{"id":15004,"date":"2018-10-19T14:36:13","date_gmt":"2018-10-19T14:36:13","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=2778"},"modified":"2018-10-19T14:36:13","modified_gmt":"2018-10-19T14:36:13","slug":"phan-tich-truyen-thong-cong-cu-hoach-dinh-truyen-thong-quan-trong-voi-cac-doanh-nghiep","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/phan-tich-truyen-thong-cong-cu-hoach-dinh-truyen-thong-quan-trong-voi-cac-doanh-nghiep\/","title":{"rendered":"Ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng \u2013 c\u00f4ng c\u1ee5 ho\u1ea1ch \u0111\u1ecbnh truy\u1ec1n th\u00f4ng quan tr\u1ecdng v\u1edbi c\u00e1c doanh nghi\u1ec7p"},"content":{"rendered":"<p>96% kh\u00e1ch h\u00e0ng n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0ng h\u1ecd l\u1ea1i kh\u00f4ng follow b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft h\u1ecd \u0111ang ngh\u0129 g\u00ec, n\u00f3i g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i? Ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng (Social Listening) s\u1ebd l\u00e0 \u201cch\u00eca kh\u00f3a\u201d h\u1eefu hi\u1ec7u gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 tr\u00ean.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2779\" src=\"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2018\/10\/Social-Listening-1.png\" alt=\"social listening\" width=\"600\" height=\"350\" \/><\/p>\n<h2><strong>Ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng (Social Listening) l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>Ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 v\u1edbi c\u00e1c thu\u1eadt to\u00e1n c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp th\u00f4ng tin tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, b\u00e1o ch\u00ed, di\u1ec5n \u0111\u00e0n v\u00e0 l\u1ecdc nh\u1eefng th\u00f4ng tin li\u00ean quan \u0111\u1ebfn nh\u00e3n h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c t\u1eeb kh\u00f3a \u0111\u1ecbnh s\u1eb5n xung quanh c\u00e1c ch\u1ee7 \u0111\u1ec1, c\u1ee5m t\u1eeb, \u00fd t\u01b0\u1edfng, s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed1i th\u1ee7\u2026 li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Theo \u0111\u00f3, ph\u00e2n t\u00edch nh\u1eefng th\u00f4ng tin thu th\u1eadp \u0111\u01b0\u1ee3c \u0111\u1ec3 l\u01b0u tr\u1eef v\u00e0o h\u1ec7 th\u1ed1ng \u0111\u1ec3 x\u1eed l\u00fd, ph\u00e2n t\u00edch v\u00e0 \u0111\u01b0a ra b\u00e1o c\u00e1o ph\u00f9 h\u1ee3p cho vi\u1ec7c:<\/p>\n<ul>\n<li>T\u00ecm \u00fd t\u01b0\u1edfng cho c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb<\/li>\n<li>Nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng v\u00e0 \u0111\u1ed1i th\u1ee7<\/li>\n<li>Nghi\u00ean c\u1ee9u h\u00e0nh vi kh\u00e1ch h\u00e0ng<\/li>\n<li>Ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5<\/li>\n<li>Ph\u00e1t hi\u1ec7n c\u01a1 h\u1ed9i b\u00e1n h\u00e0ng<\/li>\n<li>C\u1ea3i thi\u1ec7n d\u1ecbch v\u1ee5 v\u00e0 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng<\/li>\n<li>B\u00e1n h\u00e0ng\/ b\u00e1n ch\u00e9o h\u00e0ng<\/li>\n<li>Qu\u1ea3n l\u00fd r\u1ee7i ro truy\u1ec1n th\u00f4ng<\/li>\n<\/ul>\n<p>Ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng cho ph\u00e9p doanh nghi\u1ec7p c\u00f3 th\u1ec3 xem x\u00e9t m\u1ecdi th\u00f4ng tin v\u1ec1 m\u00ecnh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u1edf m\u1ed9t t\u1ea7m v\u0129 m\u00f4, \u0111\u01b0\u1ee3c v\u00ed nh\u01b0 \u0111\u00f4i m\u1eaft c\u1ee7a nh\u1eefng ch\u00fa di\u1ec1u h\u00e2u. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 m\u1ecdi th\u00f4ng tin li\u00ean quan \u0111\u1ebfn doanh nghi\u1ec7p xu\u1ea5t hi\u1ec7n tr\u00ean c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec1u c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c bao qu\u00e1t v\u00e0 c\u00f3 kh\u1ea3 n\u0103ng ki\u1ec3m so\u00e1t nh\u1edd Social Listening.<\/p>\n<h2><strong>Ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng mang l\u1ea1i l\u1ee3i \u00edch g\u00ec?<\/strong><\/h2>\n<p>Nh\u1edd kh\u1ea3 n\u0103ng bao qu\u00e1t m\u1ecdi th\u00f4ng tin c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u doanh nghi\u1ec7p tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, Ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 mang l\u1ea1i cho doanh nghi\u1ec7p r\u1ea5t nhi\u1ec1u l\u1ee3i \u00edch:<\/p>\n<h3><strong>Th\u1ea5u hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/strong><\/h3>\n<p>Nh\u1edd c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp c\u00e1c d\u1eef li\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 t\u00ecm ki\u1ebfm nh\u1eefng th\u1ea3o lu\u1eadn li\u00ean quan \u0111\u1ebfn t\u1eeb kh\u00f3a c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, s\u1ea3n ph\u1ea9m, Ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p thu th\u1eadp \u0111\u01b0\u1ee3c nh\u1eefng \u00fd ki\u1ebfn kh\u00e1ch quan v\u00e0 ph\u1ea3n h\u1ed3i c\u1ee7a t\u1eebng c\u00e1 nh\u00e2n \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 hay chi\u1ebfn d\u1ecbch \u0111ang tri\u1ec3n khai. Qua \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm b\u1eaft r\u00f5 h\u01a1n kh\u00e1ch h\u00e0ng \u0111ang c\u1ea7n g\u00ec? Ho\u1eb7c nh\u1eefng xu h\u01b0\u1edbng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng trong t\u01b0\u01a1ng lai g\u1ea7n.<\/p>\n<p>T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 nhanh ch\u00f3ng \u0111i\u1ec1u ch\u1ec9nh \u201cTh\u00f4ng \u0111i\u1ec7p truy\u1ec1n th\u00f4ng\u201d h\u1ee3p l\u00fd \u0111\u1ec3 truy\u1ec1n t\u1ea3i \u0111\u00fang h\u01b0\u1edbng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau v\u00e0 ti\u1ec1m n\u0103ng, t\u1eeb \u0111\u00f3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3><strong>Ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng.<\/strong><\/h3>\n<p>C\u00f3 \u0111\u1ebfn 80% kh\u00e1ch h\u00e0ng s\u1ebd tham kh\u1ea3o ho\u1eb7c nghe nh\u1eefng l\u1eddi gi\u1edbi thi\u1ec7u c\u1ee7a nh\u1eefng ng\u01b0\u1eddi kh\u00e1c tr\u01b0\u1edbc khi quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng. V\u00ec th\u1ebf, n\u1ebfu n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c nhanh ch\u00f3ng k\u1ecbp th\u1eddi nh\u1eefng ph\u1ea3n h\u1ed3i kh\u00f4ng t\u1ed1t v\u1ec1 s\u1ea3n ph\u1ea9m, doanh nghi\u1ec7p c\u00f3 th\u1ec3 ph\u1ea3n h\u1ed3i nhanh ch\u00f3ng v\u00e0 \u0111\u01b0a ra c\u00e1c ph\u01b0\u01a1ng \u00e1n gi\u1ea3i quy\u1ebft k\u1ecbp th\u1eddi.<\/p>\n<p>\u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00e3 mua s\u1ea3n ph\u1ea9m v\u00e0 s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5, n\u1ebfu c\u00e1c ph\u1ea3n h\u1ed3i \u0111\u01b0\u1ee3c h\u1ed3i \u0111\u00e1p nhanh ch\u00f3ng c\u0169ng s\u1ebd l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng quy\u1ebft \u0111\u1ecbnh s\u1ef1 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p.