{"id":12881,"date":"2022-03-16T17:38:49","date_gmt":"2022-03-16T10:38:49","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=12881"},"modified":"2022-03-16T17:38:49","modified_gmt":"2022-03-16T10:38:49","slug":"8-chien-thuat-ca-nhan-hoa-giup-chiem-tron-trai-tim-khach-hang-phan-1","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/8-chien-thuat-ca-nhan-hoa-giup-chiem-tron-trai-tim-khach-hang-phan-1\/","title":{"rendered":"8 Chi\u1ebfn Thu\u1eadt C\u00e1 Nh\u00e2n H\u00f3a Gi\u00fap \u201cChi\u1ebfm Tr\u1ecdn Tr\u00e1i Tim\u201d Kh\u00e1ch H\u00e0ng (Ph\u1ea7n 1)"},"content":{"rendered":"

Nh\u1eefng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng lu\u00f4n l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m. T\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m nh\u1eb1m n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c xem nh\u01b0 ch\u00eca kh\u00f3a c\u1ed1t l\u00f5i cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. V\u1eady \u0111i\u1ec1u g\u00ec gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng? \u0110\u00f3 ch\u00ednh l\u00e0 c\u00e1 nh\u00e2n h\u00f3a.<\/span><\/p>\n

M\u1ed9t con s\u1ed1 th\u1ef1c t\u1ebf cho bi\u1ebft 90% doanh nghi\u1ec7p nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a c\u00e1 nh\u00e2n h\u00f3a. Tuy nhi\u00ean, ch\u1ec9 30% doanh nghi\u1ec7p t\u1ef1 tin r\u1eb1ng h\u1ecd th\u1ef1c hi\u1ec7n c\u00e1 nh\u00e2n h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd g\u1ee3i \u00fd 8 chi\u1ebfn thu\u1eadt c\u00e1 nh\u00e2n h\u00f3a gi\u00fap doanh nghi\u1ec7p \u201cchi\u1ebfm tr\u1ecdn tr\u00e1i tim\u201d c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

1. \u1ee8ng d\u1ee5ng CDP (Customer Data Platform) t\u1ea1o n\u00ean b\u1ee9c tranh ho\u00e0n ch\u1ec9nh v\u1ec1 t\u1eebng kh\u00e1ch h\u00e0ng<\/strong><\/p>\n

Kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi doanh nghi\u1ec7p tr\u00ean nhi\u1ec1u n\u1ec1n t\u1ea3ng, th\u00f4ng qua nhi\u1ec1u c\u00e1ch kh\u00e1c nhau, t\u1eeb c\u00e1c chi\u1ebfn d\u1ecbch marketing, \u0111\u01b0\u1ee3c b\u1ea1n b\u00e8 gi\u1edbi thi\u1ec7u, c\u00f4ng c\u1ee5 t\u00ecm ki\u1ebfm, m\u1ea1ng x\u00e3 h\u1ed9i,… cho \u0111\u1ebfn ti\u1ebfp x\u00fac tr\u1ef1c ti\u1ebfp. Nh\u1eefng d\u1eef li\u1ec7u gi\u00e1 tr\u1ecb n\u00e0y \u0111\u01b0\u1ee3c l\u01b0u tr\u1eef tr\u00ean c\u00e1c n\u1ec1n t\u1ea3ng ri\u00eang bi\u1ec7t, kh\u00e1c nhau v\u1ec1 \u0111\u1ecbnh d\u1ea1ng, c\u1ea5u tr\u00fac, g\u00e2y kh\u00f3 kh\u0103n cho doanh nghi\u1ec7p trong vi\u1ec7c x\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng ho\u00e0n ch\u1ec9nh v\u00e0 th\u1ea5u hi\u1ec3u \u0111\u1ed9ng l\u1ef1c th\u00fac \u0111\u1ea9y h\u00e0nh \u0111\u1ed9ng c\u1ee7a h\u1ecd.\u00a0<\/span><\/p>\n

