{"id":2350,"date":"2018-08-22T09:43:40","date_gmt":"2018-08-22T09:43:40","guid":{"rendered":"http:\/\/miraway-cetm.com\/?p=2350"},"modified":"2024-05-07T17:44:30","modified_gmt":"2024-05-07T10:44:30","slug":"loi-ich-he-thong-quang-cao-thong-minh-mang-den-cho-ban","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/loi-ich-he-thong-quang-cao-thong-minh-mang-den-cho-ban\/","title":{"rendered":"L\u1ee3i \u00cdch H\u1ec7 Th\u1ed1ng Qu\u1ea3ng C\u00e1o Digital Signage Mang \u0110\u1ebfn Cho B\u1ea1n"},"content":{"rendered":"

Ng\u00e0y nay v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1, qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f2n th\u00f4 s\u01a1 nh\u01b0 tr\u01b0\u1edbc m\u00e0 thay v\u00e0o \u0111\u00f3 l\u00e0 nh\u1eefng n\u1ed9i dung c\u0169ng ph\u1ea3i h\u1ea5p d\u1eabn c\u1ea3 v\u1ec1 h\u00ecnh \u1ea3nh & \u00e2m thanh m\u1edbi c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng quan t\u00e2m. H\u01a1n n\u1eefa, vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung qu\u1ea3ng c\u00e1o linh ho\u1ea1t c\u0169ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf cho m\u1ecdi doanh nghi\u1ec7p. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 \u0111\u00f3, H\u1ec7 th\u1ed1ng Qu\u1ea3ng c\u00e1o th\u00f4ng minh (Digital Signage) ra \u0111\u1eddi mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb cho kh\u00e1ch h\u00e0ng.<\/em><\/p>\n

H\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o th\u00f4ng minh l\u00e0 g\u00ec?<\/strong><\/span><\/h2>\n

H\u1ec7 th\u1ed1ng Digital Signage\u00a0<\/a>\u00a0l\u00e0 gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd t\u1eadp trung t\u1eeb xa cho ph\u00e9p t\u00f9y ch\u1ec9nh n\u1ed9i dung qu\u1ea3ng c\u00e1o linh ho\u1ea1t theo l\u1ecbch l\u1eadp s\u1eb5n, theo ng\u1eef c\u1ea3nh, theo th\u1eddi gian th\u1ef1c…<\/p>\n

Digital Signage \u0111\u1eb7c bi\u1ec7t c\u00f3 \u00edch cho ng\u00e0nh b\u00e1n l\u1ebb khi bi\u1ebfn n\u1ed9i dung truy\u1ec1n th\u00f4ng kh\u00f4 khan, thi\u1ebfu \u0111\u1ed3ng nh\u1ea5t tr\u1edf th\u00e0nh nh\u1eefng n\u1ed9i dung truy\u1ec1n th\u00f4ng \u0111a ph\u01b0\u01a1ng ti\u1ec7n (Multimedia Content).\u00a0So v\u1edbi b\u1ea3ng hi\u1ec7u qu<\/p>\n

\n

\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng, Digital Signage<\/a> t\u1ea1o ra tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb h\u01a1n cho kh\u00e1ch h\u00e0ng, g\u00f3p ph\u1ea7n n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 v\u00e0 doanh thu cho c\u00e1c \u0111\u01a1n v\u1ecb.<\/p>\n

\"digital<\/p>\n

\n

T\u1ea1i sao n\u00ean s\u1eed d\u1ee5ng H\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o th\u00f4ng minh?<\/strong><\/span><\/h2>\n

1.Ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/em><\/span><\/h3>\n

\n

\u0110\u00e2y d\u01b0\u1eddng nh\u01b0 l\u00e0 m\u1ed9t ti\u00eau ch\u00ed quan tr\u1ecdng khi\u1ebfn m\u1ecdi doanh nghi\u1ec7p m\u1ea1nh d\u1ea1n b\u1ecf c\u00e1c ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u1ed1ng c\u0169 \u0111\u1ec3 \u0111\u1ed5i m\u1edbi c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng. N\u1ebfu nh\u01b0 ph\u01b0\u01a1ng th\u1ee9c qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng xu\u1ea5t hi\u1ec7n b\u1eb1ng nh\u1eefng n\u1ed9i dung hi\u1ec7n h\u1eefu nh\u01b0 bi\u1ec3n qu\u1ea3ng c\u00e1o, t\u1edd r\u01a1i, brochure… chi ph\u00ed in \u1ea5n cao v\u00e0 th\u01b0\u1eddng xuy\u00ean ph\u1ea3i thay \u0111\u1ed5i m\u1edbi \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m chi\u1ebfn l\u01b0\u1ee3c marketing th\u00ec v\u1edbi h\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o th\u00f4ng minh, c\u00e1c n\u1ed9i dung \u0111\u01b0\u1ee3c hi\u1ec3n th\u1ecb<\/p>\n

