{"id":12877,"date":"2022-03-16T15:00:54","date_gmt":"2022-03-16T08:00:54","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=12877"},"modified":"2022-03-16T15:00:54","modified_gmt":"2022-03-16T08:00:54","slug":"cac-dang-khao-sat-dien-hinh-trong-kinh-doanh-phan-2","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/cac-dang-khao-sat-dien-hinh-trong-kinh-doanh-phan-2\/","title":{"rendered":"C\u00e1c D\u1ea1ng Kh\u1ea3o S\u00e1t \u0110i\u1ec3n H\u00ecnh Trong Kinh Doanh (Ph\u1ea7n 2)"},"content":{"rendered":"

Xem th\u00eam b\u00e0i vi\u1ebft: C\u00e1c d\u1ea1ng kh\u1ea3o s\u00e1t \u0111i\u1ec3n h\u00ecnh trong kinh doanh ( Ph\u1ea7n 1)<\/a><\/p>\n

\"\"<\/h2>\n

3. Kh\u1ea3o s\u00e1t s\u1ea3n ph\u1ea9m<\/b><\/h2>\n

T\u1eeb \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m, t\u00ednh n\u0103ng, thi\u1ebft k\u1ebf bao b\u00ec,\u2026 t\u1ea5t c\u1ea3 \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 mang \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng cao nh\u1ea5t t\u1edbi kh\u00e1ch h\u00e0ng. Th\u00f4ng qua c\u00e1c b\u00e0i kh\u1ea3o s\u00e1t, doanh nghi\u1ec7p s\u1ebd hi\u1ec3u r\u00f5 nhu c\u1ea7u v\u00e0 mong \u0111\u1ee3i c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m.
\n<\/b><\/p>\n

3.1 Kh\u1ea3o s\u00e1t nghi\u00ean c\u1ee9u s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n

S\u1ebd c\u00f3 r\u1ea5t nhi\u1ec1u chi ti\u1ebft c\u1ea7n c\u00e2n nh\u1eafc trong qu\u00e1 tr\u00ecnh thi\u1ebft k\u1ebf ho\u1eb7c tinh ch\u1ec9nh m\u1ed9t s\u1ea3n ph\u1ea9m. Th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 doanh nghi\u1ec7p ki\u1ec3m tra c\u00e1c k\u1ebf ho\u1ea1ch c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi \u0111\u1ed1i t\u01b0\u1ee3ng m\u1ee5c ti\u00eau v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p \u0111ang \u0111i \u0111\u00fang h\u01b0\u1edbng \u0111\u1ec3 l\u00e0m h\u00e0i l\u00f2ng kh\u00e1ch h\u00e0ng v\u1edbi s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 cung c\u1ea5p.<\/span><\/p>\n

3.2 Kh\u1ea3o s\u00e1t v\u1ec1 gi\u00e1<\/strong><\/h3>\n

Kh\u1ea3o s\u00e1t v\u1ec1 gi\u00e1 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n gi\u00fap doanh nghi\u1ec7p x\u00e1c \u0111\u1ecbnh gi\u00e1 b\u00e1n h\u1ee3p l\u00ed cho s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5. C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 gi\u00e1 mang \u0111\u1ebfn cho doanh nghi\u1ec7p nhi\u1ec1u th\u00f4ng tin gi\u00e1 tr\u1ecb nh\u01b0 s\u1ed1 ti\u1ec1n kh\u00e1ch h\u00e0ng s\u1eb5n s\u00e0ng tr\u1ea3 cho m\u1ed9t s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5, t\u00ednh n\u0103ng n\u00e0o c\u1ee7a s\u1ea3n ph\u1ea9m m\u00e0 kh\u00e1ch h\u00e0ng xem l\u00e0 c\u00f3 gi\u00e1 tr\u1ecb nh\u1ea5t v\u00e0 li\u1ec7u c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng thu\u1ed9c c\u00e1c ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng kh\u00e1c nhau c\u00f3 s\u1eb5n s\u00e0ng tr\u1ea3 nh\u1eefng s\u1ed1 ti\u1ec1n kh\u00e1c nhau cho c\u00f9ng m\u1ed9t s\u1ea3n ph\u1ea9m hay kh\u00f4ng.<\/span><\/p>\n

