{"id":10677,"date":"2021-07-30T17:15:01","date_gmt":"2021-07-30T10:15:01","guid":{"rendered":"https:\/\/miraway-cetm.com\/?p=10677"},"modified":"2021-07-30T17:15:01","modified_gmt":"2021-07-30T10:15:01","slug":"customer-data-platform-cdp-la-gi-cach-thuc-hoat-dong-cua-cdp","status":"publish","type":"post","link":"https:\/\/miraway.vn\/blog\/customer-data-platform-cdp-la-gi-cach-thuc-hoat-dong-cua-cdp\/","title":{"rendered":"Customer Data Platform-CDP L\u00e0 G\u00ec? C\u00e1ch Th\u1ee9c Ho\u1ea1t \u0110\u1ed9ng C\u1ee7a CDP?"},"content":{"rendered":"

Customer Data Platform – N\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (CDP) l\u00e0 ph\u1ea7n m\u1ec1m k\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ea1o ra c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7, chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. C\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u00f3 sau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n theo nhi\u1ec1u c\u00e1ch \u0111\u1ec3 t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch ti\u1ebfp th\u1ecb \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a h\u01a1n.<\/p>\n

\u0110i\u1ec1u g\u00ec \u0111ang th\u00fac \u0111\u1ea9y nhu c\u1ea7u v\u1ec1 CDP.<\/strong><\/h2>\n

L\u00f2ng trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng ch\u1ec9 d\u00e0nh cho nh\u1eefng doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c k\u1ef3 v\u1ecdng c\u1ee7a h\u1ecd b\u1eb1ng c\u00e1ch cung c\u1ea5p d\u1ecbch v\u1ee5 \u0111\u1ed9c \u0111\u00e1o, \u0111\u01b0\u1ee3c c\u00e1 nh\u00e2n h\u00f3a tr\u00ean t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh. Tuy nhi\u00ean v\u1edbi d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng kh\u1ed5ng l\u1ed3 th\u00ec vi\u1ec7c x\u1eed l\u00fd, ph\u00e2n t\u00edch n\u00f3 m\u1ed9t c\u00e1ch nhanh ch\u00f3ng \u0111ang tr\u1edf n\u00ean kh\u00f3 kh\u0103n h\u01a1n nhi\u1ec1u.<\/p>\n

\"\"<\/p>\n

Theo m\u1ed9t nghi\u00ean c\u1ee9u v\u1ec1 t\u01b0\u01a1ng lai c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng c\u1ee7a Futurum Research cho th\u1ea5y 66% c\u00f4ng ty \u0111ang t\u0103ng t\u1ed1c theo d\u00f5i h\u00e0nh vi v\u00e0 th\u00f3i quen tr\u1ef1c tuy\u1ebfn c\u1ee7a kh\u00e1ch h\u00e0ng. V\u00e0 73% \u0111\u1ed3ng \u00fd r\u1eb1ng c\u00e1c m\u00f4 h\u00ecnh t\u01b0\u01a1ng t\u00e1c m\u1edbi s\u1ebd y\u00eau c\u1ea7u thu nh\u1eadp v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u theo th\u1eddi gian th\u1ef1c.<\/p>\n

Customer Data Platform (CDP) l\u00e0 g\u00ec?<\/strong><\/h2>\n

Customer Data Platform (CDP)<\/a> – N\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng l\u00e0 ph\u1ea7n m\u1ec1m t\u1ed5ng h\u1ee3p, t\u1ea1o ra m\u1ed9t c\u01a1 s\u1edf d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng th\u1ed1ng nh\u1ea5t, b\u1ec1n v\u1eefng m\u00e0 c\u00e1c h\u1ec7 th\u1ed1ng kh\u00e1c c\u00f3 th\u1ec3 truy c\u1eadp v\u00e0 s\u1eed d\u1ee5ng.<\/p>\n

