{"id":3217,"date":"2019-03-29T13:04:30","date_gmt":"2019-03-29T13:04:30","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=3217"},"modified":"2019-03-29T13:04:30","modified_gmt":"2019-03-29T13:04:30","slug":"tai-sao-trai-nghiem-khach-hang-lai-quan-trong-voi-moi-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/tai-sao-trai-nghiem-khach-hang-lai-quan-trong-voi-moi-doanh-nghiep\/","title":{"rendered":"T\u1ea1i Sao Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng L\u1ea1i Quan Tr\u1ecdng V\u1edbi M\u1ecdi Doanh Nghi\u1ec7p?"},"content":{"rendered":"

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p t\u1eeb gi\u00e2y ph\u00fat kh\u00e1ch h\u00e0ng bi\u1ebft t\u1edbi doanh nghi\u1ec7p, t\u00ecm ki\u1ebfm th\u00f4ng tin, g\u1eb7p g\u1ee1, giao d\u1ecbch, mua h\u00e0ng v\u00e0 sau mua h\u00e0ng. Tr\u1ea3i nghi\u1ec7m ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 gi\u00e1 tr\u1ecb m\u00e0 c\u00f4ng ty cung c\u1ea5p. V\u1eady t\u1ea1i sao c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i quan t\u00e2m t\u1edbi tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng?<\/p>\n

\"\"<\/p>\n

C\u1ea3i thi\u1ec7n s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 gia t\u0103ng doanh thu.<\/b><\/span><\/h2>\n

Theo c\u00e1c nghi\u00ean c\u1ee9u cho bi\u1ebft m\u1ed9t kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n h\u00e0i l\u00f2ng s\u1ebd chi tr\u1ea3 g\u1ea5p 2.6 l\u1ea7n m\u1ed9t kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 g\u1ea5p 14 l\u1ea7n so v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng kh\u00f4ng h\u00e0i l\u00f2ng. V\u00ec v\u1eady \u0111\u1ec3 t\u0103ng tr\u01b0\u1edfng doanh thu \u0111\u00f2i h\u1ecfi c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n nh\u1eefng \u0111i\u1ec1u m\u00e0 h\u1ecd mong mu\u1ed1n.<\/p>\n

Bi\u1ebfn kh\u00e1ch h\u00e0ng m\u1edbi th\u00e0nh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/b><\/span><\/h3>\n

C\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ch\u1ec9 ra r\u1eb1ng, chi ph\u00ed \u0111\u1ec3 ki\u1ebfm m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi t\u1ed1n g\u1ea5p 7 l\u1ea7n so v\u1edbi chi ph\u00ed duy tr\u00ec m\u1ed9t kh\u00e1ch h\u00e0ng c\u0169. V\u1eady n\u00ean \u0111\u1ea7u t\u01b0 v\u00e0o kh\u00e1ch h\u00e0ng hi\u1ec7n t\u1ea1i s\u1ebd l\u00e0 b\u01b0\u1edbc \u0111i kh\u00f4n ngoan v\u00e0 s\u1ebd \u0111em l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p. N\u1ebfu b\u1ea1n t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u1ef1c s\u1ef1 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng th\u00ec t\u1ef7 l\u1ec7 h\u1ecd quay l\u1ea1i s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai cao h\u01a1n l\u00e0 s\u1eed d\u1ee5ng c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a> t\u1ed1t s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t t\u00e0i s\u1ea3n gi\u00e1 tr\u1ecb v\u00e0 ri\u00eang bi\u1ec7t \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 lo\u1ea1i h\u00ecnh kinh doanh n\u00e0o.\u00a0<\/span><\/p>\n

Nh\u01b0ng n\u1ebfu kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p kh\u00f4ng h\u00e0i l\u00f2ng th\u00ec sao?<\/span><\/em><\/p>\n

