{"id":15018,"date":"2019-01-10T05:34:05","date_gmt":"2019-01-10T05:34:05","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=3001"},"modified":"2019-01-10T05:34:05","modified_gmt":"2019-01-10T05:34:05","slug":"lam-sao-de-tao-nen-su-khac-biet-giua-cac-doanh-nghiep-da-diem-giao-dich","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/lam-sao-de-tao-nen-su-khac-biet-giua-cac-doanh-nghiep-da-diem-giao-dich\/","title":{"rendered":"L\u00e0m Sao \u0110\u1ec3 C\u00e1c Doanh Nghi\u1ec7p \u0110a \u0110i\u1ec3m Giao D\u1ecbch T\u1ea1o N\u00ean S\u1ef1 Kh\u00e1c Bi\u1ec7t?"},"content":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p \u0111ang ph\u00e1t tri\u1ec3n, s\u1ef1 ph\u00e2n lo\u1ea1i m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng gi\u1eefa c\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t h\u01a1n. C\u00e1c doanh nghi\u1ec7p v\u1edbi c\u01a1 c\u1ea5u \u0111a \u0111i\u1ec3m giao d\u1ecbch \u0111ang c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 cung c\u1ea5p c\u00f3 ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 m\u1ee9c gi\u00e1 t\u01b0\u01a1ng t\u1ef1 nhau. Th\u00e1ch th\u1ee9c l\u1edbn nh\u1ea5t c\u1ee7a doanh nghi\u1ec7p l\u00e0: <strong>L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1ea1o ra s\u1ef1 kh\u00e1c bi\u1ec7t? <\/strong><\/p>\n<p>Th\u1ed1ng k\u00ea cho th\u1ea5y, 85% c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd cho r\u1eb1ng s\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 gi\u00e1, s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 kh\u00f4ng c\u00f2n l\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u1ea1nh tranh b\u1ec1n v\u1eefng c\u1ee7a c\u00e1c doanh nghi\u1ec7p m\u00e0 \u201c<strong>tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng\u201d<\/strong> m\u1edbi l\u00e0 chi\u1ebfn l\u01b0\u1ee3c m\u1edbi trong vi\u1ec7c t\u1ea1o ra \u201cs\u1ef1 kh\u00e1c bi\u1ec7t\u201d (Shaw &amp; Ivens, 2002).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3004\" src=\"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/01\/rrrr-1-scaled-1.jpg\" alt=\"\" width=\"600\" height=\"338\" \/><\/p>\n<p>Vi\u1ec7c m\u1edf r\u1ed9ng c\u00e1c \u0111i\u1ec3m giao d\u1ecbch s\u1ebd gi\u00fap c\u00e1c doanh nghi\u1ec7p l\u1edbn \u0111\u00e1p \u1ee9ng nhu c\u1ea7u ng\u00e0y c\u00e0ng cao v\u1ec1 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng \u201cm\u1ed9t c\u1eeda\u201d v\u00e0 \u0111i\u1ec1u n\u00e0y \u0111\u00e3 tr\u1edf n\u00ean c\u1ef1c k\u1ef3 quan tr\u1ecdng b\u1eb1ng vi\u1ec7c \u0111\u01b0a ra c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u1eb7c bi\u1ec7t \u0111\u1ec3 l\u00e0m cho kh\u00e1ch h\u00e0ng h\u00e0i l\u00f2ng v\u00e0 t\u0103ng tr\u01b0\u1edfng doanh thu trong kinh doanh.<\/p>\n<p>Khi kh\u00e1ch h\u00e0ng c\u00f3 nh\u1eefng ph\u1ea3n h\u1ed3i kh\u00f4ng t\u1ed1t v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5, \u0111i\u1ec1u \u0111\u00f3 s\u1ebd \u1ea3nh h\u01b0\u1edfng nghi\u00eam tr\u1ecdng \u0111\u1ebfn doanh thu, th\u01b0\u01a1ng hi\u1ec7u v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a h\u1ecd v\u1edbi doanh nghi\u00eap. Do \u0111\u00f3, vi\u1ec7c ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 t\u1ea1i c\u00e1c \u0111i\u1ec3m giao d\u1ecbch tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng s\u1ebd ph\u1ea3i l\u00e0 \u01b0u ti\u00ean gi\u1ea3i quy\u1ebft h\u00e0ng \u0111\u1ea7u c\u1ee7a nh\u1eefng nh\u00e0 qu\u1ea3n l\u00fd.