Gi\u1ea3i ph\u00e1p Mira CDP<\/a> th\u1ed1ng nh\u1ea5t d\u1eef li\u1ec7u t\u1eeb m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac v\u00e0o m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t, x\u00e2y d\u1ef1ng b\u1ee9c tranh to\u00e0n c\u1ea3nh 360 \u0111\u1ed9 v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p cho doanh nghi\u1ec7p c\u00e1i nh\u00ecn tr\u1ef1c quan v\u1ec1 t\u00e1c \u0111\u1ed9ng c\u1ee7a t\u1eebng tr\u1ea3i nghi\u1ec7m trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng t\u1edbi doanh thu c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. T\u1eeb \u0111\u00f3, h\u1ed7 tr\u1ee3 ng\u01b0\u1eddi qu\u1ea3n l\u00fd x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c marketing hi\u1ec7u qu\u1ea3, c\u00e1 nh\u00e2n h\u00f3a t\u1edbi t\u1eebng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

2. Tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft<\/strong><\/p>\n

C\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft hi\u1ec7n kh\u00f4ng c\u00f2n qu\u00e1 xa l\u1ea1 v\u1edbi ng\u01b0\u1eddi d\u00f9ng v\u00e0 \u0111\u01b0\u1ee3c xem l\u00e0 vi\u1ec7c h\u1ee3p t\u00e1c c\u00f9ng c\u00f3 l\u1ee3i, khi kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c l\u1ee3i th\u00ec doanh nghi\u1ec7p c\u0169ng c\u00f3 doanh thu b\u1ec1n v\u1eefng. Nhi\u1ec1u nghi\u00ean c\u1ee9u cho th\u1ea5y chi ph\u00ed th\u00eam m\u1ed9t giao d\u1ecbch t\u1eeb kh\u00e1ch h\u00e0ng m\u1edbi t\u1ed1n k\u00e9m g\u1ea5p 5-25 l\u1ea7n chi ph\u00ed th\u00eam m\u1ed9t giao d\u1ecbch t\u1eeb kh\u00e1ch h\u00e0ng c\u0169.\u00a0<\/span><\/p>\n

Tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft nh\u01b0 t\u1eb7ng qu\u00e0 v\u00e0o ng\u00e0y sinh nh\u1eadt, ng\u00e0y l\u1ec5; t\u1eb7ng m\u1ed9t m\u00f3n qu\u00e0 nh\u1ecf khi kh\u00e1ch h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ed1 giao d\u1ecbch nh\u1ea5t \u0111\u1ecbnh; \u0111\u1eb7t ra c\u00e1c m\u1ed1c trao th\u01b0\u1edfng d\u1ef1a tr\u00ean s\u1ed1 ti\u1ec1n m\u00e0 kh\u00e1ch \u0111\u00e3 chi tr\u1ea3,\u2026 t\u1eeb \u0111\u00f3 khi\u1ebfn kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c doanh nghi\u1ec7p quan t\u00e2m, \u0111\u1ed3ng th\u1eddi k\u00edch c\u1ea7u mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1eebng qu\u00ean tri\u1ec3n khai c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh kh\u00e1ch h\u00e0ng th\u00e2n thi\u1ebft \u1ee9ng d\u1ee5ng c\u00f4ng ngh\u1ec7 Blockchain. H\u1eb9\u0302 sinh tha\u0301i Blockchain kho\u0302ng gi\u01a1\u0301i ha\u0323n \u01a1\u0309 m\u1ecd\u0302t co\u0302ng ty ma\u0300 lie\u0302n quan \u0111\u00ea\u0301n nhi\u00ea\u0300u co\u0302ng ty kha\u0301c nhau h\u01a1\u0323p ta\u0301c xung quanh giao di\u0323ch. Do \u0111o\u0301, ca\u0301c chu\u031bo\u031bng tri\u0300nh kha\u0301ch ha\u0300ng tha\u0302n thi\u00ea\u0301t d\u01b0\u0323a tre\u0302n co\u0302ng ngh\u1eb9\u0302 na\u0300y cho phe\u0301p kha\u0301ch ha\u0300ng ti\u0301ch lu\u0303y \u0111i\u00ea\u0309m thu\u031b\u01a1\u0309ng va\u0300o m\u1ecd\u0302t ph\u00e2\u0300n thu\u031b\u01a1\u0309ng chung duy nh\u00e2\u0301t du\u031b\u01a1\u0301i da\u0323ng ti\u00ea\u0300n \u0111i\u1eb9\u0302n t\u01b0\u0309 ph\u00f4\u0309 bi\u00ea\u0301n t\u01b0\u0300 t\u00e2\u0301t ca\u0309 ca\u0301c be\u0302n \u01a1\u0309 trong chu\u00f4\u0303i. Ph\u00e2\u0300n thu\u031b\u01a1\u0309ng ti\u00ea\u0300n \u0111i\u1eb9\u0302n t\u01b0\u0309 ti\u0301ch lu\u0303y sau \u0111o\u0301 co\u0301 th\u00ea\u0309 trao \u0111\u00f4\u0309i \u0111u\u031b\u01a1\u0323c v\u01a1\u0301i ca\u0301c co\u0302ng ty \u0111\u00f4\u0301i ta\u0301c trong h\u1eb9\u0302 sinh tha\u0301i. T\u1eeb \u0111\u00f3, cung c\u1ea5p cho kh\u00e1ch h\u00e0ng \u0111a d\u1ea1ng ph\u1ea7n qu\u00e0 l\u1ef1a ch\u1ecdn, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 \u0111\u1ec3 t\u00edch \u0111i\u1ec3m. T\u00ecm hi\u1ec3u v\u1ec1 gi\u1ea3i ph\u00e1p Miraway Loyalty Blockchain<\/a>.<\/span><\/p>\n

