{"id":14503,"date":"2022-12-07T12:39:09","date_gmt":"2022-12-07T12:39:09","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=14503"},"modified":"2022-12-07T12:39:09","modified_gmt":"2022-12-07T12:39:09","slug":"top-20-hang-quan-ly-trai-nghiem-khach-hang-cem","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/top-20-hang-quan-ly-trai-nghiem-khach-hang-cem\/","title":{"rendered":"Miraway l\u1ecdt Top 20 c\u00e1c h\u00e3ng c\u00f4ng ngh\u1ec7 qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng CEM th\u1ebf gi\u1edbi theo Grand View Research"},"content":{"rendered":"<p><a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/customer-experience-management-market\" target=\"_blank\" rel=\"nofollow noopener\">Grand View Research<\/a> &#8211; m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i San Francisco &#8211; Hoa K\u1ef3, chuy\u00ean cung c\u1ea5p b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u tr\u00ean c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c h\u1ecdc thu\u1eadt n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi v\u00e0 c\u00e1c c\u00f4ng ty trong danh s\u00e1ch Fortune 500 s\u1eed d\u1ee5ng nh\u1eb1m t\u00ecm hi\u1ec3u m\u00f4i tr\u01b0\u1eddng kinh doanh to\u00e0n c\u1ea7u v\u00e0 khu v\u1ef1c. M\u1edbi \u0111\u00e2y, Grand View Research c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o d\u1ef1a tr\u00ean nghi\u00ean c\u1ee9u ph\u00e2n t\u00edch 100 h\u00e3ng c\u00f4ng ngh\u1ec7 qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng CEM h\u00e0ng \u0111\u1ea7u th\u1ebf gi\u1edbi v\u00e0 th\u1eadt t\u1ef1 h\u00e0o khi c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a m\u1ed9t \u0111\u1ea1i di\u1ec7n \u0111\u1ebfn t\u1eeb Vi\u1ec7t Nam &#8211; <strong>C\u00d4NG TY C\u1ed4 PH\u1ea6N <a href=\"http:\/\/miraway.vn\/\">MIRAWAY<\/a> GI\u1ea2I PH\u00c1P C\u00d4NG NGH\u1ec6<\/strong>.<\/p>\n<h2><span style=\"font-weight: 400\">T\u1ed5ng quan b\u00e1o c\u00e1o<\/span><\/h2>\n<p>B\u1ea3n b\u00e1o c\u00e1o nh\u1eb1m ph\u00e2n t\u00edch c\u00e1c ch\u1ec9 s\u1ed1:<\/p>\n<ul>\n<li>Ph\u00e2n t\u00edch th\u1ecb tr\u01b0\u1eddng qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng,<\/li>\n<li>Ph\u00e2n t\u00edch h\u00e0nh \u0111\u1ed9ng chia s\u1ebb v\u00e0 xu h\u01b0\u1edbng kh\u00e1ch h\u00e0ng,<\/li>\n<li>Lo\u1ea1i \u0111i\u1ec3m ti\u1ebfp x\u00fac (Touch Point Type), kh\u1ea3 n\u0103ng tri\u1ec3n khai (Deployment),<\/li>\n<li>S\u1eed d\u1ee5ng \u0111\u1ea7u cu\u1ed1i (End-use), d\u1eef li\u1ec7u theo khu v\u1ef1c v\u00e0 d\u1ef1 b\u00e1o ph\u00e2n kh\u00fac.<\/li>\n<\/ul>\n<p>D\u1eef li\u1ec7u \u0111\u01b0\u1ee3c ph\u00e2n t\u00edch b\u1eb1ng c\u00e1c ph\u01b0\u01a1ng ph\u00e1p: Khai th\u00e1c d\u1eef li\u1ec7u s\u01a1 b\u1ed9, ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u, m\u00f4 h\u00ecnh th\u1ed1ng k\u00ea, x\u00e1c th\u1ef1c s\u01a1 c\u1ea5p, ma tr\u1eadn thu th\u1eadp d\u1eef li\u1ec7u, ma tr\u1eadn ph\u00e2n t\u00edch ng\u00e0nh c\u00f4ng nghi\u1ec7p\u2026<\/p>\n<p>K\u1ebft qu\u1ea3 b\u00e1o c\u00e1o nh\u1eadn \u0111\u1ecbnh quy m\u00f4 th\u1ecb tr\u01b0\u1eddng qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng CEM to\u00e0n c\u1ea7u \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 8,79 t\u1ef7 USD v\u00e0o n\u0103m 2021 v\u00e0 d\u1ef1 ki\u1ebfn \u200b\u200bs\u1ebd m\u1edf