{"id":11722,"date":"2021-09-29T18:03:45","date_gmt":"2021-09-29T11:03:45","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=11722"},"modified":"2021-09-29T18:03:45","modified_gmt":"2021-09-29T11:03:45","slug":"4-loi-ich-cua-viec-ung-dung-cx-platform-nen-tang-trai-nghiem-khach-hang-da-kenh","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/4-loi-ich-cua-viec-ung-dung-cx-platform-nen-tang-trai-nghiem-khach-hang-da-kenh\/","title":{"rendered":"4 L\u1ee3i \u00cdch C\u1ee7a Vi\u1ec7c \u1ee8ng D\u1ee5ng CX Platform – N\u1ec1n T\u1ea3ng Tr\u1ea3i Nghi\u1ec7m Kh\u00e1ch H\u00e0ng \u0110a K\u00eanh"},"content":{"rendered":"

Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng<\/a> l\u00e0 thu\u1eadt ng\u1eef \u0111ang r\u1ea5t ph\u00e1t tri\u1ec3n v\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p ng\u00e0y nay. B\u1ed9 ph\u1eadn CX c\u1ea7n thay \u0111\u1ed5i m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ra nh\u1eefng c\u00e1ch th\u1ee9c t\u1ed1i \u01b0u \u0111\u1ec3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m h\u00e0ng \u0111\u1ea7u v\u00e0 c\u00e1 nh\u00e2n h\u00f3a t\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

Theo b\u00e1o c\u00e1o c\u1ee7a PwC (2021) v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a CX, c\u1ee9 03 kh\u00e1ch h\u00e0ng th\u00ec s\u1ebd c\u00f3 01 ng\u01b0\u1eddi r\u1eddi b\u1ecf doanh nghi\u1ec7p n\u1ebfu h\u1ecd nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t tr\u1ea3i nghi\u1ec7m kh\u00f4ng t\u1ed1t. B\u00ean c\u1ea1nh \u0111\u00f3, 92% kh\u00e1ch h\u00e0ng ho\u00e0n to\u00e0n r\u1eddi b\u1ecf sau 02 ho\u1eb7c 03 \u0111\u00e1nh gi\u00e1 ti\u00eau c\u1ef1c.<\/span><\/p>\n

\"\"<\/p>\n

S\u1edf h\u1eefu n\u1ec1n t\u1ea3ng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0111a k\u00eanh \u2013 CX Platform<\/a> – h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p qu\u1ea3n l\u00fd to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac, gia tang m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng. B\u00e0i vi\u1ebft s\u1ebd ch\u1ec9 ra 04 l\u1ee3i \u00edch h\u00e0ng \u0111\u1ea7u c\u1ee7a vi\u1ec7c \u1ee9ng d\u1ee5ng CX Platform:\u00a0<\/span><\/p>\n

1. Cung c\u1ea5p s\u1ef1 th\u1ea5u hi\u1ec3u v\u1ec1 kh\u00e1ch h\u00e0ng.<\/strong><\/h2>\n

CX Platform t\u1ed5ng h\u1ee3p, ph\u00e2n t\u00e1ch d\u1eef li\u1ec7u th\u00f4ng minh, t\u1eeb \u0111\u00f3 cung c\u1ea5p nh\u1eefng th\u00f4ng tin chi ti\u1ebft c\u00f3 gi\u00e1 tr\u1ecb nh\u01b0 nhu c\u1ea7u, k\u1ef3 v\u1ecdng, kh\u00f3 kh\u0103n c\u1ee7a kh\u00e1ch h\u00e0ng, l\u00fd do khi\u1ebfn h\u1ecd kh\u00f4ng h\u00e0i l\u00f2ng, m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng c\u0169ng nh\u01b0 s\u1ef1 r\u1eddi b\u1ecf c\u1ee7a kh\u00e1ch h\u00e0ng,\u2026\u00a0 \u0110\u00e2y l\u00e0 nh\u1eefng d\u1eef li\u1ec7u quan tr\u1ecdng h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p trong vi\u1ec7c c\u1ea3i ti\u1ebfn c\u00e1c quy tr\u00ecnh, ch\u00ednh s\u00e1ch v\u00e0 \u0111\u01b0a ra chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p.\u00a0<\/span><\/p>\n

B\u00ean c\u1ea1nh \u0111\u00f3, CX Platform c\u0169ng cho ph\u00e9p doanh nghi\u1ec7p \u0111\u00e0o s\u00e2u h\u01a1n v\u00e0o c\u00e1c d\u1eef li\u1ec7u th\u00f4 \u0111\u1ec3 th\u1ea5u hi\u1ec3u h\u00e0nh vi kh\u00e1ch h\u00e0ng, t\u1eeb \u0111\u00f3, cung c\u1ea5p nh\u1eefng th\u00f4ng tin quan tr\u1ecdng \u0111\u1ec3 c\u1ea3i thi\u1ec7n s\u1ea3n ph\u1ea9m\/ d\u1ecbch v\u1ee5 v\u00e0 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed5ng th\u1ec3.<\/span><\/p>\n

