{"id":15012,"date":"2018-11-22T04:55:03","date_gmt":"2018-11-22T04:55:03","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=2904"},"modified":"2018-11-22T04:55:03","modified_gmt":"2018-11-22T04:55:03","slug":"he-thong-phan-tich-kinh-doanh-la-gi","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/he-thong-phan-tich-kinh-doanh-la-gi\/","title":{"rendered":"H\u1ec7 Th\u1ed1ng Ph\u00e2n T\u00edch Kinh Doanh L\u00e0 G\u00ec?"},"content":{"rendered":"

Ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u l\u1edbn (Big Data) hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng. V\u00ec th\u1ebf, H\u1ec7 th\u1ed1ng Ph\u00e2n t\u00edch kinh doanh hay Business Intelligence \u2013 BI ra \u0111\u1eddi v\u1edbi m\u1ee5c \u0111\u00edch x\u1eed l\u00fd kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3, nh\u1edd \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p \u201cHi\u1ec3u qu\u00e1 kh\u1ee9 \u2013 Ki\u1ec3m so\u00e1t hi\u1ec7n t\u1ea1i \u2013 D\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai\u201d m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3 nh\u1ea5t. V\u1eady H\u1ec7 th\u1ed1ng Ph\u00e2n t\u00edch kinh doanh l\u00e0 g\u00ec?<\/span><\/i><\/p>\n

\"h\u1ec7<\/p>\n

H\u1ec7 th\u1ed1ng Ph\u00e2n t\u00edch kinh doanh l\u00e0 g\u00ec?<\/i><\/b><\/h2>\n

H\u1ec7 th\u1ed1ng Ph\u00e2n t\u00edch kinh doanh (BI) l\u00e0 c\u00f4ng ngh\u1ec7 ki\u1ec3m so\u00e1t v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 (Big data) cung c\u1ea5p c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p t\u1eeb qu\u00e1 kh\u1ee9, hi\u1ec7n t\u1ea1i v\u00e0 c\u00e1c d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai h\u1ed7 tr\u1ee3 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh v\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh s\u00e1ng su\u1ed1t.<\/span><\/p>\n

M\u1ed9t h\u1ec7 th\u1ed1ng Ph\u00e2n t\u00edch kinh doanh (BI) c\u01a1 b\u1ea3n s\u1ebd g\u1ed3m 03 ph\u1ea7n ch\u00ednh:<\/span><\/p>\n

\u2013 Kho d\u1eef li\u1ec7u (Data Warehouse): l\u01b0u tr\u1eef d\u1eef li\u1ec7u.<\/span><\/p>\n

\u2013 Khai th\u00e1c d\u1eef li\u1ec7u (Data Mining): x\u1eed l\u00fd, ph\u00e2n t\u00e1ch, k\u1ebft h\u1ee3p d\u1eef li\u1ec7u.<\/span><\/p>\n

\u2013 Ph\u00e2n t\u00edch kinh doanh (Business Analyst): b\u00e1o c\u00e1o, ph\u00e2n t\u00edch, d\u1ef1 \u0111o\u00e1n.<\/span><\/p>\n

Kho d\u1eef li\u1ec7u (Data Warehouse) v\u00e0 khai th\u00e1c d\u1eef li\u1ec7u (Data Mining) l\u00e0 th\u00e0nh ph\u1ea7n c\u1ed1t l\u00f5i trong h\u1ec7 th\u1ed1ng BI b\u1edfi l\u1ebd ngu\u1ed3n d\u1eef li\u1ec7u ngu\u1ed3n trong BI \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1eeb nhi\u1ec1u ngu\u1ed3n, nhi\u1ec1u \u0111\u1ecbnh d\u1ea1ng, ph\u00e2n t\u00e1n v\u00e0 c\u00f3 t\u00ednh l\u1ecbch s\u1eed. <\/span><\/p>\n

H\u1ec7 th\u1ed1ng BI ph\u00e2n t\u00edch d\u1eef li\u1ec7u d\u1ef1a tr\u00ean c\u00e1c k\u0129 thu\u1eadt khai th\u00e1c d\u1eef li\u1ec7u (Data Mining) v\u00e0 ph\u00e2n t\u00edch kinh doanh (Business Analyst) bao g\u1ed3m c\u00e1c c\u00f4ng \u0111o\u1ea1n: x\u1eed l\u00fd, ph\u00e2n t\u00e1ch, k\u1ebft h\u1ee3p d\u1eef li\u1ec7u sau \u0111\u00f3 b\u00e1o c\u00e1o, ph\u00e2n t\u00edch, d\u1ef1 \u0111o\u00e1n.<\/span><\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng c\u1ee7a Ph\u00e2n t\u00edch kinh doanh?<\/i><\/b><\/h2>\n

