



{"id":15025,"date":"2022-04-18T17:57:03","date_gmt":"2022-04-18T10:57:03","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=13000"},"modified":"2022-04-18T17:57:03","modified_gmt":"2022-04-18T10:57:03","slug":"tuong-lai-cua-trai-nghiem-khach-hang-cx-trong-nam-2022","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/tuong-lai-cua-trai-nghiem-khach-hang-cx-trong-nam-2022\/","title":{"rendered":"T\u01b0\u01a1ng Lai C\u1ee7a Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng CX Trong N\u0103m 2022"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Trong th\u1eddi \u0111\u1ea1i m\u1edbi c\u1ee7a s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 b\u00f9ng n\u1ed5 c\u00f4ng ngh\u1ec7 m\u1ea1nh m\u1ebd, kh\u00e1ch h\u00e0ng \u0111ang d\u1ea7n tr\u1edf n\u00ean kh\u00f3 t\u00ednh h\u01a1n tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho xu h\u01b0\u1edbng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ea7n c\u00f3 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i. Nh\u1eefng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng mong mu\u1ed1n v\u00e0 k\u1ef3 v\u1ecdng li\u00ean t\u1ee5c thay \u0111\u1ed5i theo th\u1eddi gian do t\u00e1c \u0111\u1ed9ng c\u1ee7a m\u00f4i tr\u01b0\u1eddng ho\u1eb7c t\u00ecnh h\u00ecnh x\u00e3 h\u1ed9i, kinh t\u1ebf, s\u1ee9c kh\u1ecfe\u2026. <\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13395\" src=\"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2022\/04\/xu-huong-trai-nghiem-khach-hang-2022.jpg\" alt=\"\" width=\"600\" height=\"313\" \/><\/p>\n<p><span style=\"font-weight: 400\">T\u01b0\u01a1ng lai c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng CX trong n\u0103m 2022 s\u1ebd nh\u01b0 th\u1ebf n\u00e0o? H\u00e3y c\u00f9ng t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 4 xu h\u01b0\u1edbng ch\u00ednh trong b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y.<\/span><\/p>\n<h2><strong>1. Tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a v\u00e0 li\u1ec1n m\u1ea1ch tr\u00ean \u0111a k\u00eanh.<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Ng\u00e0y nay, kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p th\u00f4ng qua \u0111a d\u1ea1ng k\u00eanh giao ti\u1ebfp: truy\u1ec1n th\u1ed1ng (\u0111i\u1ec7n tho\u1ea1i v\u00e0 email), tr\u1ef1c ti\u1ebfp (\u0111\u1ebfn c\u1eeda h\u00e0ng) v\u00e0 tr\u1ef1c tuy\u1ebfn (t\u1ee9c l\u00e0 trang web, \u1ee9ng d\u1ee5ng, nh\u1eafn tin qua c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i,\u2026). Th\u1eadt s\u1ef1 r\u1ea5t kh\u00f3 \u0111\u1ec3 d\u1ef1 \u0111o\u00e1n h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng. H\u1ecd c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y m\u1ed9t qu\u1ea3ng c\u00e1o tr\u00ean Instagram, truy c\u1eadp v\u00e0o trang web, tr\u00f2 chuy\u1ec7n v\u1edbi nh\u00e2n vi\u00ean v\u00e0 gh\u00e9 th\u0103m c\u1eeda h\u00e0ng tr\u01b0\u1edbc khi \u0111i \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng cu\u1ed1i c\u00f9ng, sau \u0111\u00f3 truy c\u1eadp c\u00e1c n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 