{"id":3271,"date":"2019-04-16T10:34:30","date_gmt":"2019-04-16T10:34:30","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=3271"},"modified":"2019-04-16T10:34:30","modified_gmt":"2019-04-16T10:34:30","slug":"9-nguyen-tac-vang-ve-phan-hoi-cua-khach-hang","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/9-nguyen-tac-vang-ve-phan-hoi-cua-khach-hang\/","title":{"rendered":"9 Nguy\u00ean T\u1eafc V\u00e0ng V\u1ec1 Ph\u1ea3n H\u1ed3i C\u1ee7a Kh\u00e1ch H\u00e0ng"},"content":{"rendered":"

Theo c\u00e1c b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u00ec m\u1ed9t kh\u00e1ch h\u00e0ng trung th\u00e0nh s\u1ebd mang \u0111\u1ebfn cho doanh nghi\u1ec7p gi\u00e1 tr\u1ecb g\u1ea5p 10 l\u1ea7n so v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng mua l\u1ea7n \u0111\u1ea7u. M\u1ea5t 12 l\u1ea7n tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c m\u1edbi c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp cho m\u1ed9t tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c ch\u01b0a \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.\u00a0Ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a> gi\u00fap th\u00fac \u0111\u1ea9y c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5. V\u1eady t\u1ea1i sao kh\u00f4ng s\u1eed d\u1ee5ng nh\u1eefng ph\u1ea3n h\u1ed3i n\u00e0y \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p?<\/span><\/p>\n

\"\"<\/p>\n

1. Mang l\u1ea1i nh\u1eefng \u00fd t\u01b0\u1edfng m\u1edbi.<\/b><\/span><\/h2>\n

C\u00e1c doanh nghi\u1ec7p hi\u1ec7n nay \u0111\u00e3 c\u00f3 xu h\u01b0\u1edbng l\u1eafng nghe kh\u00e1ch h\u00e0ng, nh\u01b0ng \u1edf m\u1ee9c \u0111\u1ed9 ch\u01b0a s\u00e2u v\u00e0 ch\u01b0a t\u1eadn d\u1ee5ng h\u1ebft ti\u1ec1m n\u0103ng c\u1ee7a ch\u00fang. M\u1ed9t s\u1ed1 ng\u01b0\u1eddi cho r\u1eb1ng kh\u00e1ch h\u00e0ng kh\u00f4ng ho\u1ea1t \u0111\u1ed9ng trong ng\u00e0nh v\u00e0 h\u1ecd kh\u00f4ng c\u00f3 kh\u1ea3 n\u0103ng bi\u1ebft nh\u1eefng g\u00ec th\u1ef1c s\u1ef1 l\u00e0m cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1edf n\u00ean c\u00f3 gi\u00e1 tr\u1ecb. Do \u0111\u00f3, \u00fd ki\u1ebfn c\u1ee7a h\u1ecd l\u00e0 kh\u00f4ng c\u1ea7n thi\u1ebft. Nh\u01b0ng c\u00e1c doanh nghi\u1ec7p c\u1ea7n nh\u1edb r\u1eb1ng ch\u00ednh kh\u00e1ch h\u00e0ng l\u00e0 ng\u01b0\u1eddi tr\u1ef1c ti\u1ebfp s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. V\u00ec v\u1eady h\u01a1n ai h\u1ebft, kh\u00e1ch h\u00e0ng s\u1ebd hi\u1ec3u s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 c\u1ea7n c\u1ea3i thi\u1ec7n nh\u1eefng g\u00ec \u0111\u1ec3 t\u1ed1i \u01b0u cho tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd.<\/span><\/p>\n

2. S\u1eed d\u1ee5ng m\u1ecdi c\u01a1 h\u1ed9i \u0111\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng.<\/b><\/span><\/h2>\n

