{"id":15011,"date":"2018-11-21T08:21:17","date_gmt":"2018-11-21T08:21:17","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=2895"},"modified":"2018-11-21T08:21:17","modified_gmt":"2018-11-21T08:21:17","slug":"8-bi-quyet-giup-tang-hieu-qua-cua-he-thong-digital-signage","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/8-bi-quyet-giup-tang-hieu-qua-cua-he-thong-digital-signage\/","title":{"rendered":"8 B\u00ed Quy\u1ebft Gi\u00fap T\u0103ng Hi\u1ec7u Qu\u1ea3 C\u1ee7a H\u1ec7 Th\u1ed1ng Digital Signage"},"content":{"rendered":"

Digital Signage<\/a> \u0111ang \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m, ch\u00fa tr\u1ecdng. Tuy nhi\u00ean, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a Digital Signage l\u00e0 \u0111i\u1ec1u m\u00e0 kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng bi\u1ebft. 8 g\u1ee3i \u00fd sau \u0111\u00e2y s\u1ebd gi\u00fap doanh nghi\u1ec7p t\u0103ng hi\u1ec7u qu\u1ea3 truy\u1ec1n th\u00f4ng tr\u00ean h\u1ec7 th\u1ed1ng Digital Signage<\/a> nh\u1eb1m n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. <\/span><\/p>\n

1 X\u00e1c \u0111\u1ecbnh r\u00f5 \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau c\u1ee7a qu\u1ea3ng c\u00e1o.<\/span><\/h2>\n

Khi l\u1ef1a ch\u1ecdn b\u1ea5t c\u1ee9 m\u1ed9t k\u00eanh qu\u1ea3ng c\u00e1o n\u00e0o, \u0111i\u1ec1u doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m \u0111\u1ea7u ti\u00ean l\u00e0 x\u00e1c \u0111\u1ecbnh r\u00f5 m\u1ee5c ti\u00eau qu\u1ea3ng c\u00e1o l\u00e0 g\u00ec sau \u0111\u00f3 m\u1edbi ti\u1ebfn x\u00e2y d\u1ef1ng th\u00f4ng \u0111i\u1ec7p. V\u1edbi \u0111\u1eb7c th\u00f9 c\u1ee7a Digital Signage, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ch\u1ecdn l\u1ef1a \u0111\u1ecba \u0111i\u1ec3m \u0111\u1eb7t n\u01a1i m\u00e0 c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd xu\u1ea5t hi\u1ec7n nhi\u1ec1u nh\u1ea5t, t\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 t\u1ea1o n\u1ed9i dung th\u00f4ng \u0111i\u1ec7p ph\u00f9 h\u1ee3p nh\u1ea5t. <\/span><\/p>\n

N\u1ebfu Digital Signage \u0111\u1eb7t t\u1ea1i tr\u01b0\u1eddng h\u1ecdc, \u0111\u1ed1i t\u01b0\u1ee3ng xem ch\u1ee7 y\u1ebfu s\u1ebd l\u00e0 h\u1ecdc sinh v\u00e0 c\u00e1n b\u1ed9 gi\u00e1o vi\u00ean trong tr\u01b0\u1eddng, b\u1ea1n ph\u1ea3i t\u00ecm hi\u1ec3u xem n\u1ed9i dung n\u00e0o s\u1ebd khi\u1ebfn h\u1ecd th\u00edch th\u00fa, ch\u1ee7 \u0111\u1ec1 n\u00e0o s\u1ebd ph\u00f9 h\u1ee3p v\u1edbi kh\u00f4ng gian c\u1ee7a tr\u01b0\u1eddng h\u1ecdc. N\u1ebfu Digital Signage \u0111\u1eb7t trong ph\u00f2ng giao d\u1ecbch ng\u00e2n h\u00e0ng, b\u1ea1n c\u1ea7n x\u00e2y d\u1ef1ng n\u1ed9i dung qu\u1ea3ng c\u00e1o trang tr\u1ecdng, l\u1ecbch s\u1ef1 li\u00ean quan \u0111\u1ebfn nhu c\u1ea7u giao d\u1ecbch t\u00e0i ch\u00ednh c\u1ee7a kh\u00e1ch h\u00e0ng. M\u1ed7i v\u1ecb tr\u00ed c\u1ee7a Digital Signage s\u1ebd ph\u1ee5c v\u1ee5 m\u1ed9t nh\u00f3m kh\u00e1ch h\u00e0ng nh\u1ea5t \u0111\u1ecbnh, v\u00ec th\u1ebf, th\u00f4ng \u0111i\u1ec7p c\u0169ng ph\u1ea3i theo \u0111\u00f3 m\u00e0 x\u00e2y d\u1ef1ng cho ph\u00f9 h\u1ee3p nh\u1eb1m \u0111\u1ea3m b\u1ea3o kh\u00e1ch h\u00e0ng ti\u1ebfp nh\u1eadn m\u1ed9t c\u00e1ch t\u1ed1t nh\u1ea5t.<\/span><\/p>\n

