{"id":12263,"date":"2022-01-28T14:38:56","date_gmt":"2022-01-28T07:38:56","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=12263"},"modified":"2022-01-28T14:38:56","modified_gmt":"2022-01-28T07:38:56","slug":"nhung-yeu-to-chinh-de-xay-dung-thanh-cong-mot-chien-dich-voc-p1","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/nhung-yeu-to-chinh-de-xay-dung-thanh-cong-mot-chien-dich-voc-p1\/","title":{"rendered":"Nh\u1eefng Y\u1ebfu T\u1ed1 Ch\u00ednh \u0110\u1ec3 X\u00e2y D\u1ef1ng Th\u00e0nh C\u00f4ng M\u1ed9t Chi\u1ebfn D\u1ecbch VOC (P1)"},"content":{"rendered":"<p><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">M\u1ed9t chi\u1ebfn d\u1ecbch VOC hi\u1ec7u qu\u1ea3 c\u1ea7n ph\u1ea3i to\u00e0n di\u1ec7n v\u00e0 c\u00f3 th\u1ec3 nh\u00e2n r\u1ed9ng. Vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eebng ph\u1ea7n ri\u00eang l\u1ebb c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1i nh\u00ecn phi\u1ebfn di\u1ec7n v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<p><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">M\u1ed9t chi\u1ebfn d\u1ecbch VoC hi\u1ec7u qu\u1ea3 bao g\u1ed3m 03 b\u01b0\u1edbc:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">Thu th\u1eadp d\u1eef li\u1ec7u: Doanh nghi\u1ec7p c\u1ea7n n\u1eafm b\u1eaft \u0111\u01b0\u1ee3c \u201cTi\u1ebfng N\u00f3i\u201d c\u1ee7a Kh\u00e1ch h\u00e0ng tr\u00ean quy m\u00f4 l\u1edbn. Thu th\u1eadp nh\u1eefng d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb t\u1ea1i m\u1ecdi \u0111i\u1ec3m ch\u1ea1m v\u1edbi kh\u00e1ch h\u00e0ng s\u1ebd t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t. M\u1ed9t cu\u1ed9c kh\u1ea3o s\u00e1t ch\u1ec9 ra r\u1eb1ng 30% nh\u1eefng ng\u01b0\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh cho doanh nghi\u1ec7p cho r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng d\u1eef li\u1ec7u k\u00e9m \u0111ang khi\u1ebfn h\u1ecd kh\u00f4ng th\u1ec3 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m t\u1ed1t cho kh\u00e1ch h\u00e0ng\u00a0<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">Ph\u00e2n t\u00edch d\u1eef li\u1ec7u: Ki\u1ec3m tra to\u00e0n b\u1ed9 ph\u1ea3n h\u1ed3i \u0111\u1ec3 ph\u00e1t hi\u1ec7n ra nh\u1eefng \u0111i\u1ec3m chung v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh ph\u00e1t tri\u1ec3n kinh doanh s\u00e1ng su\u1ed1t.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">H\u00e0nh \u0111\u1ed9ng: Khi \u0111\u00e3 hi\u1ec3u r\u00f5 v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u00e3 \u0111\u1ebfn l\u00fac h\u00e0nh \u0111\u1ed9ng d\u1ef1a tr\u00ean s\u1ef1 th\u1ea5u hi\u1ec3u chi ti\u1ebft v\u00e0 t\u00ecm ra h\u01b0\u1edbng c\u1ea3i thi\u1ec7n v\u1ea5n \u0111\u1ec1.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">Sau khi \u0111\u00e3 th\u1ef1c hi\u1ec7n c\u00e1c h\u00e0nh \u0111\u1ed9ng c\u1ea3i thi\u1ec7n d\u1ef1a tr\u00ean <a href=\"https:\/\/miraway.vn\/giai-phap\/phan-hoi-khach-hang\/\">ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng<\/a>, h\u00e3y ti\u1ebfp t\u1ee5c thu th\u1eadp l\u1ea1i ph\u1ea3n h\u1ed3i c\u1ee7a h\u1ecd. \u0110i\u1ec1u n\u00e0y s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 t\u00e1c \u0111\u1ed9ng c\u1ee7a nh\u1eefng thay \u0111\u1ed5i \u0111\u00e3 th\u1ef1c hi\u1ec7n d\u1ef1a tr\u00ean chi\u1ebfn d\u1ecbch VoC.