M\u1ed7i t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 ph\u1ea3n h\u1ed3i v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi h\u1ecd. Doanh nghi\u1ec7p n\u00ean t\u1eeb b\u1ecf suy ngh\u0129: \u201cch\u00fang t\u00f4i kh\u00f4ng mu\u1ed1n l\u00e0m phi\u1ec1n kh\u00e1ch h\u00e0ng\u201d. N\u1ebfu kh\u00e1ch h\u00e0ng b\u1eadn r\u1ed9n, h\u1ecd s\u1ebd t\u1eeb ch\u1ed1i m\u1ed9t c\u00e1ch l\u1ecbch s\u1ef1. V\u00ec v\u1eady \u0111\u1eebng b\u1ecf l\u1ee1 b\u1ea5t k\u00ec c\u01a1 h\u1ed9i n\u00e0o \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng!<\/span><\/p>\n

3. T\u1eadp trung v\u00e0o c\u1ea3i ti\u1ebfn li\u00ean t\u1ee5c.<\/b><\/span><\/h2>\n

M\u1ed9t doanh nghi\u1ec7p tham gia th\u1ecb tr\u01b0\u1eddng c\u00f3 hai m\u1ee5c \u0111\u00edch: chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng v\u00e0 li\u00ean t\u1ee5c \u0111\u1ed5i m\u1edbi. Nh\u1edd nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng m\u00e0 doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 th\u01b0\u1eddng xuy\u00ean nh\u1eb1m t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi nh\u1ea5t cho kh\u00e1ch h\u00e0ng. \u0110\u1eb7c bi\u1ec7t n\u1ebfu b\u1ea1n g\u1eedi cho kh\u00e1ch h\u00e0ng m\u1ed9t l\u1eddi c\u1ea3m \u01a1n ho\u1eb7c m\u1ed9t m\u00f3n qu\u00e0 nh\u1ecf th\u00ec h\u1ecd ch\u1eafc ch\u1eafn s\u1ebd c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c quan t\u00e2m h\u01a1n v\u00e0 d\u1ec5 d\u00e0ng \u0111\u1ec3 l\u1ea1i nh\u1eefng ph\u1ea3n h\u1ed3i ch\u1ea5t l\u01b0\u1ee3ng cho c\u00e1c l\u1ea7n giao d\u1ecbch sau n\u00e0y.<\/span><\/p>\n

4. T\u00edch c\u1ef1c ti\u1ebfp nh\u1eadn ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c v\u00e0 ti\u00eau c\u1ef1c.<\/b><\/span><\/h2>\n

M\u1ed9t c\u00e2u h\u1ecfi th\u01b0\u1eddng \u0111\u01b0\u1ee3c c\u00e1c doanh nghi\u1ec7p quan t\u00e2m l\u00e0 l\u00e0m sao \u0111\u1ed1i m\u1eb7t \u0111\u01b0\u1ee3c v\u1edbi nh\u1eefng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c v\u00e0 h\u1ecd th\u01b0\u1eddng tr\u00e1nh ti\u1ebfp nh\u1eadn nh\u1eefng ph\u1ea3n h\u1ed3i n\u00e0y. Doanh nghi\u1ec7p n\u00ean ch\u1ee7 \u0111\u1ed9ng \u0111\u1eb7t ra c\u00e2u h\u1ecfi: \u201c\u0110i\u1ec1u g\u00ec s\u1ebd thay \u0111\u1ed5i ho\u1eb7c c\u1ea3i thi\u1ec7n v\u1ec1 tr\u1ea3i nghi\u1ec7m c\u1ee7a qu\u00fd kh\u00e1ch v\u1edbi ch\u00fang t\u00f4i ho\u1eb7c s\u1ea3n ph\u1ea9m c\u1ee7a ch\u00fang t\u00f4i?\u201d. H\u00e3y t\u1ef1 t\u1ea1o cho m\u00ecnh \u0111\u1ed9ng l\u1ef1c c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 thay v\u00ec ch\u1ec9 coi \u0111\u00f3 l\u00e0 nh\u1eefng l\u1eddi ph\u00e0n n\u00e0n v\u00e0 kh\u00f4ng \u0111\u1ec3 \u00fd t\u1edbi ch\u00fang.<\/span><\/p>\n