<\/p>\n<p>Th\u1ef1c t\u1ebf kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c n\u00e0y. Nhi\u1ec1u doanh nghi\u1ec7p \u0111\u00e3 tri\u1ec3n khai ph\u1ea7n kh\u1ea3o s\u00e1t \u0111\u00e1nh gi\u00e1 v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 nh\u01b0ng nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1c t\u1ea1i qu\u1ea7y giao d\u1ecbch l\u1ea1i ch\u01b0a \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng v\u00e0 \u0111\u1ea7u t\u01b0 \u0111\u00fang m\u1ee9c.<\/p>\n<h2><strong>T\u01b0 v\u1ea5n c\u1ee7a chuy\u00ean gia.<\/strong><\/h2>\n<p>\u00d4ng Thomas &#8211; Sales Manager KPMG &#8211; Chuy\u00ean gia h\u00e0ng \u0111\u1ea7u v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng trong l\u0129nh v\u1ef1c Doanh nghi\u1ec7p l\u1edbn cho r\u1eb1ng: \u201cS\u1ef1 kh\u00e1c bi\u1ec7t xu\u1ea5t hi\u1ec7n trong t\u00e2m tr\u00ed kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi kh\u00f3 qu\u00ean cho h\u1ecd. Doanh nghi\u1ec7p n\u00e0o n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd c\u00f3 \u0111\u01b0\u1ee3c ch\u00eca kh\u00f3a th\u00e0nh c\u00f4ng trong n\u1ec1n kinh t\u1ebf tr\u1ea3i nghi\u1ec7m ng\u00e0y nay\u201d.<\/p>\n<p>Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u00e3 tr\u1edf th\u00e0nh xu h\u01b0\u1edbng m\u1edbi trong n\u1ec1n kinh t\u1ebf d\u1ecbch v\u1ee5 v\u00e0 m\u1ed9t s\u1ef1 \u0111\u1ed5i m\u1edbi quan tr\u1ecdng trong kinh doanh (Voss &amp; Fellow, 2004). \u0110\u1ea7u t\u01b0 v\u00e0o tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap c\u00f4ng ty duy tr\u00ec \u0111\u01b0\u1ee3c c\u00e1c kh\u00e1ch h\u00e0ng trung th\u00e0nh, v\u00e0 ch\u00ednh h\u1ecd s\u1ebd tr\u1edf th\u00e0nh ng\u01b0\u1eddi \u1ee7ng h\u1ed9 v\u00e0 t\u1ea1o ra doanh thu \u1ed5n \u0111\u1ecbnh h\u00e0ng n\u0103m cho c\u00f4ng ty (Responsetek, 2010).<\/p>\n<h2><strong>Gi\u1ea3i ph\u00e1p c\u1ee7a Miraway cho c\u00e1c Doanh nghi\u1ec7p \u0111a \u0111i\u1ec3m giao d\u1ecbch<\/strong><\/h2>\n<p>Miraway &#8211; Th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 1 v\u1ec1 Qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111a k\u00eanh \u0111\u00e3 t\u01b0 v\u1ea5n th\u00e0nh c\u00f4ng h\u01a1n 100 doanh nghi\u1ec7p v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c l\u1edbn \u1edf trong v\u00e0 ngo\u00e0i n\u01b0\u1edbc v\u1edbi h\u01a1n 1000 \u0111i\u1ec3m tri\u1ec3n khai gi\u00e0nh \u0111\u01b0\u1ee3c th\u1ecb ph\u1ea7n, t\u0103ng doanh thu, gi\u1ea3m thi\u1ec3u chi ph\u00ed v\u1eadn h\u00e0nh, qu\u1ea3n l\u00fd &amp; \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 c\u1ee7a nh\u00e2n vi\u00ean, gia t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ebfn giao d\u1ecbch v\u00e0 tr\u1ea3i nghi\u1ec7m.