{"id":3656,"date":"2019-06-13T10:49:50","date_gmt":"2019-06-13T10:49:50","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=3656"},"modified":"2019-06-13T10:49:50","modified_gmt":"2019-06-13T10:49:50","slug":"3-cach-cac-doanh-nghiep-ban-le-su-dung-nhan-dien-khuon-mat-de-tao-ra-trai-nghiem-tot-hon","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/3-cach-cac-doanh-nghiep-ban-le-su-dung-nhan-dien-khuon-mat-de-tao-ra-trai-nghiem-tot-hon\/","title":{"rendered":"3 C\u00e1ch C\u00e1c Doanh Nghi\u1ec7p B\u00e1n L\u1ebb S\u1eed D\u1ee5ng Nh\u1eadn Di\u1ec7n Khu\u00f4n M\u1eb7t \u0110\u1ec3 T\u1ea1o Ra Tr\u1ea3i Nghi\u1ec7m T\u1ed1t H\u01a1n"},"content":{"rendered":"

Vi\u1ec7c \u0111\u01b0a ph\u1ea7n m\u1ec1m nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t<\/a> v\u00e0o c\u00e1c thi\u1ebft b\u1ecb c\u00e1 nh\u00e2n, ch\u1eb3ng h\u1ea1n nh\u01b0 iPhone X, d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u1ea9y nhanh vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 h\u00e0ng lo\u1ea1t v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

Theo d\u1ef1 \u0111o\u00e1n Counterpoint Research: \u201cH\u01a1n 1 t\u1ef7 \u0111i\u1ec7n chi\u1ebfc tho\u1ea1i th\u00f4ng minh bao g\u1ed3m c\u00e1c t\u00ednh n\u0103ng nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t s\u1ebd b\u00f9ng ph\u00e1t trong hai n\u0103m t\u1edbi chi\u1ebfm 64% s\u1ed1 \u0111i\u1ec7n tho\u1ea1i th\u00f4ng minh v\u00e0o n\u0103m 2020\u201d.<\/span><\/p>\n

\"s\u1eed<\/p>\n

Ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00e3 nh\u1eadn ra gi\u00e1 tr\u1ecb c\u1ee7a c\u00f4ng ngh\u1ec7. Theo nghi\u00ean c\u1ee9u c\u1ee7a FaceFirst \u2013 nh\u00e0 cung c\u1ea5p c\u00e1c h\u1ec7 th\u1ed1ng nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t cho c\u00e1c doanh nghi\u1ec7p b\u00e1n l\u1ebb cho hay: \u201ch\u01a1n m\u1ed9t n\u1eeda (54%) ng\u01b0\u1eddi M\u1ef9 c\u00f3 k\u1ebf ho\u1ea1ch s\u1eed d\u1ee5ng nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t \u0111\u1ec3 b\u1ea3o v\u1ec7 d\u1eef li\u1ec7u c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd\u201d. Nh\u01b0ng li\u1ec7u ng\u01b0\u1eddi mua \u0111\u00e3 s\u1eb5n s\u00e0ng cho ph\u00e9p s\u1eed d\u1ee5ng d\u1eef li\u1ec7u khu\u00f4n m\u1eb7t c\u1ee7a h\u1ecd cho ho\u1ea1t \u0111\u1ed9ng mua s\u1eafm? R\u1ea5t nhi\u1ec1u ng\u01b0\u1eddi mua s\u1eafm tr\u00ean \u0111i\u1ec7n tho\u1ea1i c\u1ee7a h\u1ecd, v\u00ec v\u1eady logic cho th\u1ea5y s\u1eed d\u1ee5ng nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t c\u00f3 th\u1ec3 d\u1ea7n d\u1ea7n d\u1eabn \u0111\u1ebfn nh\u1eefng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 trong tr\u1ea3i nghi\u1ec7m b\u00e1n l\u1ebb. Tuy nhi\u00ean, vi\u1ec7c chuy\u1ec3n t\u1eeb ph\u00f2ng ch\u1ed1ng tr\u1ed9m sang n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, \u0111\u00f2i h\u1ecfi ph\u1ea3i c\u00f3 nh\u1eefng s\u1ef1 thay \u0111\u1ed5i l\u1edbn – h\u1ee9a h\u1eb9n r\u1eb1ng gi\u1ea3i ph\u00e1p n\u00e0y s\u1ebd mang l\u1ea1i tr\u1ea3i nghi\u1ec7m ho\u00e0n thi\u1ec7n v\u00e0 \u0111\u1ed9t ph\u00e1 h\u01a1n.<\/span><\/p>\n

