{"id":15022,"date":"2019-02-18T09:40:40","date_gmt":"2019-02-18T09:40:40","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=3036"},"modified":"2019-02-18T09:40:40","modified_gmt":"2019-02-18T09:40:40","slug":"digital-signage-giup-ngan-hang-xay-dung-niem-tin-voi-khach-hang","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/digital-signage-giup-ngan-hang-xay-dung-niem-tin-voi-khach-hang\/","title":{"rendered":"Digital Signage Gi\u00fap Ng\u00e2n H\u00e0ng X\u00e2y D\u1ef1ng Ni\u1ec1m Tin V\u1edbi Kh\u00e1ch H\u00e0ng Nh\u01b0 Th\u1ebf N\u00e0o?"},"content":{"rendered":"<p>Sau cu\u1ed9c kh\u1ee7ng ho\u1ea3ng n\u0103m 2008 bao g\u1ed3m s\u1ef1 \u0111\u1ed5 v\u1ee1 c\u1ee7a h\u00e0ng lo\u1ea1t h\u1ec7 th\u1ed1ng ng\u00e2n h\u00e0ng t\u1ea1i M\u1ef9 v\u00e0 c\u00e1c qu\u1ed1c gia Ch\u00e2u \u00c2u, ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1ee5t gi\u1ea3m m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3. V\u00ec th\u1ebf, gi\u1edbi t\u00e0i ch\u00ednh bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i c\u00e1ch v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng c\u1ee7a m\u00ecnh \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. N\u1ed5i l\u00ean t\u1eeb \u0111\u1ed1ng tro t\u00e0n \u0111\u00f3 l\u00e0 FinTech &#8211; m\u1ed9t m\u00f4 h\u00ecnh &#8220;c\u00f4ng ngh\u1ec7 t\u00e0i ch\u00ednh&#8221; s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 \u0111\u1ec3 c\u1ea3i thi\u1ec7n c\u00e1c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8973\" src=\"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/02\/ngan-hang-xay-dung-niem-tin-voi-khach-hang-1.jpg\" alt=\"ng\u00e2n h\u00e0ng x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng\" width=\"600\" height=\"276\" \/><\/p>\n<p>Deidre H. Campbell l\u00e0 Ch\u1ee7 t\u1ecbch to\u00e0n c\u1ea7u c\u1ee7a ng\u00e0nh d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh c\u1ee7a Edelman \u0111\u00e3 n\u00eau ra n\u0103m c\u00e1ch m\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c d\u1ecbch v\u1ee5 t\u00e0i ch\u00ednh n\u00f3i chung v\u00e0 ng\u00e2n h\u00e0ng n\u00f3i ri\u00eang c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng:<\/p>\n<ul>\n<li>Minh b\u1ea1ch.<\/li>\n<li>\u0110i tr\u01b0\u1edbc c\u00f4ng ngh\u1ec7.<\/li>\n<li>Ch\u00fa tr\u1ecdng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n<li>L\u00e0m t\u1ed1t chuy\u00ean m\u00f4n v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/li>\n<li>X\u00e2y d\u1ef1ng tr\u00ean c\u00e1c m\u1ed1i quan h\u1ec7 b\u1ec1n ch\u1eb7t.