{"id":15019,"date":"2019-01-10T05:42:19","date_gmt":"2019-01-10T05:42:19","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=3002"},"modified":"2019-01-10T05:42:19","modified_gmt":"2019-01-10T05:42:19","slug":"nhung-xu-huong-digital-signage-noi-bat-se-len-ngoi-trong-nam-2019","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/nhung-xu-huong-digital-signage-noi-bat-se-len-ngoi-trong-nam-2019\/","title":{"rendered":"Nh\u1eefng Xu H\u01b0\u1edbng Digital Signage N\u1ed5i B\u1eadt S\u1ebd \u201cL\u00ean Ng\u00f4i\u201d Trong N\u0103m 2019"},"content":{"rendered":"

Qu\u1ea3ng c\u00e1o th\u00f4ng minh (Digital Signage) l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 \u1ee9ng d\u1ee5ng \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng h\u01a1n. Tr\u01b0\u1edbc s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a n\u1ec1n c\u00f4ng ngh\u1ec7 4.0, m\u1ecdi c\u00f4ng ngh\u1ec7 \u0111\u1ec1u ph\u1ea3i c\u1ea3i ti\u1ebfn c\u00e1c ch\u1ee9c n\u0103ng \u0111\u1ec3 \u201cb\u1eaft nh\u1ecbp\u201d v\u1edbi h\u00e0ng lo\u1ea1t c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi ra \u0111\u1eddi hi\u1ec7n nay. Digital Signage c\u0169ng kh\u00f4ng ngo\u1ea1i l\u1ec7. H\u00e3y c\u0169ng xem trong n\u0103m 2019, Digital Signage s\u1ebd c\u00f3 nh\u1eefng xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y m\u1ed9t cao c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

\"\"<\/p>\n

Kh\u1ea3 n\u0103ng nh\u1eadn d\u1ea1ng khu\u00f4n m\u1eb7t.<\/strong><\/h2>\n

M\u1ed9t v\u1ea5n \u0111\u1ec1 l\u1edbn c\u1ee7a Digital Signage ngo\u00e0i tr\u1eddi \u0111\u00f3 l\u00e0 doanh nghi\u1ec7p kh\u00f3 c\u00f3 th\u1ec3 bi\u1ebft ch\u00ednh x\u00e1c \u0111\u01b0\u1ee3c hi\u1ec7u su\u1ea5t ng\u01b0\u1eddi \u0111\u00e3 ti\u1ebfp c\u1eadn qu\u1ea3ng c\u00e1o. Doanh nghi\u1ec7p ch\u1ea1y qu\u1ea3ng c\u00e1o tr\u00ean Digital Signage ngo\u00e0i tr\u1eddi ch\u1ec9 c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c CPM – vi\u1ebft t\u1eaft c\u1ee7a \u201ccost per 1000 impressions” (gi\u00e1 m\u1ed7i 1000 l\u1ea7n hi\u1ec3n th\u1ecb) v\u00e0 tr\u1ea3 ti\u1ec1n m\u1ed7i l\u1ea7n qu\u1ea3ng c\u00e1o c\u1ee7a h\u1ecd xu\u1ea5t hi\u1ec7n. Nh\u01b0ng doanh nghi\u1ec7p l\u1ea1i kh\u00f4ng \u0111o l\u01b0\u1eddng \u0111\u01b0\u1ee3c ch\u00ednh x\u00e1c c\u00f3 bao nhi\u00eau ng\u01b0\u1eddi \u0111\u00e3 th\u1ef1c s\u1ef1 quan t\u00e2m \u0111\u1ebfn n\u1ed9i dung c\u1ee7a h\u1ecd tr\u00ean Digital Signage. \u0110i\u1ec1u n\u00e0y th\u00f4i th\u00fac cho t\u00ednh n\u0103ng nh\u1eadn d\u1ea1ng khu\u00f4n m\u1eb7t tr\u00ean Digital Signage ra \u0111\u1eddi.<\/p>\n

