{"id":11348,"date":"2021-08-30T18:01:17","date_gmt":"2021-08-30T11:01:17","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=11348"},"modified":"2021-08-30T18:01:17","modified_gmt":"2021-08-30T11:01:17","slug":"nhung-luu-y-can-biet-khi-chon-he-thong-cdp-nen-tang-du-lieu-khach-hang","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/nhung-luu-y-can-biet-khi-chon-he-thong-cdp-nen-tang-du-lieu-khach-hang\/","title":{"rendered":"Nh\u1eefng L\u01b0u \u00dd C\u1ea7n Bi\u1ebft Khi Ch\u1ecdn H\u1ec7 Th\u1ed1ng CDP\u2013 N\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng?"},"content":{"rendered":"<p><span style=\"font-weight: 400\">N\u1ec1n t\u1ea3ng CDP h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n 04 nhi\u1ec7m v\u1ee5:<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2713<\/span> <span style=\"font-weight: 400\">Thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2713<\/span> <span style=\"font-weight: 400\">Th\u1ed1ng nh\u1ea5t v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0o m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2713<\/span> <span style=\"font-weight: 400\">Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p nh\u1eefng th\u00f4ng tin c\u00f3 \u00fd ngh\u0129a.<\/span><\/p>\n<p><span style=\"font-weight: 400\">\u2713<\/span> <span style=\"font-weight: 400\">K\u00edch ho\u1ea1t d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0o c\u00e1c c\u00f4ng v\u1ee5 gi\u00fap th\u00fac \u0111\u1ea9y doanh thu v\u00e0 mang l\u1ea1i tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a .<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11349\" src=\"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2021\/08\/he-thong-cdp-1.png\" alt=\"\" width=\"650\" height=\"366\" \/><\/p>\n<p><span style=\"font-weight: 400\">Khi doanh nghi\u1ec7p \u0111\u00e3 quy\u1ebft \u0111\u1ecbnh \u0111\u1ea7u t\u01b0 v\u00e0o N\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng, b\u01b0\u1edbc ti\u1ebfp theo l\u00e0 t\u00ecm ki\u1ebfm h\u1ec7 th\u1ed1ng CDP ph\u00f9 h\u1ee3p v\u1edbi chi\u1ebfn l\u01b0\u1ee3c v\u00e0 nhu c\u1ea7u kinh doanh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 06 ti\u00eau ch\u00ed h\u00e0ng \u0111\u1ea7u khi l\u1ef1a ch\u1ecdn h\u1ec7 th\u1ed1ng CDP:<\/span><\/p>\n<h2><strong>1. H\u1ec7 th\u1ed1ng CDP Cho ph\u00e9p thu th\u1eadp d\u1eef li\u1ec7u \u0111a k\u00eanh v\u00e0 h\u1ee3p nh\u1ea5t:<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">CDP c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb m\u1ecdi k\u00eanh, m\u1ecdi n\u1ec1n t\u1ea3ng m\u00e0 xu\u1ea5t hi\u1ec7n t\u01b0\u01a1ng t\u00e1c gi\u1eefa kh\u00e1ch h\u00e0ng v\u00e0 doanh nghi\u1ec7p, c\u1ea3 t\u01b0\u01a1ng t\u00e1c tr\u1ef1c tuy\u1ebfn v\u00e0 tr\u1ef1c ti\u1ebfp. CDP cho ph\u00e9p thu th\u1eadp d\u1eef li\u1ec7u t\u1eeb nh\u1eefng ngu\u1ed3n sau:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Tr\u1ef1c ti\u1ebfp: giao d\u1ecbch t\u1ea1i c\u1eeda h\u00e0ng,\u2026<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">H\u1ec7 th\u1ed1ng CRM: h\u1ec7 th\u1ed1ng ri\u00eang c\u1ee7a doanh nghi\u1ec7p, Saleforce, Hubspot,\u2026<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">C\u1ed5ng thanh to\u00e1n \u0111i\u1ec7n t\u1eed: Vnpay, Zalopay,\u2026<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">H\u1ec7 th\u1ed1ng Email: MailChimp, Marketo,\u2026<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">C\u00e1c chi\u1ebfn d\u1ecbch Qu\u1ea3ng c\u00e1o: Facebook, Google Adwords,\u2026<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">Website: Javascript v\u00e0 c\u00e1c t\u00f9y ch\u1ecdn g\u1eafn th\u1ebb kh\u00e1c,\u2026<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">\u0110i\u1ec7n tho\u1ea1i: iOS, Android,\u2026<\/span><\/li>\n<li style=\"font-weight: 400\"><span style=\"font-weight: 400\">V\u00e0 t\u1ea5t c\u1ea3 c\u00e1c ngu\u1ed3n, h\u1ec7 th\u1ed1ng kh\u00e1c<\/span><\/li>\n<\/ul>\n<h2><strong>2. H\u1ee3p nh\u1ea5t d\u1eef li\u1ec7u v\u1edbi \u0111\u1ed9 ch\u00ednh x\u00e1c cao.<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">H\u1ec7 th\u1ed1ng CDP \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn c\u1ea7n c\u00f3 kh\u1ea3 n\u0103ng cung c\u1ea5p cho doanh nghi\u1ec7p m\u1ed9t h\u1ed3 s\u01a1 th\u1ed1ng nh\u1ea5t v\u1ec1 t\u1eebng kh\u00e1ch h\u00e0ng tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac. C\u00e1c h\u1ed3 s\u01a1 n\u00e0y ph\u1ea3i c\u00f3 \u0111\u1ed9 ch\u00ednh x\u00e1c cao \u0111\u1ec3 h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p c\u00e1 nh\u00e2n h\u00f3a t\u1edbi t\u1eebng kh\u00e1ch h\u00e0ng th\u00f4ng qua c\u00e1c k\u00eanh kh\u00e1c nhau: \u1ee9ng d\u1ee5ng \u0111i\u1ec7n tho\u1ea1i, email, qu\u1ea3ng c\u00e1o,\u2026<\/span><\/p>\n<h2><strong>3. T\u00f9y ch\u1ec9nh Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng.<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u0110\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng CDP c\u00f3 th\u1ec3 ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean d\u1eef li\u1ec7u thu th\u1eadp \u0111\u01b0\u1ee3c v\u00e0 t\u1ef1 \u0111\u1ed9ng ti\u1ebfp c\u1eadn c\u00e1c \u0111\u1ed1i t\u01b0\u1ee3ng n\u00e0y th\u00f4ng qua c\u00e1c c\u00f4ng c\u1ee5 ti\u1ebfp th\u1ecb, qu\u1ea3ng c\u00e1o, \u1ee9ng d\u1ee5ng. M\u1ed9t trong nh\u1eefng l\u1ed7i c\u01a1 b\u1ea3n th\u01b0\u1eddng g\u1eb7p c\u1ee7a b\u1ed9 ph\u1eadn marketing l\u00e0 b\u1ecf qu\u00ean vi\u1ec7c li\u00ean t\u1ee5c l\u00e0m m\u1edbi ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng, ph\u1ee5 thu\u1ed9c qu\u00e1 nhi\u1ec1u v\u00e0o qu\u1ea3ng c\u00e1o v\u00e0 g\u1eedi email sai t\u1eadp kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400\">N\u1ebfu doanh nghi\u1ec7p c\u1ee7a b\u1ea1n quan t\u00e2m t\u1edbi vi\u1ec7c mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m c\u00e1 nh\u00e2n h\u00f3a, h\u00e3y \u0111\u1ea3m b\u1ea3o h\u1ec7 th\u1ed1ng CDP \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn c\u00f3 th\u1ec3 t\u1ed5ng h\u1ee3p d\u1eef li\u1ec7u th\u00f4 th\u00e0nh c\u00e1c ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0 th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng t\u1edbi t\u1eebng nh\u00f3m \u0111\u1ed1i t\u01b0\u1ee3ng.<\/span><\/p>\n<h2><strong>4. H\u1ec7 th\u1ed1ng CDP c\u00f3 \u0111\u1ed9 b\u1ea3o m\u1eadt cao.