{"id":12987,"date":"2022-03-30T16:21:54","date_gmt":"2022-03-30T09:21:54","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=12987"},"modified":"2022-03-30T16:21:54","modified_gmt":"2022-03-30T09:21:54","slug":"cac-doanh-nghiep-hang-dau-the-gioi-dang-su-dung-loyalty-blockchain-nhu-the-nao","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/cac-doanh-nghiep-hang-dau-the-gioi-dang-su-dung-loyalty-blockchain-nhu-the-nao\/","title":{"rendered":"C\u00e1c Doanh Nghi\u1ec7p H\u00e0ng \u0110\u1ea7u Th\u1ebf Gi\u1edbi \u0110ang S\u1eed D\u1ee5ng Loyalty Blockchain Nh\u01b0 Th\u1ebf N\u00e0o?"},"content":{"rendered":"

Blockchain l\u00e0 xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 r\u1ea5t \u0111\u01b0\u1ee3c \u1ee9ng d\u1ee5ng trong nhi\u1ec1u l\u0129nh v\u1ef1c kh\u00e1c nhau, v\u1edbi ti\u1ec1m n\u0103ng thay \u0111\u1ed5i \u0111\u00e1ng k\u1ec3 c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.<\/span><\/p>\n

Doanh nghi\u1ec7p tri\u1ec3n khai ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft nh\u01b0 m\u1ed9t ph\u1ea7n th\u01b0\u1edfng cho nh\u1eefng ng\u01b0\u1eddi ti\u00eau d\u00f9ng mua h\u00e0ng th\u01b0\u1eddng xuy\u00ean, \u0111\u1ed3ng th\u1eddi khuy\u1ebfn kh\u00edch \u201cl\u00f2ng trung th\u00e0nh\u201d c\u1ee7a h\u1ecd. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 quy\u1ebft \u0111\u1ecbnh ph\u1ea7n th\u01b0\u1edfng mu\u1ed1n t\u1eb7ng kh\u00e1ch h\u00e0ng nh\u01b0 \u0111\u1ed5i qu\u00e0 mi\u1ec5n ph\u00ed, phi\u1ebfu gi\u1ea3m gi\u00e1, \u2026. Co\u0302ng ngh\u1eb9\u0302 Blockchain giu\u0301p loa\u0323i bo\u0309 s\u01b0\u0323 ke\u0301m hi\u1eb9\u0302u qua\u0309 va\u0300 chi phi\u0301 cao trong ca\u0301c chu\u031bo\u031bng tri\u0300nh kha\u0301ch ha\u0300ng tha\u0302n thi\u00ea\u0301t truy\u00ea\u0300n th\u00f4\u0301ng \u0111\u00f4\u0300ng th\u01a1\u0300i mang \u0111\u00ea\u0301n cho kha\u0301ch ha\u0300ng gia\u0301 tri\u0323 l\u01a1\u0301n ho\u031bn tho\u0302ng qua co\u031b h\u1ecd\u0302i \u0111\u00f4\u0309i qua\u0300 t\u01b0\u0300 nhi\u00ea\u0300u co\u0302ng ty kha\u0301c nhau.<\/span><\/p>\n

Deloitte cho bi\u1ebft ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 blockchain la\u0300 m\u1ecd\u0302t cu\u1ecd\u0302c ca\u0301ch ma\u0323ng ho\u0301a \u0111\u1ecd\u0302t pha\u0301 la\u0300m cho vi\u1eb9\u0302c qua\u0309n ly\u0301 ca\u0301c chu\u031bo\u031bng tri\u0300nh ti\u0301ch \u0111i\u00ea\u0309m thu\u031b\u01a1\u0309ng tr\u01a1\u0309 ne\u0302n \u0111o\u031bn gia\u0309n va\u0300 giu\u0301p ca\u0301c doanh nghi\u1eb9\u0302p nhi\u0300n \u0111u\u031b\u01a1\u0323c hi\u1eb9\u0302u qua\u0309 cu\u0309a ca\u0301c chu\u031bo\u031bng tri\u0300nh m\u1ecd\u0302t ca\u0301ch chi\u0301nh xa\u0301c<\/span><\/p>\n

