{"id":11191,"date":"2021-08-19T17:19:22","date_gmt":"2021-08-19T10:19:22","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=11191"},"modified":"2021-08-19T17:19:22","modified_gmt":"2021-08-19T10:19:22","slug":"voice-of-customer-voc-tieng-noi-cua-khach-hang-la-gi","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/voice-of-customer-voc-tieng-noi-cua-khach-hang-la-gi\/","title":{"rendered":"Voice Of Customer (VOC) &#8211; Ti\u1ebfng N\u00f3i C\u1ee7a Kh\u00e1ch H\u00e0ng L\u00e0 G\u00ec?"},"content":{"rendered":"<p>Ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e0ng kh\u1eaft khe v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 h\u01a1n bao gi\u1edd h\u1ebft. V\u00ec v\u1eady, nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00f4ng t\u1ed1t s\u1ebd khi\u1ebfn cho c\u00e1c doanh nghi\u1ec7p thi\u1ec7t h\u1ea1i r\u1ea5t nhi\u1ec1u v\u1ec1 doanh thu m\u1ed7i n\u0103m.<\/p>\n<p>Gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 li\u00ean quan \u0111\u1ebfn t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n v\u00e0 doanh s\u1ed1 b\u00e1n h\u00e0ng. \u0110\u00f3 l\u00e0 l\u00fd do t\u1ea1i sao c\u00e1c doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i hi\u1ec3u r\u00f5:<\/p>\n<ul>\n<li>V\u00ec sao kh\u00e1ch h\u00e0ng c\u1ea7n b\u1ea1n?<\/li>\n<li>B\u1ea1n c\u00f3 th\u1ec3 l\u00e0m g\u00ec \u0111\u1ec3 gi\u00fap \u0111\u1ee1 cho kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n?<\/li>\n<li>Kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n \u0111ang t\u00ecm ki\u1ebfm \u0111i\u1ec1u g\u00ec?<\/li>\n<li>S\u1edf th\u00edch v\u00e0 h\u00e0nh v\u00ec c\u1ee7a kh\u00e1ch h\u00e0ng?<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11279 aligncenter\" src=\"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2021\/08\/voice-of-customer-voc-1.png\" alt=\"\" width=\"650\" height=\"379\" \/><\/p>\n<p>B\u1ea1n c\u00f3 th\u1ec3 gi\u1ea3i \u0111\u00e1p \u0111\u01b0\u1ee3c nh\u1eefng v\u1ea5n \u0111\u1ec1 n\u00e0y v\u1edbi h\u1ec7 th\u1ed1ng <a href=\"https:\/\/miraway.vn\/giai-phap\/phan-hoi-khach-hang\/\">Voice of customer VOC<\/a> &#8211; Ti\u1ebfng n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<h2><strong>Voice of\u00a0 Customer (VOC) &#8211; Ti\u1ebfng n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?<\/strong><\/h2>\n<p>Ti\u1ebfng n\u00f3i c\u1ee7a kh\u00e1ch h\u00e0ng (VoC) l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef m\u00f4 t\u1ea3 ph\u1ea3n h\u1ed3i c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 tr\u1ea3i nghi\u1ec7m v\u00e0 k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. VOC cung c\u1ea5p cho doanh nghi\u1ec7p b\u1ee9c tranh to\u00e0n c\u1ea3nh quy tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh mua s\u1eafm c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n<p>Doanh nghi\u1ec7p s\u1eed d\u1ee5ng VOC \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh v\u00e0 c\u1ea3i ti\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c giai \u0111o\u1ea1n trong h\u00e0nh tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a kh\u00e1ch h\u00e0ng.\u00a0 B\u1eb1ng vi\u1ec7c s\u1eed d\u1ee5ng VOC, c\u00e1c c\u00f4ng ty kh\u00f4ng ch\u1ec9 ph\u00e1t tri\u1ec3n m\u1ed1i quan h\u1ec7 ch\u1eb7t ch\u1ebd h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng m\u00e0 c\u00f2n c\u1ea3i thi\u1ec7n s\u1ef1 h\u1ee3p t\u00e1c gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean. Quan tr\u1ecdng nh\u1ea5t, n\u00f3 gi\u00fap c\u00e1c doanh nghi\u1ec7p t\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n<h2><strong>T\u1ea1i sao doanh nghi\u1ec7p c\u1ea7n tri\u1ec3n khai VOC?