C\u00f3 m\u1ed9t v\u00e0i \u0111i\u1ec1u \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn uy t\u00edn c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u h\u01a1n l\u00e0 c\u00e1ch n\u00f3 ph\u1ea3n h\u1ed3i c\u00e1c khi\u1ebfu n\u1ea1i. Ch\u00eca kh\u00f3a \u0111\u1ec3 x\u1eed l\u00fd ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c l\u00e0 \u0111\u00e1p l\u1ea1i m\u1ed9t c\u00e1ch l\u1ecbch s\u1ef1 v\u00e0 \u0111\u1ea3m b\u1ea3o v\u1edbi h\u1ecd r\u1eb1ng doanh nghi\u1ec7p \u0111ang c\u1ed1 g\u1eafng h\u1ebft s\u1ee9c \u0111\u1ec3 t\u00ecm gi\u1ea3i ph\u00e1p cho v\u1ea5n \u0111\u1ec1 c\u1ee7a h\u1ecd. L\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c l\u1eafng nghe, ch\u0103m s\u00f3c v\u00e0 s\u1ebd \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 l\u00e0 c\u00e1ch t\u1ed1t nh\u1ea5t \u0111\u1ec5 gi\u1eef \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Gi\u00fap doanh nghi\u1ec7p n\u1ed5i b\u1eadt trong c\u1ea1nh tranh.<\/b><\/span><\/h2>\n

Trong th\u1ecb tr\u01b0\u1eddng c\u1ea1nh tranh kh\u1ed1c li\u1ec7t hi\u1ec7n nay, Kh\u00e1ch h\u00e0ng c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn \u0111\u1ec3 mua h\u00e0ng. N\u1ebfu b\u1ea1n kh\u00f4ng t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t th\u00ec s\u1ebd r\u1ea5t kh\u00f3 \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 gi\u1ea3i ph\u00e1p ho\u00e0n h\u1ea3o gi\u00fap b\u1ea1n tr\u1edf n\u00ean n\u1ed5i b\u1eadt h\u01a1n so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c.\u00a0B\u1eb1ng c\u00e1ch n\u00e0y, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n s\u00e1nh c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 gi\u00e1 c\u1ea3, m\u00e0 c\u00f2n c\u1ea3 d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng. C\u00e1c doanh nghi\u1ec7p n\u00ean ti\u1ebfp t\u1ee5c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m v\u00e0 tr\u1edf n\u00ean n\u1ed5i b\u1eadt so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh b\u1eb1ng c\u00e1ch \u0111\u1ea3m b\u1ea3o r\u1eb1ng kh\u00e1ch h\u00e0ng c\u1ee7a h\u00f4m nay s\u1ebd tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 cho th\u01b0\u01a1ng hi\u1ec7u th\u01b0\u01a1ng hi\u1ec7u sau n\u00e0y.<\/span><\/p>\n

Gia t\u0103ng kh\u00e1ch h\u00e0ng m\u1edbi.<\/b><\/span><\/h3>\n

\u00a0S\u1ef1 th\u1eadt l\u00e0, 84% ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00f4ng tin v\u00e0o qu\u1ea3ng c\u00e1o n\u1eefa. M\u1ecdi ng\u01b0\u1eddi hi\u1ec7n \u0111ang t\u00ecm ki\u1ebfm x\u00e1c nh\u1eadn c\u1ee7a b\u00ean th\u1ee9 ba khi mua h\u00e0ng tr\u1ef1c tuy\u1ebfn, v\u00e0 \u0111\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao t\u1ea1o ni\u1ec1m tin cho kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean r\u1ea5t quan tr\u1ecdng.<\/span><\/p>\n