chia s\u1ebb kinh nghi\u1ec7m v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. Kh\u00e1ch h\u00e0ng mong \u0111\u1ee3i c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u1edbi doanh nghi\u1ec7p th\u00f4ng qua b\u1ea5t k\u00ec k\u00eanh giao ti\u1ebfp n\u00e0o t\u1ea1i b\u1ea5t k\u1ef3 th\u1eddi \u0111i\u1ec3m n\u00e0o trong h\u00e0nh tr\u00ecnh c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Ng\u01b0\u1eddi ti\u00eau d\u00f9ng gi\u1edd \u0111\u00e2y \u0111ang mong \u0111\u1ee3i nhi\u1ec1u h\u01a1n th\u1ebf. H\u1ecd mong \u0111\u1ee3i c\u00e1c th\u01b0\u01a1ng hi\u1ec7u \u0111\u01b0a d\u1eef li\u1ec7u t\u1eeb c\u00e1c l\u1ea7n t\u01b0\u01a1ng t\u00e1c tr\u01b0\u1edbc, h\u1ed3 s\u01a1 nh\u00e2n kh\u1ea9u h\u1ecdc, h\u1ed3 s\u01a1 giao d\u1ecbch, &#8230; \u0111\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a. H\u1ecd mong \u0111\u1ee3i nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u01b0\u01a1ng t\u00e1c d\u1ef1a tr\u00ean ki\u1ebfn \u200b\u200bth\u1ee9c v\u1ec1 h\u1ecd v\u00e0 s\u1edf th\u00edch c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd.<\/span><\/p>\n<p><span style=\"font-weight: 400\">V\u1edbi c\u01b0\u01a1ng v\u1ecb l\u00e0 Nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p Qu\u1ea3n l\u00fd Tr\u1ea3i nghi\u1ec7m Giao d\u1ecbch Kh\u00e1ch h\u00e0ng \u0110a k\u00eanh h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, Miraway \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng B\u1ed9 Gi\u1ea3i ph\u00e1p Qu\u1ea3n l\u00fd Tr\u1ea3i nghi\u1ec7m giao d\u1ecbch kh\u00e1ch h\u00e0ng \u0111a k\u00eanh (Omni-Channel Customer Experience Management CETM) \u2013 B\u1ed9 gi\u1ea3i ph\u00e1p to\u00e0n di\u1ec7n v\u1ec1 <a href=\"https:\/\/miraway.vn\/\">Qu\u1ea3n tr\u1ecb Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng<\/a> to\u00e0n tr\u00ecnh. CETM h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p x\u00e2y d\u1ef1ng m\u1ed9t h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng li\u1ec1n m\u1ea1nh d\u1ef1a tr\u00ean nh\u1eefng n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 4.0 ti\u00ean ti\u1ebfn nh\u1ea5t v\u00e0 tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o AI, t\u1eeb \u0111\u00f3 s\u1ed1 h\u00f3a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh trong n\u1ec1n kinh t\u1ebf s\u1ed1.\u00a0<\/span><\/p>\n<h2><strong>2. T\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean di \u0111\u1ed9ng \u2013 Mobile First<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Ng\u00e0y nay, Mobile First l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef kh\u00f4ng c\u00f2n xa l\u1ea1 g\u00ec v\u1edbi t\u1ea5t c\u1ea3 ch\u00fang ta. Hi\u1ec7n nay v\u1edbi kho\u1ea3ng 5.22 t\u1ef7 smartphone \u0111ang ho\u1ea1t \u0111\u1ed9ng tr\u00ean th\u1ebf gi\u1edbi. T\u1eadp trung t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng v\u1edbi thi\u1ebft k\u1ebf website, thi\u1ebft k\u1ebf \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, c\u00e1c tr\u00f2 ch\u01a1i tr\u00ean \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng \u0111\u1ebfn c\u00e1c ho\u1ea1t \u0111\u1ed9ng thanh to\u00e1n qua di \u0111\u1ed9ng,&#8230; \u0111\u1ec1u l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u v\u1edbi nh\u1eefng ng\u01b0\u1eddi \u0111ang l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c Digital Marketing, Digital Transformation, Mobile Payment,&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400\">Theo nghi\u00ean c\u1ee9u c\u1ee7a Gartner (2022), hi\u1ec7n nay c\u00f3 \u0111\u1ebfn 65-75% l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website \u0111\u1ebfn t\u1eeb di \u0111\u1ed9ng; kho\u1ea3ng 20-35% \u0111\u1ebfn t\u1eeb PC\/laptop v\u00e0 kho\u1ea3ng 5% \u0111\u1ebfn t\u1eeb m\u00e1y t\u00ednh b\u1ea3ng. Th\u1eadm ch\u00ed c\u00f3 \u0111\u1ebfn 25% ng\u01b0\u1eddi d\u00f9ng internet kh\u00f4ng c\u00f3 ho\u1eb7c r\u1ea5t \u00edt truy c\u1eadp b\u1eb1ng PC\/ laptop, n\u00ean vi\u1ec7c ch\u00fa tr\u1ecdng t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m tr\u00ean di \u0111\u1ed9ng l\u00e0 r\u1ea5t quan tr\u1ecdng.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Vi\u1ec7c kh\u00f4ng t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m ng\u01b0\u1eddi d\u00f9ng tr\u00ean smartphone c\u00f3 th\u1ec3 mang \u0111\u1ebfn nhi\u1ec1u r\u00e0o c\u1ea3n cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. Theo Stat Counter (2021), 52% t\u1ed5ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp internet hi\u1ec7n nay \u0111\u1ebfn t\u1eeb thi\u1ebft b\u1ecb di \u0111\u1ed9ng, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c ng\u01b0\u1eddi d\u00f9ng s\u1eed d\u1ee5ng PC\/laptop \u0111\u1ec3 th\u1ef1c hi\u1ec7n h\u00e0nh vi mua s\u1eafm, g\u1eedi ph\u1ea3n h\u1ed3i,&#8230; \u0111ang c\u00f3 xu h\u01b0\u1edbng gi\u1ea3m.\u00a0 V\u00ec v\u1eady, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi 84% c\u00e1c c\u00f4ng ty \u00e1p d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m hi\u1ec7n \u0111ang t\u1eadp trung v\u00e0o t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tr\u00ean thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Tr\u00ean th\u1ef1c t\u1ebf, h\u01a1n 2\/3 s\u1ed1 doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi hi\u1ec7n nay c\u1ea1nh tranh ch\u1ee7 y\u1ebfu d\u1ef1a tr\u00ean tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<h2><strong>3. Kiosk t\u1ef1 ph\u1ee5c v\u1ee5 24\/7<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u0110\u1ea1i d\u1ecbch Covid-19 \u0111\u00e3 khi\u1ebfn c\u00e1c doanh nghi\u1ec7p b\u1eaft bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t v\u0169 kh\u00ed chi\u1ebfn l\u01b0\u1ee3c quan tr\u1ecdng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh chuy\u1ec3n m\u00ecnh v\u00e0 n\u00e2ng cao n\u0103ng l\u1ef1c c\u1ea1nh tranh.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Trong xu h\u01b0\u1edbng n\u00e0y, cu\u1ed9c \u0111ua doanh nghi\u1ec7p s\u1ed1 \u0111ang t\u1eadp trung ngu\u1ed3n l\u1ef1c v\u00e0o vi\u1ec7c t\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 lan t\u1ecfa sang c\u00e1c chi nh\u00e1nh truy\u1ec1n th\u1ed1ng.