{"id":15347,"date":"2023-09-27T12:50:48","date_gmt":"2023-09-27T05:50:48","guid":{"rendered":"https:\/\/miraway.vn\/blog\/?p=15347"},"modified":"2023-10-19T17:34:22","modified_gmt":"2023-10-19T10:34:22","slug":"giai-phap-digital-signage-voi-quang-cao","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/giai-phap-digital-signage-voi-quang-cao\/","title":{"rendered":"05 c\u00e1ch t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u1edbi gi\u1ea3i ph\u00e1p digital signage"},"content":{"rendered":"

\u1ee8ng d\u1ee5ng digital signage v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a \u0111a s\u1ed1 doanh nghi\u1ec7p. Digital Signage \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p chi ti\u1ebft c\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u1edbi gi\u1ea3i ph\u00e1p Digital Signage.<\/p>\n

Mu\u1ed1n bi\u1ebft qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n c\u00f3 \u0111ang \u0111\u01b0\u1ee3c t\u1ed1i \u01b0u hay kh\u00f4ng tr\u01b0\u1edbc ti\u00ean c\u1ea7n \u0111\u1ebfn c\u00f4ng c\u1ee5 ROI<\/p>\n

1. Ch\u1ec9 s\u1ed1 ROI c\u1ee7a digital signage l\u00e0 g\u00ec?<\/h3>\n

“ROI” l\u00e0 vi\u1ebft t\u1eaft c\u1ee7a “Return on Investment” (l\u1ee3i nhu\u1eadn \u0111\u1ea7u t\u01b0). ROI l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o ho\u1eb7c m\u1ed9t ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb.<\/p>\n

\"ROI<\/p>\n

T\u1ea1i sao c\u1ea7n ch\u1ec9 s\u1ed1 ROI?<\/p>\n

\u0110o l\u01b0\u1eddng l\u1ee3i t\u1ee9c \u0111\u1ea7u t\u01b0 (ROI) c\u1ee7a Signage k\u1ef9 thu\u1eadt s\u1ed1 l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 \u0111\u1ea7u t\u01b0 ti\u1ebfp th\u1ecb c\u1ee7a h\u1ecd v\u00e0 ph\u00e2n b\u1ed5 hi\u1ec7u qu\u1ea3 c\u00e1c ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3.<\/p>\n

\u0110\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c c\u00e1c ch\u1ec9 s\u1ed1 c\u00f3 th\u1ec3 gi\u00fap x\u00e1c \u0111\u1ecbnh c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, \u0111i\u1ec1u ch\u1ec9nh c\u00e1c chi\u1ebfn d\u1ecbch \u0111\u1ec3 c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u00e0 cu\u1ed1i c\u00f9ng l\u00e0 \u0111\u1ea1t \u0111\u01b0\u1ee3c c\u00e1c m\u1ee5c ti\u00eau ti\u1ebfp th\u1ecb<\/p>\n

H\u01a1n n\u1eefa,\u00a0 ch\u1ec9 s\u1ed1 ROI c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin chi ti\u1ebft v\u1ec1 h\u00e0nh vi, s\u1edf th\u00edch v\u00e0 xu h\u01b0\u1edbng c\u1ee7a kh\u00e1ch h\u00e0ng, gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u00e0 t\u01b0\u01a1ng t\u00e1c v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a h\u1ecd.<\/p>\n

2. C\u00e1c ch\u1ec9 s\u1ed1 ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a Digital Signage<\/h3>\n

C\u00e1c ch\u1ec9 s\u1ed1 ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a Digital Signage bao g\u1ed3m doanh s\u1ed1 b\u00e1n h\u00e0ng, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng, ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng, t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n

\u0110\u1ea7u ti\u00ean, doanh s\u1ed1 b\u00e1n h\u00e0ng l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a Digital Signage. B\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch m\u1ee9c t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng trong chi\u1ebfn d\u1ecbch ho\u1eb7c sau khi chi\u1ebfn d\u1ecbch k\u1ebft th\u00fac, b\u1ea1n c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng c\u1ee7a Digital Signage l\u00ean doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n

V\u00ed d\u1ee5, m\u1ed9t \u0111\u1ea1i l\u00fd \u00f4 t\u00f4 c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng b\u1ea3ng hi\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 qu\u1ea3ng b\u00e1 m\u1ed9t m\u1eabu \u00f4 t\u00f4 m\u1edbi v\u00e0 \u0111o l\u01b0\u1eddng doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a m\u1eabu xe \u0111\u00f3 trong chi\u1ebfn d\u1ecbch.<\/p>\n