Theo IBM \u201cH\u1ec7 sinh th\u00e1i Blockchain kh\u00f4ng gi\u1edbi h\u1ea1n \u1edf m\u1ed9t c\u00f4ng ty m\u00e0 li\u00ean quan \u0111\u1ebfn nhi\u1ec1u c\u00f4ng ty kh\u00e1c nhau h\u1ee3p t\u00e1c xung quanh giao d\u1ecbch. Do \u0111\u00f3, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 n\u00e0y cho ph\u00e9p kh\u00e1ch h\u00e0ng t\u00edch l\u0169y \u0111i\u1ec3m th\u01b0\u1edfng v\u00e0o m\u1ed9t ph\u1ea7n th\u01b0\u1edfng chung duy nh\u1ea5t d\u01b0\u1edbi d\u1ea1ng ti\u1ec1n \u0111i\u1ec7n t\u1eed ph\u1ed5 bi\u1ebfn t\u1eeb t\u1ea5t c\u1ea3 c\u00e1c b\u00ean \u1edf trong chu\u1ed7i. Ph\u1ea7n th\u01b0\u1edfng ti\u1ec1n \u0111i\u1ec7n t\u1eed t\u00edch l\u0169y sau \u0111\u00f3 c\u00f3 th\u1ec3 trao \u0111\u1ed5i \u0111\u01b0\u1ee3c v\u1edbi c\u00e1c c\u00f4ng ty \u0111\u1ed1i t\u00e1c trong h\u1ec7 sinh th\u00e1i.\u201d<\/span><\/p>\n

Hi\u1ec7n nay, r\u1ea5t nhi\u1ec1u t\u1eadp \u0111o\u00e0n h\u00e0ng \u0111\u1ea7u thu\u1ed9c nhi\u1ec1u l\u0129nh v\u1ef1c \u0111ang \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng c\u00f4ng ngh\u1ec7 Blockchain v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft.\u00a0<\/span><\/p>\n

I. C\u00e1c L\u0129nh v\u1ef1c \u1ee9ng d\u1ee5ng Blockchain Loyalty<\/strong><\/h2>\n

1. H\u00e0ng kh\u00f4ng<\/strong><\/h3>\n

V\u00e0o th\u00e1ng 2 n\u0103m 2018, Singapore Airlines (SIA) \u0111\u00e3 th\u00f4ng b\u00e1o r\u1eb1ng ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u01b0\u1eddng xuy\u00ean KrisFlyer c\u1ee7a h\u1ecd s\u1ebd \u1ee9ng d\u1ee5ng v\u00ed ti\u1ec1n h\u00e0ng kh\u00f4ng \u0111i\u1ec7n t\u1eed d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 blockchain. TSIA \u0111\u00e3 tung ra \u201cKrisPay\u201d, v\u00ed k\u1ef9 thu\u1eadt s\u1ed1 s\u1ebd chuy\u1ec3n \u0111\u1ed5i s\u1ed1 d\u1eb7m KrisFlyer th\u00e0nh \u0111i\u1ec3m th\u01b0\u1edfng, cho ph\u00e9p chi ti\u00eau t\u1ea1i h\u01a1n 150 \u0111\u1ed1i t\u00e1c b\u00e1n l\u1ebb v\u1edbi 650 c\u1eeda h\u00e0ng t\u1ea1i Singapore. Kh\u00e1ch h\u00e0ng c\u1ee7a Singapore Airlines c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111i\u1ec3m t\u1eeb d\u1eb7m bay \u0111\u1ec3 \u0111\u1eb7t taxi, \u0111\u1eb7t ph\u00f2ng kh\u00e1ch s\u1ea1n\u2026 T\u1eeb g\u00f3c \u0111\u1ed9 kh\u00e1ch h\u00e0ng, khi vi\u1ec7c \u0111\u1ed5i \u0111i\u1ec3m kh\u00f4ng ch\u1ec9 b\u00f3 h\u1eb9p trong m\u1ed9t l\u0129nh v\u1ef1c, h\u1ecd s\u1ebd c\u00f3 nhi\u1ec1u l\u1ef1a ch\u1ecdn h\u01a1n v\u00e0 tr\u1ea3i nghi\u1ec7m \u0111\u1ed1i v\u1edbi m\u1ed9t nh\u00e3n h\u00e0ng \u0111\u01b0\u1ee3c c\u1ea3i thi\u1ec7n h\u01a1n.<\/span><\/p>\n