r\u1ed9ng v\u1edbi t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng k\u00e9p h\u00e0ng n\u0103m (CAGR) l\u00ean t\u1edbi 18,1% t\u1eeb n\u0103m 2022 \u0111\u1ebfn n\u0103m 2030. T\u1ea7m quan tr\u1ecdng c\u1ee7a ng\u00e0nh ng\u00e0y c\u00e0ng t\u0103ng do nhu c\u1ea7u th\u1ea5u hi\u1ec3u h\u00e0nh vi v\u00e0 s\u1edf th\u00edch kh\u00e1ch h\u00e0ng, th\u00fac \u0111\u1ea9y hi\u1ec7u qu\u1ea3 kinh doanh cho r\u1ea5t nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u v\u00e0 c\u00e1c t\u1ed5 ch\u1ee9c kh\u00e1c nhau khi \u00e1p d\u1ee5ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c chuy\u1ec3n \u0111\u1ed5i s\u1ed1 t\u1ed1i \u01b0u qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng CEM.<\/p>\n<figure id=\"attachment_14508\" aria-describedby=\"caption-attachment-14508\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14508 size-full\" src=\"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2022\/12\/top-17-cong-ty-quan-ly-trai-nghiem-khac-hang-cem-miraway1.jpg\" alt=\"top-20-cong-ty-quan-ly-trai-nghiem-khac-hang-cem-miraway1\" width=\"750\" height=\"392\" srcset=\"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2022\/12\/top-17-cong-ty-quan-ly-trai-nghiem-khac-hang-cem-miraway1.jpg 750w, https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2022\/12\/top-17-cong-ty-quan-ly-trai-nghiem-khac-hang-cem-miraway1-300x157.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-14508\" class=\"wp-caption-text\">Th\u1ecb tr\u01b0\u1eddng gi\u1ea3i ph\u00e1p Qu\u1ea3n l\u00fd Tr\u1ea3i nghi\u1ec7m Kh\u00e1ch h\u00e0ng Hoa K\u1ef3 giai \u0111o\u1ea1n 2020 &#8211; 2030 &#8211; \u0111\u01a1n v\u1ecb t\u1ef7 USD)<\/figcaption><\/figure>\n<h3>T\u00e1c \u0111\u1ed9ng kh\u00e1ch quan \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng CEM<\/h3>\n<p>S\u1ef1 b\u00f9ng ph\u00e1t c\u1ee7a \u0111\u1ea1i d\u1ecbch COVID-19 xoay chuy\u1ec3n c\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a h\u00e0ng lo\u1ea1t l\u0129nh v\u1ef1c c\u1ed1t l\u00f5i nh\u01b0 s\u1ea3n xu\u1ea5t, logistic v\u00e0 t\u00e0i ch\u00ednh&#8230; C\u00e1c doanh nghi\u1ec7p bu\u1ed9c ph\u1ea3i \u0111\u00e1nh gi\u00e1 l\u1ea1i h\u00e0nh vi, s\u1edf th\u00edch ng\u00e0y m\u1ed9t thay \u0111\u1ed5i c\u1ee7a kh\u00e1ch h\u00e0ng, c\u00e1c k\u1ebf ho\u1ea1ch kinh doanh v\u00e0 c\u01a1 c\u1ea5u doanh nghi\u1ec7p t\u1eeb \u0111\u00f3 c\u0169ng li\u00ean t\u1ee5c thay \u0111\u1ed5i theo. Kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng chuy\u1ec3n d\u1ecbch h\u00e0nh vi qua c\u00e1c lo\u1ea1i h\u00ecnh<a href=\"https:\/\/miraway.vn\/giai-phap\/self-service-kiosk\/\" target=\"_blank\" rel=\"noopener\"> t\u1ef1 ph\u1ee5c v\u1ee5<\/a> ho\u1eb7c <a href=\"https:\/\/miraway.vn\/giai-phap\/he-thong-xep-hang-tu-dong\/\" target=\"_blank\" rel=\"noopener\">\u00edt ti\u1ebfp x\u00fac<\/a>. Do \u0111\u00f3, th\u1ecb tr\u01b0\u1eddng \u0111\u00f2i h\u1ecfi kh\u1ea3 n\u0103ng \u0111\u00e1p \u1ee9ng m\u1ea1nh m\u1ebd h\u01a1n t\u1eeb ng\u00e0nh\u00a0 qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng CEM.