Th\u1ee9 hai, m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t. Digital Signage th\u01b0\u1eddng \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. B\u1eb1ng c\u00e1ch t\u0103ng t\u1ef7 l\u1ec7 t\u01b0\u01a1ng t\u00e1c, b\u1ea1n c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y doanh s\u1ed1 b\u00e1n h\u00e0ng v\u00e0 gi\u00fap kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u. C\u00e1c ch\u1ec9 s\u1ed1 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c c\u1ee7a kh\u00e1ch h\u00e0ng bao g\u1ed3m th\u1eddi gian s\u1eed d\u1ee5ng Digital Signage, t\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t, t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 c\u00e1c ch\u1ec9 s\u1ed1 t\u01b0\u01a1ng t\u00e1c kh\u00e1c.<\/p>\n

\"\u0111o<\/p>\n

Th\u1ee9 ba, ph\u1ea1m vi ti\u1ebfp c\u1eadn \u0111\u1ed1i t\u01b0\u1ee3ng l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 quan tr\u1ecdng \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a Digital Signage. \u0110i\u1ec1u n\u00e0y li\u00ean quan \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 nhanh ch\u00f3ng v\u00e0 ph\u1ed5 bi\u1ebfn c\u1ee7a th\u00f4ng tin li\u00ean l\u1ea1c d\u1ef1 ki\u1ebfn. V\u00ed d\u1ee5, m\u1ed9t \u0111\u1ecba \u0111i\u1ec3m t\u1ed5 ch\u1ee9c bu\u1ed5i h\u00f2a nh\u1ea1c c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u00e1p ph\u00edch v\u00e0 Digital Signage \u0111\u1ec3 qu\u1ea3ng c\u00e1o cho c\u00e1c bu\u1ed5i bi\u1ec3u di\u1ec5n s\u1eafp t\u1edbi. Sau \u0111\u00f3, h\u1ecd c\u00f3 th\u1ec3 \u0111o l\u01b0\u1eddng xem c\u00f3 t\u0103ng tr\u01b0\u1edfng trong vi\u1ec7c b\u00e1n v\u00e9 hay kh\u00f4ng.<\/p>\n

Th\u1ee9 t\u01b0, t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 cung c\u1ea5p th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 l\u1eadp k\u1ebf ho\u1ea1ch cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp theo. V\u00ed d\u1ee5, m\u1ed9t nh\u00e0 h\u00e0ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng Digital Signage \u0111\u1ec3 qu\u1ea3ng b\u00e1 m\u1ed9t cu\u1ed9c thi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 \u0111o l\u01b0\u1eddng s\u1ed1 l\u01b0\u1ee3ng t\u01b0\u01a1ng t\u00e1c tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i m\u00e0 cu\u1ed9c thi t\u1ea1o ra. D\u1eef li\u1ec7u n\u00e0y c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 quy\u1ebft \u0111\u1ecbnh d\u1ef1a tr\u00ean hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed7 l\u1ef1c qu\u1ea3ng c\u00e1o tr\u00ean web.<\/p>\n

\"digital<\/p>\n

3. C\u00e1ch t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o v\u1edbi gi\u1ea3i ph\u00e1p digital signage<\/h3>\n

\u0110\u1ea7u ti\u00ean, b\u1ea1n n\u00ean l\u00e0m m\u1edbi n\u1ed9i dung th\u01b0\u1eddng xuy\u00ean. T\u1ea1o ra n\u1ed9i dung \u0111\u1ed9c \u0111\u00e1o, h\u1ea5p d\u1eabn v\u00e0 t\u01b0\u01a1ng t\u00e1c \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a kh\u00e1ch h\u00e0ng. S\u1eed d\u1ee5ng h\u00ecnh \u1ea3nh, video, \u00e2m thanh v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u0111a ph\u01b0\u01a1ng ti\u1ec7n kh\u00e1c \u0111\u1ec3 t\u1ea1o ra tr\u1ea3i nghi\u1ec7m t\u01b0\u01a1ng t\u00e1c \u0111\u1ed9c \u0111\u00e1o cho kh\u00e1ch h\u00e0ng. C\u00e1ch n\u00e0y c\u00f3 th\u1ec3 gi\u1eef cho m\u00e0n h\u00ecnh s\u1ed1 c\u1ee7a b\u1ea1n lu\u00f4n hi\u1ec3n th\u1ecb nh\u1eefng n\u1ed5i dung ph\u00f9 h\u1ee3p v\u00e0 h\u1ea5p d\u1eabn, \u0111i\u1ec1u n\u00e0y r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c thu h\u00fat v\u00e0 duy tr\u00ec s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi xem.<\/p>\n