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Theo b\u00e1o c\u00e1o c\u1ee7a Ng\u00e2n h\u00e0ng Nh\u00e0 n\u01b0\u1edbc, \u0111\u1ebfn cu\u1ed1i th\u00e1ng 4.2021, giao d\u1ecbch ng\u00e2n h\u00e0ng qua k\u00eanh internet t\u0103ng 65,9% v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 31,2% v\u1ec1 gi\u00e1 tr\u1ecb so v\u1edbi c\u00f9ng k\u1ef3. Giao d\u1ecbch qua k\u00eanh \u0111i\u1ec7n tho\u1ea1i di \u0111\u1ed9ng t\u0103ng 86,3% v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 123,1% v\u1ec1 gi\u00e1 tr\u1ecb so v\u1edbi c\u00f9ng k\u1ef3. Giao d\u1ecbch qua k\u00eanh QR code \u1ee9ng 95,7% v\u1ec1 s\u1ed1 l\u01b0\u1ee3ng v\u00e0 181,5% v\u1ec1 gi\u00e1 tr\u1ecb so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m 2020.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u0110\u00e2y l\u00e0 nh\u1eefng s\u1ed1 li\u1ec7u cho th\u1ea5y th\u00f3i quen c\u1ee7a ng\u01b0\u1eddi d\u00f9ng \u0111\u00e3 thay \u0111\u1ed5i m\u1ea1nh m\u1ebd. Gi\u1edd \u0111\u00e2y, h\u1ecd \u01b0u ti\u00ean \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 s\u1ed1 \u0111\u1ec3 \u201ct\u1ef1 ph\u1ee5c v\u1ee5\u201d v\u00e0 t\u1ef1 tr\u1ea3i nghi\u1ec7m c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, t\u1eeb \u0111\u00f3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a b\u1ea3n th\u00e2n, nh\u1ea5t l\u00e0 trong m\u00f9a d\u1ecbch Covid-19.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">C\u00f9ng v\u1edbi s\u1ef1 thay \u0111\u1ed5i v\u1ec1 th\u00f3i quen s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng, cu\u1ed9c \u0111ua chuy\u1ec3n \u0111\u1ed5i s\u1ed1 c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u0169ng ng\u00e0y c\u00e0ng n\u00f3ng, nh\u1ea5t l\u00e0 trong c\u00e1c d\u1ecbch v\u1ee5 theo m\u00f4 h\u00ecnh t\u1ef1 ph\u1ee5c v\u1ee5 &#8211; self-service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u0110\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a c\u00e1c doanh nghi\u1ec7p c\u0169ng nh\u01b0 kh\u00e1ch h\u00e0ng, Miraway \u0111\u00e3 ph\u00e1t tri\u1ec3n gi\u1ea3i ph\u00e1p Self-service kiosk &#8211; Gia\u0309i pha\u0301p <a href=\"https:\/\/miraway.vn\/giai-phap\/self-service-kiosk\/\">kiosk t\u1ef1 ph\u1ee5c v\u1ee5<\/a> hoa\u0300n chi\u0309nh cho phe\u0301p kha\u0301ch ha\u0300ng th\u01b0\u0323c hi\u1eb9\u0302n t\u00e2\u0301t ca\u0309 giao di\u0323ch mo\u0323i lu\u0301c mo\u0323i no\u031bi 24\/7 m\u00e0 kh\u00f4ng c\u1ea7n s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a giao d\u1ecbch vi\u00ean. Gi\u1ea3i ph\u00e1p ti\u0301ch h\u01a1\u0323p ca\u0301c co\u0302ng ngh\u1eb9\u0302 nh\u1ea1\u0302n di\u1eb9\u0302n tie\u0302n ti\u00ea\u0301n nh\u00e2\u0301t nhu\u031b: nh\u1ea1\u0302n di\u1eb9\u0302n khuo\u0302n m\u1ea1\u0306t, sinh tr\u0103\u0301c ho\u0323c gio\u0323ng no\u0301i, m\u00f4\u0301ng m\u0103\u0301t, va\u0302n tay, QR Code, RFID, eKYC (xa\u0301c th\u01b0\u0323c ch\u01b0\u0303 ky\u0301 \u0111i\u1eb9\u0302n t\u01b0\u0309), OCR (nh\u1ea1\u0302n