{"id":15015,"date":"2019-01-08T04:27:10","date_gmt":"2019-01-08T04:27:10","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=2975"},"modified":"2019-01-08T04:27:10","modified_gmt":"2019-01-08T04:27:10","slug":"nhung-loi-ich-cua-digital-signage-mang-lai-cho-doanh-nghiep-cua-ban","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/nhung-loi-ich-cua-digital-signage-mang-lai-cho-doanh-nghiep-cua-ban\/","title":{"rendered":"Nh\u1eefng L\u1ee3i \u00cdch C\u1ee7a Digital Signage Mang L\u1ea1i Cho Doanh Nghi\u1ec7p C\u1ee7a B\u1ea1n"},"content":{"rendered":"

Khi kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean kh\u00f3 t\u00ednh v\u00e0 am hi\u1ec3u c\u00f4ng ngh\u1ec7 h\u01a1n bao gi\u1edd h\u1ebft, \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n l\u00e0m l\u00e0 v\u1ea1ch ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00f4ng minh \u0111\u1ec3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u00f2n c\u1ea7n ph\u1ea3i g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u201cc\u00f3 v\u1ebb\u201d ch\u01b0a bao gi\u1edd quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh. B\u1edfi l\u1ebd nhu c\u1ea7u v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng lu\u00f4n thay \u0111\u1ed5i theo th\u1eddi gian. S\u1ebd r\u1ea5t b\u00ecnh th\u01b0\u1eddng n\u1ebfu h\u00f4m nay h\u1ecd c\u00f3 th\u1ec3 l\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng c\u1ee7a b\u1ea1n nh\u01b0ng ng\u00e0y mai l\u1ea1i h\u1edd h\u1eefng v\u1edbi s\u1ea3n ph\u1ea9m v\u00e0 ng\u01b0\u1ee3c l\u1ea1i. Kh\u00f4ng m\u1ed9t nh\u00e0 Market n\u00e0o d\u00e1m ch\u1eafc ch\u1eafn v\u1ec1 s\u1ef1 thay \u0111\u1ed5i trong nhu c\u1ea7u, s\u1edf th\u00edch c\u1ee7a b\u1ea5t c\u1ee9 nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0o.<\/p>\n

\"l\u1ee3i<\/p>\n

V\u00ec th\u1ebf, doanh nghi\u1ec7p c\u1ea7n m\u1ed9t k\u00eanh truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn v\u00e0 g\u00e2y \u1ea5n t\u01b0\u1ee3ng m\u1ea1nh m\u1ebd v\u1edbi \u0111\u00f4ng \u0111\u1ea3o kh\u00e1ch h\u00e0ng ngay t\u1eeb l\u1ea7n ti\u1ebfp x\u00fac \u0111\u1ea7u ti\u00ean. \u0110i\u1ec1u \u0111\u00f3 s\u1ebd gi\u00fap doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n ho\u00e0n h\u1ea3o chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00f4ng minh c\u1ee7a m\u00ecnh. V\u00e0 kh\u00f4ng c\u00f3 c\u00f4ng c\u1ee5 n\u00e0o c\u00f3 th\u1ec3 l\u00e0m t\u1ed1t h\u01a1n gi\u1ea3i ph\u00e1p Digital Signage<\/a>. H\u00e3y t\u00ecm hi\u1ec3u nh\u1eefng l\u1ee3i \u00edch c\u1ee7a Digital Sigange mang \u0111\u1ebfn cho c\u00e1c doanh nghi\u1ec7p s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p n\u00e0y.<\/p>\n

L\u1ee3i \u00edch c\u1ee7a Digital Signage mang l\u1ea1i l\u00e0 kh\u1ea3 n\u0103ng thu h\u00fat ng\u01b0\u1eddi xem.<\/strong><\/h2>\n