NH\u1eacN RA TI\u1ec0M N\u0102NG TRONG C\u1eecA H\u00c0NG.<\/b><\/span><\/h2>\n

B\u1ea5t k\u1ec3 kh\u00e1ch h\u00e0ng c\u00f3 \u0111\u01b0\u1ee3c bi\u1ebft r\u00f5 r\u00e0ng hay kh\u00f4ng, c\u00f4ng ngh\u1ec7 v\u1eabn c\u00f3 xu h\u01b0\u1edbng \u0111\u00e1ng s\u1ee3, do \u0111\u00f3 h\u1ecd v\u1eabn c\u00f3 s\u1ef1 e d\u00e8 \u0111\u1ed1i v\u1edbi c\u00f4ng ngh\u1ec7 n\u00e0y. H\u1ea7u h\u1ebft ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u kh\u00f4ng mu\u1ed1n c\u1ea3m gi\u00e1c b\u1ecb theo d\u00f5i v\u00e0 ghi l\u1ea1i th\u00f4ng tin c\u00e1 nh\u00e2n. \u00a0\u0110i\u1ec1u n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n th\u00f4ng qua vi\u1ec7c l\u1ef1a ch\u1ecdn tham gia c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ea3m b\u1ea3o vi\u1ec7c l\u01b0u tr\u1eef d\u1eef li\u1ec7u nh\u1eb1m c\u1ee7ng c\u1ed1 h\u00e0nh vi – kh\u00f4ng ph\u1ea3i thu th\u1eadp th\u00f4ng tin b\u00ed m\u1eadt v\u1ec1 danh t\u00ednh. Tuy nhi\u00ean, khi\u1ebfn kh\u00e1ch h\u00e0ng hi\u1ec3u r\u00f5 v\u1ec1 nh\u1eefng l\u1ee3i \u00edch n\u00e0y l\u1ea1i l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c kh\u00e1c \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t v\u00e0i c\u00e1ch n\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n:<\/span><\/p>\n

TH\u1ec2 HI\u1ec6N S\u1ef0 HI\u1ec2U BI\u1ebeT V\u1ec0 KH\u00c1CH H\u00c0NG.<\/b><\/span><\/h3>\n

Ph\u1ea7n m\u1ec1m nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t c\u00f3 th\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u, kh\u00f4ng ch\u1ec9 th\u00f4ng tin nh\u00e2n kh\u1ea9u h\u1ecdc c\u01a1 b\u1ea3n, ch\u1eb3ng h\u1ea1n nh\u01b0 tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh v\u00e0 ch\u1ee7ng t\u1ed9c, m\u00e0 c\u1ea3 khu v\u1ef1c kh\u00e1ch h\u00e0ng th\u01b0\u1eddng s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, m\u1ea5t bao l\u00e2u \u0111\u1ec3 ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m v\u00e0 – quan tr\u1ecdng – h\u1ecd bi\u1ec3u th\u1ecb t\u00e2m tr\u1ea1ng g\u00ec khi mua s\u1eafm. C\u00f4ng ngh\u1ec7 cho ph\u00e9p m\u00e1y quay ghi l\u1ea1i bi\u1ec3u c\u1ea3m khu\u00f4n m\u1eb7t c\u1ee7a ng\u01b0\u1eddi mua h\u00e0ng trong khi tham quan \u0111\u1ec3 c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 kh\u00f4ng h\u00e0i l\u00f2ng (ho\u1eb7c s\u1ef1 h\u00e0i l\u00f2ng). Nh\u1eefng ph\u00e1t hi\u1ec7n n\u00e0y c\u00f3 th\u1ec3 cho ph\u00e9p c\u00e1c nh\u00e0 b\u00e1n l\u1ebb ho\u00e0n thi\u1ec7n qu\u00e1 tr\u00ecnh quan s\u00e1t trong c\u1eeda h\u00e0ng c\u1ee7a h\u1ecd .T\u1eeb \u0111\u00f3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i theo th\u1eddi gian th\u1ef1c s\u1ebd l\u00e0m gi\u1ea3m b\u1edbt nh\u1eefng kh\u00f3 ch\u1ecbu c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 x\u00e1c \u0111\u1ecbnh nh\u1eefng quy tr\u00ecnh c\u1ea7n \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n.<\/span><\/p>\n