<\/p>\n<h3>T\u00e1c \u0111\u1ed9ng ch\u1ee7 quan \u0111\u1ebfn th\u1ecb tr\u01b0\u1eddng qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng CEM<\/h3>\n<p>S\u1ef1 ph\u00e1t tri\u1ec3n nhanh ch\u00f3ng c\u1ee7a Tr\u00ed tu\u1ec7 nh\u00e2n t\u1ea1o (AI) h\u1ecdc m\u00e1y ti\u00ean ti\u1ebfn (Machine Learning) gi\u00fap gi\u1ea3m t\u1ea3i chi ph\u00ed h\u1ea1 t\u1ea7ng \u0111i\u1ec7n to\u00e1n v\u00e0 l\u01b0u tr\u1eef. AI v\u00e0 c\u00e1c \u1ee9ng d\u1ee5ng li\u00ean quan \u0111ang h\u1ed7 tr\u1ee3 \u0111\u1eafc l\u1ef1c c\u00e1c doanh nghi\u1ec7p thi\u1ebft k\u1ebf, v\u1eadn h\u00e0nh v\u00e0 c\u1ea3i thi\u1ec7n Qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng &#8211; CEM nh\u1eb1m t\u01b0\u01a1ng t\u00e1c thu\u1eadn ti\u1ec7n v\u1edbi ng\u01b0\u1eddi d\u00f9ng cu\u1ed1i. C\u00e1c kho\u1ea3n \u0111\u1ea7u t\u01b0 v\u00e0o d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng tr\u00ean n\u1ec1n t\u1ea3ng AI \u0111em l\u1ea1i hi\u1ec7u qu\u1ea3 v\u01b0\u1ee3t tr\u1ed9i nh\u1edd gi\u1ea3m thi\u1ec3u gi\u1ea3i quy\u1ebft khi\u1ebfu n\u1ea1i v\u00e0 x\u1eed l\u00fd cu\u1ed9c g\u1ecdi truy\u1ec1n th\u1ed1ng.<\/p>\n<p>C\u00f4ng ngh\u1ec7 <a href=\"https:\/\/cx.miraway.vn\/\" target=\"_blank\" rel=\"noopener\">Big Data<\/a> lo\u1ea1i b\u1ecf ph\u1ecfng \u0111o\u00e1n, th\u1ea5u hi\u1ec3u nhu c\u1ea7u, \u0111i\u1ec3m y\u1ebfu, m\u1ee5c ti\u00eau v\u00e0 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng. \u0110\u1ed3ng th\u1eddi, kh\u1ea3 n\u0103ng hi\u1ec3n th\u1ecb t\u1ed5ng th\u1ec3 d\u1eef li\u1ec7u gi\u00fap minh b\u1ea1ch to\u00e0n tr\u00ecnh mua h\u00e0ng. C\u00e1c c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb s\u1ed1 n\u00e2ng cao h\u1ed7 tr\u1ee3 kh\u00e1ch h\u00e0ng nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh nhanh ch\u00f3ng, hi\u1ec7u qu\u1ea3, th\u00fac \u0111\u1ea9y t\u0103ng tr\u01b0\u1edfng kinh doanh cho doanh nghi\u1ec7p.<\/p>\n<p>Theo Harvard Business Review, chi ph\u00ed \u0111\u1ec3 gi\u1eef ch\u00e2n m\u1ed9t kh\u00e1ch h\u00e0ng c\u0169 th\u1ea5p h\u01a1n 25% so v\u1edbi chi ph\u00ed \u0111\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi. Th\u1eadm ch\u00ed, theo nghi\u00ean c\u1ee9u c\u1ee7a <a href=\"https:\/\/www.invespcro.com\/blog\/customer-acquisition-retention\/\" target=\"_blank\" rel=\"nofollow noopener\">Invesp<\/a> (\u0111\u1ed1i t\u00e1c t\u1ed1i \u01b0u chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng c\u1ee7a eBay) nh\u1eadn \u0111\u1ecbnh, chi ph\u00ed \u0111\u1ec3 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng c\u0169 ch\u1ec9 b\u1eb1ng \u2155 chi ph\u00ed thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi. Ngo\u00e0i ra, c\u00e1c nghi\u00ean c\u1ee9u kh\u00e1c c\u0169ng ch\u1ec9 ra r\u1eb1ng kh\u00e1ch h\u00e0ng c\u00f3 xu h\u01b0\u1edbng quay l\u1ea1i v\u00e0 mua nhi\u1ec1u h\u01a1n t\u1eeb m\u1ed9t doanh nghi\u1ec7p \u0111a d\u1ea1ng s\u1ea3n ph\u1ea9m. Do \u0111\u00f3, c\u1ea3i thi\u1ec7n qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng CEM l\u00e0 r\u1ea5t quan tr\u1ecdng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o s\u1ef1 h\u00e0i l\u00f2ng v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n<p>C\u00f3 th\u1ec3 n\u00f3i, \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 v\u00e0o h\u00e0nh tr\u00ecnh qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng CEM l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft n\u00e2ng cao hi\u1ec7u qu\u1ea3 kinh doanh cho b\u1ea5t k\u1ef3 doanh nghi\u1ec7p n\u00e0o trong c\u00e1c nh\u00f3m ng\u00e0nh nh\u01b0 t\u00e0i ch\u00ednh &#8211; ng\u00e2n