Thay \u0111\u1ed5i v\u1ecb tr\u00ed c\u1ee7a bi\u1ec3n b\u00e1o k\u1ef9 thu\u1eadt s\u1ed1 c\u0169ng c\u00f3 th\u1ec3 \u1ea3nh h\u01b0\u1edfng \u0111\u00e1ng k\u1ec3 \u0111\u1ebfn hi\u1ec7u qu\u1ea3 c\u1ee7a n\u00f3. Ch\u1eb3ng h\u1ea1n, c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 th\u1eed nghi\u1ec7m v\u1ecb tr\u00ed v\u00e0 h\u01b0\u1edbng c\u1ee7a b\u1ea3ng hi\u1ec7u k\u1ef9 thu\u1eadt s\u1ed1 \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb v\u00e0 m\u1ee9c \u0111\u1ed9 t\u01b0\u01a1ng t\u00e1c t\u1ed1i \u0111a.<\/p>\n

\u0110\u1ed3ng b\u1ed9 h\u00f3a n\u1ed9i dung: \u0110\u1ea3m b\u1ea3o r\u1eb1ng n\u1ed9i dung tr\u00ean m\u00e0n h\u00ecnh s\u1ed1 \u0111\u01b0\u1ee3c \u0111\u1ed3ng b\u1ed9 h\u00f3a v\u1edbi chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb v\u00e0 th\u00f4ng \u0111i\u1ec7p chung c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o.<\/p>\n

S\u1eed d\u1ee5ng c\u00e1c c\u00f4ng ngh\u1ec7 t\u01b0\u01a1ng t\u00e1c nh\u01b0 c\u1ea3m bi\u1ebfn ch\u1ea1m, m\u00e3 QR ho\u1eb7c k\u1ebft n\u1ed1i m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi m\u00e0n h\u00ecnh s\u1ed1. \u0110i\u1ec1u n\u00e0y gi\u00fap t\u1ea1o s\u1ef1 tham gia v\u00e0 t\u01b0\u01a1ng t\u00e1c t\u00edch c\u1ef1c t\u1eeb ph\u00eda kh\u00e1ch h\u00e0ng.<\/p>\n

\"xu<\/p>\n

T\u00ecm hi\u1ec3u v\u00e0 \u00e1p d\u1ee5ng c\u00e1c xu h\u01b0\u1edbng m\u1edbi. Theo d\u00f5i c\u00e1c xu h\u01b0\u1edbng m\u1edbi trong l\u0129nh v\u1ef1c Digital Signage v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng c\u00f4ng ngh\u1ec7 v\u00e0 ph\u01b0\u01a1ng ph\u00e1p m\u1edbi \u0111\u1ec3 t\u1ed1i \u01b0u hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n duy tr\u00ec s\u1ef1 c\u1ea1nh tranh v\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3.<\/p>\n

B\u1ea1n \u0111ang t\u00ecm ki\u1ebfm m\u1ed9t gi\u1ea3i ph\u00e1p digital signage c\u00f4ng ngh\u1ec7 cao cho doanh nghi\u1ec7p? Qu\u1ea3ng c\u00e1o m\u00e0n h\u00ecnh s\u1ed1 th\u00f4ng minh c\u1ee7a Miraway c\u00f3 th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi b\u1ea1n. H\u1ec7 th\u1ed1ng Digital Signage c\u1ee7a Miraway h\u1ed7 tr\u1ee3 thi\u1ebft k\u1ebf, qu\u1ea3n l\u00fd n\u1ed9i dung qu\u1ea3ng c\u00e1o, t\u00f9y bi\u1ebfn n\u1ed9i dung hi\u1ec3n th\u1ecb tr\u00ean nhi\u1ec1u k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh, ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi nhu c\u1ea7u c\u1ee7a doanh nghi\u1ec7p.<\/p>\n

H\u00e3y li\u00ean h\u1ec7 v\u1edbi chung t\u00f4i ngay h\u00f4m nay. \u0110\u1ec3 nh\u1eadn t\u01b0 v\u1ea5n v\u1ec1 c\u00e1c gi\u1ea3i ph\u00e1p th\u00f4ng minh t\u1ea1i \u0111\u00e2y<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

\u1ee8ng d\u1ee5ng digital signage v\u00e0o qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb c\u1ee7a \u0111a s\u1ed1 doanh nghi\u1ec7p. Digital Signage \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u00f4ng c\u1ee5 m\u1ea1nh m\u1ebd \u0111\u1ec3 t\u0103ng c\u01b0\u1eddng hi\u1ec7u qu\u1ea3 qu\u1ea3ng c\u00e1o. B\u00e0i vi\u1ebft n\u00e0y s\u1ebd cung c\u1ea5p chi ti\u1ebft c\u00e1ch \u0111\u1ec3 t\u1ed1i \u01b0u […]\n","protected":false},"author":1,"featured_media":14964,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[144,145],"tags":[],"class_list":["post-15347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-signage"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2023\/08\/z4591266593043_a9c3c1dd26e54e51463e85355b5b375b.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15347"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=15347"}],"version-history":[{"count":2,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15347\/revisions"}],"predecessor-version":[{"id":15422,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15347\/revisions\/15422"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/14964"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=15347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=15347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=15347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}