<\/span><\/p>\n<h2><span style=\"font-family: arial, helvetica, sans-serif\"><b>1. Thu th\u1eadp d\u1eef li\u1ec7u: N\u1eafm b\u1eaft ti\u1ebfng n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng tr\u00ean quy m\u00f4 l\u1edbn.<\/b><\/span><\/h2>\n<p><span style=\"font-family: arial, helvetica, sans-serif\">D\u1eef li\u1ec7u VoC s\u1ebd v\u00f4 d\u1ee5ng n\u1ebfu n\u00f3 kh\u00f4ng g\u1eafn li\u1ec1n v\u1edbi m\u1ed9t m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3. Doanh nghi\u1ec7p s\u1ebd c\u1ea7n x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00eau chi ti\u1ebft cho m\u1ecdi ph\u1ea7n d\u1eef li\u1ec7u thu th\u1eadp tr\u01b0\u1edbc khi b\u1eaft \u0111\u1ea7u. Ai s\u1ebd s\u1eed d\u1ee5ng d\u1eef li\u1ec7u? Qu\u00e1 tr\u00ecnh chuy\u1ec3n n\u00f3 th\u00e0nh m\u1ed9t quy\u1ebft \u0111\u1ecbnh kinh doanh s\u1ebd nh\u01b0 th\u1ebf n\u00e0o? V\u00e0 doanh nghi\u1ec7p s\u1ebd l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng \u0111\u00e3 thu th\u1eadp t\u1ea5t c\u1ea3 d\u1eef li\u1ec7u c\u1ea7n thi\u1ebft \u0111\u1ec3 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh \u0111\u00f3?<\/span><br \/>\n<b><\/b><\/p>\n<p><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">M\u1ed7i \u201c\u0111i\u1ec3m ch\u1ea1m\u201d trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t c\u01a1 h\u1ed9i \u0111\u1ec3 thu th\u1eadp d\u1eef li\u1ec7u tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd. \u0110\u1ec3 d\u1eef li\u1ec7u c\u00f3 \u00fd ngh\u0129a v\u00e0 h\u1eefu \u00edch cho vi\u1ec7c x\u00e2y d\u1ef1ng c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh, n\u00f3 c\u1ea7n ph\u1ea3i \u0111\u01b0\u1ee3c l\u00ean k\u1ebf ho\u1ea1ch. C\u00e1c k\u00eanh m\u00e0 doanh nghi\u1ec7p s\u1eed d\u1ee5ng \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1ch doanh nghi\u1ec7p s\u1eed d\u1ee5ng d\u1eef li\u1ec7u VoC \u0111\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c g\u1eafn v\u1edbi c\u00e1c m\u1ee5c ti\u00eau kinh doanh c\u1ee5 th\u1ec3. Khi \u0111\u01b0\u1ee3c thu th\u1eadp m\u1ed9t c\u00e1ch ch\u00ednh x\u00e1c, \u201cTi\u1ebfng N\u00f3i\u201d c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng c\u1ea3nh b\u00e1o s\u1edbm c\u0169ng nh\u01b0 mang \u0111\u1ebfn s\u1ef1 th\u00e0nh c\u00f4ng trong quy\u1ebft \u0111\u1ecbnh c\u1ee7a doanh nghi\u1ec7p.<\/span><\/p>\n<h3><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 k\u00eanh Miraway Omni-channel VoC c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp:<\/span><\/h3>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">\u0110\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn: Khi kh\u00e1ch h\u00e0ng vi\u1ebft \u0111\u00e1nh gi\u00e1 tr\u00ean c\u00e1c trang web nh\u01b0 Google v\u00e0 Facebook, h\u1ecd c\u00f3 th\u1ec3 \u0111\u1ec1 c\u1eadp \u0111\u1ebfn kh\u00eda c\u1ea1nh \u0111\u00e3 tr\u1ea3i nghi\u1ec7m khi\u1ebfn h\u1ecd h\u00e0i l\u00f2ng. H\u00e3y ch\u00fa \u00fd \u0111\u1ebfn c\u00e1c ch\u1ee7 \u0111\u1ec1 l\u1eb7p \u0111i l\u1eb7p l\u1ea1i. Ch\u1ee7 \u0111\u1ec1 \u0111\u01b0\u1ee3c l\u1eb7p l\u1ea1i trong c\u00e1c \u0111\u00e1nh gi\u00e1 c\u00f3 th\u1ec3 l\u00e0 d\u1ea5u hi\u1ec7u c\u1ee7a m\u1ed9t v\u1ea5n \u0111\u1ec1 trong ho\u1ea1t \u0111\u1ed9ng kinh doanh.