{"id":3681,"date":"2019-06-19T08:05:35","date_gmt":"2019-06-19T08:05:35","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=3681"},"modified":"2019-06-19T08:05:35","modified_gmt":"2019-06-19T08:05:35","slug":"7-chien-luoc-thu-thap-phan-hoi-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/7-chien-luoc-thu-thap-phan-hoi-cua-khach-hang\/","title":{"rendered":"7 Chi\u1ebfn L\u01b0\u1ee3c Thu Th\u1eadp Ph\u1ea3n H\u1ed3i C\u1ee7a Kh\u00e1ch H\u00e0ng"},"content":{"rendered":"

Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> gi\u00fap c\u00e1c c\u00f4ng ty hi\u1ec3u r\u00f5 h\u01a1n nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng ch\u01b0a t\u1ed1t v\u00e0 nh\u1eefng quy tr\u00ecnh c\u1ea7n c\u1ea3i thi\u1ec7n. \u0110\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o v\u00e0 cho h\u1ecd c\u01a1 h\u1ed9i \u0111\u1ec3 cho doanh nghi\u1ec7p bi\u1ebft l\u00fd do t\u1ea1i sao. Nh\u01b0ng l\u00e0m th\u1ebf n\u00e0o hi\u1ec7u qu\u1ea3 \u0111\u1ec3 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n thu th\u1eadp th\u00f4ng tin n\u00e0y? D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec3 th\u1ef1c hi\u1ec7n chi\u1ebfn l\u01b0\u1ee3c \u0111\u1ed1i v\u1edbi vi\u1ec7c thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

\"thu<\/p>\n

Thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh.<\/b><\/span><\/h2>\n

C\u00e1c th\u01b0\u01a1ng hi\u1ec7u n\u00ean li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng qua nhi\u1ec1u k\u00eanh, nh\u01b0 tr\u1ef1c ti\u1ebfp, sms, mobile, email… \u0111\u1ec3 thu th\u1eadp nhi\u1ec1u \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i h\u01a1n. C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t n\u00ean \u0111\u01b0\u1ee3c g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean k\u00eanh m\u00e0 h\u1ecd ho\u1ea1t \u0111\u1ed9ng nhi\u1ec1u nh\u1ea5t, b\u1ea5t c\u1ee9 khi n\u00e0o c\u00f3 th\u1ec3. Khi kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y tho\u1ea3i m\u00e1i v\u1edbi k\u00eanh \u0111\u00f3, ch\u1ea5t l\u01b0\u1ee3ng ph\u1ea3n h\u1ed3i s\u1ebd \u0111\u01b0\u1ee3c n\u00e2ng cao v\u00e0 tr\u1edf th\u00e0nh d\u1eef li\u1ec7u quan tr\u1ecdng cho ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

\u0110\u01b0a ra n\u1ed9i dung kh\u1ea3o s\u00e1t ph\u00f9 h\u1ee3p.<\/b><\/span><\/h2>\n

H\u00e3y ch\u1eafc ch\u1eafn nh\u1eefng c\u00e2u h\u1ecfi lu\u00f4n ph\u00f9 h\u1ee3p v\u00e0 ng\u1eafn g\u1ecdn nh\u1ea5t c\u00f3 th\u1ec3. T\u1ed1t nh\u1ea5t, h\u00e3y gi\u1edbi h\u1ea1n s\u1ed1 c\u00e2u h\u1ecfi \u1edf con s\u1ed1 10 \u0111\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u1ed9ng l\u1ef1c tr\u1ea3 l\u1eddi. B\u00ean c\u1ea1nh \u0111\u00f3, h\u00e3y s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng thang \u0111o nh\u1ea5t qu\u00e1n \u0111\u1ec3 t\u1ed5ng h\u1ee3p k\u1ebft qu\u1ea3 t\u1ed1t h\u01a1n. Cu\u1ed1i c\u00f9ng, cho ph\u00e9p kh\u00e1ch h\u00e0ng ph\u1ea3n h\u1ed3i t\u1ef1 do – h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin s\u00e2u h\u01a1n v\u1ec1 c\u00e1c ch\u1ee7 \u0111\u1ec1 m\u00e0 c\u00e2u h\u1ecfi kh\u1ea3o s\u00e1t c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng \u0111\u1ec1 c\u1eadp.<\/span><\/p>\n