\n

\u00a0tr\u00ean m\u00e0n h\u00ecnh k\u0129 thu\u1eadt k\u0129 thu\u1eadt s\u1ed1 v\u1edbi gi\u00e1 th\u00e0nh c\u1ea1nh tranh v\u00e0 \u0111\u1ed9 b\u1ec1n c\u1ee7a c\u00e1c thi\u1ebft b\u1ecb \u0111i\u1ec7n t\u1eed ng\u00e0y nay, vi\u1ec7c ch\u1ec9 chi tr\u1ea3 m\u1ed9t l\u1ea7n \u0111\u1ec3 c\u00f3 m\u1ed9t h\u1ec7 th\u1ed1ng c\u00f3 th\u1ec3 hi\u1ec7n th\u1ecb m\u1ecdi n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n, linh ho\u1ea1t tr\u1edf n\u00ean r\u1ea5t x\u1ee9ng \u0111\u00e1ng.<\/p>\n

2. C\u1eadp nh\u1eadt n\u1ed9i dung t\u1eeb xa.<\/em><\/span><\/h3>\n

H\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o th\u00f4ng minh c\u00f3 ch\u1ee9c n\u0103ng qu\u1ea3n l\u00fd t\u1eeb xa h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh n\u1ed9i dung \u1edf m\u1ecdi n\u01a1i m\u1ecdi l\u00fac. Khi m\u1ed9t th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c ph\u00e1t ra t\u1eeb trung t\u00e2m, c\u00e1c chi nh\u00e1nh \u1edf c\u00e1c \u0111\u1ecba b\u1ea1n \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn s\u1ebd ph\u00e1t s\u00f3ng n\u1ed9i dung \u0111\u00f3 m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i \u0111\u1ebfn t\u1eadn n\u01a1i t\u1eebng \u0111i\u1ec3m \u0111\u1ec3 tri\u1ec3n khai. C\u0169ng nh\u1edd t\u00ednh n\u0103ng n\u00e0y, doanh nghi\u1ec7p s\u1ebd qu\u1ea3n l\u00fd \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o ph\u00e1t ra b\u00ean ngo\u00e0i m\u00e0 kh\u00f4ng c\u1ea7n qu\u00e1 nhi\u1ec1u nh\u00e2n s\u1ef1, chi ph\u00ed.<\/p>\n

C\u1ee5 th\u1ec3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u00ean l\u1ecbch, th\u1eddi gian ch\u00ednh x\u00e1c cho t\u1eebng n\u1ed9i dung qu\u1ea3ng c\u00e1o theo \u0111\u00fang k\u1ebf ho\u1ea1ch \u0111\u00e3 \u0111\u1ec1 ra, \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng th\u00f4ng b\u00e1o nh\u1eefng th\u00f4ng tin \u0111\u1ed9t xu\u1ea5t \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u00e0nh t\u1eeb h\u1ec7 th\u1ed1ng trung t\u00e2m. \u0110\u00e2y l\u00e0 \u0111i\u1ec3m v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a Digital Signage so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u1ed1ng v\u00e0 c\u00e1c h\u00ecnh th\u1ee9c qu\u1ea3ng c\u00e1o s\u1ed1 kh\u00e1c.<\/p>\n

