{"id":12206,"date":"2021-12-28T18:00:44","date_gmt":"2021-12-28T11:00:44","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=12206"},"modified":"2021-12-28T18:00:44","modified_gmt":"2021-12-28T11:00:44","slug":"10-buoc-de-thuc-hien-mot-chien-dich-digital-signage-hieu-qua-phan-1","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/10-buoc-de-thuc-hien-mot-chien-dich-digital-signage-hieu-qua-phan-1\/","title":{"rendered":"10 B\u01b0\u1edbc \u0110\u1ec3 Th\u1ef1c Hi\u1ec7n M\u1ed9t Chi\u1ebfn D\u1ecbch Digital Signage Hi\u1ec7u Qu\u1ea3 (Ph\u1ea7n 1)"},"content":{"rendered":"<p><span style=\"font-weight: 400\">Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng kh\u1eaft khe v\u00e0 k\u1ef9 t\u00ednh h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5<\/span>. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p mu\u1ed1n th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng ph\u1ea3i kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i c\u00e1ch th\u1ee9c ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1. V\u00e0 s\u1ef1 ra \u0111\u1eddi c\u1ee7a <a href=\"https:\/\/miraway.vn\/giai-phap\/digital-signage\/\">Digital Signage<\/a> \u0111\u00e3 m\u1edf ra m\u1ed9t b\u01b0\u1edbc ngo\u1eb7t l\u1edbn, mang \u0111\u1ebfn m\u1ed9t gi\u1ea3i ph\u00e1p qu\u1ea3ng c\u00e1o th\u00f4ng minh, hi\u1ec7n \u0111\u1ea1i, ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u kh\u00e1ch h\u00e0ng. Digital Signage \u2013 qu\u1ea3ng c\u00e1o m\u00e0n h\u00ecnh k\u1ef9 thu\u1eadt s\u1ed1 th\u00f4ng minh &#8211; \u0111\u01b0\u1ee3c xem nh\u01b0 ph\u01b0\u01a1ng ph\u00e1p truy\u1ec1n th\u00f4ng qu\u1ea3ng c\u00e1o h\u1eefu hi\u1ec7u nh\u1ea5t trong th\u1eddi \u0111\u1ea1i c\u00f4ng ngh\u1ec7 4.0.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-12209\" src=\"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2021\/12\/chien-dich-digital-signage-1-1.jpg\" alt=\"\" width=\"650\" height=\"445\" \/><\/p>\n<p><span style=\"font-weight: 400\">Nghi\u00ean c\u1ee9u cho th\u1ea5y m\u1ed9t chi\u1ebfn d\u1ecbch Digital Signage t\u1ed1i \u01b0u mang l\u1ea1i hi\u1ec7u qu\u1ea3 g\u1ea5p 500 l\u1ea7n so v\u1edbi qu\u1ea3ng c\u00e1o t\u0129nh. C\u00f9ng t\u00ecm hi\u1ec3u 8 b\u01b0\u1edbc \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch Digital Signage hi\u1ec7u qu\u1ea3 th\u00f4ng qua b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y:<\/span><\/p>\n<ul>\n<li>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau.<\/li>\n<li>B\u01b0\u1edbc 2: <span style=\"font-weight: 400\">Thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3.<\/span><\/li>\n<li><span style=\"font-weight: 400\">B\u01b0\u1edbc 3: \u0110\u1ecbnh v\u1ecb c\u00e1c m\u00e0n h\u00ecnh.<\/span><\/li>\n<li><span style=\"font-weight: 400\">B\u01b0\u1edbc 4: X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng ti\u1ebfp c\u1eadn.<\/span><\/li>\n<li><span style=\"font-weight: 400\">B\u01b0\u1edbc 5: L\u1ef1a ch\u1ecdn n\u1ed9i dung hi\u1ec3n th\u1ecb.<\/span><\/li>\n<li><span style=\"font-weight: 400\">B\u01b0\u1edbc 6: Ph\u00e2n \u0111o\u1ea1n th\u1eddi gian hi\u1ec3n th\u1ecb n\u1ed9i dung.<\/span><\/li>\n<li><span style=\"font-weight: 400\">B\u01b0\u1edbc 7: X\u00e2y d\u1ef1ng danh s\u00e1ch ph\u00e1t v\u00e0 l\u1ecbch ph\u00e1t.