{"id":3123,"date":"2019-03-13T04:11:30","date_gmt":"2019-03-13T04:11:30","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=3123"},"modified":"2019-03-13T04:11:30","modified_gmt":"2019-03-13T04:11:30","slug":"3-goi-y-giup-tao-chien-luoc-social-listening-thanh-cong-trong-nam-2019","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/3-goi-y-giup-tao-chien-luoc-social-listening-thanh-cong-trong-nam-2019\/","title":{"rendered":"3 G\u1ee3i \u00dd Gi\u00fap T\u1ea1o Chi\u1ebfn L\u01b0\u1ee3c Social Listening Th\u00e0nh C\u00f4ng Trong N\u0103m 2019"},"content":{"rendered":"

S\u1ef1 gia t\u0103ng kh\u00f4ng ng\u1eebng c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng<\/span> m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 Social Listening – <\/span>c\u00f4ng c\u1ee5 gi\u00e1m s\u00e1t truy\u1ec1n th\u00f4ng tr\u1edf n\u00ean quan tr\u1ecdng v\u1edbi m\u1ecdi doanh nghi\u1ec7p<\/span>. Nh\u1edd c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u0111ang ngh\u0129 v\u00e0 n\u00f3i g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p s\u1ebd c\u00f3 s\u1ef1 can thi\u1ec7p k\u1ecbp th\u1eddi v\u00e0 ch\u00ednh x\u00e1c \u0111\u1ec3 x\u1eed l\u00fd kh\u1ee7ng ho\u1ea3ng, t\u1ea1o ra xu h\u01b0\u1edbng m\u1edbi v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh v\u01b0\u1ee3t tr\u1ed9i. 3 g\u1ee3i \u00fd quan tr\u1ecdng sau s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u1ef1 x\u00e2y d\u1ef1ng cho m\u00ecnh m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Social Listening th\u00e0nh c\u00f4ng trong n\u0103m 2019.<\/span><\/p>\n

\"g\u1ee3i<\/p>\n

X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng r\u00f5 r\u00e0ng.<\/b><\/span><\/h2>\n

\u0110\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 Social Listening, quan tr\u1ecdng nh\u1ea5<\/span>t <\/span>c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 r\u00e0ng c\u00e1c m\u1ee5c ti\u00eau b\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00f4ng qua c\u00f4ng c\u1ee5 n\u00e0y. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau \u0111\u1ec1 ra. M\u1ee5c ti\u00eau n\u00e0o c\u1ea7n l\u00e0m v\u00e0 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c tr\u01b0\u1edbc, ngu\u1ed3n nh\u00e2n l\u1ef1c, kinh ph\u00ed, th\u1eddi gian ra sao… T\u1ea5t c\u1ea3 s\u1ebd \u0111\u01b0\u1ee3c s\u1eafp x\u1ebfp khoa h\u1ecdc v\u00e0 \u0111i theo \u0111\u00fang h\u01b0\u1edbng n\u1ebfu doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau r\u00f5 r\u00e0ng khi s\u1eed d\u1ee5ng Social Listening. <\/span><\/p>\n

Sau m\u1ee5c ti\u00eau, x\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng c\u0169ng l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng kh\u00f4ng k\u00e9m \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Social Listening th\u00e0nh c\u00f4ng. \u0110\u1ec3 l\u00e0m \u0111i\u1ec1u n\u00e0y, tr\u01b0\u1edbc ti\u00ean h\u00e3y t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh tr\u00ean c\u00e1c m\u1ea1ng x\u00e3 h\u1ed9i. Social Listening s\u1ebd gi\u00fap b\u1ea1n t\u00ecm nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng \u0111ang s\u1eed d\u1ee5ng ho\u1eb7c quan t\u00e2m \u0111\u1ebfn d\u00f2ng s\u1ea3n ph\u1ea9m \u0111\u00f3. Sau \u0111\u00f3, b\u1ea1n c\u00f3 th\u1ec3 ph\u00e2n t\u00edch h\u1ecd thu\u1ed9c lo\u1ea1i ng\u01b0\u1eddi n\u00e0o v\u1ec1 nh\u00e2n kh\u1ea9u h\u1ecdc, t\u00e2m l\u00fd h\u1ecdc, v\u1ecb tr\u00ed, m\u1ea1ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i \u01b0a th\u00edch, v.v. Nh\u1edd \u0111\u00f3, nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c Social Listening s\u1ebd b\u00e1m s\u00e1t h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a ng\u01b0\u1eddi d\u00f9ng.<\/span><\/p>\n