G\u1eedi kh\u1ea3o s\u00e1t t\u1ea1i c\u00e1c kho\u1ea3ng th\u1eddi gian kh\u00e1c nhau.<\/b><\/span><\/h2>\n

Kh\u1ea3o s\u00e1t ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c g\u1eedi t\u1ea1i c\u00e1c th\u1eddi \u0111i\u1ec3m kh\u00e1c nhau t\u00f9y theo m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch. V\u00ed d\u1ee5: sau khi th\u1ef1c hi\u1ec7n giao d\u1ecbch, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ho\u00e0n th\u00e0nh b\u1ea3n kh\u1ea3o s\u00e1t chi ti\u1ebft v\u1ec1 s\u1ef1 h\u00e0i l\u00f2ng v\u1ec1 tr\u1ea3i nghi\u1ec7m h\u1ecd v\u1eeba c\u00f3. Lo\u1ea1i kh\u1ea3o s\u00e1t n\u00e0y cho ph\u00e9p m\u1ed9t c\u00f4ng ty gi\u00e1m s\u00e1t v\u00e0 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t c\u1ee7a c\u00e1c quy tr\u00ecnh c\u1ee5 th\u1ec3, c\u0169ng nh\u01b0 theo d\u00f5i l\u1ecbch s\u1eed c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ee5 th\u1ec3 \u0111\u1ec3 cung c\u1ea5p d\u1ecbch v\u1ee5 c\u00e1 nh\u00e2n t\u1ed1t h\u01a1n. Hay v\u1edbi kh\u1ea3o s\u00e1t \u0111\u1ecbnh k\u1ef3, kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c li\u00ean h\u1ec7 h\u00e0ng th\u00e1ng, h\u00e0ng qu\u00fd ho\u1eb7c h\u00e0ng n\u0103m \u0111\u1ec3 cung c\u1ea5p ph\u1ea3n h\u1ed3i t\u1ed5ng th\u1ec3 v\u00e0 \u0111i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 c\u00f3 l\u1ee3i cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 ho\u1ea1ch \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a c\u00f4ng ty.<\/span><\/p>\n

\u0110\u1eebng b\u1ecf qua nh\u1eefng \u0111\u00e1nh gi\u00e1 kh\u00f4ng t\u1ed1t.<\/b><\/span><\/h2>\n

C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng t\u1ef1 h\u00e0o v\u1ec1 nh\u1eefng \u0111\u00e1nh gi\u00e1 t\u1ed1t v\u00e0 kh\u00f4ng ch\u00fa \u00fd t\u1edbi nh\u1eefng \u0111\u00e1nh gi\u00e1 kh\u00f4ng t\u00edch c\u1ef1c. Tuy nhi\u00ean, nh\u1eefng ph\u1ea3n \u1ee9ng nh\u01b0 v\u1eady c\u00f3 kh\u1ea3 n\u0103ng g\u00e2y h\u1ea1i t\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. M\u1ed7i b\u00ecnh lu\u1eadn ti\u00eau c\u1ef1c n\u00ean \u0111\u01b0\u1ee3c xem x\u00e9t nghi\u00eam t\u00fac v\u00ec ch\u00fang l\u00e0 nh\u1eefng th\u00f4ng tin c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 c\u00e1ch l\u00e0m cho kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. \u0110\u1eebng \u0111\u1ec3 b\u1ea5t k\u1ef3 b\u00ecnh lu\u1eadn n\u00e0o r\u01a1i v\u00e0o qu\u00ean l\u00e3ng v\u00e0 coi m\u1ed7i \u00fd ki\u1ebfn l\u00e0 c\u01a1 h\u1ed9i c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Chia s\u1ebb nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng.<\/b><\/span><\/h2>\n

Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n ph\u1ea3n \u00e1nh nh\u1eefng n\u1ed7 l\u1ef1c c\u1ee7a to\u00e0n b\u1ed9 doanh nghi\u1ec7p. V\u00ec l\u00fd do n\u00e0y, h\u00e3y chia s\u1ebb ph\u1ea3n h\u1ed3i tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c b\u1ed9 ph\u1eadn \u0111\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng n\u00f3i chung. Bi\u1ebfn nh\u1eefng th\u00f4ng tin n\u00e0y tr\u1edf th\u00e0nh \u0111\u1ed9ng l\u1ef1c ho\u00e0n thi\u1ec7n quy tr\u00ecnh chung ch\u00ednh l\u00e0 m\u1ee5c ti\u00eau c\u00e1c doanh nghi\u1ec7p lu\u00f4n h\u01b0\u1edbng t\u1edbi.<\/span><\/p>\n

Ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng khi h\u1ecd \u0111\u00e1nh gi\u00e1 kh\u00f4ng t\u00edch c\u1ef1c.<\/b><\/span><\/h2>\n

N\u1ebfu m\u1ed9t kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i nh\u1eefng \u0111\u00e1nh gi\u00e1 th\u1ea5p, kh\u00f4ng t\u00edch c\u1ef1c h\u00e3y t\u00ecm hi\u1ec3u nh\u1eefng th\u00f4ng tin c\u1ee5 th\u1ec3 h\u01a1n. Trong t\u00ecnh hu\u1ed1ng n\u00e0y, li\u00ean h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng qua \u0111i\u1ec7n tho\u1ea1i l\u00e0 m\u1ed9t c\u00e1ch t\u1ed1t \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a h\u1ecd. M\u1ed9t cu\u1ed9c g\u1ecdi c\u00f3 th\u1ec3 c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng – cho h\u1ecd bi\u1ebft r\u1eb1ng doanh nghi\u1ec7p th\u1ef1c s\u1ef1 quan t\u00e2m – \u0111\u1ed3ng th\u1eddi c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng th\u00f4ng tin chi ti\u1ebft h\u01a1n c\u00e1c k\u00eanh kh\u00e1c.<\/span><\/p>\n

Chuy\u1ec3n th\u00e0nh h\u00e0nh \u0111\u1ed9ng.<\/b><\/span><\/h2>\n

Cu\u1ed1i c\u00f9ng nh\u01b0ng kh\u00f4ng k\u00e9m ph\u1ea7n quan tr\u1ecdng, s\u1eed d\u1ee5ng th\u00f4ng tin thu \u0111\u01b0\u1ee3c t\u1eeb c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n! Ti\u1ebfp t\u1ee5c ho\u00e0n thi\u1ec7n t\u1eeb nh\u1eefng sai s\u00f3t trong quy tr\u00ecnh s\u1ebd gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng l\u00e2u v\u00e0 t\u1ea1o ra nhi\u1ec1u doanh thu h\u01a1n n\u1eefa.<\/span><\/p>\n

Vi\u1ec7c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng s\u1ebd khi\u1ebfn th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0\u1ee3c y\u00eau m\u1ebfn v\u00e0 gi\u1edbi thi\u1ec7u nhi\u1ec1u h\u01a1n. V\u1edbi c\u00e1c kh\u1ea3o s\u00e1t ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u ch\u1ec9nh d\u1ecbch v\u1ee5 t\u1ed1t h\u01a1n theo nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi h\u01a1n.<\/span><\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: 15 S\u1ef1 th\u1eadt v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng gi\u00fap c\u00e1c c\u00f4ng ty hi\u1ec3u r\u00f5 h\u01a1n nh\u1eefng g\u00ec \u0111ang ho\u1ea1t \u0111\u1ed9ng ch\u01b0a t\u1ed1t v\u00e0 nh\u1eefng quy tr\u00ecnh c\u1ea7n c\u1ea3i thi\u1ec7n. \u0110\u1ec3 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t nh\u1ea5t, \u0111i\u1ec1u quan tr\u1ecdng l\u00e0 ph\u1ea3i hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o v\u00e0 cho h\u1ecd c\u01a1 h\u1ed9i \u0111\u1ec3 cho […]\n","protected":false},"author":1,"featured_media":3685,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[167],"tags":[206,219],"class_list":["post-3681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-he-thong-khao-sat-va-phan-hoi","tag-khao-sat-va-phan-hoi-khach-hang","tag-phan-hoi-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/06\/thu-thap-phan-hoi-cua-khach-hang-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3681"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=3681"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3681\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/3685"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=3681"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=3681"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=3681"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}