<\/span><\/li>\n<li><span style=\"font-weight: 400\">B\u01b0\u1edbc 8: Xem x\u00e9t v\u00e0 \u0111i\u1ec1u ch\u1ec9nh.<\/span><\/li>\n<\/ul>\n<h2><strong>B\u01b0\u1edbc 1: X\u00e1c \u0111\u1ecbnh m\u1ee5c ti\u00eau:<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">C\u00e2u h\u1ecfi \u0111\u1ea7u ti\u00ean doanh nghi\u1ec7p c\u1ea7n ngh\u0129 \u0111\u1ebfn khi x\u00e2y d\u1ef1ng m\u1ed9t chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o Digital Signage: B\u1ea1n mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau g\u00ec th\u00f4ng qua chi\u1ebfn d\u1ecbch th\u1ef1c hi\u1ec7n?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">M\u1ed9t chi\u1ebfn d\u1ecbch Digital Signage s\u1ebd gia t\u0103ng \u0111\u1ed9 hi\u1ec7u qu\u1ea3 khi s\u1eed d\u1ee5ng c\u00e1c m\u1ee5c ti\u00eau \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh n\u1ed9i dung hi\u1ec3n th\u1ecb. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 m\u1ee5c ti\u00eau ph\u1ed5 bi\u1ebfn khi th\u1ef1c hi\u1ec7n chi\u1ebfn d\u1ecbch Digital Signage:<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2713 <\/span><span style=\"font-weight: 400\">T\u0103ng l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp web (d\u1eabn ng\u01b0\u1eddi xem \u0111\u1ebfn m\u1ed9t URL c\u1ee5 th\u1ec3 t\u1eeb b\u1ea3ng hi\u1ec7u Digital Signage).<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2713 <\/span><span style=\"font-weight: 400\">Th\u00fac \u0111\u1ea9y doanh thu (chi\u1ebfn d\u1ecbch khuy\u1ebfn m\u1ea1i, gi\u1ea3m gi\u00e1).<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2713 <\/span><span style=\"font-weight: 400\">T\u0103ng l\u01b0\u1ee3t \u0111\u0103ng k\u00fd tham gia s\u1ef1 ki\u1ec7n ho\u1eb7c nh\u1eadn email.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2713 <\/span><span style=\"font-weight: 400\">T\u0103ng l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2713 Gia t<\/span><span style=\"font-weight: 400\">\u0103ng nh\u1eadn th\u1ee9c v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<h2><strong>B\u01b0\u1edbc 2: Thi\u1ebft l\u1eadp c\u00e1c ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3:<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u0110o l\u01b0\u1eddng hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch th\u00f4ng qua doanh thu, s\u1ed1 ng\u01b0\u1eddi \u0111\u0103ng k\u00fd, s\u1ed1 ng\u01b0\u1eddi theo d\u00f5i m\u1edbi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i hay l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp website,\u2026 l\u00e0 \u0111i\u1ec1u h\u1ebft s\u1ee9c c\u1ea7n thi\u1ebft. N\u1ebfu b\u1ea1n kh\u00f4ng th\u1ec3 thi\u1ebft l\u1eadp nh\u1eefng ch\u1ec9 s\u1ed1 \u0111o l\u01b0\u1eddng c\u1ee5 th\u1ec3 th\u00ec b\u1ea1n kh\u00f4ng th\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c s\u1ef1 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u0110\u00ednh k\u00e8m l\u1eddi k\u00eau g\u1ecdi h\u00e0nh \u0111\u1ed9ng tr\u00ean Digital Sigange (QR Code, URL, m\u00e3 gi\u1ea3m gi\u00e1 ri\u00eang d\u00e0nh cho kh\u00e1ch h\u00e0ng xem qu\u1ea3ng c\u00e1o tr\u00ean Digital Signage,&#8230;) l\u00e0 ph\u01b0\u01a1ng ph\u00e1p hi\u1ec7u qu\u1ea3 gi\u00fap khuy\u1ebfn kh\u00edch ng\u01b0\u1eddi xem t\u01b0\u01a1ng t\u00e1c. T\u1eeb \u0111\u00f3, cung c\u1ea5p cho doanh nghi\u1ec7p s\u1ed1 li\u1ec7u th\u1ed1ng k\u00ea c\u1ee5 th\u1ec3 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o tr\u00ean Digital Signage.