da\u0323ng ky\u0301 t\u01b0\u0323 quang ho\u0323c), thanh toa\u0301n th\u1ebb\/ ti\u1ec1n m\u1eb7t,\u2026<\/span><\/p>\n<h2><strong>4. Tr\u1ee3 l\u00fd \u1ea3o h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng t\u1ef1 ph\u1ee5c v\u1ee5<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Hi\u1ec7n nay, 67% ng\u01b0\u1eddi d\u00f9ng c\u00f3 xu h\u01b0\u1edbng t\u1ef1 t\u00ecm hi\u1ec3u th\u00f4ng tin ho\u1eb7c \u0111\u01b0a ra \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i tr\u00ean c\u00e1c k\u00eanh b\u1eb1ng c\u00f4ng ngh\u1ec7 h\u01a1n l\u00e0 \u0111\u1ed1i tho\u1ea1i tr\u1ef1c ti\u1ebfp v\u1edbi nh\u00e2n vi\u00ean. B\u00ean c\u1ea1nh \u0111\u00f3, 91% ng\u01b0\u1eddi d\u00f9ng th\u00edch ch\u1ee7 \u0111\u1ed9ng t\u00ecm ki\u1ebfm th\u00f4ng tin tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng online n\u1ebfu c\u00f3 s\u1eb5n. Kh\u00e1ch h\u00e0ng gi\u1edd \u0111\u00e2y s\u1eb5n s\u00e0ng t\u1ef1 t\u00ecm c\u00e2u tr\u1ea3 l\u1eddi tr\u00ean c\u00e1c trang web, n\u1ec1n t\u1ea3ng m\u1ea1ng x\u00e3 h\u1ed9i,&#8230;<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u0110\u1ec3 x\u1eed l\u00fd nhu c\u1ea7u n\u00e0y, nhi\u1ec1u doanh nghi\u1ec7p \u0111ang chuy\u1ec3n sang s\u1eed d\u1ee5ng Callbot v\u1edbi Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) &#8211; T\u1ed5ng \u0111\u00e0i vi\u00ean \u1ea3o c\u00f3 kh\u1ea3 n\u0103ng t\u1ef1 \u0111\u1ed9ng giao ti\u1ebfp v\u00e0 x\u1eed l\u00fd c\u00e1c y\u00eau c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng theo \u0111\u00fang k\u1ecbch b\u1ea3n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u01b0\u1edbc th\u00f4ng qua t\u01b0\u01a1ng t\u00e1c gi\u1ecdng n\u00f3i b\u1eb1ng \u0111i\u1ec7n tho\u1ea1i. Theo b\u00e1o c\u00e1o c\u1ee7a Gartner (2021), 88% doanh nghi\u1ec7p hi\u1ec7n c\u00f3 k\u1ebf ho\u1ea1ch tri\u1ec3n khai callbot trong v\u00f2ng 3 n\u0103m, con s\u1ed1 n\u00e0y d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd t\u0103ng l\u00ean 60% v\u00e0o n\u0103m 2024. Doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea3m b\u1ea3o r\u1eb1ng khi kh\u00e1ch h\u00e0ng g\u1eb7p v\u1ea5n \u0111\u1ec1, nh\u1eefng c\u00f4ng c\u1ee5 tr\u1ee3 gi\u00fap s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p lu\u00f4n s\u1eb5n s\u00e0ng cho kh\u00e1ch h\u00e0ng \u0111\u1ec3 h\u1ecd c\u00f3 th\u1ec3 t\u1ef1 gi\u1ea3i quy\u1ebft kh\u00fac m\u1eafc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">Miraway Callbot ho\u1ea1t \u0111\u1ed9ng d\u1ef1a tr\u00ean n\u1ec1n t\u1ea3ng tr\u00ed th\u00f4ng minh nh\u00e2n t\u1ea1o, v\u1edbi vai tr\u00f2 t\u1ed5ng \u0111\u00e0i t\u01b0 v\u1ea5n vi\u00ean \u1ea3o. Miraway Callbot c\u00f3 th\u1ec3 thay th\u1ebf nh\u00e2n vi\u00ean th\u1ef1c hi\u1ec7n t\u1ea5t c\u1ea3 c\u00e1c ho\u1ea1t \u0111\u1ed9ng t\u01b0 v\u1ea5n d\u1ef1a theo k\u1ecbch b\u1ea3n \u0111\u00e3 x\u00e2y d\u1ef1ng s\u1eb5n. T\u1eeb \u0111\u00f3, t\u1ed1i \u01b0u h\u00f3a ngu\u1ed3n l\u1ef1c v\u00e0 th\u1eddi gian x\u1eed l\u00ed c\u00e1c c\u00f4ng vi\u1ec7c \u0111\u00f2i h\u1ecfi chuy\u00ean m\u00f4n cao, t\u1eadp trung l\u00e0m h\u00e0i l\u00f2ng nh\u1eefng kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ednh nh\u1ea5t.