5. Li\u00ean t\u1ee5c th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t.<\/b><\/span><\/h2>\n

M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng nhi\u1ec1u giai \u0111o\u1ea1n m\u1ea5t s\u00e1u th\u00e1ng v\u00e0 chi ph\u00ed t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi hai m\u1ee9c l\u01b0\u01a1ng \u00a0c\u1ee7a CEO v\u00e0 ban gi\u00e1m \u0111\u1ed1c, nh\u01b0ng th\u00f4ng tin khi \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch xong c\u00f3 th\u1ec3 s\u1ebd l\u1ed7i th\u1eddi. C\u00e1c kh\u1ea3o s\u00e1t nhanh trong th\u1eddi gian ng\u1eafn c\u00f3 th\u1ec3 mang l\u1ea1i t\u1ef7 l\u1ec7 ph\u1ea3n h\u1ed3i t\u1ed1t h\u01a1n v\u00e0 \u0111em l\u1ea1i cho doanh nghi\u1ec7p kh\u1ea3 n\u0103ng ph\u1ea3n \u1ee9ng nhanh tr\u01b0\u1edbc c\u00e1c v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c n\u00eau ra. H\u00e3y t\u1eadp trung gi\u1ea3i quy\u1ebft m\u1ed9t ho\u1eb7c hai v\u1ea5n \u0111\u1ec1 tr\u01b0\u1edbc ch\u1ee9 kh\u00f4ng ph\u1ea3i g\u1ed9p m\u1ecdi th\u1ee9 th\u00e0nh m\u1ed9t b\u00e0i to\u00e1n l\u1edbn kh\u00f4ng c\u00f3 l\u1eddi gi\u1ea3i. \u0110\u1ed3ng th\u1eddi h\u00e3y t\u00e2m s\u1ef1 v\u1edbi kh\u00e1ch h\u00e0ng v\u1ec1 vi\u1ec7c ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd \u0111\u00f3ng g\u00f3p tr\u1ef1c ti\u1ebfp v\u00e0o nh\u1eefng thay \u0111\u1ed5i c\u1ee7a doanh nghi\u1ec7p nh\u01b0 th\u1ebf n\u00e0o.<\/span><\/p>\n

6. Gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng cung c\u1ea5p th\u00f4ng tin ph\u1ea3n h\u1ed3i.<\/b><\/span><\/h2>\n

C\u00e1c c\u00f4ng ty l\u1edbn th\u01b0\u1eddng s\u1eed d\u1ee5ng nhi\u1ec1u ph\u01b0\u01a1ng th\u1ee9c thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng: tr\u1ef1c ti\u1ebfp, email, trang web, th\u1ebb mua h\u00e0ng ho\u1eb7c bi\u00ean lai, h\u1ed9i ngh\u1ecb v\u00e0 \u0111i\u1ec7n tho\u1ea1i. R\u1ed1t cu\u1ed9c,ch\u00fa tr\u1ecdng v\u00e0o ph\u01b0\u01a1ng th\u1ee9c s\u1ebd l\u00e0m cho vi\u1ec7c \u0111\u00f3 tr\u1edf n\u00ean d\u1ec5 d\u00e0ng – \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng – \u0111\u1ec3 cung c\u1ea5p ph\u1ea3n h\u1ed3i, kh\u00f4ng ph\u1ea3i ch\u1ec9 thu\u1eadn ti\u1ec7n v\u1edbi doanh nghi\u1ec7p. <\/span><\/p>\n

7. T\u1eadn d\u1ee5ng c\u00f4ng ngh\u1ec7 \u0111\u1ec3 h\u1ed7 tr\u1ee3 n\u1ed7 l\u1ef1c c\u1ee7a doanh nghi\u1ec7p.<\/b><\/span><\/h2>\n

C\u00e1c c\u00f4ng c\u1ee5 kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn gi\u00fap thu th\u1eadp ph\u1ea3n h\u1ed3i qua Website r\u1ea5t d\u1ec5 d\u00e0ng. Ch\u00fang th\u01b0\u1eddng nhanh, hi\u1ec7u qu\u1ea3 v\u00e0 kh\u00f4ng t\u1ed1n k\u00e9m. D\u1eef li\u1ec7u c\u1ee7a b\u1ea1n s\u1ebd \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p r\u1ea5t nhanh v\u00e0 \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt t\u1ef1 \u0111\u1ed9ng cho doanh nghi\u1ec7p, t\u1eeb \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p li\u00ean t\u1ee5c gi\u1ea3i quy\u1ebft khi\u1ebfu n\u1ea1i r\u1ed3i ti\u1ebfn h\u00e0nh c\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/span><\/p>\n

