{"id":3722,"date":"2019-08-02T09:05:22","date_gmt":"2019-08-02T09:05:22","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=3722"},"modified":"2019-08-02T09:05:22","modified_gmt":"2019-08-02T09:05:22","slug":"moi-lien-ket-giua-trai-nghiem-khach-hang-va-thai-do-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/moi-lien-ket-giua-trai-nghiem-khach-hang-va-thai-do-cua-khach-hang\/","title":{"rendered":"M\u1ed1i li\u00ean k\u1ebft gi\u1eefa tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng."},"content":{"rendered":"<p>Nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t t\u1ed5 ch\u1ee9c, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean s\u1ef1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau k\u1ebft h\u1ee3p l\u1ea1i, v\u00e0 tr\u1ea3i nghi\u1ec7m mang chi\u1ec1u h\u01b0\u1edbng t\u00edch c\u1ef1c c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 nhi\u1ec1u h\u01a1n v\u00e0 trung th\u00e0nh h\u01a1n \u0111\u1ed1i v\u1edbi t\u1ed5 ch\u1ee9c. Do \u0111\u00f3, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c c\u00f3 th\u1ec3 mang l\u1ea1i:<\/p>\n<ul>\n<li>L\u1ee3i th\u1ebf c\u1ea1nh tranh d\u00e0i h\u1ea1n.<\/li>\n<li>T\u1ea1o ra b\u1eb1ng nh\u1eefng k\u1ef3 v\u1ecdng v\u01b0\u1ee3t tr\u1ed9i v\u1ec1 th\u1ec3 ch\u1ea5t v\u00e0 tinh th\u1ea7n m\u1ed9t c\u00e1ch ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li>N\u00e2ng cao doanh thu v\u00e0 t\u1ea1o ra ti\u1ec1m n\u0103ng th\u1ef1c t\u1ebf c\u00f3 th\u1ec3 l\u00e0m gi\u1ea3m \u0111\u00e1ng k\u1ec3 chi ph\u00ed li\u00ean quan.<\/li>\n<li>N\u00e2ng cao v\u1ecb th\u1ebf c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n<li>Cho ph\u00e9p thi\u1ebft l\u1eadp s\u1ef1 l\u00e3nh \u0111\u1ea1o truy\u1ec1n c\u1ea3m h\u1ee9ng, m\u1ed9t n\u1ec1n v\u0103n h\u00f3a n\u00e2ng cao v\u1ecb th\u1ebf v\u00e0 s\u1ef1 \u0111\u1ed3ng c\u1ea3m c\u1ee7a nh\u1eefng kh\u00e1ch h\u00e0ng h\u1ea1nh ph\u00fac v\u00e0 th\u1ecfa m\u00e3n.<\/li>\n<\/ul>\n<h2><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3727\" src=\"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/08\/trai-nghiem-khach-hang-va-thai-do-khach-hang-1.jpg\" alt=\"tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng\" width=\"650\" height=\"325\" \/><\/h2>\n<h2><span style=\"font-size: 85%\"><b>M\u1ed1i li\u00ean k\u1ebft gi\u1eefa tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 th\u00e1i \u0111\u1ed9 c\u1ee7a kh\u00e1ch h\u00e0ng.<\/b><\/span><\/h2>\n<p><span style=\"font-weight: 400\">Nghi\u00ean c\u1ee9u c\u1ee7a McKinsey \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng:<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8211; 56% trong s\u1ed1 t\u1ea5t c\u1ea3 c\u00e1c t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng x\u1ea3y ra trong m\u1ed9t h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh, \u0111a s\u1ef1 ki\u1ec7n.<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8211; Ph\u1ea3i m\u1ea5t 12 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00edch c\u1ef1c \u0111\u1ec3 b\u00f9 \u0111\u1eafp cho m\u1ed9t tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c.<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8211; 83% ng\u01b0\u1eddi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn c\u1ea7n h\u1ed7 tr\u1ee3 \u0111\u1ec3 ho\u00e0n t\u1ea5t giao d\u1ecbch mua h\u00e0ng.