{"id":1799,"date":"2018-07-04T02:51:15","date_gmt":"2018-07-04T02:51:15","guid":{"rendered":"http:\/\/miraway-cetm.com\/?p=1799"},"modified":"2023-10-04T14:33:41","modified_gmt":"2023-10-04T07:33:41","slug":"02-y-kien-phan-hoi-khao-sat","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/02-y-kien-phan-hoi-khao-sat\/","title":{"rendered":"02 S\u1ef1 Kh\u00e1c Bi\u1ec7t Gi\u1eefa \u00dd Ki\u1ebfn Ph\u1ea3n H\u1ed3i V\u00e0 Kh\u1ea3o S\u00e1t Kh\u00e1ch H\u00e0ng"},"content":{"rendered":"

Kh\u1ea3o S\u00e1t (Surveys) hay \u00dd ki\u1ebfn ph\u1ea3n h\u1ed3i (Feedback) th\u01b0\u1eddng hay nh\u1ea7m l\u1eabn v\u1edbi nhau. Tuy nhi\u00ean hai kh\u00e1i ni\u1ec7m n\u00e0y c\u00f3 nh\u1eefng kh\u00e1c bi\u1ec7t trong c\u00e1ch l\u00e0m v\u00e0 c\u1ea3 ch\u1ee9c n\u0103ng \u00fd ngh\u0129a trong vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n.<\/strong><\/em><\/p>\n

Kh\u00e1c bi\u1ec7t gi\u1eefa Kh\u1ea3o s\u00e1t hay l\u1ea5y \u00dd ki\u1ebfn ph\u1ea3n h\u1ed3i<\/strong><\/h2>\n

\"\u00fd<\/p>\n

Kh\u1ea3o S\u00e1t \u0111\u01b0\u1ee3c l\u00e0m v\u1edbi m\u1ee5c \u0111\u00edch nghi\u00ean c\u1ee9u v\u00e0 t\u00ecm hi\u1ec3u s\u00e2u m\u1ed9t v\u1ea5n \u0111\u1ec1 l\u1edbn. Ch\u1eb3ng h\u1ea1n m\u1ee9c \u0111\u1ed9 nh\u1eadn bi\u1ebft\/y\u00eau th\u00edch th\u01b0\u01a1ng hi\u1ec7u n\u00e0y v\u1edbi th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c. Kh\u1ea3 n\u0103ng mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, \u0110\u1ecbnh v\u1ecb trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng… Kh\u1ea3o s\u00e1t ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/a> c\u00f3 nh\u1eefng y\u00eau c\u1ea7u cao trong vi\u1ec7c \u0111\u1eb7t c\u00e2u h\u1ecfi, m\u00f4 h\u00ecnh nghi\u00ean c\u1ee9u, \u0111\u1ed1i t\u01b0\u1ee3ng v\u00e0 s\u1ed1 l\u01b0\u1ee3ng tham gia \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh kh\u00e1ch quan, ch\u00ednh x\u00e1c. V\u00ec th\u1ebf kh\u1ea3o s\u00e1t th\u01b0\u1eddng \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh \u1edf m\u1ee9c \u0111\u1ed9 v\u00e0i ngh\u00ecn \u0111\u1ebfn ch\u1ee5c ngh\u00ecn ng\u01b0\u1eddi, t\u00f9y v\u00e0o quy m\u00f4 v\u00e0 v\u1ea5n \u0111\u1ec1 mu\u1ed1n kh\u1ea3o s\u00e1t. Sau khi thu th\u1eadp \u0111\u1ee7 s\u1ed1 l\u01b0\u1ee3ng kh\u1ea3o s\u00e1t, ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n ho\u1eb7c h\u1ec7 th\u1ed1ng chuy\u00ean bi\u1ec7t x\u1eed l\u00fd s\u1ed1 li\u1ec7u (d\u1eef li\u1ec7u) s\u1ebd \u0111\u01b0a ra c\u00e1c k\u1ebft lu\u1eadn th\u1ef1c t\u1ebf. \u0110\u1ec3 ti\u1ebfn h\u00e0nh kh\u1ea3o s\u00e1t c\u1ea7n l\u00e0 ng\u01b0\u1eddi c\u00f3 chuy\u00ean m\u00f4n, h\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u thu\u00ea c\u00e1c \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c chuy\u00ean v\u1ec1 kh\u1ea3o s\u00e1t \u0111\u1ec3 ti\u1ebfn h\u00e0nh vi\u1ec7c l\u00e0m kh\u1ea3o s\u00e1t th\u1ecb tr\u01b0\u1eddng n\u00e0y.<\/p>\n

