BOPIS \u0111\u1ea1i di\u1ec7n cho khu v\u1ef1c t\u0103ng tr\u01b0\u1edfng m\u1ea1nh m\u1ebd nh\u1ea5t trong gi\u1edbi kinh doanh. M\u1ed9t b\u00e1o c\u00e1o n\u0103m 2018 c\u1ee7a Adobe Analytics c\u00f3 ti\u00eau \u0111\u1ec1 \u201cB\u00e1n l\u1ebb m\u1edf\u201d n\u00eau r\u00f5 kinh doanh b\u00e1n l\u1ebb t\u0103ng tr\u01b0\u1edfng qua c\u00e1c k\u00eanh b\u00e1n h\u00e0ng trong m\u1ed7i d\u1ecbp l\u1ec5, BOPIS nh\u1ea3y v\u1ecdt 46% qua t\u1eebng n\u0103m trong khi t\u1ed5ng hoa h\u1ed3ng t\u0103ng 5,2% v\u00e0 kinh doanh tr\u00ean m\u1ea1ng t\u0103ng 18%.\u00a0<\/span><\/p>\n

BOPIS n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng.<\/i><\/b><\/span><\/h2>\n

Nghi\u00ean c\u1ee9u c\u1ee7a IHL\/Secret Shopper cho th\u1ea5y s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u0103ng cao v\u1edbi BOPIS. Ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e1nh gi\u00e1 tr\u1ea3i nghi\u1ec7m mua h\u00e0ng qua BOPIS l\u00e0 4.36\/5 v\u1edbi m\u1ee9c 5 l\u00e0 \u201cc\u1ef1c k\u1ef3 h\u00e0i l\u00f2ng\u201d.<\/span><\/p>\n

300 \u201cng\u01b0\u1eddi ti\u00eau d\u00f9ng b\u00ed m\u1eadt\u201d \u0111\u00e3 \u0111\u1ebfn nh\u1eefng c\u1eeda h\u00e0ng sau: Bed Bath and Beyond; Best Buy; The Home Depot; Kohl’s: Lowe’s Home Improvement; Macy’s; Nordstrom; Staples; Target: v\u00e0 Walmart. t\u1eeb cu\u1ed1i th\u00e1ng 10 \u0111\u1ebfn th\u00e1ng 12 n\u0103m 2018 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a h\u1ecd khi d\u00f9ng BOPIS<\/span><\/p>\n

Khi m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng \u0111\u1ec1u c\u00f3 k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c tr\u00ean c\u1ea3 hai h\u00ecnh th\u1ee9c mua h\u00e0ng b\u1eb1ng m\u00e1y t\u00ednh v\u00e0 \u0111i\u1ec7n tho\u1ea1i, s\u1ef1 h\u00e0i l\u00f2ng th\u1eadm ch\u00ed c\u00f2n cao h\u01a1n \u0111\u1ed1i v\u1edbi nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i. 61% ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong nghi\u00ean c\u1ee9u s\u1eed d\u1ee5ng m\u00e1y t\u00ednh b\u00e0n ho\u1eb7c laptop, trong khi 39% s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i ho\u1eb7c m\u00e1y t\u00ednh b\u1ea3ng.<\/span><\/p>\n

Mua s\u1eafm tr\u00ean \u0111i\u1ec7n tho\u1ea1i d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft.<\/i><\/b><\/span><\/h2>\n

Nghi\u00ean c\u1ee9u cho th\u1ea5y 86% ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i \u0111\u1ec3 t\u1edbi BOPIS c\u1ea3m th\u1ea5y v\u00f4 c\u00f9ng h\u00e0i l\u00f2ng so v\u1edbi 84% s\u1eed d\u1ee5ng m\u00e1y t\u00ednh. S\u1ef1 h\u00e0i l\u00f2ng cao v\u1edbi th\u01b0\u01a1ng m\u1ea1i tr\u00ean \u0111i\u1ec7n tho\u1ea1i \u0111\u00e1nh d\u1ea5u m\u1ed9t trong nh\u1eefng ph\u00e1t hi\u1ec7n quan tr\u1ecdng nh\u1ea5t \u0111\u1ed1i v\u1edbi Tecsys.<\/span><\/p>\n