2 N\u1ed9i dung c\u00e0ng s\u00fac t\u00edch c\u00e0ng t\u1ed1t<\/span><\/h2>\n

\u0110\u1eebng bi\u1ebfn n\u1ed9i dung Digital Signage c\u1ee7a b\u1ea1n tr\u1edf th\u00e0nh nh\u1eefng b\u1ea3n word nh\u00e0m ch\u00e1n. Thay v\u00e0o \u0111\u00f3, h\u00e3y t\u1eadn d\u1ee5ng l\u1ee3i th\u1ebf \u0111\u1eb7c th\u00f9 c\u1ee7a Digital Signage l\u00e0 h\u00ecnh \u1ea3nh, \u00e2m thanh k\u0129 thu\u1eadt s\u1ed1. V\u00e0 quan tr\u1ecdng h\u01a1n, h\u00e3y tr\u00ecnh b\u00e0y th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o m\u1ed9t c\u00e1ch ng\u1eafn g\u1ecdn, s\u00fac t\u00edch v\u00e0 \u1ea5n t\u01b0\u1ee3ng nh\u1ea5t. Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n h\u00e0ng ng\u00e0y \u0111\u00e3 ph\u1ea3i xem h\u00e0ng tr\u0103m qu\u1ea3ng c\u00e1o m\u1ed7i ng\u00e0y \u1edf m\u1ecdi n\u01a1i h\u1ecd c\u00f3 m\u1eb7t. V\u00ec th\u1ebf, h\u00e3y g\u00e2y \u1ea5n t\u01b0\u1ee3ng v\u1edbi kh\u00e1ch h\u00e0ng b\u1eb1ng m\u1ed9t qu\u1ea3ng c\u00e1o ng\u1eafn g\u1ecdn th\u00fa v\u1ecb, \u0111\u00e1nh tr\u00fang t\u00e2m l\u00fd c\u1ee7a h\u1ecd, b\u1ea1n s\u1ebd d\u1ec5 d\u00e0ng ghi \u0111i\u1ec3m h\u01a1n.<\/span><\/p>\n

3 N\u1ed9i dung ph\u1ea3i n\u1ed5i b\u1eadt \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m<\/span><\/h2>\n

\u0110\u1eebng khi\u1ebfn nh\u1eefng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ph\u1ea3i m\u1ea5t th\u1eddi gian \u0111\u1ec3 bi\u1ebft b\u1ea1n l\u00e0 ai v\u00e0 hi\u1ec3u th\u00f4ng \u0111i\u1ec7p c\u1ee7a b\u1ea1n. B\u1ea1n n\u00ean s\u00e1ng t\u1ea1o nh\u1eefng n\u1ed9i dung qu\u1ea3ng c\u00e1o th\u1eadt d\u1ec5 hi\u1ec3u v\u00e0 t\u1eadp trung v\u00e0o s\u1ea3n ph\u1ea9m b\u1ea1n \u0111\u1ecbnh qu\u1ea3ng b\u00e1. Kh\u00e1ch h\u00e0ng c\u00f3 r\u1ea5t nhi\u1ec1u l\u1ef1a ch\u1ecdn v\u00e0 kh\u00f4ng c\u00f3 nhi\u1ec1u th\u1eddi gian \u0111\u1ec3 xem qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n. V\u00ec th\u1ebf, h\u00e3y \u0111\u1ea3m b\u1ea3o r\u1eb1ng sau khi ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c n\u1ed9i dung tr\u00ean h\u1ec7 th\u1ed1ng Digital Signage, kh\u00e1ch h\u00e0ng s\u1ebd ghi nh\u1edb \u0111\u01b0\u1ee3c b\u1ea1n \u0111ang ph\u1ee5c v\u1ee5 s\u1ea3n ph\u1ea9m g\u00ec.<\/span><\/p>\n