h\u00e0ng, s\u1ea3n xu\u1ea5t, b\u00e1n l\u1ebb v\u00e0 gi\u1ea3i tr\u00ed\u2026<\/p>\n<figure id=\"attachment_14509\" aria-describedby=\"caption-attachment-14509\" style=\"width: 750px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14509 size-full\" src=\"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2022\/12\/top-17-cong-ty-quan-ly-trai-nghiem-khac-hang-cem-miraway2.jpg\" alt=\"top-20-cong-ty-quan-ly-trai-nghiem-khac-hang-cem-miraway2\" width=\"750\" height=\"392\" srcset=\"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2022\/12\/top-17-cong-ty-quan-ly-trai-nghiem-khac-hang-cem-miraway2.jpg 750w, https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2022\/12\/top-17-cong-ty-quan-ly-trai-nghiem-khac-hang-cem-miraway2-300x157.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><figcaption id=\"caption-attachment-14509\" class=\"wp-caption-text\">Th\u1ecb ph\u1ea7n qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng to\u00e0n c\u1ea7u chia theo l\u0129nh vuecj kinh doanh n\u0103m 2021 (\u0111\u01a1n v\u1ecb %)<\/figcaption><\/figure>\n<h3>C\u00e1c doanh nghi\u1ec7p ti\u00eau bi\u1ec3u \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u \u0111\u1ec3 x\u00e2y d\u1ef1ng b\u00e1o c\u00e1o<\/h3>\n<p>M\u1ed9t s\u1ed1 \u00f4ng l\u1edbn trong ng\u00e0nh c\u00f4ng ngh\u1ec7 qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng CEM c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn nh\u01b0: Adobe; Clarabridge; Freshworks Inc.; Genesys; International Business Machines Corporation. Nh\u1eefng doanh nghi\u1ec7p n\u00e0y lu\u00f4n \u0111i \u0111\u1ea7u trong c\u00e1c d\u1ecbch v\u1ee5 qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111\u1ec3 m\u1edf r\u1ed9ng v\u00e0 c\u1ee7ng c\u1ed1 c\u00e1c \u0111i\u1ec3m ch\u1ea1m hi\u1ec7n t\u1ea1i nh\u1eb1m c\u00f3 \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1edbi. H\u1ecd c\u0169ng \u0111ang tham gia v\u00e0o c\u00e1c v\u1ee5 s\u00e1p nh\u1eadp, mua l\u1ea1i ho\u1eb7c h\u1ee3p t\u00e1c \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c \u0111i\u1ec3m ch\u1ea1m kh\u00e1ch h\u00e0ng ti\u00ean ti\u1ebfn v\u1ec1 c\u00f4ng ngh\u1ec7 nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf so v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh c\u1ee7a h\u1ecd.<\/p>\n<p>C\u00f3 m\u1eb7t trong cu\u1ed9c \u0111ua, Top 20 doanh nghi\u1ec7p ti\u00eau bi\u1ec3u ho\u1ea1t \u0111\u1ed9ng trong th\u1ecb tr\u01b0\u1eddng qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng CEM to\u00e0n c\u1ea7u c\u00f3 th\u1ec3 k\u1ec3 \u0111\u1ebfn:<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-14532 size-full\" src=\"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2022\/12\/Top20-quan-ly-trai-nghiem-khach-hang-CEM800x800.jpg\" alt=\"Top20-qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng CEM 1\" width=\"800\" height=\"800\" srcset=\"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2022\/12\/Top20-quan-ly-trai-nghiem-khach-hang-CEM800x800.jpg 800w, https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2022\/12\/Top20-quan-ly-trai-nghiem-khach-hang-CEM800x800-300x300.jpg 300w, https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2022\/12\/Top20-quan-ly-trai-nghiem-khach-hang-CEM800x800-150x150.jpg 150w, https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2022\/12\/Top20-quan-ly-trai-nghiem-khach-hang-CEM800x800-768x768.