Theo nhi\u1ec1u nghi\u00ean c\u1ee9u, con ng\u01b0\u1eddi lu\u00f4n b\u1ecb h\u1ea5p d\u1eabn b\u1edfi nh\u1eefng h\u00ecnh \u1ea3nh \u0111\u1ed9ng. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao Digital Signage c\u00f3 th\u1ec3 thu h\u00fat ng\u01b0\u1eddi xem \u1edf m\u1ecdi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng trong kh\u00f4ng gian r\u1ed9ng l\u1edbn. V\u1edbi kh\u1ea3 n\u0103ng t\u00f9y ch\u1ec9nh v\u00e0 \u0111i\u1ec1u khi\u1ec3n t\u1eeb xa, Digital Signage \u0111\u1ea3m b\u1ea3o r\u1eb1ng t\u1eebng th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n s\u1ebd ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111\u00fang t\u1eebng nh\u00f3m kh\u00e1ch h\u00e0ng.<\/p>\n

Vi\u1ec7c c\u00f2n l\u1ea1i c\u1ee7a doanh nghi\u1ec7p l\u00e0 l\u00e0m sao \u0111\u1ec3 t\u1ea1o n\u00ean nh\u1eefng n\u1ed9i dung th\u00fa v\u1ecb c\u00f9ng m\u1ed9t giao di\u1ec7n Digital Signage b\u1eaft m\u1eaft. T\u1ea5t c\u1ea3 nh\u1eefng \u0111i\u1ec1u \u0111\u00f3 s\u1ebd t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. Gi\u00fap gia t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, kh\u01a1i l\u00ean c\u1ea3m h\u1ee9ng v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p. \u0110i\u1ec1u n\u00e0y cu\u1ed1i c\u00f9ng s\u1ebd th\u00fac \u0111\u1ea9y doanh s\u1ed1 v\u00e0 t\u0103ng t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn.<\/p>\n

Kh\u1ea3 n\u0103ng c\u1eadp nh\u1eadt n\u1ed9i dung \u0111\u1ed9ng, t\u00f9y ch\u1ec9nh theo ng\u1eef c\u1ea3nh.<\/strong><\/h2>\n

V\u00ec Digital Signage l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd t\u1eadp trung t\u1eeb xa n\u00ean n\u00f3 cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u1eadp nh\u1eadt n\u1ed9i dung \u0111\u1ed9ng, t\u00f9y ch\u1ec9nh theo ng\u1eef c\u1ea3nh m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng. T\u00f9y thu\u1ed9c v\u00e0o thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c c\u00e0i \u0111\u1eb7t s\u1eb5n tr\u00ean Digital Signage, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ef1 ch\u1ee7 ngu\u1ed3n n\u1ed9i dung ri\u00eang cho t\u1eebng khung gi\u1edd \u0111\u1ed3ng th\u1eddi c\u00f3 th\u1ec3 ph\u00e1t l\u1ea1i bao nhi\u00eau l\u1ea7n t\u00f9y \u00fd. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t h\u1eefu \u00edch trong nh\u1eefng chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng theo m\u00f9a nh\u01b0 k\u1ef3 ngh\u1ec9 h\u00e8, Black Friday hay Gi\u00e1ng sinh.<\/p>\n

Ngo\u00e0i ra, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ti\u1ebfn th\u00eam m\u1ed9t b\u01b0\u1edbc b\u1eb1ng c\u00e1ch tri\u1ec3n khai gi\u1ea3i ph\u00e1p Digital Signage k\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 AI. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap s\u1eafp x\u1ebfp c\u00e1c n\u1ed9i dung qu\u1ea3ng c\u00e1o \u01b0u ti\u00ean c\u00e1c m\u1eb7t h\u00e0ng ph\u1ed5 bi\u1ebfn v\u00e0 h\u00e0ng h\u00f3a kh\u00e1c b\u00e1n k\u00e8m. V\u1edbi ch\u1ee9c n\u0103ng \u0111\u00f3, kh\u00f4ng nh\u1eefng doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea9y m\u1ea1nh nh\u1eefng s\u1ea3n ph\u1ea9m m\u0169i nh\u1ecdn m\u00e0 v\u1eabn c\u00f3 th\u1ec3 t\u0103ng l\u1ee3i nhu\u1eadn t\u1eeb vi\u1ec7c b\u00e1n ch\u00e9o.<\/p>\n