3. \u0110\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p<\/strong><\/p>\n

M\u1ed9t website th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed c\u00f3 \u0111\u1ebfn h\u00e0ng tr\u0103m ngh\u00ecn s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 s\u1ebd d\u1ec5 l\u00e0m kh\u00e1ch h\u00e0ng c\u1ea3m th\u1ea5y hoang mang, lo l\u1eafng, kh\u00f4ng bi\u1ebft n\u00ean l\u1ef1a ch\u1ecdn \u0111\u00e2u l\u00e0 s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, doanh nghi\u1ec7p n\u00ean c\u00e0i \u0111\u1eb7t c\u00e1c ph\u1ea7n m\u1ec1m t\u1ef1 \u0111\u1ed9ng \u0111\u1ec1 xu\u1ea5t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p. H\u1ec7 th\u1ed1ng s\u1ebd t\u1ef1 \u0111\u1ed9ng ghi nh\u1eadn th\u00f4ng tin kh\u00e1ch h\u00e0ng (kh\u00e1ch h\u00e0ng c\u0169\/m\u1edbi, \u0111\u1ed9 tu\u1ed5i, thu nh\u1eadp b\u00ecnh qu\u00e2n h\u00e0ng th\u00e1ng, v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd, l\u1ecbch s\u1eed mua h\u00e0ng, l\u1ecbch s\u1eed chi ti\u00eau,\u2026) v\u00e0 h\u00e0nh vi kh\u00e1ch h\u00e0ng (c\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 hay xem, th\u1eddi gian xem m\u1ed7i s\u1ea3n ph\u1ea9m, ngu\u1ed3n truy c\u1eadp,\u2026). T\u1eeb \u0111\u00f3, t\u1ef1 \u0111\u1ed9ng \u0111\u1ec1 xu\u1ea5t c\u00e1c s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng.\u00a0<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, nh\u1edd n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c h\u1ed3 s\u01a1 c\u1ee7a t\u1eebng kh\u00e1ch h\u00e0ng, nh\u00e2n vi\u00ean c\u0169ng c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn tr\u1ef1c ti\u1ebfp b\u1eb1ng c\u00e1c cu\u1ed9c g\u1ecdi v\u00e0 tin nh\u1eafn c\u00e1 nh\u00e2n h\u00f3a, \u0111\u01b0a ra l\u1eddi g\u1ee3i \u00fd, t\u01b0 v\u1ea5n, c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh khuy\u1ebfn m\u00e3i th\u00fac \u0111\u1ea9y qu\u00e1 tr\u00ecnh mua h\u00e0ng c\u1ee7a kh\u00e1ch.<\/span><\/p>\n

