{"id":3177,"date":"2019-03-20T02:21:27","date_gmt":"2019-03-20T02:21:27","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=3177"},"modified":"2019-03-20T02:21:27","modified_gmt":"2019-03-20T02:21:27","slug":"tai-sao-nen-su-dung-tinh-nang-tuong-tac-cua-digital-signage","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/tai-sao-nen-su-dung-tinh-nang-tuong-tac-cua-digital-signage\/","title":{"rendered":"T\u1ea1i Sao N\u00ean S\u1eed D\u1ee5ng T\u00ednh N\u0103ng T\u01b0\u01a1ng T\u00e1c C\u1ee7a Digital Signage?"},"content":{"rendered":"

Trong th\u1eddi \u0111i\u1ec3m cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u01b0 hi\u1ec7n nay, r\u1ea5t <\/span>nhi\u1ec1u doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng Digital Signage<\/a> nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3. Trong \u0111\u00f3, t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c xem l\u00e0 t\u00ednh n\u0103ng quan tr\u1ecdng v\u00e0 \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u00e1p d\u1ee5ng nh\u1eb1m gia t\u0103ng tr\u1ea3i nghi\u1ec7m cho kh\u00e1ch h\u00e0ng v\u00e0 n\u00e2ng cao doanh thu. H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u t\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n kh\u1edfi \u0111\u1ed9ng ngay t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a Digital Signage.<\/span><\/p>\n

Thu h\u00fat ng\u01b0\u1eddi d\u00f9ng.<\/b><\/span><\/h2>\n

N\u1ebfu ph\u1ea3i ch\u1ecdn gi\u1eefa m\u1ed9t m\u00e0n h\u00ecnh Digital Signage ch\u1ec9 to\u00e0n kh\u1ea9u hi\u1ec7u, h\u00ecnh \u1ea3nh v\u00e0 m\u1ed9t b\u00ean cho ph\u00e9p t\u01b0\u01a1ng t\u00e1c, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd ch\u00fa \u00fd t\u1edbi n\u1ed9i dung n\u00e0o h\u01a1n? Ch\u1eafc ch\u1eafn r\u1eb1ng ph\u1ea7n l\u1edbn kh\u00e1ch h\u00e0ng s\u1ebd ch\u00fa \u00fd v\u00e0 t\u00f2 m\u00f2 v\u1edbi nh\u1eefng n\u1ed9i dung g\u1ee3i m\u1edf cho h\u1ecd c\u01a1 h\u1ed9i giao ti\u1ebfp. <\/span><\/p>\n

Theo m\u1ed9t kh\u1ea3o s\u00e1t m\u1edbi \u0111\u00e2y, h\u01a1n 81% ng\u01b0\u1eddi cho r\u1eb1ng n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c tr\u00ean Digital Signage s\u1ebd khi\u1ebfn h\u1ecd ch\u00fa \u00fd h\u01a1n nh\u1eefng h\u00ecnh \u1ea3nh, video \u0111\u01b0\u1ee3c ph\u00e1t \u0111i m\u1ed9t chi\u1ec1u. \u0110\u00f3 l\u00e0 b\u1eb1ng ch\u1ee9ng cho th\u1ea5y r\u1eb1ng kh\u00e1ch h\u00e0ng s\u1ebd b\u1ecb thu h\u00fat h\u01a1n b\u1edfi nh\u1eefng qu\u1ea3ng c\u00e1o mang cho h\u1ecd c\u1ea3m gi\u00e1c \u0111\u01b0\u1ee3c t\u01b0\u01a1ng t\u00e1c. V\u00ec th\u1ebf, b\u00ean c\u1ea1nh vi\u1ec7c \u0111\u1ea7u t\u01b0 c\u00e1c th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o th\u00fa v\u1ecb v\u00e0 nh\u1eefng \u00e2m thanh h\u00ecnh \u1ea3nh s\u1ed1ng \u0111\u1ed9ng, h\u00e3y b\u1eaft \u0111\u1ea7u thu h\u00fat kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n ngay b\u1eb1ng nh\u1eefng \u201ccu\u1ed9c giao ti\u1ebfp c\u1edfi m\u1edf\u201d tr\u00ean Digital Signage. <\/span><\/p>\n

\u0110o l\u01b0\u1eddng s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/b><\/h3>\n