4 S\u1eed d\u1ee5ng nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1eddi th\u01b0\u1eddng<\/span><\/h2>\n

Nhi\u1ec1u qu\u1ea3ng c\u00e1o th\u00e0nh c\u00f4ng cho th\u1ea5y, nh\u1eefng c\u00e2u chuy\u1ec7n \u0111\u1eddi th\u01b0\u1eddng s\u1ebd mang l\u1ea1i nhi\u1ec1u x\u00fac c\u1ea3m m\u1ea1nh h\u01a1n cho ng\u01b0\u1eddi xem. B\u1edfi l\u1ebd, khi xem nh\u1eefng n\u1ed9i dung \u0111\u00f3, kh\u00e1ch h\u00e0ng th\u1ea5y \u0111\u01b0\u1ee3c \u0111\u00e2u \u0111\u00f3 b\u1ea3n th\u00e2n hay ng\u01b0\u1eddi th\u00e2n y\u00eau c\u1ee7a m\u00ecnh trong c\u00e2u chuy\u1ec7n, nh\u00e2n v\u1eadt \u0111\u00f3. H\u00e3y t\u1eadn d\u1ee5ng c\u1ea3m x\u00fac n\u00e0y tr\u00ean h\u1ec7 th\u1ed1ng Digital Signage, th\u00f4ng \u0111i\u1ec7p qu\u1ea3ng c\u00e1o c\u1ee7a b\u1ea1n s\u1ebd g\u00e2y \u201c\u00e1m \u1ea3nh\u201d v\u00e0 ghi nh\u1edb cho ng\u01b0\u1eddi xem thay v\u00ec nh\u1eefng c\u1ea3m x\u00fac t\u1ee9c th\u1eddi r\u1ed3i d\u1ec5 b\u1ecb qu\u00ean l\u00e3ng.<\/span><\/p>\n

5 Quan t\u00e2m \u0111\u1ebfn t\u1ec9 l\u1ec7 v\u00e0 \u0111\u1ed9 ph\u00e2n gi\u1ea3i m\u00e0n h\u00ecnh<\/span><\/h2>\n

Khi s\u1eed d\u1ee5ng Digital Signage, doanh nghi\u1ec7p th\u01b0\u1eddng mu\u1ed1n n\u1ed9i dung ph\u1ea3i \u0111\u01b0\u1ee3c tr\u00ecnh chi\u1ebfu v\u1edbi k\u00edch th\u01b0\u1edbc m\u00e0n h\u00ecnh to nh\u1ea5t c\u00f3 th\u1ec3 \u0111\u1ec3 ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 ti\u1ebfp nh\u1eadn n\u1ed9i dung d\u1ec5 d\u00e0ng. Tuy nhi\u00ean, b\u1ea1n c\u1ea7n hi\u1ec3u \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c n\u1ed9i dung \u0111\u01b0\u1ee3c tr\u00ecnh chi\u1ebfu tu\u1ef3 theo k\u00edch c\u1ee1 m\u00e0n h\u00ecnh. Khi chuy\u1ec3n \u0111\u1ed5i nh\u1eefng h\u00ecnh \u1ea3nh t\u0129nh sang video chi\u1ebfu tr\u00ean m\u00e0n h\u00ecnh, h\u00e3y \u0111\u1ee9ng t\u1eeb g\u00f3c nh\u00ecn c\u1ee7a ng\u01b0\u1eddi xem \u0111\u1ec3 x\u1eed l\u00fd ph\u00f9 h\u1ee3p. T\u1ea1o ra nh\u1eefng n\u1ed9i dung k\u1ef9 thu\u1eadt s\u1ed1 theo \u0111\u00fang t\u1ec9 l\u1ec7 v\u00e0 \u0111\u1ed9 ph\u00e2n gi\u1ea3i m\u00e0n h\u00ecnh s\u1ebd gi\u00fap h\u1ea1n ch\u1ebf t\u00ecnh tr\u1ea1ng h\u00ecnh \u1ea3nh b\u1ecb b\u00f3p m\u00e9o ho\u1eb7c b\u1ecb m\u1edd.<\/span><\/p>\n

\"h\u1ec7<\/p>\n

6 T\u1ea1o n\u1ed9i dung t\u01b0\u01a1ng t\u00e1c tr\u00ean h\u1ec7 th\u1ed1ng digital signage.<\/span><\/h2>\n

M\u1ed9t trong nh\u1eefng l\u1ee3i th\u1ebf n\u1ed5i b\u1eadt c\u1ee7a Digital Signage l\u00e0 kh\u1ea3 n\u0103ng t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng. Nh\u1eefng doanh nghi\u1ec7p s\u1eed d\u1ee5ng Digital Signage \u0111\u1ec1u hi\u1ec3u r\u1eb1ng \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c t\u1ed1t v\u1edbi kh\u00e1ch h\u00e0ng, c\u1ea7n t\u1ea1o ra nh\u1eefng n\u1ed9i dung m\u00e0 cho ph\u00e9p ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 tham gia. B\u1eb1ng c\u00e1ch t\u1ea1o ra th\u00f4ng \u0111i\u1ec7p c\u00f3 th\u1ec3 h\u01b0\u1edbng ng\u01b0\u1eddi xem \u0111\u1ebfn nh\u1eefng h\u00e0nh \u0111\u1ed9ng c\u1ee5 th\u1ec3 nh\u01b0 Like Fanpage tr\u00ean Facebook, nh\u1eafn tin ho\u1eb7c g\u1ecdi \u0111i\u1ec7n \u0111\u1ebfn t\u1ed5ng \u0111\u00e0i, doanh nghi\u1ec7p s\u1ebd ti\u1ebfn t\u1edbi g\u1ea7n h\u01a1n trong vi\u1ec7c ti\u1ebfp c\u1eadn v\u00e0 \u00a0t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