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/p>\n<h3><span style=\"font-weight: 400\">Ph\u1ea1m vi b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng CEM n\u0103m 2021<\/span><\/h3>\n<table style=\"border-collapse: collapse;width: 100%;height: 466px\">\n<tbody>\n<tr style=\"height: 24px\">\n<td style=\"width: 32.0603%;text-align: center;height: 24px\"><span style=\"font-size: 12pt\"><b>H\u1ea1ng m\u1ee5c \u0111\u00e1nh gi\u00e1<\/b><\/span><\/td>\n<td style=\"width: 67.8391%;text-align: center;height: 24px\"><span style=\"font-size: 12pt\"><b>Chi ti\u1ebft<\/b><\/span><\/td>\n<\/tr>\n<tr style=\"height: 21px\">\n<td style=\"width: 32.0603%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">Gi\u00e1 tr\u1ecb quy m\u00f4 th\u1ecb tr\u01b0\u1eddng n\u0103m 2022<\/span><\/td>\n<td style=\"width: 67.8391%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">10,27 t\u1ef7 USD<\/span><\/td>\n<\/tr>\n<tr style=\"height: 21px\">\n<td style=\"width: 32.0603%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">D\u1ef1 b\u00e1o doanh thu v\u00e0o n\u0103m 2030<\/span><\/td>\n<td style=\"width: 67.8391%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">38,98 t\u1ef7 USD<\/span><\/td>\n<\/tr>\n<tr style=\"height: 21px\">\n<td style=\"width: 32.0603%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">T\u1ec9 l\u1ec7 t\u0103ng tr\u01b0\u1edfng<\/span><\/td>\n<td style=\"width: 67.8391%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">CAGR 18,1% t\u1eeb 2022 \u0111\u1ebfn 2030<\/span><\/td>\n<\/tr>\n<tr style=\"height: 21px\">\n<td style=\"width: 32.0603%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">N\u0103m c\u01a1 s\u1edf \u0111\u1ec3 \u01b0\u1edbc t\u00ednh<\/span><\/td>\n<td style=\"width: 67.8391%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">2021<\/span><\/td>\n<\/tr>\n<tr style=\"height: 21px\">\n<td style=\"width: 32.0603%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">D\u1eef li\u1ec7u l\u1ecbch s\u1eed<\/span><\/td>\n<td style=\"width: 67.8391%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">2017 &#8211; 2020<\/span><\/td>\n<\/tr>\n<tr style=\"height: 21px\">\n<td style=\"width: 32.0603%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">Th\u1eddi gian d\u1ef1 b\u00e1o<\/span><\/td>\n<td style=\"width: 67.8391%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">2022 &#8211; 2030<\/span><\/td>\n<\/tr>\n<tr style=\"height: 21px\">\n<td style=\"width: 32.0603%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">\u0110\u01a1n v\u1ecb \u0111\u1ecbnh l\u01b0\u1ee3ng<\/span><\/td>\n<td style=\"width: 67.8391%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">Doanh thu t\u00ednh b\u1eb1ng tri\u1ec7u USD v\u00e0 CAGR t\u1eeb n\u0103m 2022 \u0111\u1ebfn 2030<\/span><\/td>\n<\/tr>\n<tr style=\"height: 21px\">\n<td style=\"width: 32.0603%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">B\u00e1o c\u00e1o b\u1ea3o hi\u1ec3m<\/span><\/td>\n<td style=\"width: 67.8391%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">D\u1ef1 b\u00e1o doanh thu, th\u1ecb ph\u1ea7n c\u00f4ng ty, b\u1ed1i c\u1ea3nh c\u1ea1nh tranh, c\u00e1c y\u1ebfu t\u1ed1 t\u0103ng tr\u01b0\u1edfng v\u00e0 xu h\u01b0\u1edbng<\/span><\/td>\n<\/tr>\n<tr style=\"height: 21px\">\n<td style=\"width: 32.0603%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">C\u00e1c ph\u00e2n \u0111o\u1ea1n \u0111\u01b0\u1ee3c b\u1ea3o hi\u1ec3m<\/span><\/td>\n<td style=\"width: 67.8391%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">C\u00e1c c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch, lo\u1ea1i \u0111i\u1ec3m ti\u1ebfp x\u00fac, tri\u1ec3n khai, s\u1eed d\u1ee5ng cu\u1ed1i, khu v\u1ef1c \u0111\u1ecba l\u00fd.