<\/span><\/p>\n<p><strong>K\u1ebft lu\u1eadn.<\/strong><\/p>\n<p><span style=\"font-weight: 400\">H\u00e3y s\u1eed d\u1ee5ng nh\u1eefng th\u00f4ng tin v\u1ec1 kh\u00e1ch h\u00e0ng \u0111\u1ec3 c\u00e1 nh\u00e2n h\u00f3a m\u1ecdi t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i m\u1ecdi \u0111i\u1ec3m ch\u1ea1m. Ng\u00e0y nay, kh\u00e1ch h\u00e0ng kh\u00f3 t\u00ecnh v\u00e0 c\u00f3 nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn h\u01a1n bao gi\u1edd h\u1ebft, v\u00ec v\u1eady. \u0110\u1ec3 gi\u1eef ch\u00e2n \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng v\u00e0 bi\u1ebfn h\u1ecd th\u00e0nh nh\u1eefng kh\u00e1ch h\u00e0ng trung th\u00e0nh. doanh nghi\u1ec7p c\u00e0ng c\u1ea7n c\u00f3 tr\u00e1ch nhi\u1ec7m hi\u1ec3u th\u1ea5u hi\u1ec7u \u0111\u01b0\u1ee3c t\u1eebng mong \u0111\u1ee3i, nhu c\u1ea7u c\u1ee7a h\u1ecd.\u00a0 N\u1ebfu doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o qu\u1ea3n tr\u1ecb h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng, h\u00e3y \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u01b0\u01a1ng t\u00e1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1edbi doanh nghi\u1ec7p di\u1ec5n ra li\u1ec1n m\u1ea1ch, tho\u1ea3i m\u00e1i v\u00e0 li\u00ean t\u1ee5c c\u1ea3i thi\u1ec7n, t\u1eeb \u0111\u00f3, th\u00fac \u0111\u1ea9y l\u00f2ng trung th\u00e0nh c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<p>Xem th\u00eam b\u00e0i vi\u1ebft: <a href=\"https:\/\/miraway.vn\/blog\/miraway-tham-du-su-kien-vietnam-retail-banking-2022\/\">Miraway tham d\u1ef1 s\u1ef1 ki\u1ec7n Vietnam Retail Banking 2022<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i m\u1edbi c\u1ee7a s\u1ef1 k\u1ebft n\u1ed1i v\u00e0 b\u00f9ng n\u1ed5 c\u00f4ng ngh\u1ec7 m\u1ea1nh m\u1ebd, kh\u00e1ch h\u00e0ng \u0111ang d\u1ea7n tr\u1edf n\u00ean kh\u00f3 t\u00ednh h\u01a1n tr\u01b0\u1edbc. \u0110i\u1ec1u n\u00e0y khi\u1ebfn cho xu h\u01b0\u1edbng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng d\u1ea7n c\u00f3 s\u1ef1 chuy\u1ec3n \u0111\u1ed5i. Nh\u1eefng \u0111i\u1ec1u kh\u00e1ch h\u00e0ng mong mu\u1ed1n v\u00e0 k\u1ef3 v\u1ecdng li\u00ean t\u1ee5c thay \u0111\u1ed5i theo [&#8230;]\n","protected":false},"author":1,"featured_media":13494,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-15025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trai-nghiem-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2022\/04\/xu-huong-trai-nghiem-khach-hang-2022-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15025"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=15025"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15025\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/13494"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=15025"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=15025"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=15025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}