T\u1eadn d\u1ee5ng t\u1ed1i \u0111a ngu\u1ed3n d\u1eef li\u1ec7u.<\/b><\/h3>\n

Social Listening cho ph\u00e9p b\u1ea1n gi\u00e1m s\u00e1t c\u00e1c n\u1ec1n t\u1ea3ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u0169ng nh\u01b0 c\u00e1c trang web tin t\u1ee9c, blog v\u00e0 di\u1ec5n \u0111\u00e0n. Kh\u00f4ng gi\u1ed1ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u kh\u00e1c, th\u00f4ng tin c\u00f3 \u0111\u01b0\u1ee3c th\u00f4ng qua Social Listening \u0111\u1ebfn tr\u1ef1c ti\u1ebfp t\u1eeb ng\u01b0\u1eddi d\u00f9ng <\/span>ho\u00e0n to\u00e0n <\/span>t\u1ef1 nhi\u00ean, kh\u00e1ch quan. Ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/a> mang t\u00ednh ch\u1ee7 \u0111\u1ed9ng n\u00ean ngu\u1ed3n d\u1eef li\u1ec7u tr\u00ean Social Listening s\u1ebd kh\u00f4ng b\u1ecb t\u00e1c \u0111\u1ed9ng b\u1edfi nh\u1eefng c\u00e2u h\u1ecfi mang d\u1ee5ng \u00fd n\u00e0o t\u1eeb ph\u00eda ng\u01b0\u1eddi thu th\u1eadp th\u00f4ng tin. \u0110\u00e2y l\u00e0 ngu\u1ed3n d\u1eef li\u1ec7u quan tr\u1ecdng & \u0111a d\u1ea1ng ph\u1ee5c v\u1ee5 cho vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng nhi\u1ec1u h\u01a1n so v\u1edbi c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t l\u1ea5y \u00fd ki\u1ebfn. <\/span>M\u1ed9t khi vi\u1ec7c kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c tri\u1ec3n khai t\u1ed1t, chi\u1ebfn l\u01b0\u1ee3c Social Listening theo \u0111\u00f3 s\u1ebd c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau l\u00e0 n\u1eafm b\u1eaft xu h\u01b0\u1edbng, nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

Theo d\u00f5i c\u00e1c xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i v\u00e0 m\u1edbi n\u1ed5i.<\/b><\/span><\/h4>\n

V\u1edbi b\u1ea5t c\u1ee9 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c n\u00e0o, vi\u1ec7c nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng hi\u1ec7n t\u1ea1i g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 b\u1ecf qua. \u0110i\u1ec1u n\u00e0y c\u00e0ng \u0111\u00fang v\u1edbi nh\u1eefng doanh nghi\u1ec7p c\u1ea1nh tranh trong th\u1ecb tr\u01b0\u1eddng b\u00e1n l\u1ebb. B\u1edfi m\u1ed7i xu h\u01b0\u1edbng \u00edt nhi\u1ec1u \u0111\u1ec1u \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn doanh thu c\u1ee7a doanh nghi\u1ec7p. <\/span><\/p>\n

C\u00e1ch d\u1ec5 nh\u1ea5t \u0111\u1ec3 theo d\u00f5i c\u00e1c xu h\u01b0\u1edbng l\u00e0 t\u00ecm v\u00e0 theo d\u00f5i nh\u1eefng ng\u01b0\u1eddi c\u00f3 \u1ea3nh h\u01b0\u1edfng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n. Ngo\u00e0i ra theo d\u00f5i nh\u1eefng th\u1ea3o lu\u1eadn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n uy t\u00edn nh\u01b0 Otofun, Reddit\u2026 c\u0169ng l\u00e0 m\u1ed9t c\u00e1ch h\u1eefu \u00edch gi\u00fap b\u1ea1n c\u1eadp nh\u1eadt c\u00e1c ch\u1ee7 \u0111\u1ec1, hi\u1ec7n t\u01b0\u1ee3ng \u0111ang \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng c\u1ee7a b\u1ea1n quan t\u00e2m hi\u1ec7n nay.<\/span><\/p>\n

N\u1ebfu ph\u00e1t huy t\u1ed1i \u0111a hi\u1ec7u qu\u1ea3 c\u1ee7a c\u00f4ng c\u1ee5 Social Listening, doanh nghi\u1ec7p s\u1ebd gia t\u0103ng c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng, qu\u1ea3n l\u00fd t\u1ed1t kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng v\u00e0 n\u00e2ng cao uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u. Tuy nhi\u00ean, \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Social Listening kh\u00f4ng h\u1ec1 \u0111\u01a1n gi\u1ea3n v\u00e0 c\u00f2n ph\u1ee5 thu\u1ed9c v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau. Hy v\u1ecdng v\u1edbi nh\u1eefng g\u1ee3i \u00fd h\u1eefu \u00edch tr\u00ean, doanh nghi\u1ec7p s\u1ebd x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c Social Listening ph\u00f9 h\u1ee3p v\u1edbi ti\u1ec1m l\u1ef1c t\u00e0i ch\u00ednh v\u00e0 nhu c\u1ea7u c\u1ea7u c\u1ee7a ri\u00eang m\u00ecnh \u0111\u1ec3 \u0111\u1ed9t ph\u00e1 trong n\u0103m 2019.<\/span><\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: Ng\u00e2n h\u00e0ng \u0111ang nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng b\u1eb1ng sinh tr\u1eafc h\u1ecdc nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 gia t\u0103ng kh\u00f4ng ng\u1eebng c\u1ee7a ng\u01b0\u1eddi s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u00e3 t\u1ea1o c\u01a1 h\u1ed9i \u0111\u1ec3 Social Listening – c\u00f4ng c\u1ee5 gi\u00e1m s\u00e1t truy\u1ec1n th\u00f4ng tr\u1edf n\u00ean quan tr\u1ecdng v\u1edbi m\u1ecdi doanh nghi\u1ec7p. Nh\u1edd c\u00f4ng c\u1ee5 n\u00e0y, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c ng\u01b0\u1eddi d\u00f9ng \u0111ang ngh\u0129 v\u00e0 n\u00f3i g\u00ec v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u […]\n","protected":false},"author":1,"featured_media":3124,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[169],"tags":[221,230],"class_list":["post-3123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-phan-tich-truyen-thong","tag-phan-tich-truyen-thong","tag-social-listening"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/03\/goi-y-tao-chien-luoc-social-listening-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3123"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=3123"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/3123\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/3124"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=3123"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=3123"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=3123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}