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Xem th\u00eam b\u00e0i vi\u1ebft: <a href=\"https:\/\/miraway.vn\/blog\/8-goi-y-de-danh-gia-hieu-qua-cua-chien-dich-digital-signage\/\">8 G\u1ee3i \u00fd \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a chi\u1ebfn d\u1ecbch digital signage<\/a>\u00a0<\/span><\/p>\n<h2><strong>B\u01b0\u1edbc 3: X\u00e1c \u0111\u1ecbnh v\u1ecb tr\u00ed \u0111\u1eb7t m\u00e0n h\u00ecnh:<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">M\u00e0n h\u00ecnh Digital Signage kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i \u0111\u1eb7t \u1edf nh\u1eefng khu v\u1ef1c c\u00f3 nhi\u1ec1u ng\u01b0\u1eddi qua l\u1ea1i nh\u01b0ng v\u1ecb tr\u00ed \u0111\u1eb7t ph\u1ea3i ph\u00f9 h\u1ee3p v\u1edbi m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch.<\/span><\/p>\n<p><span style=\"font-weight: 400\">V\u00ed d\u1ee5: N\u1ed9i dung hi\u1ec3n th\u1ecb tr\u00ean m\u00e0n h\u00ecnh trong nh\u00e0 h\u00e0ng (khi kh\u00e1ch h\u00e0ng \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh l\u1ef1a ch\u1ecdn nh\u00e0 h\u00e0ng c\u1ee7a b\u1ea1n) s\u1ebd r\u1ea5t kh\u00e1c v\u1edbi m\u00e0n h\u00ecnh ngo\u00e0i nh\u00e0 h\u00e0ng (n\u01a1i ng\u01b0\u1eddi xem c\u00f3 th\u1ec3 v\u1eabn ch\u01b0a quy\u1ebft \u0111\u1ecbnh).<\/span><\/p>\n<p>Xem th\u00eam b\u00e0i vi\u1ebft: <a href=\"https:\/\/miraway.vn\/blog\/10-buoc-de-thuc-hien-mot-chien-dich-digital-signage-hieu-qua-phan-2\/\">10 B\u01b0\u1edbc \u0111\u1ec3 th\u1ef1c hi\u1ec7n m\u1ed9t chi\u1ebfn d\u1ecbch Digital Signage hi\u1ec7u qu\u1ea3 Ph\u1ea7n 2<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng kh\u1eaft khe v\u00e0 k\u1ef9 t\u00ednh h\u01a1n trong vi\u1ec7c l\u1ef1a ch\u1ecdn s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5. Ch\u00ednh v\u00ec v\u1eady, c\u00e1c nh\u00e0 qu\u1ea3ng c\u00e1o, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c doanh nghi\u1ec7p mu\u1ed1n th\u1ef1c hi\u1ec7n k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng ph\u1ea3i kh\u00f4ng ng\u1eebng thay \u0111\u1ed5i c\u00e1ch th\u1ee9c ti\u1ebfp th\u1ecb, qu\u1ea3ng b\u00e1. V\u00e0 s\u1ef1 ra \u0111\u1eddi c\u1ee7a Digital [&#8230;]\n","protected":false},"author":1,"featured_media":12209,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[145],"tags":[189],"class_list":["post-12206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-signage","tag-digital-signage"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2021\/12\/chien-dich-digital-signage-1-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/12206"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=12206"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/12206\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/12209"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=12206"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=12206"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=12206"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}