<\/li>\n<\/ul>\n<p>N\u00e2ng cao <strong>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/strong> \u0111ang tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a c\u00e1c ng\u00e2n h\u00e0ng tr\u01b0\u1edbc l\u00e0n s\u00f3ng c\u1ea1nh tranh m\u1ea1nh m\u1ebd trong ph\u00e2n kh\u00fac b\u00e1n l\u1ebb. Trong \u0111\u00f3, Digital Signage \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nh\u01b0 m\u1ed9t gi\u1ea3i ph\u00e1p c\u00f4ng ngh\u1ec7 tuy\u1ec7t v\u1eddi gi\u00fap ng\u00e2n h\u00e0ng th\u1ef1c hi\u1ec7n h\u00f3a m\u1ee5c ti\u00eau tr\u00ean m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. V\u1eady Digital Signage gi\u00fap ng\u00e2n h\u00e0ng x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng nh\u01b0 th\u1ebf n\u00e0o?<\/p>\n<h2><strong>N\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/strong><\/h2>\n<p>Kh\u00e1ch h\u00e0ng ng\u00e0y nay r\u1ea5t th\u00f4ng minh. H\u1ecd \u0111\u00e1nh gi\u00e1 cao c\u0169ng nh\u01b0 th\u00edch th\u00fa tr\u1ea3i nghi\u1ec7m c\u00f4ng ngh\u1ec7 m\u1edbi trong m\u1ecdi l\u0129nh v\u1ef1c, \u0111\u1eb7c bi\u1ec7t v\u1edbi ng\u00e2n h\u00e0ng. B\u1eb1ng h\u00ecnh \u1ea3nh ch\u1ea5t l\u01b0\u1ee3ng cao, n\u1ed9i dung th\u00fa v\u1ecb g\u00e2y s\u1ef1 ch\u00fa \u00fd, Digital Signage s\u1ebd k\u00e9o m\u1ecdi ng\u01b0\u1eddi ra kh\u1ecfi th\u1ebf gi\u1edbi ri\u00eang t\u01b0 trong chi\u1ebfc Smartphone c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1eadn h\u01b0\u1edfng nh\u1eefng tr\u1ea3i nghi\u1ec7m giao d\u1ecbch th\u00fa v\u1ecb, nhi\u1ec1u t\u01b0\u01a1ng t\u00e1c t\u1ea1i ph\u00f2ng giao d\u1ecbch c\u1ee7a ng\u00e2n h\u00e0ng. Qua \u0111\u00f3, ng\u00e2n h\u00e0ng c\u00f3 th\u1ec3 truy\u1ec1n \u0111\u1ea1t nh\u1eefng th\u00f4ng \u0111i\u1ec7p th\u00fa v\u1ecb, quan tr\u1ecdng m\u1ed9t c\u00e1ch tr\u1ef1c ti\u1ebfp nh\u1ea5t \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng. \u0110i\u1ec1u n\u00e0y s\u1ebd g\u00f3p ph\u1ea7n \u0111\u1eafc l\u1ef1c trong vi\u1ec7c n\u00e2ng cao tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i c\u1eeda h\u00e0ng v\u00e0 c\u00e1c \u0111i\u1ec3m giao d\u1ecbch.<\/p>\n<h2><strong>Th\u00f4ng tin minh b\u1ea1ch \u0111\u1ec3 x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng.<\/strong><\/h2>\n<p>Kh\u00e1ch h\u00e0ng \u0111\u00e3 kh\u00f4ng c\u00f2n qu\u00e1 tin t\u01b0\u1edfng m\u1ed9t c\u00e1ch m\u00f9 qu\u00e1ng khi g\u1eedi ti\u1ec1n t\u1ea1i ng\u00e2n h\u00e0ng nh\u01b0 tr\u01b0\u1edbc. Thay v\u00e0o \u0111\u00f3, h\u1ecd mu\u1ed1n bi\u1ebft s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c d\u1ecbch v\u1ee5 g\u00ec v\u00e0 chi ph\u00ed th\u1ef1c s\u1ef1 l\u00e0 bao nhi\u00eau? \u0110\u00e2y l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1 khi\u1ebfn r\u1ea5t nhi\u1ec1u ng\u00e2n h\u00e0ng \u0111au \u0111\u1ea7u. V\u00e0 kh\u00f4ng m\u1ed9t c\u00f4ng c\u1ee5 truy\u1ec1n th\u00f4ng n\u00e0o c\u00f3 th\u1ec3 gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n \u0111\u00f3 t\u1ed1t h\u01a1n <a href=\"https:\/\/miraway.vn\/giai-phap\/digital-signage\/\">Digital Signage<\/a>.