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">Kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn: Kh\u1ea3o s\u00e1t tr\u1ef1c tuy\u1ebfn s\u1ebd gi\u00fap doanh nghi\u1ec7p thu th\u1eadp ph\u1ea3n h\u1ed3i chuy\u00ean s\u00e2u t\u1eeb \u0111a d\u1ea1ng t\u1ec7p kh\u00e1ch h\u00e0ng. Ph\u1ea3n h\u1ed3i n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n \u0111\u00e1nh gi\u00e1 m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng t\u1ed5ng th\u1ec3 c\u1ee7a kh\u00e1ch h\u00e0ng v\u00e0 thu th\u1eadp th\u00f4ng tin chuy\u00ean s\u00e2u v\u1ec1 c\u00e1c v\u1ea5n \u0111\u1ec1 c\u1ee5 th\u1ec3 trong tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng: Ph\u1ecfng v\u1ea5n tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, mong mu\u1ed1n v\u00e0 nh\u1eefng ch\u01b0a h\u00e0i l\u00f2ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-family: arial, helvetica, sans-serif\"><span style=\"font-weight: 400\">Chat tr\u1ef1c tuy\u1ebfn<\/span><b>:<\/b><span style=\"font-weight: 400\"> Chat tr\u1ef1c tuy\u1ebfn l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 tuy\u1ec7t v\u1eddi gi\u00fap b\u1ea1n k\u1ebft n\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng \u0111ang c\u00f3 v\u00e0 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng nhanh nh\u1ea5t. \u0110\u00e2y c\u0169ng l\u00e0 m\u1ed9t n\u01a1i tuy\u1ec7t v\u1eddi \u0111\u1ec3 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng. Xem l\u1ea1i nh\u1eadt k\u00fd tr\u00f2 chuy\u1ec7n l\u00e0 m\u1ed9t c\u00e1ch tuy\u1ec7t v\u1eddi \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c v\u1ea5n \u0111\u1ec1 ph\u1ed5 bi\u1ebfn m\u00e0 kh\u00e1ch h\u00e0ng \u0111ang g\u1eb7p ph\u1ea3i. Ngo\u00e0i ra, b\u1ea1n c\u00f3 th\u1ec3 qu\u1ea3n l\u00fd c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t sau khi t\u01b0\u01a1ng t\u00e1c k\u1ebft th\u00fac \u0111\u1ec3 xem li\u1ec7u nh\u00e2n vi\u00ean c\u00f3 \u0111ang gi\u1ea3i quy\u1ebft c\u00e1c v\u1ea5n \u0111\u1ec1 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng v\u00e0 k\u1ecbp th\u1eddi hay kh\u00f4ng.<\/span><\/span><\/li>\n<\/ul>\n<h2><span style=\"font-family: arial, helvetica, sans-serif\"><b>2. Ph\u00e2n t\u00edch d\u1eef li\u1ec7u: L\u00e0m cho c\u00e1c d\u1eef li\u1ec7u tr\u1edf n\u00ean c\u00f3 ngh\u0129a.<\/b><\/span><\/h2>\n<p><span style=\"font-family: arial, helvetica, sans-serif\">Khi d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp, \u0111\u00e3 \u0111\u1ebfn l\u00fac th\u1ef1c hi\u1ec7n vi\u1ec7c ph\u00e2n t\u00edch. M\u1ed9t sai l\u1ea7m c\u01a1 b\u1ea3n m\u00e0 nhi\u1ec1u doanh nghi\u1ec7p g\u1eb7p ph\u1ea3i l\u00e0 thu th\u1eadp ph\u1ea3n h\u1ed3i c\u00f3 gi\u00e1 tr\u1ecb c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0ng kh\u00f4ng th\u1ef1c hi\u1ec7n vi\u1ec7c ph\u00e2n t\u00edch, ho\u1eb7c ch\u1ec9 xem x\u00e9t m\u1ed9t s\u1ed1 ph\u1ea7n c\u1ee7a d\u1eef li\u1ec7u n\u00e0y v\u00e0 \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh kinh doanh d\u1ef1a tr\u00ean \u0111\u00f3.