T\u1ea5t c\u1ea3 c\u00e1c lo\u1ea1i h\u00ecnh doanh nghi\u1ec7p c\u00f3 nhu c\u1ea7u thu th\u1eadp, x\u1eed l\u00fd kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u c\u1ef1c l\u1edbn \u0111\u1ec1u c\u1ea7n \u0111\u1ebfn h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch kinh doanh, c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0 h\u1ec7 th\u1ed1ng si\u00eau th\u1ecb, ng\u00e2n h\u00e0ng, vi\u1ec5n th\u00f4ng, doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t… <\/span><\/p>\n

Ngo\u00e0i ra, Ph\u00e2n t\u00edch kinh doanh – Business Intelligence (BI) kh\u00f4ng ch\u1ec9 gi\u1edbi h\u1ea1n trong l\u0129nh v\u1ef1c kinh doanh m\u00e0 c\u00f2n c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c cho h\u1ea7u h\u1ebft c\u00e1c t\u1ed5 ch\u1ee9c x\u00e3 h\u1ed9i nh\u01b0 gi\u00e1o d\u1ee5c (Education), ch\u00ednh ph\u1ee7 (Government), ch\u0103m s\u00f3c s\u1ee9c kh\u1ecfe (Health Care)\u2026<\/span><\/p>\n

H\u1ec7 th\u1ed1ng Ph\u00e2n t\u00edch kinh doanh mang l\u1ea1i \u0111i\u1ec1u g\u00ec?<\/i><\/b><\/h2>\n

V\u1edbi t\u00ednh n\u0103ng chuy\u1ec3n \u0111\u1ed5i d\u1eef li\u1ec7u th\u00e0nh c\u00e1c d\u1ea1ng b\u1ea3ng b\u00e1o c\u00e1o (dashboards), h\u00ecnh \u1ea3nh (visual),\u2026 H\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch kinh doanh cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem v\u00e0 hi\u1ec3u d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch d\u1ec5 d\u00e0ng h\u01a1n. Nh\u1edd \u0111\u00f3, l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111i\u1ec1u h\u00e0nh doanh nghi\u1ec7p b\u1eb1ng nh\u1eefng quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c h\u01a1n nh\u1edd vi\u1ec7c d\u1ef1a tr\u00ean c\u00e1c s\u1ed1 li\u1ec7u v\u00e0 th\u00f4ng tin th\u1ef1c t\u1ebf \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb ngu\u1ed3n d\u1eef li\u1ec7u.<\/span><\/p>\n

Kh\u00f4ng c\u00f2n quy tr\u00ecnh c\u1eadp nh\u1eadt th\u00f4ng tin sau \u0111\u00f3 x\u1eed l\u00fd, ph\u00e2n t\u00edch m\u1ea5t th\u1eddi gian, t\u1ed1n kinh ph\u00ed v\u00e0 nh\u00e2n l\u1ef1c nh\u01b0 tr\u01b0\u1edbc kia, v\u1edbi h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch kinh doanh, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ed5ng h\u1ee3p s\u1ed1 li\u1ec7u nhanh ch\u00f3ng c\u1eadp nh\u1eadt, t\u1ea1o ra c\u00e1c b\u00e1o c\u00e1o c\u1ee5 th\u1ec3, chi ti\u1ebft. Nh\u1edd \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng th\u00f4ng tin hi\u1ec7u qu\u1ea3, ch\u00ednh x\u00e1c, th\u00edch \u1ee9ng v\u1edbi th\u1ecb tr\u01b0\u1eddng \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng \u0111\u00e1ng k\u1ec3 kh\u1ea3 n\u0103ng qu\u1ea3n tr\u1ecb v\u1edbi nhi\u1ec1u m\u1ea3ng nghi\u1ec7p v\u1ee5 kh\u00e1c nhau.<\/span><\/p>\n

Ngo\u00e0i ra, nh\u1edd kh\u1ea3 n\u0103ng c\u1eadp nh\u1eadt th\u00f4ng tin nhanh ch\u00f3ng, t\u1ee9c th\u00ec v\u00e0 to\u00e0n di\u1ec7n, h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch kinh doanh s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u00e2n t\u00edch, d\u1ef1 \u0111o\u00e1n v\u1ec1 xu h\u01b0\u1edbng c\u1ee7a gi\u00e1 c\u1ea3, d\u1ecbch v\u1ee5; \u00a0h\u00e0nh vi kh\u00e1ch h\u00e0ng, ph\u00e1t hi\u1ec7n kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nh\u1eb1m \u0111\u1ec1 ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p nh\u1eb1m gia t\u0103ng kh\u1ea3 n\u0103ng c\u1ea1nh tranh so v\u1edbi \u0111\u1ed1i th\u1ee7.<\/span><\/p>\n