B\u1eb1ng c\u00e1ch t\u1eadp trung v\u00e0o vi\u1ec7c t\u1ea1o ra tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u01b0\u1ee3t qua mong \u0111\u1ee3i c\u1ee7a h\u1ecd, doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 th\u00eam m\u1ed9t kh\u00e1ch h\u00e0ng trung th\u00e0nh. Nh\u1eefng n\u1ed9i dung m\u00e0 h\u1ecd chia s\u1ebb s\u1ebd l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng t\u1ed1t \u0111\u1ec3 thu h\u00fat th\u00eam nhi\u1ec1u kh\u00e1ch h\u00e0ng m\u1edbi,\u00a0<\/span>c\u1ee7ng c\u1ed1 l\u00f2ng trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u v\u00e0 ti\u1ebfp t\u1ee5c gi\u1edbi thi\u1ec7u s\u1ea3n ph\u1ea9m cho nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng kh\u00e1c.<\/span><\/p>\n

T\u1ea1o d\u1ef1ng ni\u1ec1m tin v\u00e0 t\u1ea1o m\u1ed1i quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng.<\/b><\/span><\/h4>\n

Trong m\u1ed9t th\u1ebf gi\u1edbi n\u01a1i ch\u00fang ta \u0111ang ti\u1ebfp x\u00fac v\u1edbi h\u00e0ng tr\u0103m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 qu\u1ea3ng c\u00e1o m\u1ed7i ng\u00e0y, l\u00e0m th\u1ebf n\u00e0o doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u1ee7a m\u00ecnh? Nh\u1eefng n\u1ed9i dung mang \u0111\u1eadm t\u00ednh th\u01b0\u01a1ng hi\u1ec7u v\u00e0 kinh nghi\u1ec7m c\u1ee7a doanh nghi\u1ec7p ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a \u0111\u00f3. H\u00e3y l\u00e0m cho m\u1ed7i m\u1ed9t kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y m\u00ecnh \u0111\u1eb7c bi\u1ec7t\u00a0gi\u1ed1ng nh\u01b0 h\u1ecd \u0111ang \u0111\u01b0\u1ee3c ch\u0103m s\u00f3c h\u01a1n c\u1ea3 s\u1ef1 mong \u0111\u1ee3i c\u1ee7a m\u1ed9t kh\u00e1ch h\u00e0ng b\u00ecnh th\u01b0\u1eddng. B\u1eb1ng c\u00e1ch l\u00e0m nh\u01b0 v\u1eady, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd c\u00f3 c\u01a1 h\u1ed9i t\u1ed1t h\u01a1n trong vi\u1ec7c x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng, v\u00e0 do \u0111\u00f3 t\u1ea1o ra m\u1ed9t m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng, l\u00e2u d\u00e0i.<\/span><\/p>\n

Tr\u00ean \u0111\u00e2y l\u00e0 5 l\u00fd do ch\u1ee9ng minh t\u1ea7m quan tr\u1ecdng c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o. Ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng s\u1ef1 quan t\u00e2m ch\u0103m s\u00f3c \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng – \u0111\u00e2y s\u1ebd l\u00e0 h\u01b0\u1edbng \u0111i c\u1ee7a m\u1ecdi doanh nghi\u1ec7p trong t\u01b0\u01a1ng lai.<\/span><\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: 4 G\u1ee3i \u00fd gi\u00fap qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n<\/a><\/p>\n

Gi\u1ea3i ph\u00e1p digital signage<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi doanh nghi\u1ec7p t\u1eeb gi\u00e2y ph\u00fat kh\u00e1ch h\u00e0ng bi\u1ebft t\u1edbi doanh nghi\u1ec7p, t\u00ecm ki\u1ebfm th\u00f4ng tin, g\u1eb7p g\u1ee1, giao d\u1ecbch, mua h\u00e0ng v\u00e0 sau mua h\u00e0ng. Tr\u1ea3i nghi\u1ec7m ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb m\u00e0 kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c ch\u1ee9 kh\u00f4ng ph\u1ea3i […]\n","protected":false},"author":1,"featured_media":3218,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[11],"tags":[224],"class_list":["post-3217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trai-nghiem-khach-hang","tag-quan-ly-trai-nghiem-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/03\/bigstock-134728757-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3217"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=3217"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/3218"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=3217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=3217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=3217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}