{"id":14279,"date":"2022-07-28T04:25:18","date_gmt":"2022-07-28T04:25:18","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=14279"},"modified":"2023-09-29T16:52:04","modified_gmt":"2023-09-29T09:52:04","slug":"cac-con-so-an-tuong-khi-ung-dung-digital-signage-tai-van-phong","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/cac-con-so-an-tuong-khi-ung-dung-digital-signage-tai-van-phong\/","title":{"rendered":"C\u00e1c Con S\u1ed1 \u1ea4n T\u01b0\u1ee3ng Khi \u1ee8ng D\u1ee5ng Digital Signage T\u1ea1i V\u0103n Ph\u00f2ng"},"content":{"rendered":"

Digital signage \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong c\u00e1c v\u0103n ph\u00f2ng, nh\u01b0ng gi\u00e1 tr\u1ecb m\u00e0 n\u00f3 mang l\u1ea1i cho doanh nghi\u1ec7p l\u00e0 bao nhi\u00eau? M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u00e3 \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh \u0111\u1ec3 nghi\u00ean c\u1ee9u r\u00f5 h\u01a1n v\u1ec1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p Digital Signage<\/a> t\u1ea1i v\u0103n ph\u00f2ng, t\u1eeb m\u1ee9c \u0111\u1ed9 g\u1eafn b\u00f3 v\u00e0 duy tr\u00ec c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ebfn ph\u00fac l\u1ee3i v\u00e0 v\u0103n h\u00f3a n\u01a1i l\u00e0m vi\u1ec7c.<\/span><\/p>\n

\u0110\u1ed1i t\u01b0\u1ee3ng kh\u1ea3o s\u00e1t<\/b><\/h2>\n

Nh\u00f3m kh\u1ea3o s\u00e1t \u0111\u00e3 y\u00eau c\u1ea7u ph\u1ea3n h\u1ed3i t\u1eeb c\u00e1c chuy\u00ean gia l\u00e0m vi\u1ec7c t\u1ea1i c\u00e1c v\u0103n ph\u00f2ng thu\u1ed9c nhi\u1ec1u ng\u00e0nh c\u00f4ng nghi\u1ec7p: 100 ng\u01b0\u1eddi c\u00f3 tr\u1ee5 s\u1edf t\u1ea1i M\u1ef9 (21% \u1edf \u0110\u00f4ng B\u1eafc, 18% \u1edf Trung T\u00e2y, 36% \u1edf ph\u00eda Nam v\u00e0 25% \u1edf ph\u00eda T\u00e2y).<\/span><\/p>\n

Ban \u0111\u1ea7u, nh\u00f3m kh\u1ea3o s\u00e1t mu\u1ed1n t\u00ecm hi\u1ec3u l\u00fd do t\u1ea1i sao nh\u1eefng ng\u01b0\u1eddi tr\u1ea3 l\u1eddi quy\u1ebft \u0111\u1ecbnh tri\u1ec3n khai Digital Signage. L\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 giao ti\u1ebfp, 61% s\u1eed d\u1ee5ng digital signage \u0111\u1ec3 th\u00f4ng b\u00e1o, 48% \u0111\u1ec3 hi\u1ec3n th\u1ecb trang t\u1ed5ng quan v\u00e0 36% \u0111\u1ec3 hi\u1ec3n th\u1ecb n\u1ed9i dung h\u1eefu \u00edch nh\u01b0 c\u1eadp nh\u1eadt th\u1eddi ti\u1ebft ho\u1eb7c giao th\u00f4ng.<\/span><\/p>\n

Trong khi \u0111\u00f3, 54% \u1ee9ng d\u1ee5ng Digital Sigange \u0111\u1ec3 t\u0103ng t\u01b0\u01a1ng t\u00e1c n\u1ed9i b\u1ed9. Nh\u1eefng ng\u01b0\u1eddi kh\u00e1c (41%) cho bi\u1ebft h\u1ecd thi\u1ebft l\u1eadp digital signage cho m\u1ee5c \u0111\u00edch t\u0103ng hi\u1ec7u su\u1ea5t (\u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean) ho\u1eb7c c\u00e1c ho\u1ea1t \u0111\u1ed9ng (52%) nh\u01b0 qu\u1ea3n l\u00fd ph\u00f2ng h\u1ecdp.<\/span><\/p>\n

T\u0103ng 86% \u0111\u1ed9ng l\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean<\/b><\/h2>\n

N\u0103ng su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn l\u1ee3i nhu\u1eadn c\u00f4ng ty. \u0110\u00e1ng ch\u00fa \u00fd, cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng digital signage c\u00f3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn kh\u00eda c\u1ea1nh n\u00e0y. Ph\u1ea7n l\u1edbn nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t (86%) cho bi\u1ebft Digital Signage t\u1ea1i v\u0103n ph\u00f2ng \u0111\u00e3 c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 n\u0103ng su\u1ea5t, mang l\u1ea1i hi\u1ec7u qu\u1ea3 ho\u1ea1t \u0111\u1ed9ng t\u1ed1t h\u01a1n cho doanh nghi\u1ec7p.<\/span><\/p>\n