<\/span><\/td>\n<\/tr>\n<tr style=\"height: 21px\">\n<td style=\"width: 32.0603%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">Ph\u1ea1m vi khu v\u1ef1c<\/span><\/td>\n<td style=\"width: 67.8391%;height: 21px\"><span style=\"font-weight: 400;font-size: 10pt\">B\u1eafc M\u1ef9; Ch\u00e2u \u00c2u; Ch\u00e2u \u00e1 Th\u00e1i B\u00ecnh D\u01b0\u01a1ng; M\u1ef9 La-tinh; Trung \u0110\u00f4ng v\u00e0 Ch\u00e2u Phi<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p style=\"text-align: right\"><em>Ngu\u1ed3n: <a href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/customer-experience-management-market\" target=\"_blank\" rel=\"nofollow noopener\">Grand View Research<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Grand View Research &#8211; m\u1ed9t c\u00f4ng ty t\u01b0 v\u1ea5n v\u00e0 nghi\u00ean c\u1ee9u th\u1ecb tr\u01b0\u1eddng c\u00f3 tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i San Francisco &#8211; Hoa K\u1ef3, chuy\u00ean cung c\u1ea5p b\u00e1o c\u00e1o nghi\u00ean c\u1ee9u tr\u00ean c\u01a1 s\u1edf d\u1eef li\u1ec7u c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c h\u1ecdc thu\u1eadt n\u1ed5i ti\u1ebfng tr\u00ean th\u1ebf gi\u1edbi v\u00e0 c\u00e1c c\u00f4ng ty trong danh s\u00e1ch Fortune 500 s\u1eed d\u1ee5ng nh\u1eb1m t\u00ecm hi\u1ec3u m\u00f4i tr\u01b0\u1eddng kinh doanh to\u00e0n c\u1ea7u v\u00e0 khu v\u1ef1c. M\u1edbi \u0111\u00e2y, Grand View Research c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o d\u1ef1 tr\u00ean 17 h\u00e3ng c\u00f4ng ngh\u1ec7 qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng CEM \u0111\u1ea7u th\u1ebf gi\u1edbi v\u00e0 th\u1eadt t\u1ef1 h\u00e0o khi c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a m\u1ed9t \u0111\u1ea1i di\u1ec7n \u0111\u1ebfn t\u1eeb Vi\u1ec7t Nam &#8211; C\u00d4NG TY C\u1ed4 PH\u1ea6N MIRAWAY GI\u1ea2I PH\u00c1P C\u00d4NG NGH\u1ec6.<\/p>\n","protected":false},"author":1,"featured_media":14531,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[161,11],"tags":[174,177,181,203,208,232],"class_list":["post-14503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-trai-nghiem-khach-hang","tag-banking-viet-nam","tag-blockchain-loyalty","tag-cem","tag-he-thong-xep-hang","tag-kiosk-tu-phuc-vu","tag-trai-nghiem-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2022\/12\/top-20-cong-ty-quan-ly-trai-nghiem-khac-hang-cem-mirawaythumb.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/14503"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=14503"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/14503\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/14531"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=14503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=14503"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=14503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}