\u0110o l\u01b0\u1eddng s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n l\u00e0 v\u1ea5n \u0111\u1ec1 tr\u1edf ng\u1ea1i c\u1ee7a c\u00e1c nh\u00e0 Market trong vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng. Tuy nhi\u00ean, v\u1edbi Digital Signage, doanh nghi\u1ec7p s\u1ebd n\u1eafm \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c hi\u1ec7u qu\u1ea3 c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng th\u00f4ng qua nh\u1eefng t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u00e0n h\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng .<\/span><\/p>\n

Th\u1ef1c t\u1ebf, nhi\u1ec1u doanh nghi\u1ec7p c\u0169ng \u0111\u00e3 m\u1ea1nh d\u1ea1n \u1ee9ng d\u1ee5ng m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng tr\u00ean h\u1ec7 th\u1ed1ng Digital Signage \u0111\u1ec3 gi\u00fap kh\u00e1ch h\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n trong vi\u1ec7c t\u01b0\u01a1ng t\u00e1c. Nh\u1edd nh\u1eefng l\u1ef1a ch\u1ecdn n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c c\u00e1c xu h\u01b0\u1edbng, m\u1ee9c \u0111\u1ed9 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111i\u1ec1u ch\u1ec9nh th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p nh\u1eb1m \u0111\u1ea1t hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng \u1edf m\u1ee9c cao nh\u1ea5t.<\/span><\/p>\n

T\u1ea1o d\u1ea5u \u1ea5n, mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb cho kh\u00e1ch h\u00e0ng.<\/b><\/span><\/h4>\n

\"digital<\/p>\n

Trong th\u1eddi \u0111\u1ea1i n\u1ec1n k\u1ef9 thu\u1eadt s\u1ed1 \u0111ang ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd h\u01a1n bao gi\u1edd h\u1ebft, nh\u1eefng qu\u1ea3ng c\u00e1o v\u1edbi h\u00ecnh \u1ea3nh \u0111\u1eb9p, n\u1ed9i dung s\u1ed1ng \u0111\u1ed9ng kh\u00f4ng c\u00f2n \u0111\u1ee7 s\u1ee9c t\u1ea1o d\u1ea5u \u1ea5n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng n\u1eefa. Thay v\u00e0o \u0111\u00f3, kh\u00e1ch h\u00e0ng s\u1ebd c\u1ea7n nh\u1eefng th\u00f4ng \u0111i\u1ec7p m\u00e0 h\u1ecd \u0111\u01b0\u1ee3c tham gia tr\u1ef1c ti\u1ebfp v\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n trong \u0111\u00f3.<\/span><\/p>\n

T\u00ednh n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a Digital Signage s\u1ebd l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c h\u1eefu hi\u1ec7u gi\u00fap doanh nghi\u1ec7p g\u00e2y \u1ea5n t\u01b0\u1ee3ng s\u00e2u s\u1eafc v\u1edbi kh\u00e1ch h\u00e0ng. Khi t\u01b0\u01a1ng t\u00e1c qua m\u00e0n h\u00ecnh, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m v\u1edbi nh\u1eefng n\u1ed9i dung m\u1edf, mang \u0111\u1ebfn cho h\u1ecd s\u1ef1 l\u1ef1a ch\u1ecdn v\u1ec1 ch\u1ee7 \u0111\u1ec1 y\u00eau th\u00edch ho\u1eb7c quan t\u00e2m. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 t\u1ea1o ra nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb b\u1eb1ng vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng qua Digital Signage. T\u1ea1o k\u1ebft n\u1ed1i c\u1ea3m x\u00fac t\u00edch c\u1ef1c s\u1ebd l\u00e0 gia v\u1ecb x\u00fac t\u00e1c cho m\u1ed1i quan h\u1ec7 b\u1ec1n v\u1eefng gi\u1eefa doanh nghi\u1ec7p v\u00e0 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

N\u00e2ng cao hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb.<\/b><\/span><\/h5>\n

T\u01b0\u01a1ng t\u00e1c hai chi\u1ec1u trong ti\u1ebfp th\u1ecb s\u1ebd gi\u00fap vi\u1ec7c giao ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean hi\u1ec7u qu\u1ea3 h\u01a1n. V\u1edbi t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a Digital Signage<\/strong>, kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ee7 \u0111\u1ed9ng l\u1ef1a ch\u1ecdn xem nh\u1eefng n\u1ed9i dung li\u00ean quan \u0111\u1ebfn d\u1ecbch v\u1ee5, s\u1ea3n ph\u1ea9m m\u00e0 h\u1ecd th\u1ef1c s\u1ef1 \u0111ang quan t\u00e2m. S\u1ef1 t\u01b0\u01a1ng t\u00e1c n\u00e0y gi\u00fap n\u00e2ng cao hi\u1ec7u qu\u1ea3 ti\u1ebfp th\u1ecb gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd \u0111\u01b0a ra \u0111\u01b0\u1ee3c nh\u1eefng \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p \u0111\u1ec3 ph\u00e1t tri\u1ec3n nh\u1eadn th\u1ee9c c\u0169ng nh\u01b0 gia t\u0103ng l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n