3.3 Kh\u1ea3o s\u00e1t v\u1ec1 thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n

C\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m g\u1ed3m h\u00ecnh \u1ea3nh, m\u00e0u s\u1eafc, b\u1ed1 c\u1ee5c, ch\u1ea5t li\u1ec7u. Mu\u1ed1n thi\u1ebft k\u1ebf bao b\u00ec \u0111\u00f3 \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u00ednh th\u1ea9m m\u1ef9 v\u00e0 chuy\u00ean nghi\u1ec7p? C\u00e1c y\u1ebfu t\u1ed1 tr\u00ean \u0111\u00f2i h\u1ecfi ph\u1ea3i k\u1ebft h\u1ee3p v\u1edbi nhau m\u1ed9t c\u00e1ch h\u00e0i h\u00f2a. Ch\u00ednh \u00fd \u0111\u1ed3 l\u1ef1a ch\u1ecdn v\u00e0 s\u1eafp x\u1ebfp c\u00e1c y\u1ebfu t\u1ed1 t\u1ea1o n\u00ean \u0111i\u1ec3m \u0111\u1eb7c s\u1eafc ri\u00eang cho thi\u1ebft k\u1ebf. Trong \u0111\u00f3, m\u00e0u s\u1eafc l\u00e0 m\u1ed9t trong nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t b\u1edfi n\u00f3 c\u00f3 th\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng.\u00a0\u00a0\u00a0<\/span><\/p>\n

Nghi\u00ean c\u1ee9u cho bi\u1ebft 85% kh\u00e1ch h\u00e0ng th\u1eeba nh\u1eadn m\u00e0u s\u1eafc l\u00e0 l\u00fd do khi\u1ebfn h\u1ecd l\u1ef1a ch\u1ecdn m\u1ed9t s\u1ea3n ph\u1ea9m. V\u1edbi th\u01b0\u01a1ng hi\u1ec7u th\u00ec sao? M\u00e0u s\u1eafc thi\u1ebft k\u1ebf gi\u00fap t\u0103ng \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u l\u00ean \u0111\u1ebfn 80%. \u0110i\u1ec1u \u0111\u00f3 ch\u1ee9ng t\u1ecf m\u00e0u s\u1eafc tr\u00ean bao b\u00ec v\u1ecf h\u1ed9p \u1ea3nh h\u01b0\u1edfng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn hi\u1ec7u qu\u1ea3 b\u00e1n h\u00e0ng.<\/span><\/p>\n

Kh\u1ea3o s\u00e1t v\u1ec1 thi\u1ebft k\u1ebf bao b\u00ec s\u1ea3n ph\u1ea9m s\u1ebd cung c\u1ea5p cho doanh nghi\u1ec7p nh\u1eefng d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb v\u1ec1 s\u1edf th\u00edch c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi bao b\u00ec s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n

3.4 Kh\u1ea3o s\u00e1t v\u1ec1 t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m<\/strong><\/h3>\n

Kh\u1ea3o s\u00e1t t\u00ednh n\u0103ng l\u00e0 ph\u01b0\u01a1ng th\u1ee9c hi\u1ec7u qu\u1ea3 \u0111\u1ec3 thu th\u1eadp \u00fd ki\u1ebfn c\u1ee7a ng\u01b0\u1eddi d\u00f9ng v\u1ec1 t\u00ednh n\u0103ng c\u1ee5 th\u1ec3 c\u1ee7a s\u1ea3n ph\u1ea9m. Ph\u1ea3n h\u1ed3i c\u00f3 th\u1ec3 l\u00e0 v\u1ec1 m\u1ed9t t\u00ednh n\u0103ng hi\u1ec7n c\u00f3 ho\u1eb7c v\u1ec1 m\u1ed9t t\u00ednh n\u0103ng m\u00e0 ng\u01b0\u1eddi d\u00f9ng mu\u1ed1n th\u1ea5y trong t\u01b0\u01a1ng lai. Ph\u1ea3n h\u1ed3i c\u00f3 th\u1ec3 t\u00edch c\u1ef1c ho\u1eb7c ti\u00eau c\u1ef1c, t\u1eadp trung v\u00e0o c\u00e1c c\u1ea3i ti\u1ebfn ho\u1eb7c c\u00f3 th\u1ec3 mang \u0111\u1ebfn cho doanh nghi\u1ec7p c\u00e1c gi\u1ea3i ph\u00e1p kh\u00e1c nhau cho v\u1ea5n \u0111\u1ec1 m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i.<\/span><\/p>\n