\u0110\u00e2y l\u00e0 h\u00e3ng h\u00e0ng kh\u00f4ng \u0111\u1ea7u ti\u00ean \u1ee9ng d\u1ee5ng th\u00e0nh c\u00f4ng c\u00f4ng ngh\u1ec7 blockchain v\u00e0o ch\u01b0\u01a1ng tr\u00ecnh loyalty. \u201c\u0110\u1ed5i m\u1edbi l\u00e0 y\u1ebfu t\u1ed1 quan tr\u1ecdng g\u00f3p ph\u1ea7n t\u1ea1o n\u00ean th\u00e0nh c\u00f4ng c\u1ee7a Singapore Airlines k\u1ec3 t\u1eeb ng\u00e0y \u0111\u1ea7u ti\u00ean v\u00e0 ch\u00fang t\u00f4i r\u1ea5t vui m\u1eebng v\u1ec1 s\u00e1ng ki\u1ebfn \u200b\u200b\u0111\u1ea7u ti\u00ean tr\u00ean th\u1ebf gi\u1edbi n\u00e0y, mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch h\u01a1n n\u1eefa cho c\u00e1c th\u00e0nh vi\u00ean trong ch\u01b0\u01a1ng tr\u00ecnh KrisFlyer c\u1ee7a ch\u00fang t\u00f4i,\u201d Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh Singapore Airlines Goh Choon Phong cho bi\u1ebft.<\/span><\/p>\n

2. Th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed<\/strong><\/h3>\n

V\u00e0o th\u00e1ng 2 n\u0103m 2018, g\u00e3 kh\u1ed5ng l\u1ed3 th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed Nh\u1eadt B\u1ea3n Rakuten \u0111\u00e3 ti\u1ebft l\u1ed9 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n m\u1ed9t lo\u1ea1i ti\u1ec1n \u0111i\u1ec7n t\u1eed d\u1ef1a tr\u00ean blockchain cho ch\u01b0\u01a1ng tr\u00ecnh t\u00edch \u0111i\u1ec3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft hi\u1ec7n c\u00f3 c\u1ee7a m\u00ecnh – Rakuten Super Points, TechCrunch \u0111\u01b0a tin. Ph\u00e1t bi\u1ec3u t\u1ea1i Mobile World Congress (MWC) 2018, Ng\u01b0\u1eddi s\u00e1ng l\u1eadp, Ch\u1ee7 t\u1ecbch v\u00e0 Gi\u00e1m \u0111\u1ed1c \u0111i\u1ec1u h\u00e0nh c\u1ee7a Rakuten Incorporated, Hiroshi Mikitani \u0111\u00e3 gi\u1edbi thi\u1ec7u \u201cRakuten Coin\u201d, \u0111\u01b0\u1ee3c \u00f4ng m\u00f4 t\u1ea3 l\u00e0 ti\u1ec1n t\u1ec7 kh\u00f4ng bi\u00ean gi\u1edbi.<\/span><\/p>\n