T\u00ednh n\u0103ng nh\u1eadn d\u1ea1ng t\u00edch h\u1ee3p v\u1edbi h\u1ec7 th\u1ed1ng Digital Signage<\/a> bao g\u1ed3m 2 b\u1ed9 ph\u1eadn ch\u00ednh l\u00e0 c\u1ea3m bi\u1ebfn ti\u1ec7m c\u1eadn v\u00e0 m\u00e1y \u1ea3nh c\u00f3 nh\u1eadn d\u1ea1ng khu\u00f4n m\u1eb7t. \u0110i\u1ec1u \u0111\u00f3 cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111o ch\u00ednh x\u00e1c li\u1ec7u m\u1ed9t ng\u01b0\u1eddi c\u00f3 h\u01b0\u1edbng m\u1eaft nh\u00ecn qu\u1ea3ng c\u00e1o hay kh\u00f4ng khi \u0111\u1ebfn g\u1ea7n. Th\u1eadm ch\u00ed, c\u00f4ng ngh\u1ec7 n\u00e0y c\u00f2n ph\u00e1t hi\u1ec7n \u0111\u01b0\u1ee3c nh\u1eefng ng\u01b0\u1eddi nh\u00ecn qu\u1ea3ng c\u00e1o \u1edf kho\u1ea3ng c\u00e1ch t\u1ea7m trung \u2013 t\u01b0\u01a1ng \u0111\u1ed1i xa v\u1edbi v\u1ecb tr\u00ed \u0111\u1eb7t Digital Signage.<\/p>\n

Ngo\u00e0i ra, b\u1eb1ng c\u00e1c thu\u1eadt to\u00e1n chuy\u00ean bi\u1ec7t, t\u00ednh n\u0103ng n\u00e0y c\u00f2n c\u00f3 th\u1ec3 ph\u00e1t hi\u1ec7n c\u00e1c th\u00f4ng s\u1ed1 nh\u01b0 tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh v\u00e0 t\u00e2m tr\u1ea1ng b\u1eb1ng c\u00e1ch ph\u00e2n t\u00edch bi\u1ec3u c\u1ea3m khu\u00f4n m\u1eb7t d\u1ef1a tr\u00ean c\u00e1c c\u1ea3nh quay c\u1ee7a m\u00e1y \u1ea3nh. \u0110i\u1ec1u \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p bi\u1ebft ch\u00ednh x\u00e1c ph\u1ea3n \u1ee9ng c\u1ee7a\u00a0kh\u00e1ch h\u00e0ng v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o tr\u00ean Digital Signage.<\/p>\n

T\u00ednh n\u0103ng c\u1ea3m \u1ee9ng m\u00e0n h\u00ecnh.<\/strong><\/h2>\n

S\u1ef1 ra \u0111\u1eddi c\u1ee7a iPhone (Apple) \u0111\u00e3 l\u00e0m b\u00f9ng n\u1ed5 c\u00f4ng ngh\u1ec7 c\u1ea3m \u1ee9ng \u0111a \u0111i\u1ec3m \u0111\u1ebfn v\u1edbi t\u1ea5t c\u1ea3 ng\u01b0\u1eddi d\u00f9ng tr\u00ean to\u00e0n th\u1ebf gi\u1edbi. Hi\u1ec7n nay, nhi\u1ec1u s\u1ea3n ph\u1ea9m c\u00f4ng ngh\u1ec7 \u1ee9ng d\u1ee5ng c\u1ea3m \u1ee9ng \u0111a \u0111i\u1ec3m \u0111\u00e3 xu\u1ea5t hi\u1ec7n \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi ng\u01b0\u1eddi d\u00f9ng t\u1ed1t h\u01a1n. \u0110\u00f3 c\u0169ng l\u00e0 xu h\u01b0\u1edbng c\u1ee7a Digital Signage trong n\u0103m 2019 t\u1edbi.<\/p>\n

