{"id":12210,"date":"2021-12-28T18:39:29","date_gmt":"2021-12-28T11:39:29","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=12210"},"modified":"2021-12-28T18:39:29","modified_gmt":"2021-12-28T11:39:29","slug":"10-buoc-de-thuc-hien-mot-chien-dich-digital-signage-hieu-qua-phan-2","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/10-buoc-de-thuc-hien-mot-chien-dich-digital-signage-hieu-qua-phan-2\/","title":{"rendered":"10 B\u01b0\u1edbc \u0110\u1ec3 Th\u1ef1c Hi\u1ec7n M\u1ed9t Chi\u1ebfn D\u1ecbch Digital Signage Hi\u1ec7u Qu\u1ea3 (Ph\u1ea7n 2)"},"content":{"rendered":"<p>Xem th\u00eam b\u00e0i vi\u1ebft : <a href=\"https:\/\/miraway.vn\/10-buoc-de-thuc-hien-mot-chien-dich-digital-signage-hieu-qua-phan-1\/\"><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;10 B\u01b0\u1edbc \u0110\u1ec3 Th\u1ef1c Hi\u1ec7n M\u1ed9t Chi\u1ebfn D\u1ecbch Digital Signage Hi\u1ec7u Qu\u1ea3 (Ph\u1ea7n 1)&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">10 B\u01b0\u1edbc \u0110\u1ec3 Th\u1ef1c Hi\u1ec7n M\u1ed9t Chi\u1ebfn D\u1ecbch Digital Signage Hi\u1ec7u Qu\u1ea3 (Ph\u1ea7n 1)<\/span><\/a><\/p>\n<h2><strong>B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn m\u1ee5c ti\u00eau.<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng: \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 ai, m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd v\u00e0 doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap h\u1ecd \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau \u0111\u00f3 b\u1eb1ng c\u00e1ch n\u00e0o,\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400\">M\u1ed9t khi b\u1ea1n \u0111\u00e3 h\u00ecnh th\u00e0nh \u0111\u01b0\u1ee3c ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, vi\u1ec7c x\u00e2y d\u1ef1ng, thi\u1ebft k\u1ebf n\u1ed9i dung \u0111\u1ec3 thu h\u00fat v\u00e0 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng s\u1ebd tr\u1edf n\u00ean \u0111\u01a1n gi\u1ea3n h\u01a1n.<\/span><\/p>\n<h2><strong>B\u01b0\u1edbc 5: L\u1ef1a ch\u1ecdn n\u1ed9i dung hi\u1ec3n th\u1ecb.<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u201cContent is King\u201d. Nh\u1eefng n\u1ed9i dung tuy\u1ec7t v\u1eddi th\u01b0\u1eddng ng\u1eafn g\u1ecdn, d\u1ec5 hi\u1ec3u v\u00e0 d\u1ec5 nh\u1edb. H\u00e3y c\u1ed1 g\u1eafng t\u1eadp trung v\u00e0o vi\u1ec7c cung c\u1ea5p m\u1ed9t th\u00f4ng \u0111i\u1ec7p ch\u00ednh, n\u1ebfu c\u00f3 qu\u00e1 nhi\u1ec1u th\u00f4ng tin th\u00ec ng\u01b0\u1eddi xem s\u1ebd m\u1ea5t t\u1eadp trung v\u00e0 kh\u00f4ng c\u00f2n ghi nh\u1edb th\u00f4ng \u0111i\u1ec7p m\u00e0 doanh nghi\u1ec7p mu\u1ed1n g\u1eedi \u0111\u1ebfn l\u00e0 g\u00ec.<\/span><\/p>\n<h2><strong>B\u01b0\u1edbc 6: Ph\u00e2n b\u1ed5 th\u1eddi gian hi\u1ec3n th\u1ecb n\u1ed9i dung:<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u0110\u00e2y l\u00e0 b\u01b0\u1edbc quan tr\u1ecdng gi\u00fap t\u1ed1i \u01b0u n\u1ed9i dung hi\u1ec3n th\u1ecb t\u1edbi kh\u00e1ch h\u00e0ng. \u0110\u1ec3 gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y, b\u1ea1n h\u00e3y t\u1ef1 \u0111\u1eb7t nh\u1eefng c\u00e2u h\u1ecfi:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0o s\u1ebd th\u1ea5y qu\u1ea3ng c\u00e1o tr\u00ean b\u1ea3ng hi\u1ec7u Digital Signage v\u00e0 h\u1ecd th\u1ea5y v\u00e0o th\u1eddi gian n\u00e0o?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 ai v\u00e0 h\u1ecd s\u1ebd c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o khi xem n\u1ed9i dung qu\u1ea3ng c\u00e1o?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Kh\u00e1ch h\u00e0ng bu\u1ed5i s\u00e1ng v\u00e0 bu\u1ed5i chi\u1ec1u c\u00f3 kh\u00e1c nhau kh\u00f4ng?<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Th\u00f4ng tin n\u00e0o s\u1ebd h\u1eefu \u00edch \/ ph\u00f9 h\u1ee3p \/ th\u00fa v\u1ecb nh\u1ea5t \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi xem?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400\">Minh ch\u1ee9ng cho th\u1ea5y t\u1ea1i c\u00e1c khu v\u1ef1c nh\u01b0 v\u0103n ph\u00f2ng, l\u1ec5 t\u00e2n, nh\u00e0 h\u00e0ng ho\u1eb7c qu\u1ea7y bar kh\u00e1ch s\u1ea1n, l\u00e0 nh\u1eefng \u0111\u1ecba \u0111i\u1ec3m thu h\u00fat \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u1edf l\u1ea1i xem qu\u1ea3ng c\u00e1o nhi\u1ec1u nh\u1ea5t. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u01a1 h\u1ed9i n\u00e0y \u0111\u1ec3 truy\u1ec1n t\u1ea3i nh\u1eefng th\u00f4ng \u0111i\u1ec7p v\u1edbi n\u1ed9i dung d\u00e0i (video k\u00e8m l\u1eddi ch\u1ee9ng th\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng, c\u1ea3nh quay h\u00e0nh \u0111\u1ed9ng, c\u00e2u chuy\u1ec7n th\u00fa v\u1ecb, case study,\u2026) ho\u1eb7c nhi\u1ec1u \u0111o\u1ea1n th\u00f4ng tin ng\u1eafn trong m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3.<\/span><\/p>\n<h2><strong>B\u01b0\u1edbc 7: X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c n\u1ed9i dung theo t\u1eebng khung th\u1eddi gian.<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">X\u00e2y d\u1ef1ng l\u1ecbch ph\u00e1t theo c\u00e1c khung th\u1eddi gian cho ph\u00e9p doanh nghi\u1ec7p thay \u0111\u1ed5i n\u1ed9i dung \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c s\u1ef1 ki\u1ec7n theo th\u1eddi gian th\u1ef1c, \u0111\u1ed1i t\u01b0\u1ee3ng c\u1ee5 th\u1ec3, ti\u1ebfp c\u1eadn \u0111\u01b0\u1ee3c \u0111a d\u1ea1ng \u0111\u1ed1i t\u01b0\u1ee3ng.<\/span><\/p>\n<h2><strong>B\u01b0\u1edbc 8: Xem x\u00e9t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh.<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">Sau khi kh\u1edfi ch\u1ea1y chi\u1ebfn d\u1ecbch Digital Signage, \u0111\u1eebng qu\u00ean li\u00ean t\u1ee5c ki\u1ec3m tra c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 \u0111\u00e3 thi\u1ebft l\u1eadp \u1edf b\u01b0\u1edbc 2 v\u00e0 ti\u1ebfn h\u00e0nh th\u1ef1c hi\u1ec7n nh\u1eefng \u0111i\u1ec1u ch\u1ec9nh c\u1ea7n thi\u1ebft.<\/span><\/p>\n<p><span style=\"font-weight: 400\">L\u00e0 th\u01b0\u01a1ng hi\u1ec7u s\u1ed1 1 t\u1ea1i Vi\u1ec7t Nam, v\u1edbi h\u01a1n 14 n\u0103m kinh nghi\u1ec7m trong l\u0129nh v\u1ef1c Tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng (Customer Experience, CX), Miraway \u0111\u00e3 ph\u00e1t tri\u1ec3n <a href=\"https:\/\/miraway.vn\/giai-phap\/digital-signage\/\">gi\u1ea3i ph\u00e1p Digital Signage<\/a> t\u00edch h\u1ee3p ho\u00e0n h\u1ea3o v\u1edbi kh\u00f4ng gian qu\u1ea3ng c\u00e1o c\u1ee7a doanh nghi\u1ec7p, gi\u00fap khashc h\u00e0ng c\u1ea3m th\u1ea5y th\u01b0 gi\u00e3n v\u00e0 gi\u1ea3i tr\u00ed h\u01a1n trong khi ch\u1edd \u0111\u1ee3i \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5.<\/span><\/p>\n<p>Xem th\u00eam b\u00e0i vi\u1ebft: <a href=\"https:\/\/miraway.vn\/blog\/he-thong-xep-hang-thong-minh-cai-thien-trai-nghiem-benh-nhan-nhu-the-nao\/\">H\u1ec7 th\u1ed1ng x\u1ebfp h\u00e0ng th\u00f4ng minh c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m b\u1ec7nh nh\u00e2n nh\u01b0 th\u1ebf n\u00e0o?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Xem th\u00eam b\u00e0i vi\u1ebft : 10 B\u01b0\u1edbc \u0110\u1ec3 Th\u1ef1c Hi\u1ec7n M\u1ed9t Chi\u1ebfn D\u1ecbch Digital Signage Hi\u1ec7u Qu\u1ea3 (Ph\u1ea7n 1) B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn m\u1ee5c ti\u00eau. X\u00e2y d\u1ef1ng ch\u00e2n dung kh\u00e1ch h\u00e0ng: \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng l\u00e0 ai, m\u1ee5c ti\u00eau c\u00e1 nh\u00e2n c\u1ee7a h\u1ecd v\u00e0 doanh nghi\u1ec7p b\u1ea1n c\u00f3 th\u1ec3 gi\u00fap h\u1ecd [&#8230;]\n","protected":false},"author":1,"featured_media":12211,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[145],"tags":[189],"class_list":["post-12210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-signage","tag-digital-signage"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2021\/12\/10-buoc-thuc-hien-mot-chien-dich-digital-signage-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/12210"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=12210"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/12210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/12211"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=12210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=12210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=12210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}