H\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch kinh doanh c\u00f2n h\u1ed7 tr\u1ee3 t\u1ed1i \u0111a cho doanh nghi\u1ec7p trong vi\u1ec7c \u0111\u01b0a ra c\u00e1c ho\u1ea1t \u0111\u1ecbnh chi\u1ebfn l\u01b0\u1ee3c l\u00e2u d\u00e0i d\u1ef1a tr\u00ean s\u1ed1 li\u1ec7u to\u00e0n c\u1ea3nh ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p t\u1eeb qu\u00e1 kh\u1ee9, hi\u1ec7n t\u1ea1i v\u00e0 c\u00e1c d\u1ef1 \u0111o\u00e1n t\u01b0\u01a1ng lai. <\/span><\/p>\n

Trong xu th\u1ebf c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, vi\u1ec7c v\u1eadn d\u1ee5ng c\u00e1c n\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 ph\u00f9 h\u1ee3p v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a m\u00ecnh s\u1ebd v\u1eeba l\u00e0 l\u1ee3i th\u1ebf nh\u01b0ng c\u0169ng l\u00e0 th\u00e1ch th\u1ee9c kh\u00f4ng nh\u1ecf v\u1edbi m\u1ecdi doanh nghi\u1ec7p. Tuy nhi\u00ean, \u0111\u00f3 l\u00e0 con \u0111\u01b0\u1eddng m\u00e0 b\u1ea5t c\u1ee9 doanh nghi\u1ec7p n\u00e0o mu\u1ed1n t\u1ed3n t\u1ea1i v\u00e0 ti\u1ebfn xa trong th\u1eddi \u0111\u1ea1i c\u00f4ng nghi\u1ec7p 4.0 \u0111\u1ec1u ph\u1ea3i b\u01b0\u1edbc qua. V\u00ec th\u1ebf, \u0111\u1ec3 \u1ee9ng d\u1ee5ng t\u1ed1t c\u00f4ng ngh\u1ec7 n\u00f3i chung v\u00e0 h\u1ec7 th\u1ed1ng ph\u00e2n t\u00edch kinh doanh BI n\u00f3i ri\u00eang v\u00e0o ho\u1ea1t \u0111\u1ed9ng kinh doanh, doanh nghi\u1ec7p c\u1ea7n ch\u1ecdn nh\u1eefng \u0111\u1ed1i t\u00e1c c\u00f3 b\u1ec1 d\u00e0y kinh nghi\u1ec7m v\u00e0 d\u1ecbch v\u1ee5 t\u1ed1t \u0111\u1ec3 th\u1ef1c hi\u1ec7n h\u00f3a chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a m\u00ecnh. <\/span><\/p>\n

V\u1edbi b\u1ec1 d\u00e0y nhi\u1ec1u n\u0103m kinh nghi\u1ec7m, Miraway c\u00f9ng v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u00e0 \u0111\u1ed9i ng\u0169 chuy\u00ean gia gi\u00e0u kinh nghi\u1ec7m \u0111\u00e3 v\u00e0 \u0111ang cung c\u1ea5p d\u1ecbch v\u1ee5 t\u01b0 v\u1ea5n v\u00e0 c\u00e1c gi\u1ea3i ph\u00e1p Ph\u00e2n t\u00edch kinh doanh (BI) cho c\u00e1c doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u, \u0111\u1eb7c bi\u1ec7t trong l\u0129nh v\u1ef1c t\u00e0i ch\u00ednh ng\u00e2n h\u00e0ng \u2013 s\u1ebd l\u00e0 \u0111\u1ed1i t\u00e1c tin c\u1eady c\u1ee7a doanh nghi\u1ec7p trong vi\u1ec7c \u1ee9ng d\u1ee5ng h\u1ec7 th\u1ed1ng Ph\u00e2n t\u00edch kinh doanh v\u00e0o trong ho\u1ea1t \u0111\u1ed9ng v\u1eadn h\u00e0nh kinh doanh.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Ki\u1ec3m so\u00e1t d\u1eef li\u1ec7u l\u1edbn (Big Data) hi\u1ec7n \u0111ang \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p \u0111\u1eb7c bi\u1ec7t ch\u00fa tr\u1ecdng. V\u00ec th\u1ebf, H\u1ec7 th\u1ed1ng Ph\u00e2n t\u00edch kinh doanh hay Business Intelligence \u2013 BI ra \u0111\u1eddi v\u1edbi m\u1ee5c \u0111\u00edch x\u1eed l\u00fd kh\u1ed1i l\u01b0\u1ee3ng d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3, nh\u1edd \u0111\u00f3 gi\u00fap doanh nghi\u1ec7p \u201cHi\u1ec3u qu\u00e1 kh\u1ee9 \u2013 Ki\u1ec3m so\u00e1t hi\u1ec7n […]\n","protected":false},"author":1,"featured_media":13013,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[11],"tags":[220],"class_list":["post-15012","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trai-nghiem-khach-hang","tag-phan-tich-kinh-doanh"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2018\/11\/He-thong-phan-tich-kinh-doanh-BI-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15012"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=15012"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15012\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/13013"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=15012"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=15012"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=15012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}