CDP cung c\u1ea5p ch\u1ebf \u0111\u1ed9 xem \u0111a k\u00eanh th\u1ed1ng nh\u1ea5t v\u1ec1 d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng v\u00e0 kh\u1ea3 n\u0103ng k\u00edch ho\u1ea1t d\u1eef li\u1ec7u \u0111\u00f3 \u0111\u1ec3 t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng trong th\u1eddi gian th\u1ef1c.<\/p>\n

D\u1eef li\u1ec7u t\u1ea1o n\u00ean CDP.<\/strong><\/h2>\n

H\u1ec7 th\u1ed1ng CDP c\u1ea7n d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng \u0111\u1ec3 ho\u1ea1t \u0111\u1ed9ng. \u0110a ph\u1ea7n d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng n\u00e0y \u1edf d\u1ea1ng d\u1eef li\u1ec7u c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t, c\u00f3 ngh\u0129a l\u00e0 d\u1eef li\u1ec7u do m\u1ed9t c\u00f4ng ty thu th\u1eadp v\u00e0 ch\u1ec9 \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng cho ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb c\u1ee7a c\u00f4ng ty \u0111\u00f3.<\/p>\n

CDP s\u1eed d\u1ee5ng d\u1eef li\u1ec7u c\u1ee7a b\u1ea1n v\u00e0 l\u00e0m cho d\u1eef li\u1ec7u \u0111\u00f3 h\u1eefu \u00edch h\u01a1n th\u00f4ng qua quy tr\u00ecnh t\u00edch h\u1ee3p d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. Quy tr\u00ecnh n\u00e0y s\u1ebd bao g\u1ed3m vi\u1ec7c k\u1ebft h\u1ee3p th\u00f4ng tin t\u1eeb c\u00e1c c\u01a1 s\u1edf d\u1eef li\u1ec7u ri\u00eang bi\u1ec7t th\u00e0nh m\u1ed9t d\u1ea1ng c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng \u0111\u01b0\u1ee3c \u0111\u1ec3 ph\u00e2n t\u00edch chi ti\u1ebft h\u01a1n.<\/p>\n

C\u00e1ch th\u1ee9c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a CDP.<\/strong><\/h2>\n

Nh\u1eadp d\u1eef li\u1ec7u.<\/strong><\/em> CDP l\u1ea5y d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng c\u1ee7a b\u00ean th\u1ee9 nh\u1ea5t t\u1eeb \u200b\u200bnhi\u1ec1u ngu\u1ed3n (v\u00ed d\u1ee5: h\u1ec7 th\u1ed1ng giao d\u1ecbch, h\u00e0nh vi tr\u00ean website, trung t\u00e2m cu\u1ed9c g\u1ecdi, nh\u00e2n kh\u1ea9u h\u1ecdc ho\u1eb7c POS).<\/p>\n

Qu\u1ea3n l\u00fd danh t\u00ednh<\/strong><\/em>. CDP t\u1ed5ng h\u1ee3p v\u00e0 \u0111\u1ecbnh danh kh\u00e1ch h\u00e0ng tr\u00ean nhi\u1ec1u k\u00eanh. CDP t\u1ea1o v\u00e0 duy tr\u00ec m\u00e3 \u0111\u1ecbnh danh kh\u00e1ch h\u00e0ng li\u00ean t\u1ee5c.<\/p>\n

S\u1ef1 ph\u00e2n \u0111o\u1ea1n.<\/strong><\/em> CDP cho ph\u00e9p c\u00e1c nh\u00e0 ti\u1ebfp th\u1ecb x\u00e2y d\u1ef1ng v\u00e0 duy tr\u00ec ph\u00e2n kh\u00fac \u0111\u1ed1i t\u01b0\u1ee3ng \u0111a k\u00eanh, bao qu\u00e1t v\u1edbi d\u1eef li\u1ec7u th\u1ed1ng nh\u1ea5t trong CDP.<\/p>\n