C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t t\u00ednh n\u0103ng cho ph\u00e9p doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3n h\u1ed3i chi ti\u1ebft v\u1ec1 t\u00ednh n\u0103ng \u0111\u01b0\u1ee3c kh\u1ea3o s\u00e1t, h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong qu\u00e1 tr\u00ecnh \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh nh\u1eefng c\u1ea3i ti\u1ebfn n\u00e0o c\u1ea7n th\u1ef1c hi\u1ec7n ho\u1eb7c nh\u1eefng t\u00ednh n\u0103ng n\u00e0o c\u1ea7n th\u00eam v\u00e0o s\u1ea3n ph\u1ea9m. V\u1ec1 c\u01a1 b\u1ea3n, doanh nghi\u1ec7p \u0111ang l\u1eafng nghe ti\u1ebfng n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng. Doanh nghi\u1ec7p \u0111ang cho nh\u1eefng ng\u01b0\u1eddi s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u01a1 h\u1ed9i \u0111\u1ec3 t\u00e1c \u0111\u1ed9ng \u0111\u1ebfn c\u00e1ch doanh nghi\u1ec7p c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m.<\/span><\/p>\n

4. Kh\u1ea3o s\u00e1t th\u01b0\u01a1ng hi\u1ec7u<\/b><\/h2>\n

Th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a m\u1ed9t doanh nghi\u1ec7p t\u1ed3n t\u1ea1i trong tr\u00e1i tim v\u00e0 t\u00e2m tr\u00ed c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t gi\u00fap doanh nghi\u1ec7p hi\u1ec3u h\u1ecd \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn nh\u01b0 th\u1ebf n\u00e0o so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh, nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng ngh\u0129 r\u1eb1ng b\u1ea1n cung c\u1ea5p m\u00e0 kh\u00f4ng ai kh\u00e1c c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c c\u0169ng nh\u01b0 nh\u1eefng gi\u00e1 tr\u1ecb v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m khi\u1ebfn kh\u00e1ch h\u00e0ng trung th\u00e0nh v\u1edbi c\u00f4ng ty b\u1ea1n.
\n<\/b><\/p>\n

4.1\u00a0 Kh\u1ea3o s\u00e1t v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u<\/strong><\/h3>\n

M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t v\u1ec1 nh\u1eadn th\u1ee9c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 th\u01b0\u1edbc \u0111o v\u1ec1 v\u1ecb tr\u00ed c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng, s\u1ee9c kh\u1ecfe th\u01b0\u01a1ng hi\u1ec7u, nh\u1eefng g\u00ec kh\u00e1ch h\u00e0ng c\u1ea3m nh\u1eadn v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 h\u1ecd c\u1ea3m nh\u1eadn \u0111i\u1ec1u \u0111\u00f3 qua \u0111i\u1ec3m ch\u1ea1m n\u00e0o, c\u0169ng nh\u01b0 c\u00e1ch doanh nghi\u1ec7p n\u00ean qu\u1ea3ng c\u00e1o v\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ec3 ti\u1ebfp c\u1eadn t\u1ed1t nh\u1ea5t v\u1edbi c\u00e1ch kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

4.2 Kh\u1ea3o s\u00e1t th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o<\/strong><\/h3>\n

C\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t th\u1eed nghi\u1ec7m qu\u1ea3ng c\u00e1o gi\u00fap doanh nghi\u1ec7p ki\u1ec3m tra li\u1ec7u th\u00f4ng \u0111i\u1ec7p v\u00e0 chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00f3 thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng hay kh\u00f4ng tr\u01b0\u1edbc khi th\u1ef1c s\u1ef1 tri\u1ec3n khai v\u1edbi ng\u00e2n s\u00e1ch l\u1edbn.\u00a0<\/span><\/p>\n