<\/span><br \/>\n<b><\/b><\/p>\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">Th\u1eddi \u0111i\u1ec3m r\u1ea5t quan tr\u1ecdng<\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">D\u1eef li\u1ec7u kh\u00f4ng ch\u1ec9 c\u1ea7n \u0111\u01b0\u1ee3c xem v\u00e0 ph\u00e2n t\u00edch to\u00e0n b\u1ed9 m\u00e0 c\u00f2n c\u1ea7n \u0111\u01b0\u1ee3c x\u1eed l\u00ed \u0111\u00fang l\u00fac. N\u1ebfu b\u1ea1n \u0111ang ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb nhi\u1ec1u th\u00e1ng tr\u01b0\u1edbc, r\u1ea5t c\u00f3 th\u1ec3 \u0111\u00e3 qu\u00e1 mu\u1ed9n \u0111\u1ec3 th\u1ef1c hi\u1ec7n c\u00e1c ph\u1ea3n h\u1ed3i quan tr\u1ecdng.<\/span><\/p>\n<p><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u1ec1u hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c ph\u00e2n t\u00edch k\u1ecbp th\u1eddi c\u00e1c d\u1eef li\u1ec7u VoC v\u00e0 th\u1ef1c hi\u1ec7n c\u00e1c b\u01b0\u1edbc ph\u00f9 h\u1ee3p. Tr\u00ean th\u1ef1c t\u1ebf, 65% nh\u00e0 ti\u1ebfp th\u1ecb \u0111\u1ed3ng \u00fd r\u1eb1ng c\u1ea3i thi\u1ec7n vi\u1ec7c ph\u00e2n t\u00edch d\u1eef li\u1ec7u l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 r\u1ea5t quan tr\u1ecdng trong vi\u1ec7c mang l\u1ea1i tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n.<\/span><\/p>\n<ul>\n<li>\n<h3><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">L\u1ef1a ch\u1ecdn d\u1eef li\u1ec7u: <\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">T\u00ecm ki\u1ebfm trong n\u00fai d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra th\u00f4ng tin gi\u00e1 tr\u1ecb l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c. 47% c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb n\u00f3i r\u1eb1ng d\u1eef li\u1ec7u c\u1ee7a h\u1ecd l\u00e0 &#8220;Qu\u00e1 nhi\u1ec1u v\u00e0 kh\u00f3 t\u00ecm ki\u1ebfm ch\u00ednh x\u00e1c th\u00f4ng tin c\u1ea7n t\u00ecm&#8221;, khi\u1ebfn vi\u1ec7c c\u00f3 \u0111\u01b0\u1ee3c c\u00e1i nh\u00ecn ch\u00ednh x\u00e1c v\u00e0 to\u00e0n di\u1ec7n v\u1ec1 h\u00e0nh tr\u00ecnh c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed9t th\u00e1ch th\u1ee9c.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\">\n<h3><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">B\u00e0i to\u00e1n h\u00f3c b\u00faa v\u1ec1 d\u1eef li\u1ec7u: <\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\">Khi \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh, qu\u00e1 \u00edt d\u1eef li\u1ec7u l\u00e0 m\u1ed9t v\u1ea5n \u0111\u1ec1. M\u1eb7t kh\u00e1c, c\u00f3 qu\u00e1 nhi\u1ec1u d\u1eef li\u1ec7u c\u00f3 th\u1ec3 g\u00e2y ra nh\u1eefng th\u00e1ch th\u1ee9c kh\u00e1c. Vi\u1ec7c tr\u00edch xu\u1ea5t th\u00f4ng tin t\u1eeb m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u1ed5ng l\u1ed3 th\u00f4ng qua c\u00e1c k\u00eanh ri\u00eang bi\u1ec7t th\u1eadt s\u1ef1 r\u1ea5t kh\u00f3 kh\u0103n, \u0111\u1eb7c bi\u1ec7t khi doanh nghi\u1ec7p thi\u1ebfu n\u0103ng l\u1ef1c n\u1ed9i b\u1ed9 c\u00f3 kh\u1ea3 n\u0103ng bi\u1ebft v\u00e0 hi\u1ec3u c\u00e1ch tr\u00edch xu\u1ea5t nh\u1eefng th\u00f4ng tin chi ti\u1ebft n\u00e0y.