2. T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng theo th\u1eddi gian th\u1ef1c.<\/strong><\/h2>\n

Ng\u01b0\u1eddi d\u00f9ng lu\u00f4n mong \u0111\u1ee3i nh\u1eadn \u0111\u01b0\u1ee3c ph\u1ea3n h\u1ed3i ngay l\u1eadp t\u1ee9c. CX Platform gi\u00fap doanh nghi\u1ec7p tr\u1ea3 l\u1eddi ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c c\u1ee7a kh\u00e1ch h\u00e0ng ch\u1ec9 trong v\u00e0i gi\u00e2y. B\u1ed9 ph\u1eadn h\u1ed7 tr\u1ee3 s\u1ebd nh\u1eadn \u0111\u01b0\u1ee3c th\u00f4ng b\u00e1o ngay sau khi kh\u00e1ch h\u00e0ng \u0111\u1ec3 l\u1ea1i ph\u1ea3n h\u1ed3i. Trong tr\u01b0\u1eddng h\u1ee3p ph\u1ea3n h\u1ed3i ti\u00eau c\u1ef1c, tr\u1ea3 l\u1eddi ngay l\u1eadp t\u1ee9c, xin l\u1ed7i v\u00e0 \u0111\u01b0a ra c\u00e1c bi\u1ec7n ph\u00e1p kh\u1eafc ph\u1ee5c c\u00f3 th\u1ec3 xoay chuy\u1ec3n t\u00ecnh th\u1ebf c\u00f3 l\u1ee3i cho doanh nghi\u1ec7p.<\/span><\/p>\n

3. Qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh.<\/strong><\/h2>\n

Kh\u00e1ch h\u00e0ng giao ti\u1ebfp v\u1edbi doanh nghi\u1ec7p th\u00f4ng qua \u0111a k\u00eanh, \u0111a h\u00ecnh th\u1ee9c. \u0110i\u1ec1u n\u00e0y \u0111\u00f2i h\u1ecfi doanh nghi\u1ec7p ph\u1ea3i c\u00f3 m\u1ed9t n\u1ec1n t\u1ea3ng to\u00e0n di\u1ec7n \u0111\u1ec3 qu\u1ea3n l\u00fd hi\u1ec7u qu\u1ea3 nh\u1eefng tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng th\u00f4ng qua t\u1ea5t c\u1ea3 c\u00e1c h\u00ecnh th\u1ee9c.<\/span><\/p>\n

CX Platform l\u00e0 h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd v\u00e0 gi\u00e1m s\u00e1t tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ea1i t\u1ea5t c\u1ea3 \u0111i\u1ec3m ch\u1ea1m trong h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng. V\u1edbi s\u1ef1 h\u1ed7 tr\u1ee3 c\u1ee7a n\u1ec1n t\u1ea3ng CX, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1eadn d\u1ee5ng c\u01a1 h\u1ed9i v\u00e0 cung c\u1ea5p tr\u1ea3i nghi\u1ec7m to\u00e0n di\u1ec7n, c\u00e1 nh\u00e2n h\u00f3a t\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh: \u1ee9ng d\u1ee5ng di \u0111\u1ed9ng, t\u1ea1i c\u1eeda h\u00e0ng, email, trang web,\u2026 D\u1eef li\u1ec7u s\u1ebd \u0111\u01b0\u1ee3c thu th\u1eadp, t\u1ed5ng h\u1ee3p v\u00e0 l\u01b0u tr\u1eef \u1edf m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t, cung c\u1ea5p cho doanh nghi\u1ec7p c\u00e1i nh\u00ecn 360 \u0111\u1ed9 v\u1ec1 kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

4. \u0110\u1ec1 xu\u1ea5t c\u00e1c h\u00e0nh \u0111\u1ed9ng th\u00f4ng minh.<\/strong><\/h2>\n

CX Platform t\u1ef1 \u0111\u1ed9ng \u0111\u1ec1 xu\u1ea5t c\u00e1c h\u00e0nh \u0111\u1ed9ng \u0111\u1ebfn \u0111\u00fang \u0111\u1ed1i t\u01b0\u1ee3ng trong doanh nghi\u1ec7p, th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 h\u1ecd s\u1eed d\u1ee5ng, v\u1edbi m\u1ee5c ti\u00eau c\u1ea3i thi\u1ec7n m\u1ee9c \u0111\u1ed9 h\u00e0i l\u00f2ng v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng.<\/span><\/p>\n

T\u00ecm hi\u1ec3u v\u1ec1 gi\u1ea3i ph\u00e1p CX Platform (N\u1ec1n t\u1ea3ng Qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m \u0111a k\u00eanh) \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Miraway<\/a> – Nh\u00e0 cung c\u1ea5p gi\u1ea3i ph\u00e1p Qu\u1ea3n l\u00fd tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng \u0110a k\u00eanh h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam.<\/span><\/p>\n

Xem th\u00eam b\u00e0i vi\u1ebft: T\u1ea1i sao t\u00edch h\u1ee3p t\u00ednh n\u0103ng Kyc v\u00e0o Kiosk t\u1ef1 ph\u1ee5c v\u1ee5 l\u00e0 c\u1ea7n thi\u1ebft<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Qu\u1ea3n tr\u1ecb tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng l\u00e0 thu\u1eadt ng\u1eef \u0111ang r\u1ea5t ph\u00e1t tri\u1ec3n v\u00e0 quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p ng\u00e0y nay. B\u1ed9 ph\u1eadn CX c\u1ea7n thay \u0111\u1ed5i m\u00f4 h\u00ecnh ho\u1ea1t \u0111\u1ed9ng v\u00e0 t\u00ecm ra nh\u1eefng c\u00e1ch th\u1ee9c t\u1ed1i \u01b0u \u0111\u1ec3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m h\u00e0ng \u0111\u1ea7u v\u00e0 c\u00e1 nh\u00e2n h\u00f3a t\u1edbi t\u1eebng kh\u00e1ch […]\n","protected":false},"author":1,"featured_media":11725,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[165],"tags":[188],"class_list":["post-11722","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cx-platform","tag-cxplatform"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2021\/09\/nen-tang-trai-nghiem-khach-hang-da-kenh-cx-platform-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/11722"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=11722"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/11722\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/11725"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=11722"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=11722"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=11722"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}