G\u1eecI TH\u00d4NG \u0110I\u1ec6P \u00dd NGH\u0128A.<\/b><\/span><\/h3>\n

C\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng ch\u00fa tr\u1ecdng t\u1edbi vi\u1ec7c thu h\u00fat kh\u00e1ch h\u00e0ng, nh\u01b0ng l\u1ea1i kh\u00f4ng \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng g\u00ec v\u1edbi h\u1ecd khi\u1ebfn l\u1ee3i th\u1ebf n\u00e0y kh\u00f4ng ph\u00e1t huy \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3. S\u1eed d\u1ee5ng nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00e1ch nh\u1eadn ra ngay l\u1eadp t\u1ee9c kh\u00e1ch h\u00e0ng VIP \u0111ang tham quan. C\u00e1c nh\u00e0 b\u00e1n l\u1ebb c\u00f3 th\u1ec3 g\u1eedi tin nh\u1eafn v\u0103n b\u1ea3n d\u00e0nh ri\u00eang cho kh\u00e1ch h\u00e0ng, cung c\u1ea5p \u0111\u1ec1 xu\u1ea5t, gi\u1ea3m gi\u00e1 v\u00e0 c\u00e1c \u01b0u \u0111\u00e3i kh\u00e1c. Nh\u1eefng kh\u00e1ch h\u00e0ng th\u00f4ng th\u01b0\u1eddng c\u0169ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 quan t\u00e2m c\u1ee7a doanh nghi\u1ec7p. Khi \u0111\u00f3, h\u00e0nh vi mua s\u1eafm c\u1ee7a h\u1ecd s\u1ebd \u0111\u01b0\u1ee3c khuy\u1ebfn kh\u00edch t\u01b0\u01a1ng \u1ee9ng v\u1edbi s\u1ef1 h\u00e0i l\u00f2ng \u0111\u00f3.<\/span><\/p>\n

CUNG C\u1ea4P S\u1ef0 H\u1ed6 TR\u1ee2 RI\u00caNG BI\u1ec6T D\u00c0NH CHO KH\u00c1CH H\u00c0NG.<\/b><\/span><\/h3>\n

Nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t c\u0169ng c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 g\u1eedi c\u1ea3nh b\u00e1o chi ti\u1ebft cho nh\u00e2n vi\u00ean c\u1eeda h\u00e0ng. Khi \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 cung c\u1ea5p h\u1ed7 tr\u1ee3 t\u1ed1t h\u01a1n nhi\u1ec1u cho kh\u00e1ch h\u00e0ng trong c\u00e1c c\u1eeda h\u00e0ng. Nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t c\u00f3 th\u1ec3 t\u00edch h\u1ee3p v\u1edbi nhi\u1ec1u gi\u1ea3i ph\u00e1p b\u00e1n l\u1ebb nh\u01b0 CRM, h\u1ec7 th\u1ed1ng ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng trung th\u00e0nh – Loyalty, \u0111i\u1ec3m b\u00e1n h\u00e0ng v\u00e0 h\u01a1n th\u1ebf n\u1eefa. Do \u0111\u00f3, \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean t\u1ea1i c\u1eeda h\u00e0ng c\u00f3 th\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 gi\u00fap h\u1ecd th\u1ef1c hi\u1ec7n c\u00f4ng vi\u1ec7c cung c\u1ea5p d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n nhi\u1ec1u. Vi\u1ec7c hi\u1ec3u r\u00f5 v\u1ec1 h\u00e0nh vi, s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169ng l\u00e0 c\u01a1 s\u1edf \u0111\u1ec3 \u0111em l\u1ea1i s\u1ef1 h\u1ed7 tr\u1ee3 ph\u00f9 h\u1ee3p nh\u1ea5t. \u0110\u1ed3ng th\u1eddi \u0111\u00e2y c\u0169ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 gia t\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

V\u1edbi c\u00e1c thi\u1ebft b\u1ecb k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u00e3 \u0111\u01b0a t\u00ednh n\u0103ng nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t v\u00e0o s\u1ee9c m\u1ea1nh tr\u1ef1c ti\u1ebfp c\u1ee7a con ng\u01b0\u1eddi, c\u00f4ng ngh\u1ec7 \u0111\u00e3 s\u1eb5n s\u00e0ng lan truy\u1ec1n m\u1ea1nh m\u1ebd. Vai tr\u00f2 c\u1ee7a n\u00f3 trong b\u00e1n l\u1ebb ph\u1ee5 thu\u1ed9c ph\u1ea7n l\u1edbn v\u00e0o \u0111\u1eb7c th\u00f9 c\u1ee7a t\u1eebng ng\u00e0nh c\u00f4ng nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o. Tr\u00ean th\u1ef1c t\u1ebf, kh\u00e1ch h\u00e0ng c\u0169ng hoan ngh\u00eanh nh\u1eefng s\u1ef1 thay \u0111\u1ed5i mang l\u1ea1i l\u1ee3i \u00edch cho h\u1ecd. C\u00e1c doanh nghi\u1ec7p n\u00ean c\u1edfi m\u1edf v\u1edbi kh\u00e1ch h\u00e0ng, n\u00f3i cho h\u1ecd bi\u1ebft r\u00f5 h\u1ecd \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i g\u00ec t\u1eeb nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t. Khi \u0111\u00f3, nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t s\u1ebd th\u1ef1c s\u1ef1 \u0111\u01b0\u1ee3c ch\u00e0o \u0111\u00f3n v\u00e0 \u0111em l\u1ea1i nh\u1eefng k\u1ebft qu\u1ea3 t\u00edch c\u1ef1c cho c\u1ea3 kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p.<\/span><\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: C\u00f4ng ngh\u1ec7 nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t gi\u00fap c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vi\u1ec7c \u0111\u01b0a ph\u1ea7n m\u1ec1m nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t v\u00e0o c\u00e1c thi\u1ebft b\u1ecb c\u00e1 nh\u00e2n, ch\u1eb3ng h\u1ea1n nh\u01b0 iPhone X, d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd \u0111\u1ea9y nhanh vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 h\u00e0ng lo\u1ea1t v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f3 th\u1ec3 thay \u0111\u1ed5i h\u00e0nh vi mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng. Theo d\u1ef1 \u0111o\u00e1n Counterpoint Research: \u201cH\u01a1n 1 t\u1ef7 \u0111i\u1ec7n chi\u1ebfc […]\n","protected":false},"author":1,"featured_media":3658,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[158],"tags":[218],"class_list":["post-3656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-he-thong-nhan-dien-khuon-mat","tag-nhan-dien-khuon-mat"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/06\/su-dung-nhan-dien-khuon-mat-trong-ban-le-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3656"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=3656"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3656\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/3658"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=3656"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=3656"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=3656"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}