Qua \u0111\u00f3, g\u00e3 kh\u1ed5ng l\u1ed3 b\u00e1n l\u1ebb Nh\u1eadt B\u1ea3n Rakuten hi\u1ec7n cho ph\u00e9p kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh chuy\u1ec3n \u0111\u1ed5i \u0111i\u1ec3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft c\u1ee7a T\u1eadp \u0111o\u00e0n Rakuten th\u00e0nh c\u00e1c lo\u1ea1i ti\u1ec1n \u0111i\u1ec7n t\u1eed l\u1edbn nh\u01b0 Bitcoin, Ethereum v\u00e0 Bitcoin Cash.<\/span><\/p>\n

Rakuten kh\u00f4ng ph\u1ea3i l\u00e0 c\u00f4ng ty duy nh\u1ea5t cho ph\u00e9p ng\u01b0\u1eddi d\u00f9ng \u1edf Nh\u1eadt trao \u0111\u1ed5i \u0111i\u1ec3m ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft cho ti\u1ec1n \u0111i\u1ec7n t\u1eed. V\u00e0o th\u00e1ng 8 n\u0103m 2019, s\u00e0n giao d\u1ecbch ti\u1ec1n \u0111i\u1ec7n t\u1eed bitFlyer h\u1ee3p t\u00e1c v\u1edbi c\u00f4ng ty d\u1ecbch v\u1ee5 c\u00f4ng ngh\u1ec7 Tpoint Japan \u0111\u1ec3 cho ph\u00e9p kh\u00e1ch h\u00e0ng Nh\u1eadt B\u1ea3n chuy\u1ec3n \u0111\u1ed5i \u0111i\u1ec3m ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft sang Bitcoin, c\u0169ng nh\u01b0 ki\u1ebfm ph\u1ea7n th\u01b0\u1edfng khi thanh to\u00e1n b\u1eb1ng ti\u1ec1n \u0111i\u1ec7n t\u1eed.<\/span><\/p>\n

3. Ng\u00e2n h\u00e0ng<\/strong><\/h3>\n

V\u00e0o th\u00e1ng 9 n\u0103m 2016, m\u1ea1ng l\u01b0\u1edbi thanh to\u00e1n c\u1ee7a Trung Qu\u1ed1c UnionPay \u0111\u00e3 ph\u00e1t tri\u1ec3n m\u1ed9t h\u1ec7 th\u1ed1ng kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft d\u1ef1a tr\u00ean c\u00f4ng ngh\u1ec7 Blockchain. Trong m\u1ed9t cu\u1ed9c ph\u1ecfng v\u1ea5n v\u1edbi CoinDesh, He Shuo – gi\u00e1m \u0111\u1ed1c Vi\u1ec7n nghi\u00ean c\u1ee9u thanh to\u00e1n \u0111i\u1ec7n t\u1eed c\u1ee7a China UnionPay cho bi\u1ebft n\u1ec1n t\u1ea3ng n\u00e0y hi\u1ec7n cho ph\u00e9p \u201ctrao \u0111\u1ed5i th\u00e0nh c\u00f4ng \u0111i\u1ec3m th\u01b0\u1edfng gi\u1eefa c\u00e1c ng\u00e2n h\u00e0ng b\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng c\u00f4ng ngh\u1ec7 blockchain, t\u0103ng ni\u1ec1m tin v\u00e0o c\u00e1c giao d\u1ecbch\u201d.<\/span><\/p>\n

4. B\u1ea3o hi\u1ec3m<\/strong><\/h3>\n

V\u00e0o th\u00e1ng 9 n\u0103m 2016, B\u1ea3o hi\u1ec3m nh\u00e2n th\u1ecd Minsheng, m\u1ed9t trong nh\u1eefng c\u00f4ng ty b\u1ea3o hi\u1ec3m l\u1edbn nh\u1ea5t \u1edf Trung Qu\u1ed1c, ph\u1ed1i h\u1ee3p v\u1edbi BlockApps, m\u1ed9t n\u1ec1n t\u1ea3ng ph\u00e1t tri\u1ec3n chu\u1ed7i kh\u1ed1i doanh nghi\u1ec7p Ethereum h\u00e0ng \u0111\u1ea7u v\u00e0 ConsenSys, m\u1ed9t c\u00f4ng ty ph\u00e1t tri\u1ec3n Ethereum, \u0111\u00e3 c\u00f4ng b\u1ed1 k\u1ebf ho\u1ea1ch ph\u00e1t tri\u1ec3n ch\u01b0\u01a1ng tr\u00ecnh nh\u00e2n vi\u00ean trung th\u00e0nh d\u1ef1a tr\u00ean blockchain.<\/span><\/p>\n