<\/span><\/p>\n<p><span style=\"font-weight: 400;font-family: arial, helvetica, sans-serif\"><a href=\"https:\/\/miraway.vn\/\">Miraway<\/a> Omni-channel VOC c\u00f3 kh\u1ea3 n\u0103ng l\u0103\u0301ng nghe y\u0301 ki\u00ea\u0301n pha\u0309n h\u00f4\u0300i kha\u0301ch ha\u0300ng \u0111a ke\u0302nh c\u1ea3 online v\u00e0 offline, chi ti\u00ea\u0301t \u0111\u00ea\u0301n t\u01b0\u0300ng \u0111i\u00ea\u0309m &#8220;cha\u0323m&#8221;. Toa\u0300n b\u1ecd\u0302 d\u01b0\u0303 li\u1eb9\u0302u se\u0303 \u0111u\u031b\u01a1\u0323c thu th\u1ea1\u0302p va\u0300 \u0111\u00f4\u0300ng b\u1ecd\u0302 va\u0300o m\u1ecd\u0302t n\u00ea\u0300n ta\u0309ng duy nh\u00e2\u0301t. T\u01b0\u0300 \u0111o\u0301, pha\u0302n ti\u0301ch chi ti\u00ea\u0301t &amp; cung c\u00e2\u0301p cho doanh nghi\u1eb9\u0302p s\u01b0\u0323 th\u00e2\u0301u hi\u00ea\u0309u v\u00ea\u0300 nhu c\u00e2\u0300u, ky\u0300 vo\u0323ng cu\u0309a kha\u0301ch ha\u0300ng \u0111\u00ea\u0309 \u0111u\u031ba ra quy\u00ea\u0301t \u0111i\u0323nh chi\u0301nh xa\u0301c va\u0300 ki\u0323p th\u01a1\u0300i nh\u0103\u0300m na\u0302ng cao tra\u0309i nghi\u1eb9\u0302m kha\u0301ch ha\u0300ng va\u0300 ch\u00e2\u0301t lu\u031b\u01a1\u0323ng phu\u0323c vu\u0323 cu\u0309a giao di\u0323ch vie\u0302n. H\u1ec7 th\u1ed1ng \u1ee9ng du\u0323ng tri\u0301 tu\u1eb9\u0302 nha\u0302n ta\u0323o (AI) va\u0300 ho\u0323c ma\u0301y (machine learning) t\u01b0\u0323 \u0111\u1ecd\u0302ng pha\u0302n ti\u0301ch ng\u01b0\u0303 nghi\u0303a ca\u0302u tra\u0309 l\u01a1\u0300i va\u0300 pha\u0302n loa\u0323i m\u1ecd\u0302t ca\u0301ch chi\u0301nh xa\u0301c (\u0111\u00f4\u0301i v\u01a1\u0301i nh\u01b0\u0303ng ca\u0302u ho\u0309i ye\u0302u c\u00e2\u0300u tra\u0309 l\u01a1\u0300i b\u0103\u0300ng va\u0306n ba\u0309n).\u00a0<\/span><\/p>\n<p>Xem th\u00eam b\u00e0i vi\u1ebft: <a href=\"https:\/\/miraway.vn\/blog\/nhung-yeu-to-chinh-de-xay-dung-thanh-cong-mot-chien-dich-voc-p2\/\">Nh\u1eefng Y\u1ebfu T\u1ed1 Ch\u00ednh \u0110\u1ec3 X\u00e2y D\u1ef1ng Th\u00e0nh C\u00f4ng M\u1ed9t Chi\u1ebfn D\u1ecbch VOC (P2)<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u1ed9t chi\u1ebfn d\u1ecbch VOC hi\u1ec7u qu\u1ea3 c\u1ea7n ph\u1ea3i to\u00e0n di\u1ec7n v\u00e0 c\u00f3 th\u1ec3 nh\u00e2n r\u1ed9ng. Vi\u1ec7c thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u t\u1eebng ph\u1ea7n ri\u00eang l\u1ebb c\u00f3 th\u1ec3 d\u1eabn \u0111\u1ebfn c\u00e1i nh\u00ecn phi\u1ebfn di\u1ec7n v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn vi\u1ec7c \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a doanh nghi\u1ec7p. M\u1ed9t [&#8230;]\n","protected":false},"author":1,"featured_media":12264,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[167],"tags":[],"class_list":["post-12263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-he-thong-khao-sat-va-phan-hoi"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2022\/01\/tieng-noi-khach-hang-voc-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/12263"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=12263"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/12263\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/12264"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=12263"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=12263"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=12263"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}