 <\/p>\n

3. N\u1ed9i dung thu h\u00fat.<\/em><\/span><\/h3>\n

N\u1ebfu b\u1ea1n \u0111\u00e3 t\u1eebng \u0111i tr\u00ean \u0111\u01b0\u1eddng v\u00e0 th\u1ea5y nh\u1eefng m\u00e0n h\u00ecnh “kh\u1ed5ng l\u1ed3” n\u1ed5i b\u1eadt trong bu\u1ed5i t\u1ed1i khi\u1ebfn ng\u01b0\u1eddi \u0111i \u0111\u01b0\u1eddng kh\u00f4ng kh\u1ecfi sao nh\u00e3ng th\u00ec \u0111\u00f3 ch\u00ednh l\u00e0 \u0111i\u1ec3m n\u1ed5i b\u1eadt c\u1ee7a H\u1ec7 th\u1ed1ng qu\u1ea3ng c\u00e1o th\u00f4ng minh. Nh\u1edd n\u1ed9i dung hi\u1ec3n th\u1ecb \u0111a ph\u01b0\u01a1ng ti\u1ec7n t\u1eeb video, th\u01b0 vi\u1ec7n h\u00ecnh \u1ea3nh, tr\u00ecnh di\u1ec5n hi\u1ec7u \u1ee9ng…, Digital Signage thu h\u00fat s\u1ef1 ch\u00fa \u00fd h\u01a1n 400%<\/p>\n

so v\u1edbi qu\u1ea3ng c\u00e1o truy\u1ec1n th\u00f4ng nh\u1edd thi\u1ebft k\u1ebf \u0111\u1eb9p, n\u1ed9i dung hi\u1ec7n th\u1ecb thu h\u00fat v\u00e0 linh ho\u1ea1t h\u01a1n v\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng. Nh\u1edd v\u1eady, kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n s\u1ebd t\u1eadp trung v\u00e0o n\u1ed9i dung qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n h\u01a1n v\u00e0 th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i s\u1ebd \u0111\u1ebfn ch\u00ednh x\u00e1c ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n

\u0110a d\u1ea1ng h\u00f3a n\u1ed9i dung truy\u1ec1n th\u00f4ng v\u1edbi t\u01b0\u01a1ng t\u00e1c \u0111a chi\u00eau nh\u01b0 Digital Signage mang \u0111\u1ebfn \u0111ang v\u00e0 s\u1ebd l\u00e0 xu h\u01b0\u1edbng t\u01b0\u01a1ng lai c\u1ee7a th\u1ebf gi\u1edbi. Hi\u1ec7n nay, r\u1ea5t nhi\u1ec1u doanh nghi\u1ec7p l\u1edbn v\u1edbi quy m\u00f4 h\u00e0ng tr\u0103m, h\u00e0ng ngh\u00ecn chi nh\u00e1nh \u0111\u00e3 \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 Digital Signage trong ho\u1ea1t \u0111\u1ed9ng kinh doanh v\u00e0 mang l\u1ea1i nh\u1eefng hi\u1ec7u qu\u1ea3 t\u00edch c\u1ef1c r\u00f5 r\u1ec7t. V\u1edbi nh\u1eefng \u01b0u \u0111i\u1ec3m tr\u00ean, b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u1ee9ng d\u1ee5ng Digital Signage trong doanh nghi\u1ec7p c\u1ee7a m\u00ecnh?<\/p>\n

 <\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: T\u1ea1i sao d\u00f9ng Booking Online<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Ng\u00e0y nay v\u1edbi s\u1ef1 ph\u00e1t tri\u1ec3n v\u01b0\u1ee3t b\u1eadc c\u1ee7a c\u00f4ng ngh\u1ec7 s\u1ed1, qu\u1ea3ng c\u00e1o kh\u00f4ng c\u00f2n th\u00f4 s\u01a1 nh\u01b0 tr\u01b0\u1edbc m\u00e0 thay v\u00e0o \u0111\u00f3 l\u00e0 nh\u1eefng n\u1ed9i dung c\u0169ng ph\u1ea3i h\u1ea5p d\u1eabn c\u1ea3 v\u1ec1 h\u00ecnh \u1ea3nh & \u00e2m thanh m\u1edbi c\u00f3 th\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng quan t\u00e2m. H\u01a1n n\u1eefa, vi\u1ec7c \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i […]\n","protected":false},"author":1,"featured_media":3065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[11],"tags":[189,225],"class_list":["post-2350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trai-nghiem-khach-hang","tag-digital-signage","tag-quang-cao-thong-minh"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2018\/06\/DIGITAL-SIGNAGE-1-1-scaled-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/2350"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=2350"}],"version-history":[{"count":3,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/2350\/revisions"}],"predecessor-version":[{"id":15579,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/2350\/revisions\/15579"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/3065"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=2350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=2350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=2350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}