Cung c\u1ea5p \/ k\u00edch ho\u1ea1t d\u1eef li\u1ec7u<\/strong><\/em>. CDP t\u1ea1o \u0111i\u1ec1u ki\u1ec7n k\u00edch ho\u1ea1t c\u00e1c th\u00f4ng tin chi ti\u1ebft v\u00e0 h\u1ed3 s\u01a1 kh\u00e1ch h\u00e0ng th\u1ed1ng nh\u1ea5t \u0111\u01b0\u1ee3c t\u1ea1o trong CDP. \u0110i\u1ec1u n\u00e0y \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n b\u1eb1ng c\u00e1ch cung c\u1ea5p c\u00e1c tr\u00ecnh k\u1ebft n\u1ed1i v\u00e0 API cho c\u00e1c c\u00f4ng ngh\u1ec7 ti\u1ebfp th\u1ecb kh\u00e1c.<\/p>\n

CDP l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 doanh nghi\u1ec7p th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng.<\/strong><\/h2>\n

Khi doanh nghi\u1ec7p s\u1eed d\u1ee5ng CDP \u0111\u00fang c\u00e1ch n\u00f3 s\u1ebd cung c\u1ea5p cho b\u1ea1n th\u00f4ng tin chi ti\u1ebft, r\u00f5 r\u00e0ng v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh. Sau \u0111\u00f3 b\u1ea1n c\u00f3 th\u1ec3 d\u1ef1a tr\u00ean nh\u1eefng d\u1eef li\u1ec7u n\u00e0y \u0111\u1ec3 c\u1ea3i thi\u1ec7n ho\u1ea1t \u0111\u1ed9ng ti\u1ebfp th\u1ecb, b\u00e1n h\u00e0ng, s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh.<\/p>\n

N\u1ebfu b\u1ea1n \u0111\u00e3 s\u1eb5n s\u00e0ng \u0111\u1ec3 t\u00ecm hi\u1ec3u kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, CDP ch\u00ednh l\u00e0 c\u00f4ng c\u1ee5 ho\u00e0n h\u1ea3o d\u00e0nh cho b\u1ea1n. Li\u00ean h\u1ec7 ngay v\u1edbi Miraway \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n k\u1ef9 h\u01a1n v\u1ec1 CDP v\u00e0 c\u00e1ch th\u1ee9c \u00e1p d\u1ee5ng CDP cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n.<\/p>\n

h\u1ec7 th\u1ed1ng x\u1ebfp h\u00e0ng t\u1ef1 \u0111\u1ed9ng<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Customer Data Platform – N\u1ec1n t\u1ea3ng d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng (CDP) l\u00e0 ph\u1ea7n m\u1ec1m k\u1ebft h\u1ee3p d\u1eef li\u1ec7u t\u1eeb nhi\u1ec1u c\u00f4ng c\u1ee5 \u0111\u1ec3 t\u1ea1o ra c\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u1ea7y \u0111\u1ee7, chi ti\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n. C\u01a1 s\u1edf d\u1eef li\u1ec7u \u0111\u00f3 sau \u0111\u00f3 c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c ph\u00e2n \u0111o\u1ea1n theo nhi\u1ec1u c\u00e1ch \u0111\u1ec3 t\u1ea1o […]\n","protected":false},"author":1,"featured_media":10727,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"rank_math_lock_modified_date":false,"footnotes":""},"categories":[146],"tags":[180,187,214],"class_list":["post-10677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cdp","tag-cdp","tag-customer-data-platform","tag-nen-tang-du-lieu-khach-hang"],"featured_image_url":"https:\/\/miraway.vn\/blog\/wp-content\/uploads\/2021\/07\/customer-data-platform-cdp-la-gi-1-1.jpg","_links":{"self":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/10677"}],"collection":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/comments?post=10677"}],"version-history":[{"count":0,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/posts\/10677\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media\/10727"}],"wp:attachment":[{"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/media?parent=10677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/categories?post=10677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/miraway.vn\/blog\/wp-json\/wp\/v2\/tags?post=10677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}