5. C\u00f4ng ngh\u1ec7<\/strong><\/h3>\n

V\u00e0o th\u00e1ng 12 n\u0103m 2016, Avanquest Software, m\u1ed9t nh\u00e0 ph\u00e1t tri\u1ec3n to\u00e0n c\u1ea7u v\u1ec1 ph\u1ea7n m\u1ec1m v\u00e0 \u1ee9ng d\u1ee5ng ti\u00eau d\u00f9ng, \u0111\u00e3 ph\u00e1t h\u00e0nh ch\u01b0\u01a1ng tr\u00ecnh AQ Rewards \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 blockchain.<\/span><\/p>\n

AQ Rewards l\u00e0 m\u1ed9t \u1ee9ng d\u1ee5ng Android mi\u1ec5n ph\u00ed, t\u00edch \u0111i\u1ec3m cho ng\u01b0\u1eddi d\u00f9ng khi d\u00f9ng th\u1eed c\u00e1c \u1ee9ng d\u1ee5ng m\u1edbi, tr\u1ea3 l\u1eddi kh\u1ea3o s\u00e1t, xem qu\u1ea3ng c\u00e1o v\u00e0 nhi\u1ec1u ho\u1ea1t \u0111\u1ed9ng kh\u00e1c. Ng\u01b0\u1eddi d\u00f9ng c\u00f3 th\u1ec3 chuy\u1ec3n \u0111\u1ed5i \u0111i\u1ec3m th\u01b0\u1edfng th\u00e0nh th\u1ebb qu\u00e0 t\u1eb7ng, d\u1ecbch v\u1ee5, \u2026 t\u1eeb nhi\u1ec1u \u0111\u1ed1i t\u00e1c kh\u00e1c nhau trong c\u00f9ng h\u1ec7 sinh th\u00e1i blockchain.<\/span><\/p>\n

Gi\u1ea3i ph\u00e1p Miraway Loyalty Blockchain<\/b><\/h2>\n

V\u1edbi c\u01b0\u01a1ng v\u1ecb Nh\u00e0 cung c\u1ea5p B\u1ed9 Gi\u1ea3i ph\u00e1p qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111a k\u00eanh h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam, Miraway<\/a> \u0111\u00e3 x\u00e2y d\u1ef1ng th\u00e0nh c\u00f4ng gi\u1ea3i ph\u00e1p Loyalty Blockchain<\/a> \u2013 Gi\u1ea3i ph\u00e1p T\u00edch \u0111i\u1ec3m kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Blockchain ph\u00f9 h\u1ee3p v\u1edbi doanh nghi\u1ec7p thu\u1ed9c m\u1ecdi l\u0129nh v\u1ef1c: Ta\u0300i chi\u0301nh nga\u0302n ha\u0300ng, Vi\u00ea\u0303n tho\u0302ng, Thu\u031bo\u031bng ma\u0323i \u0111i\u1eb9\u0302n t\u01b0\u0309, Y t\u00ea\u0301, Gia\u0301o du\u0323c, Sa\u0309n xu\u00e2\u0301t, Na\u0306ng lu\u031b\u01a1\u0323ng, V\u1ea1\u0302n ta\u0309i va\u0300 Logicstic…\u00a0<\/span><\/p>\n

Gi\u1ea3i ph\u00e1p \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n v\u1edbi nhi\u1ec1u t\u00ednh n\u0103ng \u01b0u vi\u1ec7t:<\/span><\/p>\n