Th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng.<\/b><\/span><\/h5>\n

Trong l\u0129nh v\u1ef1c b\u00e1n l\u1ebb, t\u01b0\u01a1ng t\u00e1c tr\u00ean Digital Signage s\u1ebd gi\u00fap th\u00fac \u0111\u1ea9y t\u00edch c\u1ef1c h\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng. Tr\u00ean th\u1ef1c t\u1ebf, 70% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c h\u1ecfi \u0111\u00e3 nh\u1eadn \u0111\u1ecbnh r\u1eb1ng n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c tr\u00ean Digital Signage s\u1ebd gi\u00fap n\u00e2ng cao \u0111\u00e1ng k\u1ec3 t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng. V\u00ec v\u1eady, thay v\u00ec hi\u1ec3n th\u1ecb \u1ea3nh ho\u1eb7c video v\u1ec1 s\u1ea3n ph\u1ea9m cho kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch th\u1ee5 \u0111\u1ed9ng tr\u00ean Digital Signage, t\u1ea1i sao kh\u00f4ng s\u00e1ng t\u1ea1o nh\u1eefng n\u1ed9i dung gi\u00fap b\u1ea1n c\u00f3 th\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng?<\/span><\/p>\n

C\u00f3 m\u1ed9t s\u1ef1 th\u1eadt l\u00e0 kh\u00e1ch h\u00e0ng s\u1ebd ch\u1ec9 ghi nh\u1edb 20% nh\u1eefng g\u00ec nghe th\u1ea5y, 30% nh\u00ecn th\u1ea5y nh\u01b0ng t\u1edbi 80% tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. V\u00ec th\u1ebf, <\/span>s\u1ebd th\u1eadt l\u00e3ng ph\u00ed n\u1ebfu kh\u00f4ng t\u1eadn d\u1ee5ng t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a Digital Signage \u0111\u1ec3 \u201cchinh ph\u1ee5c\u201d kh\u00e1ch h\u00e0ng. <\/span>B\u1ea5t k\u1ec3 trong l\u0129nh v\u1ef1c n\u00e0o, Digital Signage kh\u00f4ng nh\u1eefng gi\u00fap cho th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n tr\u1edf n\u00ean h\u1ea5p d\u1eabn v\u00e0 th\u00fa v\u1ecb h\u01a1n m\u00e0 c\u00f2n mang \u0111\u1ebfn kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c cao v\u1edbi ng\u01b0\u1eddi xem. V\u1edbi t\u1ea5t c\u1ea3 nh\u1eefng l\u00fd do tr\u00ean, b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng s\u1eed d\u1ee5ng t\u00ednh n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u1ee7a Digital Signage ch\u01b0a?<\/span><\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: 3 b\u00ed quy\u1ebft gi\u00fap t\u1ea1o tr\u1ea3i nghi\u1ec7m t\u1ed1t cho kh\u00e1ch h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng<\/a><\/p>\n

h\u1ec7 th\u1ed1ng l\u1ea5y s\u1ed1 t\u1ef1 \u0111\u1ed9ng<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Trong th\u1eddi \u0111i\u1ec3m cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p 4.0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd nh\u01b0 hi\u1ec7n nay, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p \u0111ang s\u1eed d\u1ee5ng h\u1ec7 th\u1ed1ng Digital Signage nh\u01b0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3. Trong \u0111\u00f3, t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng \u0111\u01b0\u1ee3c xem l\u00e0 t\u00ednh n\u0103ng quan tr\u1ecdng v\u00e0 \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p […]\n","protected":false},"author":1,"featured_media":3180,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[145],"tags":[189,202],"class_list":["post-3177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-signage","tag-digital-signage","tag-he-thong-quang-cao-thong-minh"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/03\/tinh-nang-tuong-tac-cua-digital-sigange-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3177"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=3177"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3177\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/3180"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=3177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=3177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=3177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}