<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">D\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 l\u00e0 m\u1ed9t tr\u00e1ch nhi\u1ec7m ph\u00e1p l\u00fd n\u1ebfu kh\u00f4ng \u0111\u01b0\u1ee3c b\u1ea3o m\u1eadt \u0111\u00fang c\u00e1ch. Do \u0111\u00f3, h\u1ec7 th\u1ed1ng CDP ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m qu\u1ea3n l\u00fd d\u1eef li\u1ec7u m\u1ed9t c\u00e1ch nghi\u00eam t\u00fac, tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n v\u1ec1 quy\u1ec1n ri\u00eang t\u01b0 v\u00e0 b\u1ea3o m\u1eadt, \u0111\u1ed3ng th\u1eddi gi\u1eef an to\u00e0n cho c\u00e1c t\u01b0\u01a1ng t\u00e1c v\u00e0 d\u1eef li\u1ec7u t\u00e0i ch\u00ednh.<\/span><\/p>\n<h2><strong>5. Ti\u1ec7n \u00edch \u0111a ch\u1ee9c n\u0103ng.<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">CDP ph\u1ea3i cung c\u1ea5p c\u00e1c t\u00ednh n\u0103ng v\u00e0 d\u1eef li\u1ec7u c\u00f3 gi\u00e1 tr\u1ecb cho nhi\u1ec1u b\u00ean li\u00ean quan. H\u00e3y \u0111\u1ea3m b\u1ea3o CDP mang l\u1ea1i l\u1ee3i \u00edch cho c\u00e1c nh\u00f3m marketing, k\u1ef9 thu\u1eadt, s\u1ea3n ph\u1ea9m v\u00e0 ph\u00e2n t\u00edch.<\/span><\/p>\n<h2><strong>6. Quy\u1ec1n truy c\u1eadp d\u1eef li\u1ec7u.<\/strong><\/h2>\n<p><span style=\"font-weight: 400\">\u0110\u1ea3m b\u1ea3o CDP cho ph\u00e9p truy c\u1eadp d\u1eef li\u1ec7u b\u1ea5t c\u1ee9 l\u00fac n\u00e0o. D\u1eef li\u1ec7u ho\u00e0n to\u00e0n c\u00f3 kh\u1ea3 n\u0103ng b\u1ecb tr\u00f9ng l\u1eb7p n\u1ebfu CDP thi\u1ebfu t\u00ednh n\u0103ng n\u00e0y. M\u1ed9t CDP t\u1ed1t ph\u1ea3i d\u1ec5 d\u00e0ng t\u00edch h\u1ee3p v\u1edbi d\u1eef li\u1ec7u hi\u1ec7n c\u00f3 c\u1ee7a doanh nghi\u1ec7p cho ph\u00e9p d\u1ec5 d\u00e0ng truy xu\u1ea5t d\u1eef li\u1ec7u m\u00e0 n\u00f3 l\u01b0u tr\u1eef.<\/span><\/p>\n<p>Xem th\u00eam b\u00e0i vi\u1ebft: <a href=\"https:\/\/miraway.vn\/blog\/lam-the-nao-de-tang-luong-khach-hang-dat-cho-truc-tuyen\/\">L\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 t\u0103ng l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng \u0111\u1eb7t ch\u1ed7 tr\u1ef1c tuy\u1ebfn.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u1ec1n t\u1ea3ng CDP h\u1ed7 tr\u1ee3 doanh nghi\u1ec7p th\u1ef1c hi\u1ec7n 04 nhi\u1ec7m v\u1ee5: \u2713 Thu th\u1eadp d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng t\u1ea1i m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac. \u2713 Th\u1ed1ng nh\u1ea5t v\u00e0 l\u01b0u tr\u1eef d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0o m\u1ed9t n\u1ec1n t\u1ea3ng duy nh\u1ea5t. \u2713 Ph\u00e2n kh\u00fac kh\u00e1ch h\u00e0ng v\u00e0 cung c\u1ea5p nh\u1eefng th\u00f4ng tin c\u00f3 \u00fd ngh\u0129a. \u2713 [&#8230;]\n","protected":false},"author":1,"featured_media":11349,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[146],"tags":[],"class_list":["post-11348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cdp"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2021\/08\/he-thong-cdp-1-1.png","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/11348"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=11348"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/11348\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/11349"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=11348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=11348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=11348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}