{"id":3709,"date":"2019-08-02T04:53:31","date_gmt":"2019-08-02T04:53:31","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=3709"},"modified":"2019-08-02T04:53:31","modified_gmt":"2019-08-02T04:53:31","slug":"quan-tri-trai-nghiem-khach-hang-giai-phap-toi-uu-de-phat-trien-doanh-nghiep-ben-vung","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/quan-tri-trai-nghiem-khach-hang-giai-phap-toi-uu-de-phat-trien-doanh-nghiep-ben-vung\/","title":{"rendered":"Qu\u1ea3n Tr\u1ecb Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng \u2013 Gi\u1ea3i Ph\u00e1p T\u1ed1i \u01afu \u0110\u1ec3 Ph\u00e1t Tri\u1ec3n Doanh Nghi\u1ec7p B\u1ec1n V\u1eefng"},"content":{"rendered":"<p>Vi\u1ec7c duy tr\u00ec v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin c\u0169ng nh\u01b0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang tr\u1edf th\u00e0nh m\u1ed9t v\u1ea5n \u0111\u1ec1 s\u1ed1ng c\u00f2n c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong th\u1eddi k\u1ef3 to\u00e0n c\u1ea7u h\u00f3a v\u00e0 CMCN 4.0. C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch tr\u00ean, m\u00e0 n\u1ed5i b\u1eadt nh\u1ea5t trong th\u1eddi gian g\u1ea7n \u0111\u00e2y ch\u00ednh l\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u2013 m\u1ed9t kh\u00e1i ni\u1ec7m tuy c\u00f2n m\u1edbi m\u1ebb nh\u01b0ng \u0111\u00e3 thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u s\u1ef1 ch\u00fa \u00fd c\u1ee7a gi\u1edbi qu\u1ea3n tr\u1ecb c\u00e1c t\u1eadp \u0111o\u00e0n v\u00e0 doanh nghi\u1ec7p l\u1edbn.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3713\" src=\"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/08\/quan-tri-trai-nghiem-khach-hang-1.png\" alt=\"qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\" width=\"650\" height=\"379\" \/><\/p>\n<h2><span style=\"font-size: 85%\"><strong>M\u1ed1i quan h\u1ec7 gi\u1eefa tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 s\u1ef1 g\u1eafn b\u00f3 v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/span><\/h2>\n<p>Th\u00f4ng qua vi\u1ec7c ti\u1ebfp x\u00fac v\u1edbi th\u00f4ng tin v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c kinh nghi\u1ec7m, h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty s\u1ebd d\u1ea7n \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n trong t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. Trong b\u1ed1i c\u1ea3nh c\u00e1c c\u00f4ng ty trong c\u00f9ng m\u1ed9t ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111ang ng\u00e0y c\u00e0ng tr\u1edf n\u00ean gi\u1ed1ng nhau, h\u00ecnh \u1ea3nh c\u1ee7a c\u00f4ng ty tr\u1edf n\u00ean quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. <a href=\"https:\/\/miraway.vn\/\">Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng t\u00edch c\u1ef1c \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng c\u0169ng nh\u01b0 s\u1ef1 g\u1eafn b\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi c\u00f4ng ty, do \u0111\u00f3 s\u1ebd c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u1ea3m nh\u1eadn v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a c\u00f4ng ty.<\/p>\n<h2><span style=\"font-size: 85%\"><strong>C\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/strong><\/span><\/h2>\n<p>C\u00f3 n\u0103m b\u01b0\u1edbc m\u00e0 c\u00e1c doanh nghi\u1ec7p n\u00ean th\u1ef1c hi\u1ec7n khi x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng:<\/p>\n<ul>\n<li>B\u01b0\u1edbc 1: Ph\u00e2n t\u00edch th\u1ebf gi\u1edbi tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng: c\u00f4ng ty ph\u1ea3i hi\u1ec3u \u0111\u01b0\u1ee3c ho\u00e0n c\u1ea3nh m\u00e0 nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c h\u00ecnh th\u00e0nh<\/li>\n<li>B\u01b0\u1edbc 2: X\u00e2y d\u1ef1ng c\u01a1 s\u1edf h\u00ecnh th\u00e0nh nh\u1eefng tr\u1ea3i nghi\u1ec7m: Ph\u1ea3i c\u00f3 chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u1ea3i nghi\u1ec7m tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c 3 c\u00e2u h\u1ecfi: c\u00e1i g\u00ec, t\u1ea1i sao v\u00e0 b\u1eb1ng c\u00e1ch n\u00e0o. \u201cC\u00e1i g\u00ec\u201d l\u00e0 tr\u1ea3i nghi\u1ec7m n\u00e0o m\u00e0 th\u01b0\u01a1ng hi\u1ec7u mu\u1ed1n t\u1ea1o ra cho kh\u00e1ch h\u00e0ng, \u201cT\u1ea1i sao\u201d l\u00e0 gi\u00e1 tr\u1ecb, l\u1ee3i \u00edch c\u1ee7a tr\u1ea3i nghi\u1ec7m mang l\u1ea1i v\u00e0 \u201cB\u1eb1ng c\u00e1ch n\u00e0o\u201d l\u00e0 ph\u01b0\u01a1ng th\u1ee9c chuy\u1ec3n t\u1ea3i nh\u1eefng tr\u1ea3i nghi\u1ec7m \u0111\u1ebfn kh\u00e1ch h\u00e0ng<\/li>\n<li>B\u01b0\u1edbc 3: Thi\u1ebft k\u1ebf tr\u1ea3i nghi\u1ec7m cho th\u01b0\u01a1ng hi\u1ec7u: Tr\u1ea3i nghi\u1ec7m cho th\u01b0\u01a1ng hi\u1ec7u c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c truy\u1ec1n t\u1ea3i qua c\u1ea3 c\u00e1ch tr\u1ef1c ti\u1ebfp v\u00e0 gi\u00e1n ti\u1ebfp th\u00f4ng qua h\u00ecnh \u1ea3nh, logo, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o, t\u00e0i li\u1ec7u ti\u1ebfp th\u1ecb, truy\u1ec1n th\u00f4ng etc..