Ti\u1ebft ki\u1ec7m chi ph\u00ed.<\/strong><\/h2>\n

Gi\u1ea3m thi\u1ec3u chi ph\u00ed in \u1ea5n s\u1ebd l\u00e0 m\u1ed9t \u0111i\u1ec3m c\u1ed9ng kh\u00f4ng th\u1ec3 b\u1ecf qua c\u1ee7a h\u1ec7 th\u1ed1ng Digital Signage<\/a>. V\u00ec kh\u1ea3 n\u0103ng thay \u0111\u1ed5i n\u1ed9i dung li\u00ean ho\u1ea1t theo ng\u1eef c\u1ea3nh, Digital Signage s\u1ebd gi\u00fap doanh nghi\u1ec7p gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a chi ph\u00ed in \u1ea5n cho c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng theo m\u00f9a \u2013 m\u00e0 qua th\u1eddi gian khuy\u1ebfn m\u1ea1i s\u1ebd kh\u00f4ng th\u1ec3 t\u1eadn d\u1ee5ng \u0111\u01b0\u1ee3c n\u1eefa.
\nTh\u00eam n\u1eefa, l\u1ee3i \u00edch c\u1ee7a Digital Signage c\u00f2n gi\u00fap gia t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u, thu h\u00fat v\u00e0 \u0111\u1ec3 l\u1ea1i \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng \u201cl\u00e2u\u201d h\u01a1n v\u1edbi chi ph\u00ed ti\u1ebft ki\u1ec7m h\u01a1n.<\/p>\n

T\u0103ng doanh s\u1ed1, th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng.<\/strong><\/h2>\n

Y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t khi\u1ebfn Digital Signage th\u1ef1c s\u1ef1 \u0111\u00e1ng \u0111\u1ec3 \u0111\u1ea7u t\u01b0 l\u00e0 kh\u1ea3 n\u0103ng t\u0103ng doanh s\u1ed1 m\u1ea1nh m\u1ebd. Trong th\u1eddi \u0111i\u1ec3m nhu c\u1ea7u mua s\u1eafm t\u0103ng cao, Digital Signage s\u1ebd th\u00fac \u0111\u1ea9y giao d\u1ecbch b\u1eb1ng c\u00e1ch hi\u1ec3n th\u1ecb th\u00f4ng tin v\u1ec1 c\u00e1c m\u1eb7t h\u00e0ng \u0111ang \u0111\u01b0\u1ee3c mua nhi\u1ec1u, khuy\u1ebfn m\u00e3i h\u1ea5p d\u1eabn v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u1eb7c bi\u1ec7t kh\u00e1c.<\/p>\n

B\u1eb1ng c\u00e1ch cung c\u1ea5p th\u00eam th\u00f4ng tin tr\u1ef1c ti\u1ebfp cho kh\u00e1ch h\u00e0ng th\u00f4ng qua giao di\u1ec7n m\u00e0n h\u00ecnh t\u1ea1i n\u01a1i b\u00e1n h\u00e0ng, Digital Signage khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi xem t\u00ecm hi\u1ec3u v\u1ec1 s\u1ea3n ph\u1ea9m v\u00e0 quy\u1ebft \u0111\u1ecbnh mua ch\u00fang ngay sau khi h\u1ebft qu\u1ea3ng c\u00e1o.<\/p>\n

V\u1edbi kh\u1ea3 n\u0103ng truy\u1ec1n t\u1ea3i c\u00e1c th\u00f4ng \u0111i\u1ec7p quan tr\u1ecdng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn kh\u00e1ch h\u00e0ng, Digital Signage s\u1ebd l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c trong vi\u1ec7c th\u00fac \u0111\u1ea9y h\u00e0nh vi mua h\u00e0ng. \u0110i\u1ec1u n\u00e0y \u0111\u00e3 ch\u1ee9ng minh trong nhi\u1ec1u nghi\u00ean c\u1ee9u khi nh\u1eadn \u0111\u1ecbnh r\u1eb1ng Digital Signage c\u00f3 th\u1ec3 gi\u00fap t\u0103ng doanh thu l\u00ean t\u1edbi 32%, trong khi \u1edf c\u00e1c ph\u01b0\u01a1ng th\u1ee9c truy\u1ec1n th\u00f4ng kh\u00e1c ch\u1ec9 l\u00e0 10%.<\/p>\n