\"\"<\/p>\n

K\u1ebft qu\u1ea3 kh\u1ea3o s\u00e1t c\u0169ng nh\u1ea5n m\u1ea1nh m\u1ed1i t\u01b0\u01a1ng quan gi\u1eefa digital signage v\u00e0 m\u1ee9c \u0111\u1ed9 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a ng\u01b0\u1eddi lao \u0111\u1ed9ng. C\u1ee5 th\u1ec3, 86% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi tin r\u1eb1ng Digital Signage gi\u00fap t\u0103ng \u0111\u1ed9ng l\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean. Qua \u0111\u00f3, hi\u1ec3n th\u1ecb trang t\u1ed5ng quan v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng c\u1ee7a c\u00f4ng ty gi\u00fap c\u00e1c nh\u00f3m lu\u00f4n b\u00e1m s\u00e1t m\u1ee5c ti\u00eau v\u00e0 ph\u00e1t tri\u1ec3n tinh th\u1ea7n g\u1eafn b\u00f3.<\/span><\/p>\n

69% cho r\u1eb1ng s\u1eed d\u1ee5ng Digital Sigange gi\u00fap gi\u1eef ch\u00e2n nh\u1eefng nh\u00e2n vi\u00ean c\u00f3 gi\u00e1 tr\u1ecb<\/b><\/h2>\n

Gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft. Theo Gartner (2022), l\u01b0\u1ee3ng nh\u00e2n vi\u00ean chuy\u1ec3n vi\u1ec7c t\u0103ng g\u1ea7n 20% trong n\u0103m nay. \u0110\u00f3 l\u00e0 m\u1ed9t b\u01b0\u1edbc nh\u1ea3y v\u1ecdt t\u1eeb m\u1ee9c trung b\u00ecnh h\u00e0ng n\u0103m t\u1eeb 31,9 tri\u1ec7u nh\u00e2n vi\u00ean b\u1ecf vi\u1ec7c (tr\u01b0\u1edbc \u0111\u1ea1i d\u1ecbch) l\u00ean 37,4 tri\u1ec7u ng\u01b0\u1eddi b\u1ecf vi\u1ec7c v\u00e0o n\u0103m 2022. H\u01a1n n\u1eefa, trong th\u1ecb tr\u01b0\u1eddng vi\u1ec7c l\u00e0m c\u1ea1nh tranh ng\u00e0y nay, c\u00e1c nghi\u00ean c\u1ee9u \u0111\u00e3 ph\u00e1t hi\u1ec7n ra r\u1eb1ng chi ph\u00ed thay th\u1ebf m\u1ed9t nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 dao \u0111\u1ed9ng t\u1eeb m\u1ed9t n\u1eeda \u0111\u1ebfn hai l\u1ea7n l\u01b0\u01a1ng h\u00e0ng n\u0103m c\u1ee7a h\u1ecd.<\/span><\/p>\n

Ngo\u00e0i t\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn l\u1ee3i nhu\u1eadn, vi\u1ec7c lu\u00e2n chuy\u1ec3n nh\u00e2n vi\u00ean c\u00f2n l\u00e0m gi\u00e1n \u0111o\u1ea1n n\u0103ng su\u1ea5t, gi\u1ea3m tinh th\u1ea7n c\u1ee7a nh\u00e2n vi\u00ean v\u00e0 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng. May m\u1eafn thay, Digital Signage gi\u00fap t\u0103ng c\u01b0\u1eddng tr\u1ea3i nghi\u1ec7m t\u00edch c\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean. Tr\u01b0\u1eddng h\u1ee3p c\u1ee5 th\u1ec3 l\u00e0 69% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi s\u1eed d\u1ee5ng tin r\u1eb1ng Digital Signage trong v\u0103n ph\u00f2ng gi\u00fap gi\u1eef ch\u00e2n nh\u1eefng nh\u00e2n vi\u00ean gi\u1ecfi nh\u1ea5t. Tr\u00ean th\u1ef1c t\u1ebf, digital signage c\u00f3 th\u1ec3 thu h\u00fat nh\u00e2n vi\u00ean ngay t\u1eeb c\u00e1i nh\u00ecn \u0111\u1ea7u ti\u00ean, hi\u1ec7n \u0111\u1ea1i h\u00f3a vi\u1ec7c tham gia v\u00e0 \u0111\u1ecbnh h\u01b0\u1edbng th\u00f4ng qua \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean.<\/span><\/p>\n