<\/span><\/p>\n<p><span style=\"font-weight: 400\">&#8211; H\u01a1n hai ph\u1ea7n ba trong s\u1ed1 2.000 ng\u01b0\u1eddi ti\u00eau d\u00f9ng g\u1eb7p ph\u1ea3i v\u1ea5n \u0111\u1ec1 v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng ho\u1eb7c tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean trang web c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 r\u1eddi kh\u1ecfi trang v\u00e0 truy c\u1eadp trang c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n<p>Ngo\u00e0i ra, tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i c\u00f2n l\u00e0 ngu\u1ed3n th\u00f4ng tin hi\u1ec7u qu\u1ea3 trong vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng th\u00f4ng qua h\u00ecnh th\u1ee9c truy\u1ec1n mi\u1ec7ng, khi kh\u00e1ch h\u00e0ng th\u01b0\u1eddng c\u00f3 xu h\u01b0\u1edbng gi\u1edbi thi\u1ec7u cho ng\u01b0\u1eddi th\u00e2n, b\u1ea1n b\u00e8, \u0111\u1ed3ng nghi\u1ec7p\u2026 khi c\u00f3 nh\u1eefng tr\u1ea3i nghi\u1ec7m t\u1ed1t v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3 s\u1ebd cung c\u1ea5p nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng cho d\u1ecbch v\u1ee5 ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a c\u00f4ng ty. Vi\u1ec7c \u0111\u00e1nh gi\u00e1 v\u00e0 qu\u1ea3n l\u00fd nh\u1eefng gi\u00e1 tr\u1ecb li\u00ean quan tr\u1ef1c ti\u1ebfp t\u1edbi tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng khi giao d\u1ecbch v\u1edbi nh\u00e0 cung c\u1ea5p s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 lu\u00f4n hi\u1ec7u qu\u1ea3 do c\u00f4ng ty c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nh\u1eefng quan \u0111i\u1ec3m, c\u00e1ch nh\u00ecn nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 t\u1eeb \u0111\u00f3 s\u1ebd d\u1ef1 \u0111o\u00e1n t\u1ed1t h\u01a1n con s\u1ed1 l\u1ee3i nhu\u1eadn v\u00e0 t\u0103ng tr\u01b0\u1edfng c\u1ee7a c\u00f4ng ty. C\u00f4ng ty n\u00e0o c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p nh\u1eefng tr\u1ea3i nghi\u1ec7m v\u1ec1 ph\u1ee5c v\u1ee5 t\u1ed1t th\u00ec c\u00f3 th\u1ec3 l\u00e0m t\u0103ng chi ti\u00eau v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a ch\u00ednh c\u00f4ng ty \u0111\u00f3 m\u1ed9t c\u00e1ch t\u1ed1i \u01b0u.<\/p>\n<p>Xem th\u00eam b\u00e0i vi\u1ebft: <a href=\"https:\/\/miraway.vn\/blog\/trai-nghiem-khach-hang-tac-dong-den-loi-nhuan-cua-cong-ty-nhu-the-nao\/\">Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u1ee7a c\u00f4ng ty nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u1ed9t t\u1ed5 ch\u1ee9c, th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean s\u1ef1 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua nhi\u1ec1u k\u00eanh kh\u00e1c nhau k\u1ebft h\u1ee3p l\u1ea1i, v\u00e0 tr\u1ea3i nghi\u1ec7m mang chi\u1ec1u h\u01b0\u1edbng t\u00edch c\u1ef1c c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 nhi\u1ec1u h\u01a1n v\u00e0 trung th\u00e0nh h\u01a1n [&#8230;]\n","protected":false},"author":1,"featured_media":3727,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[11],"tags":[232],"class_list":["post-3722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trai-nghiem-khach-hang","tag-trai-nghiem-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/08\/trai-nghiem-khach-hang-va-thai-do-khach-hang-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3722"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=3722"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/3727"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=3722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=3722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=3722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}