7 N\u1ed9i dung th\u00fa v\u1ecb<\/span><\/h2>\n

M\u1ee5c \u0111\u00edch c\u01a1 b\u1ea3n nh\u1ea5t c\u1ee7a h\u1ec7 th\u1ed1ng Digital Signage ch\u00ednh l\u00e0 \u0111\u1ec3 gi\u1ea3i tr\u00ed. V\u00ec th\u1ebf, h\u00e3y x\u00e2y d\u1ef1ng n\u1ed9i dung cho Digital Signage th\u1eadt th\u00fa v\u1ecb \u0111\u1ec3 thu h\u00fat th\u00eam nhi\u1ec1u s\u1ef1 quan t\u00e2m c\u1ee7a kh\u00e1ch h\u00e0ng b\u1eb1ng nhi\u1ec1u c\u00e1ch kh\u00e1c nhau nh\u01b0 th\u00eam c\u00e1c nh\u00e2n v\u1eadt ho\u1eb7c t\u00ecnh hu\u1ed1ng h\u00e0i h\u01b0\u1edbc \u0111\u1ec3 n\u1ed5i b\u1eadt th\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng c\u1ee7a b\u1ea1n. <\/span><\/p>\n

8 Lu\u00f4n c\u00f3 th\u00f4ng \u0111i\u1ec7p k\u00eau g\u1ecdi \u201ccall to action\u201d<\/span><\/h2>\n

\u0110\u1ec3 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng xem qu\u1ea3ng c\u00e1o v\u00e0 ghi nh\u1edb \u0111\u01b0\u1ee3c \u0111\u00e3 kh\u00f3 ch\u01b0a t\u00ednh \u0111\u1ebfn vi\u1ec7c kh\u00e1ch h\u00e0ng ti\u1ebfn t\u1edbi th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng. V\u00ec th\u1ebf, th\u00f4ng \u0111i\u1ec7p k\u00eau g\u1ecdi \u201ccall to action\u201d trong Digital Signage lu\u00f4n l\u00e0 ph\u1ea7n quan tr\u1ecdng nh\u1ea5t. M\u1ed9t th\u00f4ng \u0111i\u1ec7p k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng r\u00f5 r\u00e0ng th\u00fa v\u1ecb s\u1ebd gi\u00fap ng\u01b0\u1eddi xem bi\u1ebft h\u1ecd c\u1ea7n l\u00e0m g\u00ec ti\u1ebfp theo sau khi \u0111\u00e3 xem v\u00e0 ti\u1ebfp nh\u1eadn th\u00f4ng \u0111i\u1ec7p Digital Signage truy\u1ec1n t\u1ea3i.<\/span><\/p>\n

Hy v\u1ecdng v\u1edbi nh\u1eefng g\u1ee3i \u00fd tr\u00ean, doanh nghi\u1ec7p s\u1ebd c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u1ec3 t\u1ed1i \u01b0u h\u00f3a l\u1ee3i th\u1ebf c\u1ee7a h\u1ec7 th\u1ed1ng Digital Signage nh\u1eb1m thu h\u00fat v\u00e0 chinh ph\u1ee5c tr\u1ecdn v\u1eb9n tr\u00e1i tim c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed gi\u1ea3i Vietnam Digital Awards 2018<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Digital Signage \u0111ang \u0111\u01b0\u1ee3c xem l\u00e0 m\u1ed9t trong nh\u1eefng k\u00eanh truy\u1ec1n th\u00f4ng ph\u1ed5 bi\u1ebfn \u0111\u01b0\u1ee3c nhi\u1ec1u doanh nghi\u1ec7p quan t\u00e2m, ch\u00fa tr\u1ecdng. Tuy nhi\u00ean, l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u1eadn d\u1ee5ng t\u1ed1i \u0111a nh\u1eefng l\u1ee3i th\u1ebf c\u1ee7a Digital Signage l\u00e0 \u0111i\u1ec1u m\u00e0 kh\u00f4ng ph\u1ea3i doanh nghi\u1ec7p n\u00e0o c\u0169ng bi\u1ebft. 8 g\u1ee3i \u00fd sau \u0111\u00e2y s\u1ebd gi\u00fap […]\n","protected":false},"author":1,"featured_media":13011,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[145],"tags":[189,225],"class_list":["post-15011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-signage","tag-digital-signage","tag-quang-cao-thong-minh"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2018\/11\/digital-signage-toi-uu-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15011"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=15011"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/13011"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=15011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=15011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=15011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}