<\/p>\n<h3><strong>Ph\u00e2n t\u00edch \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh d\u1ef1a v\u00e0o \u201cShare of Voice\u201d<\/strong><\/h3>\n<p>Share of voice (SOV) l\u00e0 ph\u00e9p \u0111o m\u1ee9c \u0111\u1ed9 nhi\u1ec1u hay \u00edt nh\u1eefng \u0111\u1ec1 c\u1eadp \u0111\u1ebfn b\u1ea1n khi so s\u00e1nh v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u1edbi Ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c m\u1ee9c \u0111\u1ed9 Share of voice \u1edf g\u00f3c \u0111\u1ed9 t\u1ed5ng qu\u00e1t c\u0169ng nh\u01b0 g\u00f3c \u0111\u1ed9 chuy\u00ean s\u00e2u d\u1ef1a tr\u00ean k\u00eanh giao ti\u1ebfp (Facebook, di\u1ec5n \u0111\u00e0n, trang th\u00f4ng tin b\u00e1o m\u1ea1ng), \u0111\u1ecba l\u00fd, nh\u00e2n kh\u1ea9u h\u1ecdc c\u1ee7a ng\u01b0\u1eddi d\u00f9ng nh\u01b0 tu\u1ed5i t\u00e1c, gi\u1edbi t\u00ednh&#8230; so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ee7a m\u00ecnh.<\/p>\n<p>Khi hi\u1ec3u r\u00f5 v\u1ec1 h\u00e0nh vi &amp; suy ngh\u0129 c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 m\u00ecnh v\u00e0 c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, doanh nghi\u1ec7p s\u1ebd d\u1ec5 d\u00e0ng l\u00ean chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng ph\u00f9 h\u1ee3p. H\u01a1n th\u1ebf n\u1eefa, Social Listening s\u1ebd tr\u1ef1c ti\u1ebfp \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 v\u00e0 ph\u1ea3n \u1ee9ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng trong t\u1eebng chi\u1ebfn d\u1ecbch.<\/p>\n<h3><strong>T\u1ed1i \u01b0u h\u00f3a chi\u1ebfn d\u1ecbch.<\/strong><\/h3>\n<p>Chi\u1ebfn d\u1ecbch marketing c\u1ee7a b\u1ea1n th\u00e0nh c\u00f4ng ph\u1ea7n l\u1edbn l\u00e0 nh\u1edd content v\u00e0 nh\u1eefng n\u1ed9i dung n\u00e0y l\u1ea1i th\u01b0\u1eddng xoay quanh c\u00e1c t\u1eeb kh\u00f3a, kh\u1ea9u hi\u1ec7u (taglines) hay \u201chashtag\u201d \u201c#\u201d (d\u1ea5u hi\u1ec7u gi\u00fap ph\u00e2n lo\u1ea1i n\u1ed9i dung tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i) ch\u1ee7 \u0111\u1ea1o. V\u1edbi Ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh m\u1ee9c \u0111\u1ed9 lan t\u1ecfa c\u1ee7a c\u00e1c c\u1ee5m t\u1eeb n\u00e0y m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Kh\u00f4ng ch\u1ec9 v\u1edbi c\u00e1c s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea \u0111\u01a1n thu\u1ea7n, Ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng c\u00f2n c\u00f3 th\u1ec3 \u0111o \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea3m t\u00ednh nh\u01b0 quan \u0111i\u1ec3m, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h3><strong>Theo d\u00f5i v\u00e0 c\u1ea3nh b\u00e1o kh\u1ee7ng ho\u1ea3ng.<\/strong><\/h3>\n<p>V\u1edbi c\u00e1c thu\u1eadt to\u00e1n \u0111\u1eb7c th\u00f9, Ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng (Social Listening) s\u1ebd gi\u00fap doanh nghi\u1ec7p theo d\u00f5i c\u00e1c b\u00e0i vi\u1ebft tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i (Facebook, Youtube, c\u00e1c trang b\u00e1o m\u1ea1ng, website \u2026) s\u00e1t sao nh\u1ea5t \u0111\u1ec3 bao qu\u00e1t \u0111\u01b0\u1ee3c to\u00e0n b\u1ed9 b\u1ee9c tranh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ed3ng th\u1eddi \u0111\u01b0a ra c\u1ea3nh b\u00e1o k\u1ecbp th\u1eddi tr\u01b0\u1edbc khi v\u1ea5n \u0111\u1ec1 ti\u00eau c\u1ef1c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u b\u1ecb ph\u00e1t t\u00e1n r\u1ed9ng ra.