<\/p>\n<p>Nh\u1edd th\u00f4ng \u0111i\u1ec7p ph\u00e1t tr\u00ean Digital Signage, kh\u00e1ch h\u00e0ng s\u1ebd bi\u1ebft l\u00e3i su\u1ea5t ti\u1ec1n g\u1eedi v\u00e0 l\u00e3i vay hi\u1ec7n t\u1ea1i c\u1ee7a ng\u00e2n h\u00e0ng. T\u00ednh minh b\u1ea1ch \u0111\u01b0\u1ee3c \u0111\u1ec1 cao r\u00f5 r\u00e0ng h\u01a1n khi kh\u00e1ch h\u00e0ng bi\u1ebft ch\u00ednh x\u00e1c k\u1ebft qu\u1ea3 tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh giao d\u1ecbch v\u1edbi ng\u00e2n h\u00e0ng.<\/p>\n<h2><strong>C\u1ee7ng c\u1ed1 th\u00f4ng \u0111i\u1ec7p \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/strong><\/h2>\n<p>Nh\u1eefng th\u00f4ng \u0111i\u1ec7p ng\u1eafn g\u1ecdn gi\u1edbi thi\u1ec7u c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i c\u1ee7a ng\u00e2n h\u00e0ng tr\u00ean Digital Signage s\u1ebd t\u1ea1o s\u1ef1 ghi nh\u1edb hi\u1ec7u qu\u1ea3 cho kh\u00e1ch h\u00e0ng h\u01a1n b\u1ea5t c\u1ee9 k\u00eanh truy\u1ec1n th\u00f4ng n\u00e0o kh\u00e1c. V\u1edbi t\u00ednh n\u0103ng qu\u1ea3n l\u00fd t\u1eadp trung t\u1eeb xa, Digital Signage s\u1ebd hi\u1ec3n th\u1ecb th\u00f4ng \u0111i\u1ec7p v\u1edbi t\u1ea7n su\u1ea5t l\u1eb7p l\u1ea1i theo c\u00e0i \u0111\u1eb7t thi\u1ebft l\u1eadp s\u1eb5n. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap ti\u1ebft ki\u1ec7m t\u1ed1i \u0111a ngu\u1ed3n t\u00e0i ch\u00ednh v\u00e0 nh\u00e2n l\u1ef1c cho ng\u00e2n h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u1ea1o \u0111i\u1ec1u ki\u1ec7n cho kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 c\u1ee7ng c\u1ed1 th\u00f4ng tin b\u00ean c\u1ea1nh c\u00e1c k\u00eanh kh\u00e1c nh\u01b0 website, t\u1ed5ng \u0111\u00e0i.<\/p>\n<h2><strong>T\u01b0\u01a1ng t\u00e1c \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng.<\/strong><\/h2>\n<p>T\u01b0\u01a1ng t\u00e1c \u0111i\u1ec1u h\u01b0\u1edbng kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t trong nh\u1eefng t\u00ednh n\u0103ng n\u1ed5i b\u1eadt c\u1ee7a Digital Signage. V\u1edbi m\u00e0n h\u00ecnh c\u1ea3m \u1ee9ng l\u1edbn, Digital Signage s\u1ebd gi\u00fap ng\u00e2n h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng ho\u1eb7c chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u1ea1i.<\/p>\n<p>Ngo\u00e0i ra, t\u00ednh n\u0103ng li\u00ean k\u1ebft m\u00e3 QR Code c\u0169ng l\u00e0 m\u1ed9t \u0111i\u1ec3m c\u1ed9ng c\u1ee7a Digital Signage. Khi qu\u00e9t m\u00e3 QR, ng\u01b0\u1eddi qu\u00e9t s\u1ebd \u0111\u01b0\u1ee3c \u0111i\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn landing page chuy\u00ean d\u1ee5ng ho\u1eb7c bi\u1ec3u m\u1eabu tr\u1ef1c tuy\u1ebfn c\u1ee7a ng\u00e2n h\u00e0ng. T\u1ea1i \u0111\u00e2y, kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 \u0111i\u1ec1u ki\u1ec7n thu\u1eadn l\u1ee3i \u0111\u1ec3 tham gia \u201clu\u00f4n v\u00e0 ngay\u201d c\u00e1c chi\u1ebfn d\u1ecbch hay ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u1ea1i \u0111ang tri\u1ec3n khai c\u1ee7a ng\u00e2n h\u00e0ng. Nh\u1edd \u0111\u00f3, ng\u00e2n h\u00e0ng c\u00f3 th\u1ec3 th\u00fac \u0111\u1ea9y h\u00e0nh vi giao d\u1ecbch v\u1edbi kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch t\u00edch c\u1ef1c h\u01a1n.