{"id":15024,"date":"2021-11-23T04:58:30","date_gmt":"2021-11-22T21:58:30","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=2760"},"modified":"2021-11-23T04:58:30","modified_gmt":"2021-11-22T21:58:30","slug":"dieu-gi-khien-quang-cao-tren-digital-signage-hap-dan-khach-hang-cua-ban","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/dieu-gi-khien-quang-cao-tren-digital-signage-hap-dan-khach-hang-cua-ban\/","title":{"rendered":"\u0110i\u1ec1u G\u00ec Khi\u1ebfn Qu\u1ea3ng C\u00e1o Tr\u00ean Digital Signage H\u1ea5p D\u1eabn Kh\u00e1ch H\u00e0ng C\u1ee7a B\u1ea1n?"},"content":{"rendered":"

Ng\u00e0y nay, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u00ecn th\u1ea5y c\u00e1c m\u00e0n h\u00ecnh \u0111i\u1ec7n t\u1eed nhi\u1ec1u m\u00e0u s\u1eafc v\u1edbi c\u00e1c n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n (Multimedia Content) \u0111ang xu\u1ea5t hi\u1ec7n tr\u00e0n ng\u1eadp t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng nh\u01b0 thang m\u00e1y, b\u1ec7nh vi\u1ec7n, v\u0103n ph\u00f2ng giao d\u1ecbch ng\u00e2n h\u00e0ng, tr\u01b0\u1eddng h\u1ecdc… \u0110\u00f3 ch\u00ednh l\u00e0 s\u1ef1 di\u1ec7n di\u1ec7n c\u1ee7a Qu\u1ea3ng c\u00e1o th\u00f4ng minh hay c\u00f2n g\u1ecdi l\u00e0 Digital Signage. \u0110i\u1ec1u g\u00ec khi\u1ebfn Digital Signage<\/a> h\u1ea5p d\u1eabn ng\u01b0\u1eddi xem \u0111\u1ebfn v\u1eady?<\/p>\n

\"\"<\/p>\n

Qu\u1ea3ng c\u00e1o tr\u00ean Digital Signage gi\u00fap truy\u1ec1n t\u1ea3i n\u1ed9i dung s\u1ed1ng \u0111\u1ed9ng.<\/strong><\/span><\/h2>\n

90% th\u00f4ng tin \u0111\u01b0a v\u00e0o b\u1ed9 n\u00e3o l\u00e0 qua h\u00ecnh \u1ea3nh, v\u00e0 qu\u00e1 tr\u00ecnh x\u1eed l\u00fd h\u00ecnh \u1ea3nh c\u1ee7a con ng\u01b0\u1eddi nhanh h\u01a1n 60,000 l\u1ea7n so v\u1edbi ch\u1eef. \u0110\u00e2y l\u00e0 l\u00fd do quan tr\u1ecdng khi\u1ebfn c\u00e1c n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n nh\u01b0 infographic, video… lu\u00f4n h\u1ea5p d\u1eabn ng\u01b0\u1eddi d\u00f9ng h\u01a1n b\u1ea5t c\u1ee9 h\u00ecnh th\u1ee9c th\u00f4ng tin n\u00e0o kh\u00e1c.\u00a0\u0110i\u1ec1u \u0111\u00f3 minh ch\u1ee9ng gi\u00e1n ti\u1ebfp cho s\u1ee9c h\u1ea5p d\u1eabn kh\u00f4ng th\u1ec3 ph\u1ee7 \u0111\u1ecbnh c\u1ee7a Digital Signage.<\/p>\n

Theo nhi\u1ec1u nghi\u00ean c\u1ee9u xu h\u01b0\u1edbng ng\u01b0\u1eddi d\u00f9ng t\u1ea1i Hoa K\u1ef3 – m\u1ed9t qu\u1ed1c gia c\u00f3 n\u1ec1n c\u00f4ng ngh\u1ec7 truy\u1ec1n th\u00f4ng h\u00e0ng \u0111\u1ea7u tr\u00ean th\u1ebf gi\u1edbi, video qu\u1ea3ng c\u00e1o \u0111\u01b0\u1ee3c chi\u1ebfu \u1edf n\u01a1i c\u00f4ng c\u1ed9ng th\u1ef1c s\u1ef1 ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi h\u01a1n tr\u00ean internet. M\u1ed9t nghi\u00ean c\u1ee9u c\u1ee7a Arbitron \u2013 C\u00f4ng ty Nghi\u00ean c\u1ee9u ng\u01b0\u1eddi ti\u00eau d\u00f9ng t\u1ea1i Hoa K\u1ef3 cho hay 70% ng\u01b0\u1eddi M\u1ef9 n\u00f3i r\u1eb1ng h\u1ecd \u0111\u00e3 xem video trong th\u00e1ng tr\u01b0\u1edbc. Trong s\u1ed1 nh\u1eefng ng\u01b0\u1eddi n\u00f3i r\u1eb1ng h\u1ecd c\u00f3 th\u1ec3 nh\u1edb \u0111\u01b0\u1ee3c n\u1ed9i dung video th\u00ec 47% ng\u01b0\u1eddi xem tr\u1ef1c tuy\u1ebfn kh\u1eb3ng \u0111\u1ecbnh \u0111\u00f3 l\u00e0 qu\u1ea3ng c\u00e1o v\u00e0 c\u00f3 th\u1ec3 k\u1ec3 l\u1ea1i qu\u1ea3ng c\u00e1o n\u00f3i v\u1ec1 \u0111i\u1ec1u g\u00ec. Trong khi \u0111\u00f3, con s\u1ed1 n\u00e0y \u1edf nh\u1eefng ng\u01b0\u1eddi xem video n\u01a1i c\u00f4ng c\u1ed9ng l\u00ean t\u1edbi 55%.<\/p>\n