<\/p>\n<p>Khi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a doanh nghi\u1ec7p \u0111\u1ed1i m\u1eb7t v\u1edbi l\u01b0\u1ee3ng l\u1edbn nh\u1eefng ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c, nh\u1eefng nh\u00e0 ho\u1ea1ch \u0111\u1ecbnh s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c c\u00e1ch tri\u1ec3n khai c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng h\u1ed3i \u0111\u00e1p ph\u00f9 h\u1ee3p nh\u1ea5t v\u00e0 \u0111\u1ea9y m\u1ea1nh k\u1ecbp th\u1eddi \u0111\u1ec3 khuy\u1ebfn kh\u00edch th\u00eam nh\u1eefng b\u00ecnh lu\u1eadn t\u00edch c\u1ef1c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng.<\/p>\n<p>Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t nh\u01b0 hi\u1ec7n nay, \u0111\u1ec3 hi\u1ec3u v\u00e0 n\u1eafm b\u1eaft th\u1ecb tr\u01b0\u1eddng, b\u1ea1n kh\u00f4ng th\u1ec3 thi\u1ebfu gi\u1ea3i ph\u00e1p Ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng (Social Listening) &#8211; c\u00f3 th\u1ec3 gi\u00fap doanh nghi\u1ec7p xem b\u1ee9c tranh t\u1ed5ng th\u1ec3 v\u1ec1 nh\u1eefng g\u00ec \u0111ang x\u1ea3y ra v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u00ecnh tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. Bi\u1ebft \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111ang n\u00f3i g\u00ec v\u1ec1 m\u00ecnh, n\u1eafm b\u1eaft nhu c\u1ea7u kh\u00e1ch h\u00e0ng theo \u0111\u00f3 s\u1ebd tr\u1edf th\u00e0nh ch\u00eca kh\u00f3a quan tr\u1ecdng gi\u00fap doanh nghi\u1ec7p gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh, kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n<p>Xem th\u00eam b\u00e0i vi\u1ebft: <a href=\"https:\/\/miraway.vn\/blog\/giai-phap-quan-ly-trai-nghiem-khach-hang-da-kenh-mang-lai-loi-ich-gi-cho-cac-ngan-hang\/\">Gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111a k\u00eanh mang l\u1ea1i l\u1ee3i \u00edch g\u00ec cho c\u00e1c ng\u00e2n h\u00e0ng<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>96% kh\u00e1ch h\u00e0ng n\u00f3i v\u1ec1 s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n nh\u01b0ng h\u1ecd l\u1ea1i kh\u00f4ng follow b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i. L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 bi\u1ebft h\u1ecd \u0111ang ngh\u0129 g\u00ec, n\u00f3i g\u00ec v\u1ec1 s\u1ea3n ph\u1ea9m, th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i? Ph\u00e2n t\u00edch truy\u1ec1n th\u00f4ng (Social Listening) s\u1ebd l\u00e0 \u201cch\u00eca kh\u00f3a\u201d [&#8230;]\n","protected":false},"author":1,"featured_media":13003,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[161],"tags":[221,230],"class_list":["post-15004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","tag-phan-tich-truyen-thong","tag-social-listening"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2018\/10\/Social-Listening-1-1.png","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15004"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=15004"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/15004\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/13003"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=15004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=15004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=15004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}