V\u1edbi c\u00f4ng ngh\u1ec7 c\u1ea3m \u1ee9ng, giao di\u1ec7n c\u1ee7a Digital Signage s\u1ebd chuy\u00ean nghi\u1ec7p v\u00e0 th\u00e2n thi\u1ec7n h\u01a1n v\u1edbi ng\u01b0\u1eddi d\u00f9ng. C\u00e1c n\u1ed9i dung t\u1eeb Digital Signage \u0111\u1ebfn v\u1edbi ng\u01b0\u1eddi xem kh\u00f4ng c\u00f2n th\u1ee5 \u0111\u1ed9ng nh\u01b0 tr\u01b0\u1edbc n\u1eefa. Thay v\u00e0o \u0111\u00f3, ch\u00ednh kh\u00e1ch h\u00e0ng s\u1ebd l\u00e0 ng\u01b0\u1eddi l\u1ef1a ch\u1ecdn nh\u1eefng n\u1ed9i dung m\u00ecnh quan t\u00e2m b\u1eb1ng c\u00f4ng ngh\u1ec7 c\u1ea3m \u1ee9ng. Xu h\u01b0\u1edbng m\u1edbi nh\u1ea5t \u0111ang n\u1ed5i l\u00ean hi\u1ec7n nay l\u00e0 ph\u01b0\u01a1ng th\u1ee9c t\u1ef1 ph\u1ee5c v\u1ee5 – \u0111\u1ec3 kh\u00e1ch h\u00e0ng t\u1ef1 do l\u1ef1a ch\u1ecdn n\u1ed9i dung m\u00ecnh th\u00edch b\u1eb1ng nh\u1eefng n\u1ed9i dung qu\u1ea3ng c\u00e1o m\u1edf. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n v\u00e0 vi\u1ec7c t\u01b0 v\u1ea5n b\u00e1n h\u00e0ng tr\u1edf n\u00ean t\u1ef1 nhi\u00ean, linh ho\u1ea1t h\u01a1n.<\/p>\n

Quan tr\u1ecdng h\u01a1n c\u1ea3, c\u00f9ng v\u1edbi c\u00f4ng ngh\u1ec7 n\u00e0y k\u1ebft h\u1ee3p v\u1edbi t\u00ednh n\u0103ng nh\u1eadn d\u1ea1ng khu\u00f4n m\u1eb7t, h\u1ec7 th\u1ed1ng Digital Signage s\u1ebd \u0111o l\u01b0\u1eddng ch\u00ednh x\u00e1c s\u1ed1 l\u1ea7n \u201cch\u1ea1m\u201d qu\u1ea3ng c\u00e1o v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi xem. \u0110i\u1ec1u n\u00e0y s\u1ebd cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c hi\u1ec7u su\u1ea5t c\u1ee7a t\u1eebng chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Digital Signage nh\u1eb1m \u0111i\u1ec1u ch\u1ec9nh n\u1ed9i dung sao cho ph\u00f9 h\u1ee3p, hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n

T\u00ednh n\u0103ng nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m.<\/strong><\/h2>\n

\u0110\u1ec3 nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m, ph\u01b0\u01a1ng ph\u00e1p \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i nh\u1ea5t hi\u1ec7n nay l\u00e0 qu\u00e9t m\u00e3 QR Code. Xu h\u01b0\u1edbng \u0111\u00f3 ng\u00e0y c\u00e0ng gia t\u0103ng v\u00e0 d\u1ef1 b\u00e1o s\u1ebd ph\u1ed5 bi\u1ebfn h\u01a1n trong n\u0103m 2019.<\/p>\n