<\/p>\n<p>\u0110\u1ed3ng th\u1eddi Miraway l\u00e0 \u0111\u01a1n v\u1ecb s\u1ea3n xu\u1ea5t v\u00e0 cung c\u1ea5p h\u1ec7 th\u1ed1ng x\u1ebfp h\u00e0ng ti\u00eau chu\u1ea9n ch\u00e2u \u00c2u, t\u1eeb Kiosk x\u1ebfp h\u00e0ng offline \u0111\u1ebfn website v\u00e0 \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng \u0111\u1eb7t l\u1ecbch h\u1eb9n online v\u00e0 c\u00f3 th\u1ec3 t\u00f9y ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p theo y\u00eau c\u1ea7u c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng. C\u00e1c h\u1ec7 th\u1ed1ng n\u00e0y \u0111i k\u00e8m v\u00e0 t\u00edch h\u1ee3p v\u1edbi c\u00e1c bi\u1ec3n b\u00e1o k\u1ef9 thu\u1eadt s\u1ed1, thi\u1ebft b\u1ecb \u0111\u00e1nh gi\u00e1 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng, m\u00e0n h\u00ecnh qu\u1ea3ng c\u00e1o th\u00f4ng minh v\u00e0 c\u00e1c thi\u1ebft b\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00e1c \u0111\u1ec3 t\u1ea1o ra m\u1ed9t kh\u00f4ng gian ph\u1ee5c v\u1ee5 k\u1ef9 thu\u1eadt s\u1ed1 v\u00e0 m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng to\u00e0n di\u1ec7n.<\/p>\n<ul>\n<li>\u0110\u1eb7t ch\u1ed7 tr\u1ef1c tuy\u1ebfn \u2013 Booking Online: Website, Mobile, SMS, Th\u1ebb rung.<\/li>\n<\/ul>\n<p>Cho ph\u00e9p kh\u00e1ch h\u00e0ng \u0111\u1eb7t ch\u1ed7 nhanh ch\u00f3ng, ti\u1ec7n l\u1ee3i 24\/7 qua Website, Mobile, SMS, Th\u1ebb rung.<\/p>\n<ul>\n<li><a href=\"https:\/\/miraway.vn\/giai-phap\/he-thong-xep-hang-tu-dong\/\">H\u1ec7 th\u1ed1ng x\u1ebfp h\u00e0ng t\u1ef1 \u0111\u1ed9ng<\/a> &#8211; Queue Management.<\/li>\n<\/ul>\n<p>Gi\u00fap kh\u00e1ch h\u00e0ng giao d\u1ecbch t\u1ea1i qu\u1ea7y \u0111\u00fang tr\u00ecnh t\u1ef1 v\u00e0 nhanh ch\u00f3ng.<\/p>\n<ul>\n<li>Kh\u00e1ch h\u00e0ng t\u1ef1 ph\u1ee5c v\u1ee5 &#8211; Self Service Kiosk.<\/li>\n<\/ul>\n<p>Cho ph\u00e9p kh\u00e1ch h\u00e0ng linh ho\u1ea1t l\u1ef1a ch\u1ecdn th\u1ef1c hi\u1ec7n c\u00e1c giao d\u1ecbch c\u1ee7a h\u1ecd t\u1ea1i b\u1ea5t k\u1ef3 \u0111\u1ecba \u0111i\u1ec3m n\u00e0o.<\/p>\n<ul>\n<li>Ph\u00e2n lu\u1ed3ng v\u00e0 nh\u1eadn di\u1ec7n kh\u00e1ch h\u00e0ng &#8211; Customer Identification &amp; Routing.<\/li>\n<\/ul>\n<p>Gi\u00fap nh\u1eadn di\u1ec7n v\u00e0 ph\u00e2n lo\u1ea1i nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u1ec3 ph\u1ee5c v\u1ee5 m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p nh\u1ea5t.<\/p>\n<ul>\n<li>Qu\u1ea3ng c\u00e1o th\u00f4ng minh &#8211; <a href=\"https:\/\/miraway.vn\/giai-phap\/digital-signage\/\">Digital Signage.<\/a><\/li>\n<\/ul>\n<p>Gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd v\u00e0 \u0111\u1ed3ng b\u1ed9 c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng.<\/p>\n<ul>\n<li>\u0110\u00e1nh gi\u00e1 &amp; Ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng &#8211; Customer Feedback and Survey.<\/li>\n<\/ul>\n<p>Gi\u00fap doanh nghi\u1ec7p thu th\u1eadp th\u00f4ng tin theo th\u1eddi gian th\u1ef1c v\u1ec1 \u00fd ki\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng khi tr\u1ea3i nghi\u1ec7m d\u1ecbch v\u1ee5.<\/p>\n<ul>\n<li>Gi\u00e1m s\u00e1t &amp; c\u1ea3nh b\u00e1o ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 &#8211; Quality Service Monitoring &amp; Alert.<\/li>\n<\/ul>\n<p>Cho ph\u00e9p qu\u1ea3n l\u00fd tr\u1ea1ng th\u00e1i giao d\u1ecbch v\u00e0 gi\u00e1m s\u00e1t c\u00e1c chu\u1ea9n d\u1ecbch v\u1ee5 tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng.<\/p>\n<ul>\n<li>Ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng \u2013 Communication Analytics.<\/li>\n<\/ul>\n<p>T\u1ed5ng h\u1ee3p, ph\u00e2n t\u00edch, \u0111\u00e1nh gi\u00e1 to\u00e0n di\u1ec7n ph\u1ea3n h\u1ed3i v\u00e0 chia s\u1ebb c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/p>\n<ul>\n<li>Ph\u00e2n t\u00edch kinh doanh \u2013 Business Analytics.<\/li>\n<\/ul>\n<p>\u0110\u01b0a ra b\u1ee9c tranh to\u00e0n c\u1ea3nh, \u0111a chi\u1ec1u, c\u1eadp nh\u1eadt c\u00e1c ho\u1ea1t \u0111\u1ed9ng, ch\u1ec9 s\u1ed1 kinh doanh \u0111\u1ec3 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh nhanh ch\u00f3ng, th\u00edch h\u1ee3p.<\/p>\n<ul>\n<li>\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng \u2013 Mobile Application.<\/li>\n<\/ul>\n<p>Cho ph\u00e9p t\u00edch h\u1ee3p nhi\u1ec1u t\u00ednh n\u0103ng tr\u00ean Mobile \u0111\u1ec3 th\u1ea5u hi\u1ec3u h\u00e0nh vi v\u00e0 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng nhanh ch\u00f3ng nh\u1ea5t<\/p>\n<h2><strong>L\u1ee3i \u00edch c\u1ee7a gi\u1ea3i ph\u00e1p<\/strong><\/h2>\n<ul>\n<li>T\u0103ng 50% doanh thu.<\/li>\n<li>T\u0103ng 200% l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1ebfn giao d\u1ecbch.<\/li>\n<li>Gi\u1ea3m 35% &#8211; 40% chi ph\u00ed v\u1eadn h\u00e0nh.<\/li>\n<li>T\u0103ng 45% hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean.<\/li>\n<li>Gi\u1ea3m 48% th\u1eddi gian \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li>Ki\u1ec3m so\u00e1t 99% ch\u1ea5t l\u01b0\u1ee3ng d\u1ecbch v\u1ee5 theo th\u1eddi gian th\u1ef1c.<\/li>\n<li>N\u00e2ng cao 85% s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li>Qu\u1ea3n l\u00fd \u0111\u1ed3ng nh\u1ea5t 100% c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng tr\u00ean to\u00e0n h\u1ec7 th\u1ed1ng.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1eddi \u0111\u1ea1i cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng nghi\u1ec7p \u0111ang ph\u00e1t tri\u1ec3n, s\u1ef1 ph\u00e2n lo\u1ea1i m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng gi\u1eefa c\u00e1c doanh nghi\u1ec7p ng\u00e0y c\u00e0ng th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t h\u01a1n. C\u00e1c doanh nghi\u1ec7p v\u1edbi c\u01a1 c\u1ea5u \u0111a \u0111i\u1ec3m giao d\u1ecbch \u0111ang c\u1ea1nh tranh kh\u1ed1c li\u1ec7t tr\u00ean t\u1eebng ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m, [&#8230;]\n","protected":false},"author":1,"featured_media":13021,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-15018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trai-nghiem-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/01\/rrrr-1-scaled-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15018"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=15018"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15018\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/13021"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=15018"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=15018"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=15018"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}