\"\u00fd<\/p>\n

Trong qu\u00e1 tr\u00ecnh ho\u1ea1t \u0111\u1ed9ng kinh doanh, qu\u1ea3n l\u00fd \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i (feedback) v\u00e0 gi\u1ea3i quy\u1ebft ch\u00fang l\u00e0 m\u1ed9t ph\u1ea7n quan tr\u1ecdng \u0111\u1ec3 duy tr\u00ec v\u00e0 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. Trong khi \u0111\u00f3, \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t kh\u00eda c\u1ea1nh t\u01b0\u01a1ng t\u00e1c t\u1ed5ng quan m\u00e0 c\u00f2n gi\u1ea3i quy\u1ebft nh\u1eefng v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 v\u00e0 h\u1eb9p h\u01a1n, gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nh\u1eefng \u0111i\u1ec3m c\u1ea7n c\u1ea3i thi\u1ec7n.<\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng ch\u00ednh \u0111\u1ec3 thu th\u1eadp \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i th\u01b0\u1eddng l\u00e0 kh\u00e1ch h\u00e0ng c\u1ee7a doanh nghi\u1ec7p, nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng tr\u1ef1c ti\u1ebfp s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5. C\u00e1c lo\u1ea1i ph\u1ea3n h\u1ed3i n\u00e0y c\u00f3 th\u1ec3 bao g\u1ed3m nh\u1eefng \u00fd ki\u1ebfn v\u1ec1 b\u1ea5t k\u1ef3 kh\u00eda c\u1ea1nh n\u00e0o c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, ch\u1eb3ng h\u1ea1n nh\u01b0 \u0111\u00e1nh gi\u00e1 v\u1ec1 b\u1ed9 ph\u1eadn l\u1ec5 t\u00e2n, ch\u1ea5t l\u01b0\u1ee3ng m\u00f3n \u0103n, th\u1ef1c \u0111\u01a1n v\u00e0 \u0111\u1ed3 u\u1ed1ng, th\u00e1i \u0111\u1ed9 v\u00e0 hi\u1ec7u su\u1ea5t ph\u1ee5c v\u1ee5, \u00e2m nh\u1ea1c ph\u00e1t trong c\u1eeda h\u00e0ng, c\u00e1ch b\u00e0y tr\u00ed kh\u00f4ng gian v\u00e0 nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c.<\/p>\n

M\u1ed7i \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t g\u00f3p \u00fd, m\u00e0 c\u00f2n c\u00f3 th\u1ec3 l\u00e0 t\u00edn hi\u1ec7u quan tr\u1ecdng cho doanh nghi\u1ec7p. Ch\u00fang c\u00f3 th\u1ec3 g\u1ee3i ra nh\u1eefng c\u1ea3i ti\u1ebfn c\u1ee5 th\u1ec3 ho\u1eb7c s\u1eeda \u0111\u1ed5i trong qu\u00e1 tr\u00ecnh kinh doanh \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nh\u1eefng mong \u0111\u1ee3i v\u00e0 y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. Qu\u1ea3n l\u00fd \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i \u0111\u00f2i h\u1ecfi s\u1ef1 t\u1eadp trung v\u00e0 k\u1ef9 n\u0103ng \u0111\u1ec3 hi\u1ec3u v\u00e0 th\u1ea5u hi\u1ec3u ho\u00e0n to\u00e0n c\u00e1ch th\u1ee9c l\u00e0m vi\u1ec7c c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 t\u1ea1o ra s\u1ef1 c\u1ea3i thi\u1ec7n v\u00e0 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho kh\u00e1ch h\u00e0ng.<\/p>\n

N\u00ean l\u00e0m Kh\u1ea3o s\u00e1t hay l\u1ea5y \u00dd ki\u1ebfn ph\u1ea3n h\u1ed3i?<\/strong><\/h2>\n