M\u1ed9t l\u00fd do quan tr\u1ecdng kh\u00f4ng k\u00e9m c\u1ee7a s\u1ef1 thu h\u00fat \u1edf \u0111\u00e2y ch\u00ednh l\u00e0 t\u00ednh chuy\u1ec3n \u0111\u1ed9ng. Trong m\u1ed9t nghi\u00ean c\u1ee9u \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n cho Intel, RSG \u0111\u00e3 s\u1eed d\u1ee5ng m\u1ed9t c\u00f4ng ngh\u1ec7 \u0111\u1ec3 \u0111o l\u01b0\u1eddng s\u1ed1 ng\u01b0\u1eddi \u0111\u00e3 b\u1ecb \u201c\u1ea5n t\u01b0\u1ee3ng\u201d (ngh\u0129a l\u00e0 h\u1ecd ch\u00fa \u00fd v\u00e0 t\u1eadp trung quan s\u00e1t) c\u1ea3 m\u00e0n h\u00ecnh c\u00f3 n\u1ed9i dung \u0111\u1ed9ng v\u00e0 n\u1ed9i dung t\u0129nh tr\u00ean c\u00e1c \u1ea5n ph\u1ea9m. Trong khi s\u1ed1 ng\u01b0\u1eddi \u1ea5n t\u01b0\u1ee3ng v\u1edbi n\u1ed9i dung t\u0129nh ng\u00e0y \u0111\u1ea7u r\u1ea5t nhi\u1ec1u v\u00e0 con s\u1ed1 \u1ea5y gi\u1ea3m d\u1ea7n ng\u00e0y qua ng\u00e0y th\u00ec s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi b\u1ecb \u1ea5n t\u01b0\u1ee3ng b\u1edfi n\u1ed9i dung tr\u00ean m\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 r\u1ea5t cao v\u00e0 kh\u00f4ng h\u1ec1 gi\u1ea3m theo th\u1eddi gian. B\u01b0\u1edbc cu\u1ed1i c\u00f9ng c\u1ee7a nghi\u00ean c\u1ee9u l\u00e0 k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng: m\u1ed9t \u1ea5n ph\u1ea9m v\u00e0 2 m\u00e0n h\u00ecnh \u0111\u01b0\u1ee3c \u0111\u1eb7t t\u1ea1i 3 v\u1ecb tr\u00ed kh\u00e1c nhau v\u1edbi n\u1ed9i dung khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi qua \u0111\u01b0\u1eddng \u0111\u1ebfn b\u00e0n th\u00f4ng tin \u0111\u1ec3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t t\u00fai v\u1ea3i mi\u1ec5n ph\u00ed. V\u1ecb tr\u00ed c\u1ee7a \u1ea5n ph\u1ea9m ch\u1ec9 ph\u00e1t \u0111\u01b0\u1ee3c 6 t\u00fai, trong khi t\u1ea1i hai v\u1ecb tr\u00ed kia l\u1ea1i ph\u00e2n ph\u00e1t \u0111\u01b0\u1ee3c h\u01a1n 600 t\u00fai \u2013 g\u1ea5p 100 l\u1ea7n<\/strong>. Th\u00ed nghi\u1ec7m n\u00e0y \u0111\u00e3 cho th\u1ea5y \u0111\u01b0\u1ee3c con ng\u01b0\u1eddi c\u00f3 khuynh h\u01b0\u1edbng b\u1ecb h\u1ea5p d\u1eabn b\u1edfi nh\u1eefng n\u1ed9i dung \u0111\u1ed9ng h\u01a1n.<\/p>\n

Qu\u1ea3ng c\u00e1o tr\u00ean Digital Signage c\u00f3 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng.<\/strong><\/span><\/h2>\n

Kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c c\u0169ng l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng gi\u00fap Digital Signage th\u1ef1c s\u1ef1 \u1ea5n t\u01b0\u1ee3ng ng\u01b0\u1eddi d\u00f9ng. Nh\u1edd t\u00ednh n\u0103ng qu\u1ea3n l\u00fd t\u1eadp trung t\u1eeb xa, c\u00f3 th\u1ec3 t\u00f9y bi\u1ebfn hi\u1ec3n th\u1ecb n\u1ed9i dung theo l\u1ecbch l\u1eadp s\u1eb5n, theo ng\u1eef c\u1ea3nh, th\u1eddi gian th\u1ef1c, Digital Signage cho ph\u00e9p doanh nghi\u1ec7p ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch linh ho\u1ea1t.<\/p>\n

C\u1ee9 hai chuy\u00ean gia v\u1ec1 truy\u1ec1n th\u00f4ng s\u1ebd c\u00f3 m\u1ed9t ng\u01b0\u1eddi ki\u1ebfn ngh\u1ecb v\u1edbi c\u00f4ng ty c\u1ee7a m\u00ecnh s\u1eed d\u1ee5ng Digital Signage. Russell Reynolds Associates (RRA) – c\u00f4ng ty t\u01b0 v\u1ea5n qu\u1ea3n l\u00fd h\u1ed7 tr\u1ee3 c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o \u0111\u00e1nh gi\u00e1 c\u00e1c quy tr\u00ecnh kinh doanh c\u00f3 uy t\u00edn b\u1eadc nh\u1ea5t t\u1ea1i Hoa K\u1ef3 c\u00f4ng b\u1ed1 r\u1eb1ng Digital Signage gi\u00fap t\u0103ng 47.7% hi\u1ec7u qu\u1ea3 cho vi\u1ec7c gia t\u0103ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u. \u0110\u00f3 l\u00e0 nh\u1eefng con s\u1ed1 minh ch\u1ee9ng r\u00f5 n\u00e9t v\u00e0 ch\u00ednh x\u00e1c nh\u1ea5t t\u00ednh h\u1ea5p h\u1eabn c\u1ee7a Qu\u1ea3ng c\u00e1o th\u00f4ng minh Digital Signage.<\/p>\n

K\u1ebft lu\u1eadn.<\/strong><\/span><\/h2>\n

Trong cu\u1ed9c c\u1ea1nh tranh s\u1ed1 kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, qu\u1ea3n l\u00ed chi\u1ebfn d\u1ecbch \u0111a k\u00eanh<\/strong> \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c quan t\u00e2m \u0111\u1eb7c bi\u1ec7t c\u1ee7a h\u1ea7u h\u1ebft c\u00e1c c\u00f4ng ty v\u00e0 Digital Signage s\u1ebd l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1eefu hi\u1ec7u \u0111\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng \u1edf ng\u01b0\u1eddi d\u00f9ng.<\/p>\n

V\u1edbi h\u01a1n 14 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (Customer experience, CX), Miraway \u0111\u00e3 ph\u00e1t tri\u1ec3n gi\u1ea3i ph\u00e1p Digital Signage v\u1edbi nh\u1eefng t\u00edch h\u1ee3p t\u00ednh n\u0103ng ho\u00e0n h\u1ea3o – mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m th\u00fa v\u1ecb, tuy\u1ec7t v\u1eddi cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n.<\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: Miraway cung c\u1ea5p h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng cho UBND huy\u1ec7n Hi\u1ec7p H\u00f2a t\u1ec9nh B\u1eafc Giang<\/a><\/p>\n

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Ng\u00e0y nay, b\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng nh\u00ecn th\u1ea5y c\u00e1c m\u00e0n h\u00ecnh \u0111i\u1ec7n t\u1eed nhi\u1ec1u m\u00e0u s\u1eafc v\u1edbi c\u00e1c n\u1ed9i dung \u0111a ph\u01b0\u01a1ng ti\u1ec7n (Multimedia Content) \u0111ang xu\u1ea5t hi\u1ec7n tr\u00e0n ng\u1eadp t\u1ea1i c\u00e1c \u0111\u1ecba \u0111i\u1ec3m c\u00f4ng c\u1ed9ng nh\u01b0 thang m\u00e1y, b\u1ec7nh vi\u1ec7n, v\u0103n ph\u00f2ng giao d\u1ecbch ng\u00e2n h\u00e0ng, tr\u01b0\u1eddng h\u1ecdc… \u0110\u00f3 ch\u00ednh l\u00e0 s\u1ef1 di\u1ec7n […]\n","protected":false},"author":1,"featured_media":12175,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[145],"tags":[226],"class_list":["post-15024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-signage","tag-right-site-bar"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2018\/10\/quang-cao-digital-signage-scaled-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15024"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=15024"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15024\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/12175"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=15024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=15024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=15024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}