\u201cCh\u1eafc ch\u1eafn r\u1eb1ng khi b\u1ea1n quan t\u00e2m \u0111\u1ebfn s\u1ef1 t\u0103ng tr\u01b0\u1edfng nhanh ch\u00f3ng trong ph\u00e2n kh\u00fac \u0111i\u1ec7n tho\u1ea1i v\u00e0 nh\u1eefng n\u1ed7 l\u1ef1c \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m th\u00ec \u0111\u00f3 l\u00e0 m\u1ed9t d\u1ea5u hi\u1ec7u t\u00edch c\u1ef1c \u0111\u1ec3 c\u00e1c nh\u00e0 b\u00e1n l\u1ebb n\u1eafm l\u1ea5y c\u01a1 h\u1ed9i kinh doanh th\u1ecb tr\u01b0\u1eddng tr\u00ean m\u1ea1ng\u201d, Berkovitz chia s\u1ebb, \u201c\u0110\u00f3 l\u00e0 s\u1ef1 h\u00e0i l\u00f2ng t\u1ee9c th\u00ec khi s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb di \u0111\u1ed9ng v\u00f4 c\u00f9ng ti\u1ec7n l\u1ee3i m\u1ecdi l\u00fac m\u1ecdi n\u01a1i\u201d, \u00f4ng n\u00f3i th\u00eam.<\/span><\/p>\n

Ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eed d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i c\u1ea3m th\u1ea5y d\u1ec5 d\u00e0ng h\u01a1n n\u1ebfu mu\u1ed1n t\u00ecm ki\u1ebfm th\u1ee9 g\u00ec \u0111\u00f3 h\u01a1n l\u00e0 m\u00e1y t\u00ednh b\u00e0n, 4.42 so v\u1edbi 4.31. Nh\u1eefng nh\u00e0 nghi\u00ean c\u1ee9u tin t\u01b0\u1edfng r\u1eb1ng tr\u1ea3i nghi\u1ec7m \u0111i\u1ec7n tho\u1ea1i v\u00e0 BOPIS s\u1ebd \u0111em l\u1ea1i l\u1ee3i \u00edch r\u1ea5t l\u1edbn cho doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: 6 Xu H\u01b0\u1edbng Digital Signage trong n\u0103m 2019.<\/a><\/p>\n

ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u1edbi d\u1ecbch v\u1ee5 \u201cmua online l\u1ea5y h\u00e0ng t\u1ea1i qu\u1ea7y\u201d hay c\u00f2n g\u1ecdi l\u00e0 BOPIS (buy online pick up in store) \u0111\u00e3 tr\u1edf th\u00e0nh b\u01b0\u1edbc ti\u1ebfn l\u1edbn trong v\u00e0i n\u0103m g\u1ea7n \u0111\u00e2y. Nghi\u00ean c\u1ee9u c\u1ee7a t\u1eadp \u0111o\u00e0n IHL v\u00e0 Secret Shopper, \u0111\u01b0\u1ee3c t\u00e0i tr\u1ee3 b\u1edfi Tecsys Orderdynamics v\u00e0 Bell Howell \u0111\u00e3 ch\u1ec9 […]\n","protected":false},"author":1,"featured_media":3768,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[144,160],"tags":[],"class_list":["post-3764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-kiosk-tu-phuc-vu"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/08\/may-tu-phuc-vu-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3764"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=3764"}],"version-history":[{"count":1,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3764\/revisions"}],"predecessor-version":[{"id":15417,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3764\/revisions\/15417"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/3768"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=3764"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=3764"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=3764"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}