<\/p>\n<p>K\u1ebft l\u1ea1i, x\u00e2y d\u1ef1ng ni\u1ec1m tin v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng c\u00f4ng ngh\u1ec7 ch\u1eafc ch\u1eafn s\u1ebd l\u00e0 t\u01b0\u01a1ng lai c\u1ee7a ng\u00e2n h\u00e0ng tr\u01b0\u1edbc t\u00ecnh h\u00ecnh h\u1ed9i nh\u1eadp ng\u00e0y c\u00e0ng gia t\u0103ng c\u1ee7a k\u1ef7 nguy\u00ean c\u00f4ng ngh\u1ec7 4.0. \u1ee8ng d\u1ee5ng c\u00f4ng ngh\u1ec7 n\u00f3i chung hay Digital Signage n\u00f3i ri\u00eang trong l\u0129nh v\u1ef1c ng\u00e2n h\u00e0ng s\u1ebd g\u00f3p ph\u1ea7n gi\u00fap c\u00e1c ng\u00e2n h\u00e0ng th\u00fac \u0111\u1ea9y c\u00f4ng cu\u1ed9c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1ea1i Vi\u1ec7t Nam, ph\u00e1t tri\u1ec3n kinh t\u1ebf v\u00e0 h\u1ed9i nh\u1eadp qu\u1ed1c t\u1ebf th\u00e0nh c\u00f4ng.<\/p>\n<p>Xem th\u00eam b\u00e0i vi\u1ebft: <a href=\"https:\/\/miraway.vn\/blog\/3-cach-don-gian-de-cai-thien-chat-luong-phan-hoi-khach-hang\/\">3 C\u00e1ch \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 c\u1ea3i thi\u1ec7n ch\u1ea5t l\u01b0\u1ee3ng ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sau cu\u1ed9c kh\u1ee7ng ho\u1ea3ng n\u0103m 2008 bao g\u1ed3m s\u1ef1 \u0111\u1ed5 v\u1ee1 c\u1ee7a h\u00e0ng lo\u1ea1t h\u1ec7 th\u1ed1ng ng\u00e2n h\u00e0ng t\u1ea1i M\u1ef9 v\u00e0 c\u00e1c qu\u1ed1c gia Ch\u00e2u \u00c2u, ni\u1ec1m tin c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u00e3 s\u1ee5t gi\u1ea3m m\u1ed9t c\u00e1ch \u0111\u00e1ng k\u1ec3. V\u00ec th\u1ebf, gi\u1edbi t\u00e0i ch\u00ednh bu\u1ed9c ph\u1ea3i thay \u0111\u1ed5i c\u00e1ch v\u1eadn h\u00e0nh h\u1ec7 th\u1ed1ng c\u1ee7a m\u00ecnh \u0111\u1ec3 [&#8230;]\n","protected":false},"author":1,"featured_media":8973,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[145],"tags":[189],"class_list":["post-15022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-signage","tag-digital-signage"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/02\/ngan-hang-xay-dung-niem-tin-voi-khach-hang-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15022"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=15022"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15022\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/8973"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=15022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=15022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=15022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}