<\/li>\n<li>B\u01b0\u1edbc 4: T\u1ea1o ra s\u1ef1 t\u01b0\u01a1ng t\u00e1c cho kh\u00e1ch h\u00e0ng: S\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 \u0111\u1ebfn b\u1eb1ng nhi\u1ec1u c\u00e1ch th\u00f4ng qua s\u1ef1 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c ti\u1ebfp t\u1ea1i c\u00e1c event, c\u1eeda h\u00e0ng b\u00e1n l\u1ebb ho\u1eb7c th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 tr\u1ef1c tuy\u1ebfn.<\/li>\n<li>B\u01b0\u1edbc 5: Kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o: Vi\u1ec7c \u0111\u01b0a ra tr\u1ea3i nghi\u1ec7m cho ng\u01b0\u1eddi d\u00f9ng c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n li\u00ean t\u1ee5c v\u00e0 kh\u00f4ng ng\u1eebng \u0111\u1ed5i m\u1edbi, s\u00e1ng t\u1ea1o \u0111\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c c\u00e1c nhu c\u1ea7u m\u1edbi ph\u00e1t sinh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n<h2><strong><span style=\"font-size: 85%\">K\u1ebft lu\u1eadn.<\/span><\/strong><\/h2>\n<p>S\u1ef1 g\u1eafn b\u00f3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi nhi\u1ec1u y\u1ebfu t\u1ed1 nh\u01b0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, s\u1ef1 c\u1ea1nh tranh c\u1ee7a \u0111\u1ed1i th\u1ee7 tr\u1ef1c ti\u1ebfp\u2026 \u0110\u1ed1i v\u1edbi vi\u1ec7c c\u00e1c s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 \u0111\u1ec1u \u0111ang h\u01b0\u1edbng t\u1edbi quy chu\u1ea9n chung, s\u1ef1 kh\u00e1c bi\u1ec7t c\u00f3 th\u1ec3 \u0111\u1ebfn t\u1eeb nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c trong qu\u00e1 tr\u00ecnh s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 v\u00e0 trong m\u1ed1i quan h\u1ec7 \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p. Ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u00e3 kh\u00f3, gi\u1eef \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng v\u00e0 ph\u00e1t tri\u1ec3n c\u00e1c m\u1ed1i quan h\u1ec7 v\u1edbi c\u00f4ng ty l\u00e0 \u0111i\u1ec1u kh\u00f3 kh\u0103n h\u01a1n, v\u00e0 \u0111\u00f3 l\u00e0 \u0111i\u1ec1u m\u00e0 qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng h\u01b0\u1edbng t\u1edbi.<\/p>\n<p>Xem th\u00eam b\u00e0i vi\u1ebft: <a href=\"https:\/\/miraway.vn\/blog\/giam-thieu-phan-hoi-tieu-cuc-cua-benh-nhan-trong-linh-vuc-y-te\/\">Gi\u1ea3m thi\u1ec3u ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c c\u1ee7a b\u1ec7nh nh\u00e2n trong l\u0129nh v\u1ef1c y t\u1ebf<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Vi\u1ec7c duy tr\u00ec v\u00e0 x\u00e2y d\u1ef1ng ni\u1ec1m tin c\u0169ng nh\u01b0 s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111ang tr\u1edf th\u00e0nh m\u1ed9t v\u1ea5n \u0111\u1ec1 s\u1ed1ng c\u00f2n c\u1ee7a c\u00e1c doanh nghi\u1ec7p trong th\u1eddi k\u1ef3 to\u00e0n c\u1ea7u h\u00f3a v\u00e0 CMCN 4.0. C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch tr\u00ean, m\u00e0 n\u1ed5i b\u1eadt nh\u1ea5t trong th\u1eddi [&#8230;]\n","protected":false},"author":1,"featured_media":3713,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[11],"tags":[224],"class_list":["post-3709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trai-nghiem-khach-hang","tag-quan-ly-trai-nghiem-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/08\/quan-tri-trai-nghiem-khach-hang-1-1.png","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3709"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=3709"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3709\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/3713"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=3709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=3709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=3709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}