8. Chia s\u1ebb ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng trong to\u00e0n t\u1ed5 ch\u1ee9c.<\/b><\/span><\/h2>\n

Qu\u1ea3n tr\u1ecb v\u00e0 x\u1eed l\u00fd ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng kh\u00f4ng ch\u1ec9 l\u00e0 nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ed9 ph\u1eadn ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng. \u0110\u00f3 l\u00e0 tr\u00e1ch nhi\u1ec7m chung c\u1ee7a t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi, t\u1eeb ban gi\u00e1m \u0111\u1ed1c \u0111\u1ebfn \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean b\u00e1n h\u00e0ng b\u00e1n h\u00e0ng v\u00e0 m\u1ecdi ng\u01b0\u1eddi kh\u00e1c. Theo \u0111\u00f3, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ecdi ng\u01b0\u1eddi trong c\u00f4ng ty \u0111\u1ec1u bi\u1ebft kh\u00e1ch h\u00e0ng \u0111ang ngh\u0129 g\u00ec b\u1eb1ng c\u00e1ch chia s\u1ebb ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd; quy\u1ebft \u0111\u1ecbnh s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 s\u1ebd \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n li\u00ean t\u1ee5c v\u00e0 nhanh ch\u00f3ng h\u01a1n.<\/span><\/p>\n

9. Gi\u00fap t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1edbi.<\/b><\/span><\/h2>\n

Kh\u00e1ch h\u00e0ng s\u1ebd gi\u1edbi thi\u1ec7u cho b\u1ea1n b\u00e8 v\u00e0 \u0111\u1ed3ng nghi\u1ec7p khi h\u1ecd y\u00eau th\u00edch m\u1ed9t nh\u00e3n h\u00e0ng n\u00e0o \u0111\u00f3. \u0110\u1eb7c bi\u1ec7t l\u00e0 nh\u1eefng doanh nghi\u1ec7p li\u00ean t\u1ee5c \u0111\u00e1p l\u1ea1i nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd v\u00e0 t\u00e2m s\u1ef1 v\u1ec1 vi\u1ec7c nh\u1eefng ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c x\u1eed l\u00fd nh\u01b0 th\u1ebf n\u00e0o r\u1ed3i ti\u1ebfp t\u1ee5c v\u00f2ng l\u1eb7p \u0111\u00f3. S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng s\u1ebd k\u00e9o theo nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 ng\u00e0y c\u00e0ng ho\u00e0n thi\u1ec7n s\u1ebd t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/span><\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: 4 L\u1ee3i \u00edch v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a gi\u1ea3i ph\u00e1p nh\u1eadn di\u1ec7n khu\u00f4n m\u1eb7t mang l\u1ea1i cho doanh nghi\u1ec7p<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Theo c\u00e1c b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u th\u00ec m\u1ed9t kh\u00e1ch h\u00e0ng trung th\u00e0nh s\u1ebd mang \u0111\u1ebfn cho doanh nghi\u1ec7p gi\u00e1 tr\u1ecb g\u1ea5p 10 l\u1ea7n so v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng mua l\u1ea7n \u0111\u1ea7u. M\u1ea5t 12 l\u1ea7n tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c m\u1edbi c\u00f3 th\u1ec3 b\u00f9 \u0111\u1eafp cho m\u1ed9t tr\u1ea3i nghi\u1ec7m ti\u00eau c\u1ef1c ch\u01b0a \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft.\u00a0Ph\u1ea3n h\u1ed3i c\u1ee7a […]\n","protected":false},"author":1,"featured_media":3273,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[167],"tags":[219],"class_list":["post-3271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-he-thong-khao-sat-va-phan-hoi","tag-phan-hoi-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/04\/shutterstock_308786255-1-scaled-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3271"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=3271"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3271\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/3273"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=3271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=3271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=3271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}