82% cho r\u1eb1ng Digital Signage x\u00e2y d\u1ef1ng v\u0103n h\u00f3a l\u00e0m vi\u1ec7c t\u1ed1t h\u01a1n<\/b><\/h2>\n

82% ng\u01b0\u1eddi \u0111\u01b0\u1ee3c h\u1ecfi ch\u1ea5m 8 ho\u1eb7c cao h\u01a1n, tr\u00ean thang \u0111i\u1ec3m t\u1eeb 1-10, khi \u0111\u01b0\u1ee3c h\u1ecfi v\u1ec1 m\u1ee9c \u0111\u1ed9 gi\u1ea3i ph\u00e1p Digital Signage \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t v\u0103n h\u00f3a l\u00e0m vi\u1ec7c t\u00edch c\u1ef1c trong v\u0103n ph\u00f2ng.<\/span><\/p>\n

\"\"<\/p>\n

V\u0103n h\u00f3a c\u00f4ng ty th\u00e0nh c\u00f4ng l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t cho s\u1ef1 ph\u00e1t tri\u1ec3n kinh doanh. Digital signage l\u00e0 gi\u1ea3i ph\u00e1p all-in-one gi\u00fap t\u0103ng c\u01b0\u1eddng quy tr\u00ecnh giao ti\u1ebfp n\u1ed9i b\u1ed9 v\u00e0 quy tr\u00ecnh l\u00e0m vi\u1ec7c hi\u1ec7u qu\u1ea3 h\u01a1n. Hi\u1ec3n th\u1ecb KPI, \u1ee9ng d\u1ee5ng truy\u1ec1n th\u00f4ng x\u00e3 h\u1ed9i, tin t\u1ee9c s\u1ef1 ki\u1ec7n n\u1ed9i b\u1ed9, th\u00f4ng tin gi\u1ea3i tr\u00ed gi\u00fap kh\u00f4ng gian v\u0103n ph\u00f2ng tr\u1edf n\u00ean th\u00f4ng minh v\u00e0 hi\u1ec7n \u0111\u1ea1i h\u01a1n.<\/span><\/p>\n

Kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn, gi\u1ea3i ph\u00e1p digital signage gi\u00fap nu\u00f4i d\u01b0\u1ee1ng v\u0103n h\u00f3a c\u00f4ng s\u1edf \u0111\u1ec3 gi\u1eef ch\u00e2n v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng cho nh\u00e2n vi\u00ean. N\u00f3 mang l\u1ea1i gi\u00e1 tr\u1ecb v\u00f4 bi\u00ean \u1edf t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac t\u1eeb c\u00e1c m\u00e0n h\u00ecnh \u1edf s\u1ea3nh, hi\u1ec3n th\u1ecb c\u00e1c \u0111\u01b0\u1eddng d\u1eabn \u0111\u1ebfn c\u00e1c tr\u1ea3i nghi\u1ec7m \u0111\u00e0o t\u1ea1o v\u00e0 c\u00e1c b\u00e0i thuy\u1ebft tr\u00ecnh c\u1ee7a c\u00f4ng ty, c\u1ea3i thi\u1ec7n th\u00f4ng tin li\u00ean l\u1ea1c n\u1ed9i b\u1ed9 \u0111\u1ed3ng th\u1eddi t\u0103ng n\u0103ng su\u1ea5t.\u00a0<\/span><\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: 5 G\u1ee3i \u00fd v\u1ec1 \u1ee9ng d\u1ee5ng Loyalty Blockchain cho doanh nghi\u1ec7p t\u00e0i ch\u00ednh – ng\u00e2n h\u00e0ng<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Digital signage \u0111ang \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng r\u1ed9ng r\u00e3i trong c\u00e1c v\u0103n ph\u00f2ng, nh\u01b0ng gi\u00e1 tr\u1ecb m\u00e0 n\u00f3 mang l\u1ea1i cho doanh nghi\u1ec7p l\u00e0 bao nhi\u00eau? M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u00e3 \u0111\u01b0\u1ee3c ti\u1ebfn h\u00e0nh \u0111\u1ec3 nghi\u00ean c\u1ee9u r\u00f5 h\u01a1n v\u1ec1 m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a vi\u1ec7c s\u1eed d\u1ee5ng gi\u1ea3i ph\u00e1p Digital Signage t\u1ea1i v\u0103n ph\u00f2ng, t\u1eeb […]\n","protected":false},"author":1,"featured_media":14280,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[144,145],"tags":[],"class_list":["post-14279","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-digital-signage"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2022\/07\/ung-dung-digital-signage-tai-van-phong-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/14279"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=14279"}],"version-history":[{"count":1,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/14279\/revisions"}],"predecessor-version":[{"id":15380,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/14279\/revisions\/15380"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/14280"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=14279"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=14279"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=14279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}