\"\u00fd<\/p>\n

\u0110\u1ec3 h\u1ed7 tr\u1ee3 trong vi\u1ec7c th\u1ef1c hi\u1ec7n c\u00e1c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng ph\u1ee9c t\u1ea1p, c\u00e1c c\u00f4ng ty n\u00ean y\u00eau c\u1ea7u s\u1ef1 h\u1ed7 tr\u1ee3 t\u1eeb c\u00e1c t\u1ed5 ch\u1ee9c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng chuy\u00ean nghi\u1ec7p online ho\u1eb7c offline. Nh\u1eefng c\u00f4ng ty c\u00f3 kinh nghi\u1ec7m l\u00e2u n\u0103m v\u1ec1 quy tr\u00ecnh t\u1ea1o kh\u1ea3o s\u00e1t v\u00e0 c\u00e1c k\u00eanh s\u1eb5n c\u00f3 c\u00f3 th\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c kh\u1ea3o s\u00e1t hi\u1ec7u qu\u1ea3 trong m\u1ed9t th\u1eddi gian d\u00e0i. \u0110\u1ed1i v\u1edbi nh\u1eefng c\u00f4ng ty nh\u1ecfm ng\u1eafn h\u1ea1n, vi\u1ec7c nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u01b0a ra kh\u1ea3o s\u00e1t s\u1ebd m\u1ea5t th\u1eddi gian l\u00e2u h\u01a1n ch\u00fat.<\/p>\n

N\u1ebfu nh\u01b0 b\u1ea1n ch\u1ec9 c\u1ea7n t\u00ecm thu th\u1eadp \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng \u0111\u01a1n gi\u1ea3n, h\u00e3y h\u1ecfi kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh 2 c\u00e2u h\u1ecfi:<\/p>\n

1. B\u1ea1n c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o v\u1ec1 d\u1ecbch v\u1ee5 (ABC) c\u1ee7a ch\u00fang t\u00f4i?<\/strong>
\n 2. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u00f4i ph\u1ee5c v\u1ee5 b\u1ea1n t\u1ed1t h\u01a1n?<\/strong><\/p>\n

Nh\u1eefng lo\u1ea1i kh\u1ea3o s\u00e1t nh\u01b0 th\u1ebf n\u00e0y s\u1ebd \u00edt t\u1ed1n chi ph\u00ed v\u00e0 \u00edt bao qu\u00e1t. B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng t\u1ea1o ra v\u00e0 qu\u1ea3n l\u00fd c\u00e1c b\u1ea3ng kh\u1ea3o s\u00e1t tr\u00ean c\u00e1c c\u00f4ng c\u1ee5 nh\u01b0 Google Analytics, Form, Tools… \u00dd ki\u1ebfn ph\u1ea3n h\u1ed3i thu th\u1eadp \u0111\u01b0\u1ee3c s\u1ebd t\u1ef1 \u0111\u1ed9ng \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch \u0111\u00e1nh gi\u00e1 v\u00e0 cho b\u1ea1n th\u1ea5y b\u1ea3ng \u0111\u00e1nh gi\u00e1 \u00fd ki\u1ebfn kh\u00e1ch h\u00e0ng th\u00f4ng qua d\u1ea1ng bi\u1ec3u \u0111\u1ed3 \u1edf \u1ee9ng d\u1ee5ng qu\u1ea3n tr\u1ecb ho\u1eb7c Website.<\/p>\n

Hi\u1ec3u th\u00eam v\u1ec1 ch\u00fang t\u00f4i t\u1ea1i \u0111\u00e2y<\/a><\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng – chi\u1ebfn l\u01b0\u1ee3c m\u1edbi cho c\u00e1c doanh nghi\u1ec7p<\/a><\/p>\n

digital signage<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Kh\u1ea3o S\u00e1t (Surveys) hay \u00dd ki\u1ebfn ph\u1ea3n h\u1ed3i (Feedback) th\u01b0\u1eddng hay nh\u1ea7m l\u1eabn v\u1edbi nhau. Tuy nhi\u00ean hai kh\u00e1i ni\u1ec7m n\u00e0y c\u00f3 nh\u1eefng kh\u00e1c bi\u1ec7t trong c\u00e1ch l\u00e0m v\u00e0 c\u1ea3 ch\u1ee9c n\u0103ng \u00fd ngh\u0129a trong vi\u1ec7c kinh doanh c\u1ee7a b\u1ea1n. Kh\u00e1c bi\u1ec7t gi\u1eefa Kh\u1ea3o s\u00e1t hay l\u1ea5y \u00dd ki\u1ebfn ph\u1ea3n h\u1ed3i Kh\u1ea3o S\u00e1t \u0111\u01b0\u1ee3c l\u00e0m […]\n","protected":false},"author":1,"featured_media":1804,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[167],"tags":[206],"class_list":["post-1799","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-he-thong-khao-sat-va-phan-hoi","tag-khao-sat-va-phan-hoi-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2018\/07\/khac-biet-giua-khao-sat-va-y-kien-phan-hoi-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/1799"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=1799"}],"version-history":[{"count":4,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/1799\/revisions"}],"predecessor-version":[{"id":15446,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/1799\/revisions\/15446"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/1804"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=1799"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=1799"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=1799"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}