Gia t\u0103ng nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/strong><\/h2>\n

B\u00ean c\u1ea1nh c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng kh\u00e1c nh\u01b0 b\u00e1o ch\u00ed, m\u1ea1ng x\u00e3 h\u1ed9i hay truy\u1ec1n h\u00ecnh, Digital Signage c\u0169ng l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c tuy\u1ec7t v\u1eddi gi\u00fap doanh nghi\u1ec7p gia t\u0103ng nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. V\u1edbi thi\u1ebft k\u1ebf n\u1ed9i dung qu\u1ea3ng c\u00e1o ri\u00eang bi\u1ec7t v\u00e0 \u0111\u01b0\u1ee3c ph\u00e1t s\u00f3ng v\u1edbi t\u1ea7n su\u1ea5t nhi\u1ec1u l\u1ea7n, Digital Signage s\u1ebd gi\u00fap kh\u00e1ch h\u00e0ng gia t\u0103ng kh\u1ea3 n\u0103ng nh\u1eadn di\u1ec7n v\u00e0 ghi nh\u1edb th\u01b0\u01a1ng hi\u1ec7u h\u01a1n h\u1eb3n c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng kh\u00e1c.<\/p>\n

Cu\u1ed9c c\u00e1ch m\u1ea1ng c\u00f4ng ngh\u1ec7 4.0 \u0111ang \u201cth\u1ea5m\u201d d\u1ea7n v\u00e0o t\u1eebng \u201cng\u00f3c ng\u00e1ch\u201d c\u1ee7a \u0111\u1eddi s\u1ed1ng. \u0110\u00f3 l\u00e0 c\u01a1 h\u1ed9i v\u00e0 c\u0169ng l\u00e0 th\u00e1ch th\u1ee9c cho m\u1ed7i doanh nghi\u1ec7p trong vi\u1ec7c \u00e1p d\u1ee5ng c\u00f4ng ngh\u1ec7 sao cho hi\u1ec7u qu\u1ea3 nh\u1ea5t v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh. V\u1edbi nh\u1eefng l\u1ee3i \u00edch c\u1ee7a Digital Signage mang l\u1ea1i th\u00ec b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o c\u0169ng n\u00ean trang b\u1ecb h\u1ec7 th\u1ed1ng Digital Signage \u0111\u1ec3 c\u00f3 th\u1ec3 n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. T\u1ea1o v\u1ecb th\u1ebf kh\u00e1c bi\u1ec7t tr\u00ean th\u1ecb tr\u01b0\u1eddng v\u1ed1n \u0111ang \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 \u0111\u00f4ng \u0111\u1ea3o, nh\u01b0ng \u0111\u1ed3ng \u0111\u1ec1u nh\u01b0 hi\u1ec7n nay.<\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: 7 B\u01b0\u1edbc \u0111\u1ec3 tr\u1edf th\u00e0nh chuy\u00ean gia v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Khi kh\u00e1ch h\u00e0ng tr\u1edf n\u00ean kh\u00f3 t\u00ednh v\u00e0 am hi\u1ec3u c\u00f4ng ngh\u1ec7 h\u01a1n bao gi\u1edd h\u1ebft, \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n l\u00e0m l\u00e0 v\u1ea1ch ra nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb th\u00f4ng minh \u0111\u1ec3 thu h\u00fat nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng. Ngo\u00e0i ra, doanh nghi\u1ec7p c\u00f2n c\u1ea7n ph\u1ea3i g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng \u201cc\u00f3 v\u1ebb\u201d […]\n","protected":false},"author":1,"featured_media":13018,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[145],"tags":[189],"class_list":["post-15015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-signage","tag-digital-signage"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2019\/01\/loi-ich-cua-digital-signage-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15015"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=15015"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15015\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/13018"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=15015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=15015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=15015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}