<\/strong><\/h2>\n<p>Vi\u1ec7c cung c\u1ea5p tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng tuy\u1ec7t v\u1eddi s\u1ebd gi\u00fap \u0111\u1ea3m b\u1ea3o c\u1ea3i thi\u1ec7n doanh s\u1ed1 b\u00e1n h\u00e0ng c\u1ee7a b\u1ea1n. 94% ng\u01b0\u1eddi ti\u00eau d\u00f9ng cho r\u1eb1ng h\u1ecd c\u00f3 kh\u1ea3 n\u0103ng mua nhi\u1ec1u h\u01a1n t\u1eeb m\u1ed9t c\u00f4ng ty mang \u0111\u1ebfn nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng t\u1ed1t.<\/p>\n<p>Nh\u01b0ng n\u1ebfu kh\u00f4ng bi\u1ebft kh\u00e1ch h\u00e0ng th\u1ef1c s\u1ef1 c\u1ea3m th\u1ea5y nh\u01b0 th\u1ebf n\u00e0o, b\u1ea1n kh\u00f4ng th\u1ec3 mang \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m t\u1ed1t cho h\u1ecd \u0111\u01b0\u01a1c. B\u1eb1ng c\u00e1ch s\u1eed d\u1ee5ng VoC, b\u1ea1n c\u00f3 th\u1ec3 k\u1ebft n\u1ed1i, t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u1edf m\u1ecdi \u0111i\u1ec3m ti\u1ebfp x\u00fac trong h\u00e0nh tr\u00ecnh v\u00e0 c\u1ea3i thi\u1ec7n tr\u1ea3i nghi\u1ec7m c\u1ee7a h\u1ecd \u0111\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n<h2><strong>H\u1ec7 th\u1ed1ng VOC S\u1ebd gi\u00fap doanh nghi\u1ec7p:<\/strong><\/h2>\n<ul>\n<li>C\u1ea3nh b\u00e1o theo th\u1eddi gian th\u1ef1c v\u00e0 ng\u0103n ch\u1eb7n kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng ti\u1ec1m \u1ea9n.<\/li>\n<li>\u0110\u00e1nh gi\u00e1 c\u00e1c kh\u00e1i ni\u1ec7m, \u00fd t\u01b0\u1edfng v\u00e0 gi\u1ea3i ph\u00e1p m\u1edbi.<\/li>\n<li>\u0110\u01b0a ra g\u1ee3i \u00fd t\u00f9y ch\u1ec9nh c\u00e1c s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5, ti\u1ec7n \u00edch b\u1ed5 sung v\u00e0 t\u00ednh n\u0103ng c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n<li>T\u0103ng t\u1ef7 l\u1ec7 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/li>\n<li>Ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n v\u1edbi nh\u1eefng g\u00ec h\u1ecd th\u1ef1c s\u1ef1 c\u1ea7n.<\/li>\n<\/ul>\n<p>VOC ch\u00ednh l\u00e0 ch\u00eca kh\u00f3a gi\u00fap doanh nghi\u1ec7p v\u01b0\u01a1n l\u00ean d\u1ea5n \u0111\u1ea7u trong cu\u1ed9c chi\u1ebfn gi\u00e0nh \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1c h\u00e0ng. N\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft th\u00eam th\u00f4ng tin v\u1ec1 VOC h\u00e3y li\u00ean h\u1ec7 ngay v\u1edbi Miraway \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n 24\/7.<\/p>\n<p>Xem th\u00eam b\u00e0i vi\u1ebft: <a href=\"https:\/\/miraway.vn\/blog\/4-ly-do-khien-khach-hang-roi-bo-doanh-nghiep-cua-ban\/\">4 L\u00fd do khi\u1ebfn kh\u00e1ch h\u00e0ng r\u1eddi b\u1ecf doanh nghi\u1ec7p c\u1ee7a b\u1ea1n<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ng\u00e0y nay, ng\u01b0\u1eddi ti\u00eau d\u00f9ng c\u00e0ng kh\u1eaft khe v\u1edbi s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 h\u01a1n bao gi\u1edd h\u1ebft. V\u00ec v\u1eady, nh\u1eefng tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng kh\u00f4ng t\u1ed1t s\u1ebd khi\u1ebfn cho c\u00e1c doanh nghi\u1ec7p thi\u1ec7t h\u1ea1i r\u1ea5t nhi\u1ec1u v\u1ec1 doanh thu m\u1ed7i n\u0103m. Gi\u00e1 tr\u1ecb c\u1ea3m nh\u1eadn c\u1ee7a kh\u00e1ch h\u00e0ng c\u00f3 li\u00ean quan \u0111\u1ebfn t\u1ef7 l\u1ec7 gi\u1eef [&#8230;]\n","protected":false},"author":1,"featured_media":11279,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[167],"tags":[239],"class_list":["post-11191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-he-thong-khao-sat-va-phan-hoi","tag-voc"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2021\/08\/voice-of-customer-voc-1-1.png","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/11191"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=11191"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/11191\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/11279"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=11191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=11191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=11191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}