V\u1edbi c\u00f4ng ngh\u1ec7 m\u00e0n h\u00ecnh 4K, t\u00ednh n\u0103ng nh\u1eadn di\u1ec7n s\u1ea3n ph\u1ea9m s\u1ebd hi\u1ec3n th\u1ecb m\u00e3 QR Code r\u00f5 n\u00e9t tr\u00ean Digital Signage gi\u00fap ng\u01b0\u1eddi d\u00f9ng d\u1ec5 d\u00e0ng qu\u00e9t v\u00e0 ti\u1ebfp nh\u1eadn h\u01a1n. K\u1ebft h\u1ee3p v\u1edbi s\u1ef1 linh ho\u1ea1t c\u1ee7a n\u1ed9i dung s\u1ed1 tr\u00ean Digital Signage, th\u00f4ng tin qu\u1ea3ng c\u00e1o \u0111\u1ebfn v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd v\u1eeba chi ti\u1ebft & th\u00fa v\u1ecb h\u01a1n r\u1ea5t nhi\u1ec1u so v\u1edbi Qu\u1ea3ng c\u00e1o th\u00f4ng minh truy\u1ec1n th\u1ed1ng.<\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, v\u1edbi t\u00ednh n\u0103ng t\u00edch h\u1ee3p n\u00e0y, kh\u00e1ch h\u00e0ng s\u1ebd \u0111\u01b0\u1ee3c cung c\u1ea5p nhi\u1ec1u th\u00f4ng tin chi ti\u1ebft h\u01a1n v\u1ec1 t\u1eebng lo\u1ea1i s\u1ea3n ph\u1ea9m. \u0110i\u1ec1u \u0111\u00f3 th\u00fac \u0111\u1ea9y h\u00e0nh vi mua s\u1eafm m\u1ea1nh m\u1ebd h\u01a1n khi kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi n\u1ed9i dung qu\u1ea3ng c\u00e1o. Vi\u1ec7c t\u01b0\u01a1ng t\u00e1c v\u1edbi t\u1eebng s\u1ea3n ph\u1ea9m c\u0169ng l\u00e0 c\u00e1ch khi\u1ebfn kh\u00e1ch h\u00e0ng kh\u00f4ng b\u1ecf qua h\u00e0nh vi t\u00ecm hi\u1ec3u s\u1ea3n ph\u1ea9m sau khi xem qu\u1ea3ng c\u00e1o.<\/p>\n

Xu h\u01b0\u1edbng ph\u00e1t tri\u1ec3n c\u00e1c t\u00ednh n\u0103ng c\u00f4ng ngh\u1ec7 m\u1edbi tr\u00ean h\u1ec7 th\u1ed1ng Digital Signage trong n\u0103m 2019 s\u1ebd gi\u00fap doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng d\u1ec5 d\u00e0ng h\u01a1n, m\u1edf ra k\u1ec9 nguy\u00ean ho\u00e0n to\u00e0n m\u1edbi cho nh\u1eefng nh\u00e0 b\u00e1n l\u1ebb s\u00e1ng t\u1ea1o & chuy\u00ean nghi\u1ec7p.<\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: L\u00e0m sao \u0111\u1ec3 t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t gi\u1eefa c\u00e1c doanh nghi\u1ec7p \u0111a \u0111i\u1ec3m giao d\u1ecbch.<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Qu\u1ea3ng c\u00e1o th\u00f4ng minh (Digital Signage) l\u00e0 m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 \u1ee9ng d\u1ee5ng \u0111\u1ec3 g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u00e0 qu\u1ea3ng b\u00e1 s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng m\u1ed9t c\u00e1ch \u1ea5n t\u01b0\u1ee3ng h\u01a1n. Tr\u01b0\u1edbc s\u1ee9c \u1ea3nh h\u01b0\u1edfng m\u1ea1nh m\u1ebd c\u1ee7a n\u1ec1n c\u00f4ng ngh\u1ec7 4.0, m\u1ecdi c\u00f4ng ngh\u1ec7 […]\n","protected":false},"author":1,"featured_media":13022,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[145],"tags":[],"class_list":["post-15019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-signage"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/01\/digital-signage-videowall-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15019"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=15019"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15019\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/13022"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=15019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=15019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=15019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}