Hi\u1ec3u \u0111\u01b0\u1ee3c t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c th\u1ef1c hi\u1ec7n kh\u1ea3o s\u00e1t, Miraway<\/a> \u0111\u00e3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u00e0nh c\u00f4ng Miraway Omni-channel VOC \u2013 Gi\u1ea3i ph\u00e1p L\u1eafng nghe ti\u1ebfng n\u00f3i kh\u00e1ch h\u00e0ng. H\u1ec7 th\u1ed1ng l\u1eafng nghe \u00fd ki\u1ebfn ph\u1ea3n h\u1ed3i kh\u00e1ch h\u00e0ng<\/a> \u0111a k\u00eanh, chi ti\u1ebft \u0111\u1ebfn t\u1eebng \u0111i\u1ec3m “ch\u1ea1m”. To\u00e0n b\u1ed9 d\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c thu th\u1eadp v\u00e0 \u0111\u1ed3ng b\u1ed9 v\u00e0o m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t. T\u1eeb \u0111\u00f3, ph\u00e2n t\u00edch chi ti\u1ebft & cung c\u1ea5p cho doanh nghi\u1ec7p s\u1ef1 th\u1ea5u hi\u1ec3u v\u1ec1 nhu c\u1ea7u, k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ch\u00ednh x\u00e1c v\u00e0 k\u1ecbp th\u1eddi nh\u1eb1m n\u00e2ng cao tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng ph\u1ee5c v\u1ee5 c\u1ee7a giao d\u1ecbch vi\u00ean.<\/span><\/p>\n

H\u1ec7 th\u1ed1ng h\u1ed7 tr\u1ee3 xa\u0302y d\u01b0\u0323ng ba\u0309ng kha\u0309o sa\u0301t \u00e2\u0301n tu\u031b\u01a1\u0323ng. Cung c\u00e2\u0301p b\u1ecd\u0302 ca\u0302u ho\u0309i \u0111o lu\u031b\u01a1\u0300ng chi\u0309 s\u00f4\u0301 ha\u0300i lo\u0300ng va\u0300 trung tha\u0300nh cu\u0309a kha\u0301ch ha\u0300ng g\u00f4\u0300m 40+ loa\u0323i ca\u0302u ho\u0309i t\u01b0\u0300 co\u031b ba\u0309n \u0111\u00ea\u0301n na\u0302ng cao (NPS, CES 2.0, CSAT, FLX, …) v\u1edbi h\u01a1n 10 ti\u0301nh na\u0306ng tu\u0300y chi\u0309nh n\u1ecd\u0302i dung ba\u0309ng kha\u0309o sa\u0301t. B\u00ean c\u1ea1nh \u0111\u00f3, h\u1ec7 th\u1ed1ng h\u00f4\u0303 tr\u01a1\u0323 pha\u0302n ph\u00f4\u0301i ba\u0309ng kha\u0309o sa\u0301t tre\u0302n \u0111a ke\u0302nh: Email, tin nh\u0103\u0301n SMS, website, \u01b0\u0301ng du\u0323ng di \u0111\u1ecd\u0302ng, ca\u0301c thi\u00ea\u0301t bi\u0323 co\u0301 ma\u0300n hi\u0300nh, ma\u0323ng xa\u0303 h\u1ecd\u0302i va\u0300 ca\u0301c h\u1eb9\u0302 th\u00f4\u0301ng kha\u0301c v\u1edbi hi\u1ec3n th\u1ecb t\u1ed1i \u01b0u v\u1edbi m\u1ecdi thi\u1ebft b\u1ecb.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Xem th\u00eam b\u00e0i vi\u1ebft: C\u00e1c d\u1ea1ng kh\u1ea3o s\u00e1t \u0111i\u1ec3n h\u00ecnh trong kinh doanh ( Ph\u1ea7n 1) 3. Kh\u1ea3o s\u00e1t s\u1ea3n ph\u1ea9m T\u1eeb \u00fd t\u01b0\u1edfng ban \u0111\u1ea7u \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng s\u1ea3n ph\u1ea9m, t\u00ednh n\u0103ng, thi\u1ebft k\u1ebf bao b\u00ec,\u2026 t\u1ea5t c\u1ea3 \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ed9t m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng l\u00e0 mang \u0111\u1ebfn s\u1ef1 h\u00e0i l\u00f2ng cao […]\n","protected":false},"author":1,"featured_media":12880,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[167],"tags":[205],"class_list":["post-12877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-he-thong-khao-sat-va-phan-hoi","tag-khao-sat-va-phan-hoi"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2022\/03\/cac-dang-khao-sat-o-trong-doanh-nghiep-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/12877"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=12877"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/12877\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/12880"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=12877"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=12877"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=12877"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}