4. Nh\u1eafm m\u1ee5c ti\u00eau theo v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd<\/strong><\/p>\n

Cung c\u1ea5p \u0111a d\u1ea1ng ng\u00f4n ng\u1eef cho website \u0111\u1ec3 kh\u00e1ch h\u00e0ng \u0111\u1ebfn t\u1eeb m\u1ecdi \u0111\u1ea5t n\u01b0\u1edbc \u0111\u1ec1u c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng. X\u00e2y d\u1ef1ng n\u1ed9i dung hi\u1ec3n th\u1ecb v\u1ec1 th\u00f4ng tin, g\u1ee3i \u00fd s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5,\u2026tr\u00ean website theo th\u1ee9 t\u1ef1 \u01b0u ti\u00ean ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng thu\u1ed9c t\u1eebng v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd.<\/span><\/p>\n

Ngo\u00e0i ra, s\u1eed d\u1ee5ng t\u00ednh n\u0103ng theo d\u00f5i v\u1ecb tr\u00ed kh\u00e1ch h\u00e0ng (trong tr\u01b0\u1eddng h\u1ee3p h\u1ecd B\u1eadt cho ph\u00e9p trong \u0111i\u1ec7n tho\u1ea1i), t\u1eeb \u0111\u00f3 c\u00e0i \u0111\u1eb7t h\u1ec7 th\u1ed1ng t\u1ef1 \u0111\u1ed9ng g\u1eedi email, ch\u01b0\u01a1ng tr\u00ecnh \u01b0u \u0111\u00e3i, phi\u1ebfu gi\u1ea3m gi\u00e1 ph\u00f9 h\u1ee3p nh\u1ea5t, khuy\u1ebfn kh\u00edch kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/span><\/p>\n

Trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 s\u1ed1 c\u1ea1nh tranh kh\u1ed1c li\u1ec7t, kh\u00e1ch h\u00e0ng ng\u00e0y nay tr\u1edf n\u00ean kh\u00f3 t\u00ednh h\u01a1n bao gi\u1edd h\u1ebft khi b\u00ean c\u1ea1nh c\u00f3 r\u1ea5t nhi\u1ec1u s\u1ef1 l\u1ef1a ch\u1ecdn. Gi\u1edd \u0111\u00e2y, mong \u0111\u1ee3i nh\u1eefng tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi v\u1edbi ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 doanh nghi\u1ec7p c\u1ea7n t\u1eadp trung x\u00e2y d\u1ef1ng nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a theo c\u00e1ch chuy\u00ean nghi\u1ec7p v\u00e0 h\u1ea5p d\u1eabn nh\u1ea5t. H\u00e3y t\u1eadn d\u1ee5ng nh\u1eefng c\u00f4ng c\u1ee5 v\u00e0 chi\u1ebfn l\u01b0\u1ee3c c\u00e1 nh\u1eadn h\u00f3a \u0111\u1ec3 h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ecdi \u0111i\u1ec3m ch\u1ea1m.<\/span><\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: 8 Chi\u1ebfn thu\u1eadt c\u00e1 nh\u00e2n h\u00f3a gi\u00fap chi\u1ebfm tr\u1ecdn tr\u00e1i tim kh\u00e1ch h\u00e0ng ph\u1ea7n 2<\/a><\/p>\n

h\u1ec7 th\u1ed1ng x\u1ebfp h\u00e0ng t\u1ef1 \u0111\u1ed9ng<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Nh\u1eefng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng lu\u00f4n l\u1ea5y kh\u00e1ch h\u00e0ng l\u00e0m trung t\u00e2m. T\u1ed1i \u01b0u tr\u1ea3i nghi\u1ec7m nh\u1eb1m n\u00e2ng cao s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u01b0\u1ee3c xem nh\u01b0 ch\u00eca kh\u00f3a c\u1ed1t l\u00f5i cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a doanh nghi\u1ec7p. V\u1eady \u0111i\u1ec1u g\u00ec gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng? \u0110\u00f3 ch\u00ednh l\u00e0 […]\n","protected":false},"author":1,"featured_media":12883,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[161,11],"tags":[224],"class_list":["post-12881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc","category-trai-nghiem-khach-hang","tag-quan-ly-trai-nghiem-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2022\/03\/ca-nhan-hoa-trai-nghiem-khach-hang-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/12881"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=12881"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/12881\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/12883"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=12881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=12881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=12881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}